ASK HISEM
SPORT NUTRITION
SPORT REHAB
YOGA
FITNESS FOCUS
57
PURMOTION COMES TO FITNESS FIRST FITNESS First Middle East is continuing its dedication to bringing its members the very latest innovations aimed at helping them to achieve their fitness goals with the launch of a revolutionary new training system called Purmotion. The system, which was developed by five-time Olympian Jorge Bonnet, is a unique approach to strength and conditioning. It works using the philosophy that the human body was designed to work and move as an integrated unit – performing multi-directional movements such as pushing, pulling, locomotion, level changes, rotation or a combination thereof. Individuals will elicit higher levels of work capacity and performance if such movements are performed at high-intensity and on their feet! Rather than using cardio machines or selectorized weight machines the Purmotion Functional Training Station, now available at Fitness First Motor City, uses pulleys, bars, ropes and certain weights to help you produce smooth, flowing movements at high intensity to simultaneously build cardio, stamina and strength while teaching the body to perform in an integrated and coordinated way. Smooth, flowing movement is efficient movement… this means it requires less time and/or effort
to accomplish the same goal. Purmotion has been proven to produce superior results than traditional training methods for both professional athletes and regular fitness enthusiasts. Dr Perry Nickelston, who runs fitness website www.stopchasingpain.com says: “The smarter you move, the better you feel, the better you
First Middle East, said: “My goals are to give the customer the greatest experience possible through continued innovation and through highly motivated staff. “When exercise is fun, lasting healthy lifestyle habits can be established and obesity, cardiovascular disease and other lifestyle illnesses
“My goals are to give the customer the greatest experience possible through continued innovation and through highly motivated staff.” – George Flooks, Chief operating Officer, Fitness First Middle East
perform and the more body fat you burn by optimizing muscular endurance with reduced fatigue thresholds. “For all levels of fitness, athletics and rehabilitation the Purmotion station is a MUST HAVE secret weapon! Once you use a PurMotion you will never want to go back to ‘old school’ machine exercises again.” George Flooks, Chief Operating Officer, Fitness
can be prevented or reduced. “I work hard to make sure fitness, innovation and wellness are part of my company’s culture. We have recently introduced TUFF, Swing Yoga, and now Purmotion to our clubs to cater for the demand in the market and to lead the way in the fitness industry in the Middle East. This is all part of our member promise of creating the best member experience possible.” n