Q4 2015
Report 1
Welcome to the quarter four report It is fair to say the last three months of the year at SpunOut.ie made it the busiest quarter we’ve had in two years. In October we ran our new ‘Listening is Helping’ campaign to help friends of those who might be experiencing mental distress. The campaign was welcomed as a much needed initiative to empower friends and family responding to the increasing numbers of young people reaching out for help. We also celebrated our 10th birthday of the organisation in November with a huge party hosted by our partner Facebook at their Dublin HQ. We were joined by lots of friends and supporters on the night where we heard the founding story of SpunOut.ie, launched our Youth Health Report for 2015, and marked a visitor milestone for hitting 1 million visits in 2015, the first time the site ever exceeded a million hits in a single calendar year. Minister for Health Leo Varadkar also joined us on the night to unveil our brand new website design which has massively improved the reader experience, and increased the accessibility and speed of the site. Ian Power, Executive Director.
Jack
2
Tricia
John
Ian
Oisin
Cian
Marie
Claire
ďƒ¤ How we did in quarter four 3
Our readers in quarter four SpunOut.ie finished of the year with an impressive monthly average of over 100,000 visits during the last quarter helping us to hit 1,000,000 visits in early November. We also launched our new website to much acclaim in November. The new design has resulted in higher traffic than usual, and improved content engagement. We expect to refine the site over the next few months to further increase the engagement from our readers.
305,999
4
website visits
1.58
614%*
pages per visit
482k pages views
528%
8,669 hours on site
26%
584%
655%
Traffic sources
mobile share 525%
241k unique users
bounce rate
510%
57%
515%
32% 29% 26% 10% 3% 1% Google Search
Google Adwords
Direct
Referral
Social media in quarter four This month our social media saw a huge surge in traffic as we launched our tenth anniversary festivities. Points to note include the ever growing quaitity of traffic coming from social, the rising number of new likes and followers and the high number of impressions on Twitter for the quarter.
32%
of readers came from social media
91%
9%
32,650 followers
14,992 followers
15,742 views
106,366 visits to site
17,540 visits to site
31,868 mins viewed
3,148 new followers
3,084 retweets/likes
964 subscribers (up 24)
44,195 engagements
975,000 impressions
13 new videos 5
Editorial in quarter four The editorial team focused on the creation of content around the topics on the European parliament, mental health, smoking and general health and wellbeing.
155 pieces of content were created in quarter two
67
41
21
16
11
opinion articles
6
health and lifestyle articles
eu parliament articles
listening is helping articles
videos
Trending
Videos Made
Areas worked
1. My teacher saved my life 2. STI GUM clinics in Ireland 3. Sample cover letter 4. Finding a job 5. Work Rights
4 European Parliament project videos 1 Smoking campaign videos 4 Listening is helping campaign videos 3 Have fun get fit campaign videos
Listening is helping Quit Smoking Campaign European Parliament Hub Have Fun, Get Fit
Human resources in quarter four John Susan Buckley
Youth Engagement and Deputy Director (left in November) After more than three years with SpunOut.ie, John left us in November to join Facebook as a ‘Safety Specialist’. John was a highly valued team member in SpunOut.ie and will be missed by all his fellow team mates. John was a lively presence in the office and helped coordinate many of our major campaigns and projects. He also managed our volunteer programme and facilitated the Action Panel. John was an incredibly effective ambassador for the organisation both in the sector and the media. We wish him the absolute best in his very bright future. We will be grateful for his friendship, his care for us and his time at SpunOut.ie
Claire O’Dowd
Communications and Outreach Officer ( joined in December) Claire started working with SpunOut.ie as Communications and Outreach Officer in December. Originally from Swords, Co. Dublin, Claire attended BCFE where she studied Radio Production. Claire has worked for radio stations such as 2fm, Newstalk & TXFM. Most recently Claire was senior producer of the PPI award winning ‘Spin Talk’ on Spin1038, creating youth focused content covering a wide range of social issues such as mental health, relationships & employment. Claire will develop SpunOut.ie new communications and outreach strategy. Her day-to-day responsibilities include looking after media requests, communications opportunities and outreach events for SpunOut.ie. She loves music and dabbles in djing and music blogging.
