LEADERSHIP
10 Marketing Influencers Entrepreneurs Must Follow 1.AJ Agarwal:
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t is human nature to learn by emulating. No matter how strong the claims of originality the human species learn by observing and by emulating. Entrepreneurs tend to gain a lot by following people in business who know better and has something to teach. Knowledge is power and when it comes to business it is indispensable. The business world is thankfully brimming with people who have raw business experience and an inspiring business story to tell. From entrepreneurs who made it; to those who are a success in innovation; to marketing investors; there is a whole lot of human knowledge in the business world. These people are someone who dare to think out of the box and prove themselves right. Marketing influencers like Aj Agarwal for example, interestingly teaches large brands to think like SMEs. Jon Youshaei is one successful entrepreneur whose graduation speech is ranked alongside Steve Jobs and Sheryl Sandberg. People like them and many more are not only very good at what they do but are also eager to share their knowledge with those who are willing to listen and evolve. Who are these people and what can you gain by following them? Here’s a look.
Aj Agarwal is a Fortune 500 marketing consultant who specializes in making large brands think like start-ups. He works mainly to help brands like IBM and the like with their marketing strategies. Like all great minds, he shares his business knowledge through his personal blog. Entrepreneurs who are looking at adding new growth-hacking strategies to one’s company can follow his blog.
2. Jon Youshaei: Jon Youshaei works as a YouTube marketing manager. He has worked closely with Eric Schmidt, Adam Grant and Neil Strauss to market their bestselling books. He is the founder of Every Vowel. He also delivers on stage. His speech has been ranked as the best ever, alongside Steve Jobs and Sheryl Sandberg.
3. Ann Lewnes: Ann Lewnes is the chief marketing officer of Adobe. She has thirty years of marketing experience and has also served as vice president for marketing for Intel. Lewnes has a lot of digital marketing software solutions and can identify future marketing trends. Lewnes can be followed on Twitter where she shares marketing content with her followers. Entrepreneurs who are looking for bite-sized information related
to marketing trends can follow her accounts.
4. Brian Evans: Brian Evans is the founder of a fast-growing advertising and marketing agency named BDE Ventures. He also has a new age digital publication named the Influencive.com that is aimed at an audience of millennials and unconventional thinkers. He is also actively involved in the Blockchain and Cryptocurrency movement that is creating ripples of innovation in the business world. Entrepreneurs who want to know everything about the Blockchain Technology can read his columns on Blockchain.
5. Joel Comm: Joel Comm is a bestselling author, a keynote speaker and also an advisor to big brands. He has worked with Yahoo as an online games developer initially in his career and later moved on to create his own brand. Armed with a good amount of business knowledge he can be followed on his Twitter and social media accounts where he shares great business stories and insights.
6. Kim Garst: Kim Garst is a small business owner and an entrepreneur. She has a following of 500,000 plus on social media. Kim Garst shares actionable advice through easy to read blog posts and e-books. She focuses mainly on
Intelligent SME | April 2018
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