Respondent Experience

Sports Tourism leaders vary when it comes to years of experience, but 4 in 5 have worked in the industry for longer than five years.

• 55% of respondents have spent more than 10 years within the industry, and 35% have more than 10 years of experience at their current organization.

What option best describes your total tenure within the sports events and tourism industry?

One-half of survey participants currently hold the title of President/CEO/ Executive Director within their organization

• One-third of respondents have been in this leadership role fewer than 5 years.

• Overall, 41% of survey respondents had prior leadership experience at other organizations, with 28% serving in this capacity for less than 5 years.

How long have you held the President/CEO/Executive Director role within your current organization?

Key Insights

• The relative youth of executives substantiates a need for continued professional development training. Sports ETA is committed to providing numerous professional development opportunities, such as STS certification courses offered through the Sports Tourism Learning Institute, the leadingedge education institute for the sports events and tourism industry. Incoming and established industry leaders can also attend numerous Sports ETA events such as Symposium, Chief Executive Summit, 4S Summit, Women’s Summit, and Community Groups, among other opportunities.

One-third of respondents have been in their leadership role fewer than 5 years.