Sports Trader Q4 2017

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Apparel & Footwear  ::  p23 textures do pop some subtle colour contrasts,” he says.

PUMA

Puma offers a variety of slide options, which include athletic slides (pool slides) like Leadcat, Popcat and Divecat, and more lifestyle fashion based options like Xcelcat (for men) and Style (for ladies), says Alexander Hulley of PUMA SA. Upper materials include synthetic leather, with seasonal designs seen in graphics and logo executions. Popular base colours are black and chocolate brown, accompanied by seasonal print colours like NRGY Peach, Hawaiian Surf and Cherry Tomato, with some iridescent uppers adding bling for the ladies. The soles feature IMEVA and rubber components.

Reef Brazil The new Reef Voyage men’s performance and lifestyle leather sandals feature the registered Reef Swellular Technology, says Brenton Jessop of local distributor Because I Can. This is built around three layers of innovative material: a super-soft, contoured foam deck for instant comfort, a medium-density midsole for long-lasting support, and a highdensity rubber outsole for traction, protection and durability. Reef Voyage, the newest silhouette in the Swellular family, offers “the perfect blend of all the comfort, support, and traction from Swellular Technology, elevated with clean,

Anatomical footbed with heel cupping and arch support for all day comfort

Exclusive cushion rubber molded for improved traction

The flip-flop has been described as the season’s more surprising break-out star. timeless styling,” says Jessop. “It takes you to any occasion, fits into any wardrobe, with quality and durability backed by Reef’s limited lifetime warranty.” The Voyage LE is made of low-environmental impact ISA LITE leather that is waterproof, durable, and yet soft enough to shorten the length of break-in. The commitment to environmental responsibility that underpins ISA leather carries throughout the Reef footwear line. “The non-abrasive strap construction helps provide all day comfort in a sandal that can stand the test of time, water, and travel, with all the style benefits of a classic, leather sandal,” says Jessop. “We believe this will be one of the best products we’ve ever made — certainly one of the most versatile.” The popular new Contoured Cushion men’s after sport and lifestyle sandal stands out in terms of ultra-comfort and “you only need to pick up and touch a pair to feel the superior softness and comfort,” says Jessop. It features a water-friendly synthetic nubuck upper with a padded jersey lining and a super-soft moulded PU footbed with built-in anatomical arch support, which contributes to the overall comfort. The colours range from standard black and brown with a pop of colour in the new grey/blue option. The men’s Fanning performance and lifestyle sandal is always a best seller, says Jessop. It is popular because of “innovative comfort and functionality features suited to the most discerning customer.” The brand is proud of its fit-quality-comfort profile, which is also the premise behind the Fanning sandal, he explains. It features a water-friendly synthetic nubuck upper and a

Comfort lined interior of the straps have been carefully textured to reduce friction against the skin

Made with 100% PVC-free materials

contoured compression moulded EVA foot bed with built-in anatomical arch support that contributes to the overall comfort. It also has a full 360° heel airbag enclosed in soft polyurethane, a grippy outsole that makes it ideal for use on wet slippery surfaces and a church key bottle opener that comes in handy on most occasions.

For ladies only Several of the brands offer unisex styles, but some offer performance sandals with feminine touches.

Hi-Tec

The current ladies sandal range from Hi-Tec will continue into Summer 2018 “with the popular Ansellia Collection (above) as our heroes for the season,” Stokes says. Once again, comfort is important, with an ergonomic foot-bed and feminine details completing the range. “Colour palettes here are kept as subtle and neutral as possible," he adds.

Jeep

The Jeep ladies Adventure category has grown this summer with the addition of the new Orion style in two colours. In current styles like Fern, Blossom and Violet (above) the upper colours have been changed. All Jeep adventure sandals have a non-slip rubber outsole, easy adjustable straps, and made material. feature top grade man-

A significantly stronger strap design is the result of extensive prototyping

In the Poolside category the Ara fashionable flops (above) feature decorative embellishments, while the upper and foot bed of the Lyra is in leather for a more boho look (bohemian hippy).

Reef Brazil The soft, oval toe post is designed to perfectly fit between the toes

The new ladies lifestyle fashion Reef Escape collection revolutionises the rubber sandal, says Jessop. “It is a bold new women’s collection that is up for anything, taking you anywhere on (or spontaneously off) your agenda.” "Reef Escape is a great example of consumer-centric design thinking,” says To p26

2017 Q4 :: Sports Trader


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