Kenkaato makes big impact for Katara Hospitality Rebranding Event Doha-based event design and production company, Kenkaato, produced a spectacular of epic proportions for the formerly named Qatar National Hotels (QNH) Company, now Katara Hospitality, which involved fully coordinated large format projections onto four of the group’s stunning buildings in central Doha. The event ran live for three evenings, celebrating Katara Hospitality’s announcement of a complete rebranding exercise and the oﬃcial launch of a new corporate identity, together with new acquisitions. It also coincided with the heavyweight three-day Arabian Hotel Investment Conference (AHIC) being staged in Dubai. The client wanted to make a high impact using a contemporary medium that could engage the general public and be communicated commercially and virally on multiple levels. Kenkaato - a new company fusing experience with fresh ideas and imagination - took the brief, which already included projections - and presented the client with several options. From this, Katara Hospitality chose direct projections and architectural lighting onto four of their highest profile properties in the City – the Ritz Carlton in West Bay, the Doha Marriot, the Sheraton Hotel with its eye-catching Corniche site and their own headquarters on C-Ring.
The event was delivered with elegance, chic and massive visual eﬀect utilising all the power and drama of monumental projection combined with feature lighting. These giant projections, strategically dotted around the city caught eyes and cameras. Images were immediately randomly buzzed around social network sites creating a real clamour. Kenkaato’s Sarah Whitmarsh and Darryl Payne brought in Dutch projection specialists Hulskamp Audiovisual, via their Dubai oﬃce, to help realise the project and put together the technical specs needed to create the spectacle. Pani BP6 high power slide projectors were chosen for their brightness and because they were the most versatile machines available for the job. These were fitted with a selection of diﬀerent lenses to match their positioning and throw distances.
Three of the buildings are glass fronted, so Kenkaato arranged for them to be fully dressed in perforated wrapping, a challenging six-day job undertaken by Icon Qatar and involving three teams of 6 professional abseilsers, who had to work hanging from the tops of the buildings – the tallest being the Ritz Carlton at 115 metres high. The surface areas covered by the special slide artwork – which included the new Katara Hospitality logo, branding and a selection of narrative slides specific to each building – were all vast.
Published on Jul 3, 2012
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