SIA AUG-SEP 2019 by Spinworkz Pte Ltd

NIXT! One was the acknowledgement that we already really have a successful platform, which is the show. Let’s just tell the targeted community about InfoComm and get them to come to the show. But we’re unfortunately victims of our success. Our show is a strong brand, and that brand stands for AV. It doesn’t say AI, IoT or 5G so there is not going to be that connection between them and us. So I felt that at the end of the day we would be better off starting a new show that we could create a story around which has a decent chance of making a connection with this new community. Then have this show co-located within our InfoComm Show so that we bring this community into our space. Tell us about this year’s NIXT! Conference at this year’s Beijing InfoComm China

targeted at Media and Entertainment with NVIDIA sharing about the growth of professional graphics technology with AI and how to build a diverse visual environment with GPU technology? We hope that through these conferences, we bring the community that we have not served before to engage with the traditional community that we do serve and start a conversion. What outcomes do you hope to achieve? I want to focus on our role as a facilitator by providing the best platform to facilitate the conversations that are going to be happening around AI, IoT, 5G, Robotics, XR and Quantum Computing. Because regardless of whether we assist that or not, it is going to happen. By facilitating these conversations, we at least play a role to help our AV players understand what’s coming and to be better prepared for that.

This year’s conference is just a small tiny little baby step. We wanted to have a feel for the interest level. There are really quite a lot of I wholeheartedly believe that we are on the cusp of the next shows about robotics and AI, and our intention is not to create revolution of this Marketplace or evolution at least and our industry another one. NIXT! is really about how AV solutions are going to be needs to take the time to understand what is happening and how this elevated to the revolutionary level in the future and how that’s going to be delivered to the Future Market. So we want to have an idea with will change their business. If we do not take proactive steps, we will be sidelined and end up being a commodities supplier rather than a this small little tiny step to understanding better what the level of full solution provider. interest is in that area. We wanted to get our AV Community to start thinking about - be aware that these To reiterate, I hope that by bringing the different things are happening. We need to start having communities together and facilitating conversations about this so that we don’t feel I wholeheartedly conversations it would create better synergistic that these are the enemies who are going to believe that we are on the understanding about each community’s take away our business but rather its about cusp of the next revolution of space, the roles we all play and where there embracing these technologies. It is about this Marketplace or evolution at is room, for collaboration to happen. how do we work with these technologies least and our industry needs to and the players in that space so that we are On the other hand, for the more progressive better prepared. take the time to understand companies in our field, I am hoping this what is happening and how understanding of what is happening will So these two half-day conferences that we this will change their make them take positions proactively. As in the planned is to start that conversation. On the business. example I first mentioned in our conversation, first day, we had a plenary session that touched the Command and Control Centre is not just about about the broad case of where these technologies visualisation. We need the ability to digest, analyse the are headed and how it will impact businesses at large. We brought, for example, people like MIGU, which is a subsidiary of China data that is coming through and present it measurably. So how do we go about this? Do we go and acquire AI technology or maybe recruit Mobile. China mobile is the largest telecom operator in China, and a long-term collaboration partner who is an AI expert and work of course, it is like the blood that runs through the vein in this whole together to deliver a total solution. So that’s the second thing that we new space. If they can’t provide adequate infrastructure to support hope will happen - that companies will start to make decisions and all that is happening, nothing is going to happen. So these guys have become more proactive in bringing these agenda forward and closing already started doing a lot of work in that area, and MIGU mostly the gap between the space. shared what the future scape is going to be like. The second conference, we had two break-out sessions that addressed specific industries. One, was in the manufacturing space and designing where again there’s a lot of applications of not just robotics because robotics has been used in manufacturing for a long time. But now we’re talking about connected robotics in a network using AI to analyse all the information, and then the workforce being able to communicate in a digital way with the robots. The other was

NIXT! will be a staple at the InfoComm shows. The effort by InfoCommAsia to help the industry bridge the technology divide can only bear fruit if the industry stakeholders participate actively and engage with the communities that are involved in the next integrated technology experience.