H Creating engaging consumer experiences that leave your brand’s footprint in the sand… Megan Wallin and SpikeKey Megan Wallin is recognized and widely known throughout the United States as a highly skilled professional volleyball player. Her name, by virtue of her respective ability and extensive experience, has acquired an elite status and goodwill in the mind of the purchasing public important to the advertisement, promotion, marketing, and sale of consumer goods and merchandise, particularly in the beach volleyball and fitness industries.
Megan is: P Ranked among the top ten professional beach volleyball teams during 2014. P Highlights: Individually ranked in the top three for blocking and attacking. Best finishes on the AVP 2014 Tour: Semis in Atlantic City and fifth place in Manhattan Beach, California. P Top professional beach volleyball team in Florida during 2014. P Frequently Featured in national publications, such as DiG Magazine, among others. P A featured guest on E! Entertainment’s Sexiest Jobs in America. P Participated in the AVP celebrity beach volleyball match at Super Bowl XLIII in collaboration with ESPN The Magazine. P Competed against three-time gold medalists Kerri Walsh and Misty May-Treanor.
Join Megan Wallin on Tour Athlete License
Social Media
• Megan will grant the sponsor a license to use her name, image, and likeness in connection with the advertisement, promotion, and marketing of the sponsor.
• Megan will actively promote and mention the sponsor using various social media platforms (e.g., Facebook and Twitter). A social media marketing schedule will be created in order to efficiently execute and maximize social media efforts, and to assist the sponsor in monitoring media efforts and results; • The sponsor’s logo will be prominently displayed on MeganWallin.com; • Megan will write and provide event retrospectives with mentions of the sponsor that will be posted on her websites and social media pages/platforms for each professional event in which she competes; and
Branding and Activation • Megan will wear apparel, such as tank tops, jackets, warmups, and temporary tattoos bearing the name or logo of sponsor whenever she is playing competitive volleyball, posing for volleyball photographs, or otherwise engaging in volleyball promotional activities; • Megan will wear travel apparel and use luggage bearing the name or logo of sponsor whenever she is traveling to or from competitive volleyball events; • Megan will wear a sponsor temporary tattoo at ten (10) beach volleyball events and/or tournaments; • Megan will wear the sponsor branding on her bathing suit bottom or top at ten (10) beach volleyball events and/or tournaments; • Megan will wear a headband or hat with sponsor branding at beach volleyball events and/or tournaments, so long as the headband or hat does not interfere with competition; • Megan will utilize branded equipment provided by the sponsor (e.g., water bottles, towels, backpack, luggage, etc.); • Megan will distribute and sign autograph cards with sponsor branding at beach volleyball events and/or tournaments and while travelling; and • Megan will create a sponsor photo album and photo CD from beach volleyball events and/ or tournaments, which photos may be used by the sponsor for promotions or any other desired use.
Personal Appearances • Megan will actively participate and take a role in the advertisement, promotion, and marketing of the sponsor; • Megan will appear at a number of the sponsor’s functions, events, and personal appearances and will serve as brand ambassador for the sponsor (subject to terms); • Megan will participate in a photo shoot for advertising, marketing, and promotional materials for the sponsor.
Join Megan Wallin on Tour ONSITE BENEFITS & OPPORTUNTIES Event Presence • 10’ x 10’ retail tent in Sponsor Village where the Sponsor will have the opportunity to market and/or give away products at the event. • SpikeKey can/will hire an attractive and outgoing ambassador to man the booth and engage spectators with onsite games, promotions, and giveaways. • Daily PA announcements (tournaments typically run Friday through Sunday) • Branded sponsor athlete will compete and promote the Sponsor’s product/ brand at the event and will participate in autograph sessions at the retail tent. • SpikeKey will have a photographer and videographer documenting the athlete during the event.
Join Megan Wallin on Tour
Experiential Marketing • Megan has always believed that giving to others takes place in many different ways. She would love the opportunity to focus more of her efforts visiting sick children in hospitals and providing inspiration for educational and athletic success.
Community • Self Confidence & Youth Fitness: Megan and her team SpikeKey Beach hosts numerous free youth volleyball clinics every year. • Community and Sponsor Win: Megan and her team could host and arrange a free XS Community Youth Sports Day. This type of event can be held in conjunction with an existing seminar. The sports day would highlight a volleyball clinic held by fully qualified coaches and professional athletes. This way we are connecting the brand with teens in a fun, relevant and social environment.
