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COUNTRY FEATURE
INDIA
Supporting Customers with Right Tools for Success QSC Opens Expansive Experience Centre for SAARC Region in Bengaluru In what is seen as a fitting statement of Indian AV’s growing stake in growing competence, American major QSC has become the newest multinational enterprise setting its direct presence in India, with an expansive Experience Centre in Bengaluru. With both its infrastructure and intent being demonstratively ambitious, the Centre’s spread is aimed at catering to entire SAARC region. SI Asia interacted with QSC India’s Managing Director Rajesh Mittal recently, to know what the AV&C solutions major is up to from the initiative. Excerpts:
SI Asia: The new QSC office is so vast and expansive. Any particular reason for that? RAJESH: When we decided to build our new office in India, we had two things in mind: provide a world-class work environment for our employees, and build a space to host customers and allow them to experience QSC solutions first hand. Keeping that in view, we evolved an office model that meets both the objectives. While the interiors are treated with different communicative wall finishes of QSC’s focused areas, the office is equipped with complete Q-SYS Ecosystem of audio, video, control solutions, Premium Business Music mixers, amplifiers and loudspeakers, besides a dedicated training and demo room facility. This office spread and set-up provides a well-equipped vehicle for product training initiatives, and a world-class venue for consultation and collaboration with customers and channel partners from across the SAARC region. The combination of both these aspects seeks to meet expectations of a desirable and collaborative work environment, and inspire innovation. As we proceed to recruit new talent to realize our growth objectives, incorporation of our leading edge technology demonstratively, in an ambience like the way we did can not only help our team to be more efficient, but also inspire innovation!
continues to show significant growth year over year. As a crucial part of our international growth strategy, this new dedicated facility also includes sales and marketing, business development, and a 24x7 technical support for Q-SYS systems deployed in this region. With this new dedicated training centre, now we are also able to offer in-region trainings including Q-SYS Level 1 and Level 2 certification courses, Q-SYS Control certification, Q-SYS Architect and TouchMix trainings. We also intend to offer in future training programmes for our Cinema customers. SI Asia: This Experience Centre is to cater to the needs of entire SAARC. How does it handle those regions from here? Does it have enough competencies in terms of human talent strength and infrastructure? RAJESH: We have in place dedicated sales and technical support team to help our distribution partners across our three businesses throughout the region. Infrastructure- you saw, it is for all industry fraternity to see and experience. It meets all the expectations of a discerning customer. The main focus of QSC India team will be to develop business opportunities with End Users and, at the same time, equip our Partners with the right tools to grow their business, deepen customer relationships and realize profitable growth.
SI Asia: What specific functions does QSC intend to perform from this vast and multi-faceted set-up?
SI Asia: What vertical and segments are more promising and challenging? And why?
RAJESH: This new office is designed to support our Systems, Live Sound and Cinema businesses for the entire SAARC region, which
RAJESH: For QSC Systems, corporate market will continue to be a top priority, and where we see the most growth potential in the coming
© Systems Integration Asia | VOL. 18 ISSUE - 6 ~ Aug-Sep 2019