Catching Up with Our Communities

L.E.A.D. Community Group Spotlight

The L.E.A.D. (Leading, Engaging, And Developing) Community, formerly the Mentoring & Engagement Community, will focus on collaborating, communicating, mentoring and educating association members on avenues to be engaged and involved within Sports ETA and its member communities. The group meets monthly for open forum discussions focused on a variety of topics ranging from building partnerships to staying engaged with hotels and clients during COVID. Members of the community are also encouraged to submit topics and questions they may be dealing with in their communities or organizations for discussion.

The webinar topics and speakers that the L.E.A.D. community presents are always fresh and timely. It is a strong group of seasoned industry veterans that enjoy reaching back and pulling others up to spread their knowledge and expertise. For anyone who is new to the industry, I highly recommend getting involved so you have that direct channel of networking and industry education. – Ryan Wolfe,

Sports Sales Leader for the State of Delaware

NEW IDEAS

“Participating in the monthly L.E.A.D. calls has been super beneficial! This community is a great tool for networking but more importantly serves as a real-life knowledge base made up of experienced individuals in the sport event industry. It is a safe place to get real advice for any new ideas or obstacles and important updates on the industry. Although we are always competing for events, in this community, we are all on the same team and truly try to help lead each other to success.” Shelbey Morris, Sales Consultant, Division of Arkansas Tourism

GUIDANCE

“My experience with the Sports ETA L.E.A.D. Community has been amazing. From the initial invitation, to the monthly calls, to the personal one-on-one outreach, everyone in the L.E.A.D. Community has been great to work with. The group’s understanding of smaller market cities has been Sports EICextremely helpful as I develop a plan for Salem, OR. I definitely would recommend this group to everyone in the sports tourism industry.” Damian Williams, Salem, OR Mission, Goals, & Objectives

Our community will guide members on networking opportunities within the sports events and tourism industry, and provide support, expertise and resources to utilize in developing their careers. L.E.A.D. will serve as the liaison between additional Sports ETA communities, and be responsible for the planning and execution of interactions for first-time attendees and new members at all live events.

Sub-group leader:

Don Dukemineer, STS, CHSP, Director of Sports Development, Decatur Morgan County Tourism

Support Leaders:

Hank Pivarnik, STS, Event Solutions Advisor, EventConnect Bonny Bernat, Senior Sports & Event Sales Manager, Visit Winston-Salem Jerrine Lee, STS, Director of Sports Development, Richmond Region Tourism Cole Lacey, Assistant Tourism Manager, Wicomico County Recreation, Parks & Tourism/TEAM Maryland Ariana Tyler, Business Development Manager, Greater Columbus Sports Commission Meaghan Hughes, STS, Associate Director, Ann Arbor Sports Commission Gray Workman, STS, Executive Director, Play Greenville NC Tammy Dunn, Executive Director, Snohomish County Sports Commission

This group meets via Zoom on the 3rd Tuesday of each month at 3:00 PM ET.

NETWORKING

How can Sports ETA members get involved?

• Visit the L.E.A.D. Community webpage • Subscribe to L.E.A.D. emails • Join our L.E.A.D. LinkedIn group • Connect with L.E.A.D. community leaders • Submit a discussion topic for an upcoming call • Share resources with the L.E.A.D. Community • Visit our blog to get advice from community leaders

Young Professionals Community Spotlight

The Young Professionals Community Group is a collection of sports events and tourism industry professionals open to Sports ETA members under 40 years old. The group meets monthly for education sessions focused on topics specific to young professionals, including networking, personal and professional development, industry best practices, rising trends and more.

Learn more about all of our Sports ETA Community Groups

Mission, Goals, & Objectives

A Sports ETA community led by Young Professionals for Young Professionals, across all sectors, to connect, learn and collaborate. This community seeks to support and empower members by focusing on education, networking, and personal and professional development through multiple platforms, providing the necessary tools for growth and career advancement.

