TANU AGARWAL

I was born in a large family settled in a small town located near the city of nawabs, Lucknow Early childhood and teenage were spent in different locations like Mumbai, Kolkata, Delhi etc, which introduced me to various cultures and lifestyles From an early age, my dreams and aspirations were a bit different from that of my siblings Learning new skills always attracted me, be it dancing, cooking, stitching or interior decoration After education, I have worked in dance, fashion design, interior decoration and modelling assignments

Fashion has always had a special place in my heart, right from the time when I was a small girl looking with my wide eyes the glittering dresses adorning the mannequins in shops Since the age of 19, I have done some odd fashion assignments but never in a planned manner The lockdown gave me the time to retrospect, plan and research That is when I seriously planned to start my Instagram page as a Creator and Influencer in the world of Fashion and Beauty products The digital space gives you a lot of flexibility, creative space and unparalleled reach

What do I think influences consumer behavior?

Aspiration plays a big role in shaping Consumer Behaviour specially among millennials and Gen Zers

What is my idea of success?

My mantra in life has always been one, never let success get into your head and never let failure bury you down

How would I distinguish the term blogger from an influencer?

For me a blogger is someone who creates or brings content to people through different platforms with a purpose to influence their mindset, whereas an influencer is someone who may just walk into a party with a stylish clutch bag, catch attention of people and inadvertently becoming an influencer.

Is it financially sustainable to be an influencer/model today?

Yes, it is, provided one is ready to go through the grind and work really really hard with passion and proper planning

How can someone become a successful social media influencer/model?

To be a successful social media influencer/model the most important thing to be updated with the latest trends. Your followers will remain engaged with you only if you are able to provide them a headstart. Other than that, regular interaction, review and making your presence felt is also important

Which is my favorite book and why?

That’s a tough one I personally have a liking for autobiographies as I find them immensely motivating and inspiring Few of my favourites are Long Walk to Freedom by Nelson Mandela, The Diary of a Young Girl by Anne Frank and Open by Andre Agassi (p s I had a huge crush on him)