Speaking Engagements • Low-Income Schools: Megan has participated and played an active role in her community. Her past speaking engagements has targeted low-income schools and has addressed the importance of having a dream. • Sponsor Advantage: Megan has worn sponsor branded apparel during these speaking engagements. We would seize the opportunity to invest more time speaking and acting as role models for today’s youth not only in Florida schools, but nationwide.
International Connections • During the course of Megan’s career as a top 10 professional beach volleyball player and publisher of a beach volleyball magazine, one the best parts for her has been forging partnerships and enduring relationships with other brands and businesses. As a professional athlete, she has experience working with and representing international companies and brands, such as José Cuervo, Australian Gold, and Lumber Liquidators. She has traveled to numerous counties such as: Costa Rica, Cayman Islands, France, Mexico etc.. to train with and help the above national teams. Megan’s volleyball coach is from Brazil and she trains with an international group during the winter.
2015 Partnerships SpikeKey.com
Web Banner
• Web Banners: Vertical Advertisement space on Home, SKB Events, Pro Tour, Promote and Video Page. • Weight on SpikeKey.com: 10, Best Visibility • Square Banners: Square Advertisement would be included on Home, SKB Events, Pro Tour, Promote and Video Page.
Square Banner
• Weight on SpikeKey.com: 10, Best Visibility • Home Page Content • Social Media: SpikeKey Beach will actively promote and mention the sponsor using various social media platforms (e.g., Facebook and Twitter). A social media marketing schedule will be created in order to efficiently execute and maximize social media efforts, and to assist the sponsor in monitoring media efforts and results
Please use this proposal as an outline. We can add and remove opportunities to the proposal. Below are a few examples:
• Competition Uniform (Branded Bathing Suits) • Competition Warm-up • Custom Body Appliqués • Headgear (visor/hat/hairbands) • Towels (beach towels and hand towels) • Water Bottles • Travel Apparel (short and long sleeve shirts, yoga pants, tank-top, zip-up hoodie) • Travel Gear (rolling suitcase and backpack) • Photo Shoot with Internationally Acclaimed Fashion Photographer Giovanni Lunardi (If desired)
Home Page Content
2015 Partnership Megan Wallin
Demographics The beach volleyball community is widely regarded as young, active, fitness-minded, upscale, brand loyal, and comprised of trend setters and social influencers. The beach volleyball community has a demographic as follows: • 48.5% of participants are 18-35 years old • 21% of participants are 35-44 years old • Median age of 32 • 51% are female and 49% of participants are male • Average HHI of $110,000 • 81% attended college.
MEAGAN WALLIN TOUR Tentative 2015 Schedule
AVP Tour
May 22-25, 2015
St. Pete Open
AVP Tour
July 3-6, 2015 August 7-10, 2015
Milwaukee Open Lake City Open
Manhattan Beach Open Cincinnati Open
AVP Tour AVP Tour
August 14-17, 2015 August 28-31, 2015
te Do AC Pro Beach Volley Invi Beach ton Championships Hunting
AVP Tour AVP Tour
September 5-7, 2015 September 25-28, 2015
AVP Tour
ional events
*AVP will be adding two addit
Puerto Vallarta, Mexico Ixtapa, Mexico
RON JON’s BEACH’N BOARDS Model Beach Volleyball
SOB Vacations
November 15-22, 2014 January 17-24, 2015
FEST
Tournament
March 12th-15th, 2015 (This
Clearwater Beach n” Siesta Key “Siesta Key Ope
day Inn”
Fort Myers “All in at the Holi Fort Lauderdale Beach
MAY 10-11, 2015 MAY 17-18, 2015
MAY 31 JUNE 1, 2015 JUNE 21-22 2015
JULY 12-13, 2015 Siesta Key “Gulf Open” JULY 26-27, 2015 erdale Open” Fort Lauderdale “Fort Laud UST 2-3, 2015 st Beach Nationals AUG Pompano Beach East Coa Championships and Dig the Beach Junior Sept. 26-28 Nassau, Bahamas
www.MeganWallin.com
is tentative)
February 7th-8th, 2015 (This MARCH 15-16, 2015 APRIL 5-6, 2015
Fort Lauderdale Open Pompano Beach
SOB Vacations
is tentative)
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