Airlines
Operations
The New Normal
While uncertainty looms large over global travel’s restoration, the airline industry has to overcome the financial grievances as well as innovate for transforming consumer behavior
by Ayushee Chaudhary
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fter the widespread travel restrictions across the globe due the pandemic and the fallen demand, the destinations worldwide welcomed 1 billion fewer international arrivals in 2020. Since then the airline industry has been through a downturn as deep as any it has ever experienced, stated the United Nations World Tourism Organisation (UNWTO). As the restrictions start-
ed to ease, the emergence of new variants of the novel coronavirus have again nudged the governments to reverse the opening, with almost entire closures most prevalent in Asia and the Pacific and Europe. A report from McKinsey industry action group reported that in 2020, the airline industry revenues totaled $328 billion, around 40 per cent of the previous years. “In nominal terms, that’s the same
PHOTOGRAPH: Delhi Airport / Twitter
Airlines now have to restructure and reinvent with the changed scenario. Gaining consumer confidence specifically with safety and convenient procedures will be significant.
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SP’S AIRBUZ • Issue 3 • 2021
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