Methodology Purpose

The purpose of this study is three-fold.

This study collected and analyzed data gathered from sports destination leaders – in other words, the primary individual responsible for a destination’s sports events and tourism efforts.

First, to gain a better understanding of the employment landscape among sports destination leaders.

Data Collection Sample Size Data Analysis

Secondly, to resource those very leaders, aspiring leaders –and their organizations – with actionable information related to this area of the industry. Finally, this study will also serve as a benchmark for future analyses.

Data were collected online via SurveyMonkey.

Data collection occurred between August and December 2022, with a first round of surveying conducted to the entire group, and follow-up survey work administered just to sports destination leaders representing small and mid-market organizations (budgets under $1M).

Initial survey outreach resulted in 159 responses. The secondary survey targeted at small and mid-sized market respondents resulted in 43 responses.

Quantitative data analysis was conducted by the lead researchers of this study and reviewed by outside industry experts from SearchWide Global.