Communication & Publicity Report 2016
INDEX The Spetsathlon in Numbers 14 Radio / TV 19 Winners 2016 24 Schedule of Events - 2016
29
Communication Material 2016 41 Press-Publicity, 2016 67 Web-Publicity, 2016 75
SPETSATHLON Publicity Report 2016
10
Publicity Report 2016 // 11
SPETSATHLON Publicity Report 2016
SPETSATHLON 2016 IN NUMBERS
participants 1090 1.000
Swimmers
890 Swimmers
800
Cyclists Cyclists
600
400
Triathletes
Triathletes
200
0
2016
14
2015
SPETSATHLON 2016 IN NUMBERS
visitors 3.500
3250 Visitors from abroad
3.000
2940 Visitors from abroad
2.500
2.000
Visitors
Visitors
1.500
1.000
500
Volunteers
Volunteers
0
2016
2015
Publicity Report 2016 // 15
SPETSATHLON Publicity Report 2016
SPETSATHLON WEBSITE 18.002 unique visitors 67.556 impressions 00:05:21 average time on site Facebook 29.2K fans (largest Facebook page for non-professional athletic events) 858,109 people reached on FB 2,889,521 impression on FB 63,676 likes, comments, shares 53,937 people talking about Spetsathlon 13 videos: 3,324 likes / 57,114 views / 291,485 people reached Instagram 8,427 fans (largest Instagram account for non-professional athletic events) 35% rise in comparison to last year’s fan base! #spetsathlon ==> 2,834 posts #2winis2participate ==> 2,726 16
SITES & BLOGS
huffingtonpost.gr 4.500 impressions
sentragoal.gr 350 impressions
skai.gr 37.000 impressions
soccerplus.gr 800 impressions
kathimerini.gr 7.500 impressions
sdna.gr 400 impressions
ethnos.gr 4.000 impressions
trinews.gr 2.500 impressions
newsbeast.gr 23.600 impressions
athensvoice.gr 4.000 impressions
sport24.gr 61.500 impressions
peoplegreece.com 1.250 impressions
menshealth.gr 5.000 impressions
elle.gr 2.000 impressions
gazzetta.gr 1.500 impressions
allyou.gr 800 impressions
sport24radio.gr 1.500 impressions
365news.gr 150 impressions
runnfun.gr 600 impressions
www.radio4.gr 300 impressions
runningnews.gr 2.500 impressions
and over 40 re-publications in smaller news outlets.
Online: Over 5.200.000 impressions from all major news, athletic and sports sites and blogs Publicity Report 2016 // 17
SPETSATHLON Publicity Report 2016
1/5: Forma (δελτίο Τύπου) 15.300 αναγνώστες 15/5: People Magazine (δελτίο Τύπου) 50.600 αναγνώστες 18/5: HELLO (άρθρο) 10.030 αναγνώστες 22/5: ΚΑΘΗΜΕΡΙΝΗ (είδηση) 7.500 αναγνώστες 22/5: People Magazine (δελτίο Τύπου) 52.070 αναγνώστες Μάιος: Saronic Magazine (ολοσέλιδο αφιέρωμα) 15.025 αναγνώστες
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RADIO