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Media in quarter four We had 23 media mentions
11
radio mentions
9
print/online mentions
3
tv mention
Noteworthy topics covered
8
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Our listening is helping campaign was received well by the media and in particular struck a chord with youth media. John Buckley featured on Spin1038, Spin South West and RTE’s Two Tube.
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The #SpunOut10 celebration and relaunch of our website, also had us in the headlines this quarter with 12 media mentions across TV, online, print and radio. RTE’s 9 O’Clock news filmed at the event and interviewed Ian Power and action panel member Ryan Mangan.
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Online Privacy
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Eat Well Feel Well
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Surviving 12 Pubs
Multimedia in quarter four 13 pieces of multimedia content were published in quarter four, including 3 animated videos. Lots of work was done on content for the next quarter which included including travelling to the European Parliament in Brussels & Strasbourg to interview MEP’s and European Parliament staff, and filming more Have Fun, Get Fit sports videos. We gained 24 new subscribers on YouTube bringing our total to 956. The gender breakdown on our YouTube videos was 60% male & 40% female. 60% of people watched on a desktop, 30% on a phone and 8.6% on a tablet. The new video section of SpunOut.ie also launched this quarter.
15,740 video views
videos released
31,873
minutes watched
53,304 facebook views
2:01
average duration
(A Facebook view occurs when a video is auto-played for 3 seconds or more)
6 Tips for Listening Listening is Helping (3 Videos) SpunOut.ie - For Young People 10 Years of SpunOut.ie Effects of Social Smoking Rock Climbing
How the EU works Paris Climate Talks Lobbying in the EU Opportinity in the EU Trampolining
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Other activities in quarter four
Quiz We held a Friends table quiz in October. The quiz raised €1,200 and everyone had a great time.
Brussels trip
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In October, Tricia and Jack travelled to Brussels and Strasbourg to film for the European Parliament Information project. They interviewed MEPs Luke ‘Ming’ Flanagan, Brian Hayes, and Lynn Boylan.
The Good Dinosaur In November, we collaborated with Disney to engage our audiences through social media. As part of this, we gave away 2 tickets to the Irish premiere of The Good Dinosaur.
Additional funding In Q4 we secured €5,000 additional funding from Atlantic Philanthropies, €1,200 from Accenture, and €3,500 from St. Patrick’s Community Grants. We also secured €85,000 for a new employment information project.
ďˆ’ Projects in quarter four 11
SpunOut.ie 10th Anniversary Since 2005, SpunOut.ie has provided information designed to inform young people in Ireland about the importance of holistic wellbeing and how good health can be maintained, both physically and mentally. We’re incredibly proud to be celebrating our 10th birthday particularly as we marked another milestone the week of our Birthday SpunOut.ie recorded its 1 millionth visitor in 2015. This is the first time the site has ever clocked over a million visits in a calendar year and is further evidence of how more and more young people are choosing to inform themselves and engage with their peers online. In the last 10 years we’ve seen a lot of changes in the issues facing Ireland’s young people. SpunOut.ie is committed to continuing to provide young people with a space to have their questions answered, receive advice from other readers with lived experiences and to share their views with the SpunOut.ie community.
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#SpunOut10 Event On November 2nd, we held SpunOut.ie’s 10th birthday celebration at Facebook HQ. The board, action panel and team went above and beyond to deliver another spectacular event to mark the milestone. Over 150 people attended the event and it was wonderful to see so many old - and new - friendly faces there. As usual, our young volunteers were the stars of the show, in particular Action Panel members Ryan, Aine, and volunteer Kelly. Tara Flynn was a superb MC and Facebook were wonderful hosts. We were particularly grateful to have our founder Ruairi McKiernan there to share the founding story of SpunOut.ie and to have so many other old friends there to reminisce about their involvement with the organisation over its ten year history. It was a real honour for us to have the Minister for Health speak at the event. A number of senior managers from the HSE, Department of Health officials and representatives of Atlantic Philanthropies from New York and Dublin were in attendance to help us celebrate. Media coverage of the event was extensive with features on RTE News, RTE TwoTube, Spin1038, SpinSW, Silicon Republic and in the Irish Independent, Irish Examiner and Irish Mirror. The event also trended on Twitter in Ireland for the whole evening and prompted hundreds of messages of goodwill from advocates, supporters and partner organisations. We also received a donation of €5,000 from the Atlantic Philanthropies after the event in recognition of our achievements. This gift covered the cost of the event and we’re incredibly grateful to them for their support over the last six years. 13
Simon Milner Facebook Policy Director, EMEA “SpunOut.ie is an important resource and we share a common vision of an Ireland, using technology, to ensure that our young people are safe, happy and healthy and have access to the information they need. SpunOut.ie has played an important part in the development of a number of Facebook’s safety tools and resources offering support to our online community, including our Bullying Prevention Hub and our Social Reporting feature. We are extremely proud of our three-year partnership and look forward to our continued collaboration.”
