CONTENTS | ISSUE 92
AT THE FRONT 6 8 10 12 14
Editor’s Letter The Long Read Notes and Observations The Matt Slater Column Digest Back to the future . . . How Budapest’s 2024 bid cleverly fits a modern Olympics into an ancient ideal
16
Ralph Ellis
18
Putting the ‘Why’ into sporting brands Alex Crimmens
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74 Monument to progress Monumental Sports & Entertainment, the ownership group that dominates the Washington DC sports market, is going over the top and experimenting with its latest broadcast oering: Monumental Sports Network.
78 Arrows pointing up With darts undergoing a European renaissance, SportsPro soaks up the raucous atmosphere at Alexandra Palace for the biggest ever edition of the Professional Darts Corporation William Hill World Darts Championship.
84 The Profile: Just about managing As the founder of International Sports Management, Andrew ‘Chubby’ Chandler has been the architect of countless sporting careers over a quarter of a century. Yet his own career continues to evolve, with new clients, a burgeoning interest in horse racing, and a role in setting up the Turkish Airlines Open.
90 Bases overseas After an unforgettable, historic year on the ďŹ eld in 2016, the mood at Major League Baseball is buoyant. For Chris Park, senior vice president of growth, strategy and international, the challenge now is to make America’s revitalised pastime a global force.
96 SmartSeries: Smart data Sport creates countless points of contact between fans and the teams and events they care about most. It is becoming possible to build up ever more meaningful data proďŹ les of individual supporters and meet them on their own terms.
20 22 24 26 32
Premature Facts Movers and Shakers SportsPro World Gallery The Shot: Barack Obama
AT THE BACK 104 106 110 112 114
Deals Review Sponsorship Deals Index Unofficial Partner Jottings
102 Company profile: Automatic for the people Live content creation can create a wealth of opportunities but doing it eectively can be beyond the reach of some sporting bodies, and eat into the budgets of bigger organisations. A new automated broadcast production tool from Mediapro aims to change that.
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SportsPro (ISSN 1756 5340), (Issue 92) is published monthly by SportsPro Media Ltd and distributed in the USA by Mail Right Int., 1637 Stelton Road B4, Piscataway, NJ 08854. 3HULRGLFDOV 3RVWDJH 3DLG DW 3LVFDWDZD\ 1- DQG DGGLWLRQDO PDLOLQJ RIĂ€FHV POSTMASTER: Send address changes to SportsPro, SportsPro Media, C/o 1637 Stelton Road B4, Piscataway NJ 08854
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