FineCity Magazine - March 2016

Page 65

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this down to only pick up tweets from local people, even if they don’t use the words “Norwich” or “Norfolk” . You can do this by using Advanced Twitter Search or using a tool such as hootsuite.

#Norwich #Norfolk #UK as appropriate in any updates. That is the first step. The next step is to follow people who live in that location. The key is to follow people whom you would like as customers. A

percentage will follow you back. You can run a search for the location name, you can follow the followers of other local people or you can be really clever and run a search for the phrases that your potential customers are likely to be using. In Twitter, you can narrow

@brightyellw @socialmedianorw @sarajgreenfield

If you need any help with this feel free to send me a tweet @ socialmedianorw or email sara@ brightyellowmarketing.com. I’m always happy to help with quick questions. Sara Greenfield Bright Yellow Marketing www. brightyellowmarketing. com

feature by:

Sara Greenfield Guest Writer @sarajgreenfield

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www.finecity.co.uk

2016 March | 65


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