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#SpunOut10 Launch Photos
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New Website Minister Leo Varadkar launched our new website for SpunOut.ie at our 10th birthday party in Facebook in November. We had three aims with the new site; to improve the reader experience, to make it more accessible and to make it load faster. We believe we have achieved all three of our aims and we’re so happy with our new look. We’ve always prided ourselves on providing easy access to relevant, reliable, and non-judgemental information and our new website will be able to provide our readers with an even more dynamic, responsive experience full of up-to-date, factual information, free of any shame or bias which is vitally important to our 80,000 monthly readers. The new site was designed and built in-house by our web developer Cian O’Mahony.
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Youth Report SpunOut.ie partnered with Healthy Ireland to launch the first ever Youth Health Report with data from the Healthy Ireland Survey. Working with Healthy Ireland to dig deeper into the data for the SpunOut.ie Youth Health Report has confirmed a lot of the issues we are seeing our readers engage with. The data confirms that 15-24 year olds in Ireland know how important their health is but they can struggle to make the changes needed to improve their health and wellbeing.
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92% of young people are reporting good or very good health but one in four (27%) have reported a medical condition in the past 12 months
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45% of young people who smoke have attempted to quit in the past year
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One in five (22%) of those drinking at “binge” levels know they have to cut down their drinking
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Young people aged 15 - 24 spend the highest average time sitting down each day (6.3 hours) compared with all other age groups (average is 5.3 hours)
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Almost as many young men are trying to lose weight (13%) as those trying to gain weight (15%) 17
Quit Campaign In collaboration with the HSE’s Quit campaign we worked on a smoking campaign for young people. The campaign focused on things like social smoking and how prevalent it has become for young people to smoke on night’s out, yet not identify as a smoker. To tackle this issue, we developed content and a new video to dispel any myths around the topic as well as highlighting effective and practical ways to deal with smoking triggers.
2,823
3,317
6
pageviews on smoking content
18
views on the new smoking video
3
new opinion pieces
new smoking factsheets
Outreach will be completed in 2016
Quit campaign was featured on three iRadio Healthy Living Bulletins
Survival Guide to Life Update SURVIVAL RVIVAL GUIDE SU
GUIDE
to life
Since being published in April 2014, we have now distributed over 10,000 copies. In April of 2015 we got our second print run of 6,000 copies and fully sold out in a fantastic six months. The second edition added even more great content to our book. Readers have especially loved the fact that we ship copies for free. Also our digital versions of the book are doing really well with 1,200 ebooks downloaded and the PDF has 16,000 views. We plan on having a third print run in 2016 so watch this space. MARIE DUFFY & TRICIA PURCELL
10,000
16,065
1,200
pre-book
paperback copies now shipped
pdf views on issuu.com
kindle & iBooks copies distributed
now taking orders for the third print run
You can pre-order the book now for free! It’s also available in Paperback, and on Amazon Kindle, Apple iPad/Mac and Android. 19
Listening is helping For our Listening is helping campaign we wanted to try a new approach to a mental health awareness campaign and focus on listening instead of the usual tips on talking about mental health. Taking our inspiration from the National Office of Suicide Prevention’s Little Thing’s campaign ‘Lending an ear is lending a hand’, and from the young people who use the website. We worked in collaboration with the Samaritans to publish factsheets, and peer-to-peer advice and videos to educate young people in active listening skills.
11,334
4
11
pageviews on content
new videos for the campaign
new mental health factsheets
5
new opinion pieces
“Love this new @SpunOut animation for their #ListeningIsHelping campaign, some ideas worth bearing in mind!” - @SarahKEB 20
See you in 2016!
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SUPPORTED BY
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