20/4-12/5 Sport24 Radio 103,3 92 radio spots 14/5 Sport24 Radio 103,3 Συνέντευξη Νίκος Παπαγγελής “Παρκέ & Χόρτο” 14/5 Sport24 Radio 103,3 Συνέντευξη Μάκης Καλαράς “Παρκέ & Χόρτο” 14/5 Sport24 Radio 103,3 Συνέντευξη Μαρίνα Κουταρέλλη “Παρκέ & Χόρτο” 15/5 Sport24 Radio 103,3 Συνέντευξη Γιώργος Γερόλυμπος “Παρκέ & Χόρτο” 15/5 Sport24 Radio 103,3 Συνέντευξη Παναγιώτης Λυράκης “Παρκέ & Χόρτο” 15/5 Sport24 Radio 103,3 Συνέντευξη Χρήστος Μποφίλιος “Παρκέ & Χόρτο”
Publicity Report 2016 // 19
SPETSATHLON Publicity Report 2016 • Publicity
TV
2-5-2016 STAR ΜΕΣΗΜΒΡΙΝΟ ΔΕΛΤΙΟ ΕΙΔΗΣΕΩΝ 565.347 - 20,9%
9-5-2016 ΟΤΕ tv ΕΚΠΟΜΠΗ “ΩΡΑ ΕΛΛΑΔΑΣ”
14-5-2016 MEGA CHANNEL κεντρικο ΔΕΛΤΙΟ ΕΙΔΗΣΕΩΝ 559.825 – 16,0%
15-5-2016 ALPHA ΕΚΠΟΜΠΗ “ΣΠΙΤΙ ΜΟΥ ΣΠΙΤΑΚΙ ΜΟΥ” 185.518 - 9%
15-5-2016 ΣΚΑΪ ΕΚΠΟΜΠΗ “GOAL ΧΩΡΙΣ ΣΥΝΟΡΑ” 140.358 - 10,3%
20
15-5-2016 action24 ΕΚΠΟΜΠΗ “SportsLIVE”
17-5-2016 MEGA CHANNEL ΜΕΣΗΜΒΡΙΝΟ ΔΕΛΤΙΟ ΕΙΔΗΣΕΩΝ 510.840 - 14,6%
17-5-2016 SportTV Globo TaNaArea 400.000
17-5-2016 action24 ΕΚΠΟΜΠΗ “SportsLIVE” (James Dennis Chronis) 400.000
18-5-2016 star CHANNEL ΜΕΣΗΜΒΡΙΝΟ ΔΕΛΤΙΟ ΕΙΔΗΣΕΩΝ 342.954 - 12,8%
Publicity Report 2016 // 21
SPETSATHLON Publicity Report 2016 • Publicity
TV
18-5-2016 star CHANNEL κεντρικο ΔΕΛΤΙΟ ΕΙΔΗΣΕΩΝ 465.477 - 20,3%
19-5-2016 etv ΕΚΠΟΜΠΗ “Νamaste” 154.203 - 5,8%
19-5-2016 EΡT1 onERT 214.007 - 0,7%
21-5-2016 SKAI Goal Χωρίς Σύνορα 140.358 - 10,3%
23-5-2016 ERT1 ERTsports 49.935 - 0,7%
22
Publicity Report 2016 // 23
SPETSATHLON Publicity Report 2016
The Overall Winners Spetsathlon 2016 TRIATHLON ENDURANCE MEN NAME
YEAR OF BIRTH
TIME
GRIGORIS SOUVATZOGLOU
1988
02:18:01
GRIGORIS SKOULARIKIS
1981
02:35:28
PANAGIOTIS SIOUTAS
1977
02:35:54
TRIATHLON ENDURANCE WOMEN NAME
YEAR OF BIRTH
TIME
NANTIA SYNTZANAKI
1976
02:45:22
DIANNE VATIS
1966
03:24:39
MANIA BIKOF
1970
03:25:25
TRIATHLON ENDURANCE RELAY NAME
TIME
BOFILIOS - KOKKOLAKIS - DIMITRIADIS
02:23:36
SIMANTIRAS - PAPASAVVAS - KYRIAZIDIS
02:28:38
LAGOS - KONTOGIANNOPOULOS - TSANAS
02:44:19
TRIATHLON ENDURANCE RELAY MIX NAME
TIME
GAZETAS - ZERVOS - GIAMALI
02:52:08
SAPARI - KATSIGIANNIS - SAPARI
03:02:35
24
SPETSES TRIATHLON ENDURANCE 1500M SWIM, 50KM CYCLING, 10KM RUNNING
TRIATHLON SPRINT MEN NAME
YEAR OF BIRTH
TIME
JAMES DENNIS CHRONIS
1992
01:08:12
SPYROS KARATHANASSIS
1995
01:17:14
PANAGIOTIS DIMOPOULOS
1989
01:18:27
TRIATHLON SPRINT WOMEN NAME
YEAR OF BIRTH
TIME
CARLY KILLAM
1984
01:23:51
KATERINA MALAMOU
1983
01:30:51
KATERINA POLITI
1967
01:37:30
SPETSES TRIATHLON SPRINT 750M SWIM, 25KM CYCLING, 5KM RUNNING
TRIATHLON SPRINT RELAY MEN NAME
TIME
PAPADAKIS - KAFOROS - KAROPOYLOS
01:20:30
STAVROU - KONDYLIS - KONSTANTARAS
01:23:17
KALOGEROPOULOS A – KALOGEROPOULOS C - KALOGEROPOULOS T
01:24:03
TRIATHLON SPRINT RELAY MIX NAME
TIME
STAYROU - MARLAGKOUTSOU
01:27:41
PANAGIOTOU - SAKELLIS V - SAKELLI I
01:29:26
PAPPAS - MAVRIKAS - LASKARI
01:29:28
TRIATHLON SPRINT RELAY WOMEN NAME
TIME
