SIA April-May 2016

Page 51

EXHIBITION REVIEW Systems Integration Asia April - May 2016

51

Also announced during ISE was the appointment of Brady O. Bruce as InFocus Chief Marketing Officer. One of my favourite people in the industry, Brady was of course the VP of Marketing and Strategic Alliance at Jupiter. “InFocus is evolving into a global force that transforms the way people connect,” said InFocus CEO Mark Housley. “We are assembling an accomplished team to accelerate these efforts, and I can think of no better person than Brady to lead our global marketing. He is an industry-recognized executive with deep international experience, along with direct and long-term experience in unified communication and collaboration (UCC) market development, branding and technology - most recently through his successful tenure at Jupiter Systems. I am very pleased to have him onboard to lead our marketing team as we grow and redefine our brand.” Gefen is, if you are not aware, now part of Core Brands. At ISE, the company previewed its upcoming EXTUHD600 Series of 600 MHz HDMI Distribution Products. This new product family takes the HDMI 2.0 platform to its highest level by enabling AV distribution at full specification of 4K 60 Hz at 4:4:4 colorspace, along with HDR support. The product line consists of the EXTUHD600-12 1:2 Splitter, EXT-UHD600-14 1:4 Splitter, EXTUHD600-18 1:8 Splitter, EXT-UHD600-41 4x1 Switcher, and EXT-UHD600-44 4x4 Matrix. All products are compliant with the latest HDCP 2.2 protocol as well as HDCP 1.4. 7.1 channels of LPCM and HBR (High Bit Rate digital audio and HDR are passed through. HDR (High Dynamic Range) delivers greater contrast between light and dark areas of a video image, resulting in tremendous improvement in picture quality and colour depth.

This huge LED Screen caught not just my attention but all those who passed by the LANG booth. This 432” 8K4K Screen is made up of Leyard TW1.2 box panels featuring 1.2mm pixel pitch with a resolution of 7680x4320px @ 60fps – it was simply stunning with its 5.4m in height and 9.6m in width display. The technically challenging set-up was done within two days. Oh and it would be remiss of me if I do not highlight the LG Booth which showcased OLED displays and the World's first 0.9mm even bezel videowall.

Finally, I thoroughly enjoyed the Closing Keynote by Dr Michio Kaku, World-renowned futurist and theorist, as part of FRDY@ISE (the extended fourth day). You can check out the said video using the link/QR code below:

Dr Michio Kaku is a recognised expert in Einstein’s unified field theory and has unparalleled skill in predicting trends affecting business, commerce and finance. If you have 40 minutes to spare, I urge to you watch his Closing keynote brought to you by ISE – it was enlightening, entertaining and exciting as to what the future holds for us. https://www.iseurope.org/dr-kaku-closing-keynote-speech-ise


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