2021 Initiatives

• Continue to provide educational webinars • Increase participation from young professional rights holders • Live networking opportunity at Symposium in Birmingham • Highlight and celebrate young professionals and their accomplishments

Sub-group leaders:

Ariana Tyler, Business Development Manager, Greater Columbus Sports Commission Luchie Javelosa, STS, Sports Sales Manager, Visit Tucson Sports

How can Sports ETA members get involved?

• Visit the YP Group webpage • Subscribe to the Sports ETA YP page • Join our Sports ETA LinkedIn group • Connect with YP community leaders • Lead an educational webinar session • Share resources with the YP community • Visit our blog to learn more about our

YP members

Sports ETA General Advertising Options

Option 1 Boosted Social Content through Sports ETA Social Pages:

$1000 investment per boost

Users are spending more and more time on social platforms for the content that they are looking for. Bring your brand in front of users who have identified Sports ETA General Advertising Options as being interested in the Sports ETA and their o erings as a low cost per engagement amount. - Includes $350 boost to be split between Facebook Option 1- Boosted Social Content through Sports ETA Social Pages: $1000 investment per boost and Instagram over a 3 month timeframe Users are spending more and more time on social platforms for the content that they are looking - Expected reach of that spend can range for. Bring your brand in front of users who have identified as being interested in the Sports ETA and their offerings as a low cost per engagement amount. anywhere from 95-250 views per day and - Includes $350 boost to be split between Facebook and Instagram over a 3 month clicks per day can range from 4-17 depending timeframe - Expected reach of that spend can range anywhere from 95-250 views per day and clicks per day can range from 4-17 depending on targeting. Based on your on targeting. Based on your desired target for the campaign we can further refine those desired target for the campaign we can further refine those numbers further. numbers further.

Option 2

Sponsored Email Content: Option 2- Sponsored Email Content: $2,500 Interested in getting right into the inbox of an Sports ETA Member? Sports ETA can spend sponsored email content to the current member database promoting your destination. Open $2,500rates for our email range between 30%-40% and trackable links can be included to track engagement. Example Sponsored Email

Interested in getting right into the inbox of an Sports ETA Member? Sports ETA can spend sponsored email content to the current member database promoting your destination. Open rates for our email range between 30%-40% and trackable links can be included to track engagement.

Option 3

Event Owner Sponsored Mailer: $5,000 per mailer

Periodically throughout the year, the Sports ETA will o er the opportunity for sponsors to plan a mailer to our member list of almost 200 event owners. Sponsor has the option to create a piece to be mailed to up to 50 event owners in our database. The investment cost above covers up to $400 in postage. Any costs above that amount would be covered by the sponsor.

Option 4

Website Display Ads: Prices Vary

With over 500,000 views on a yearly basis of the Sports ETA website, take the opportunity to be in line with the content they are reading with a display ad. See pricing options here .

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Option 3- Event Owner Sponsored Mailer: $5,000 per mailer

Periodically throughout the year, the Sports ETA will offer the opportunity for sponsors to plan a mailer to our member list of almost 200 event owners. Sponsor has the option to create a piece to be mailed to up to 50 event owners in our database. The investment cost above covers up to $400 in postage. Any costs above that amount would be covered by the sponsor.

Option 4- Website Display Ads: Prices Vary

With over 500,000 views on a yearly basis of the Sports ETA website, take the opportunity to be in line with the content they are reading with a display ad. See pricing options here.

Option 5 Sports ETA Playbook Ad:

Prices Vary

1,000 printed copies; 3,000+ digital copies of the Sports ETA Playbook are distributed quarterly to all Sports ETA Members. Content in the issues centers around association updates as well as the 4 S’s of sports events and tourism; sponsorship, sales, strategies and services. See pricing options here.

Contact Rebecca Myles today about your advertising opportunities. Rebecca@SportsETA.org 513.205.0907