BOLOSI - SAKELLARI
01:33:36
KALOGEROPOULOU - FILIOU M - FILIOU E
01:49:29
PAPADIMITRIOU - TONIKIDOU - ARMENAKI
01:57:54
BIKE RACE 25K MEN NAME
YEAR OF BIRTH
TIME
SOTIRIS STAYROPOULOS
1997
00:42:44
DIMITRIOS GAZETAS
1991
00:42:45
MINAS MALATOS
1980
00:44:50
25KM CYCLING
BIKE RACE 25K WOMEN NAME
SPETSES CYCLING RACE
YEAR OF BIRTH
TIME
NANTIA SINTZANAKI
1976
00:47:29
KATERINA MALAMOU
1983
00:51:30
PARASKEVI DIMOPOULOU
1969
00:59:56
Publicity Report 2016 // 25
SPETSATHLON Publicity Report 2015
The Overall Winners Spetsathlon 2016 SWIM RACE 1000m MEN NAME
YEAR OF BIRTH
TIME
NIKOS SIMANTIRAS
1991
00:10:32
DIOGENIS-MICHAIL STACHTOURIS
1999
00:13:03
CHRISTOS BOFILIOS
1981
00:13:04
SWIM RACE 1000m WOMEN NAME
YEAR OF BIRTH
TIME
VARVARA KOUNELI
1995
00:13:20
AGAPI KALAGKIA
1995
00:13:59
KATERINA POLITI
1967
00:14:06
SWIM RACE 1000m with wet suit MEN NAME
YEAR OF BIRTH
TIME
GRIGORIS SOUVATZOGLOU
1988
00:10:48
JAMES DENNIS CHRONIS
1992
00:11:10
PANAGIOTIS DIMOPOULOS
1989
00:11:26
SWIM RACE 1000m with wet suit WOMEN NAME
YEAR OF BIRTH
TIME
DENIZ DIMAKI
1977
00:13:14
AGGELIKI MARLAGKOUTSOU
1980
00:14:40
PINELOPI KRESTA
1995
00:14:47
26
SPETSES SWIM RACE SWIM RACE 1000m SWIM RACE 1000m with wet suit
Publicity Report 2016 // 27
Schedule of Events • Volunteer Briefing, Athlete’s Arrival & Welcome Party • Swimming Race - 1000 M • Cycling Race - 25 K • Prize Giving Ceremony Cycling & Swimming • Athlete’s Briefing - Bouboulina Museum • Melissa Pasta Night • Spetses Triathlon • Prize Giving Ceremony - Triathlon
Communication Material
SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
logo
42
logo
Publicity Report 2016 // 43
SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
poster
44
ROLL-UP BANNER
Publicity Report 2016 // 45
SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
REGISTRATION BANNER
46
BANNER
Publicity Report 2016 // 47
SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
PUBLICITY BANNER
48
FLAGS
Publicity Report 2016 // 49
SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
FLAGS
50
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SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
sustainability initiative
ΜΟΝΟ ΓΥΑΛΙ & ΤΗΓΑΝΕΛΑΙΑ
ΜΟΝΟ ΑΛΟΥΜΙΝΙΟ & ΣΙΔΕΡΟ ΠΑΡΑΚΑΛΟΥΜΕ ΤΑ ΥΛΙΚΑ ΝΑ ΕΙΝΑΙ ΚΑΘΑΡΑ
GLASS & COOKING OILS ONLY
ALUMINIUM & IRON ONLY PLEASE KEEP THE RECYCLABLE MATERIALS
ΑΠΟ ΥΠΟΛΕΙΜΜΑΤΑ ΤΡΟΦΩΝ
"
"
CLEAN FROM FOOD REMAINS
ΠΑΡΑΚΑΛΟΥΜΕ ΤΑ ΥΛΙΚΑ ΝΑ ΕΙΝΑΙ ΣΥΜΠΙΕΣΜΕΝΑ
"
"
ΜΟΝΟ ΧΑΡΤΙ & ΧΑΡΤΟΝΙ
ΜΟΝΟ ΠΛΑΣΤΙΚΟ
ΠΑΡΑΚΑΛΟΥΜΕ ΤΑ ΠΛΑΣΤΙΚΑ ΝΑ ΕΙΝΑΙ ΣΥΜΠΙΕΣΜΕΝΑ
PAPER & CARDBOARD ONLY
"
"
52
PLASTIC ONLY
PLEASE ENSURE THAT THE PLASTIC IS FIRMLY PACKED
"
"
PLEASE ENSURE THAT THE RECYCLABLE MATERIALS ARE FIRMLY PACKED
Publicity Report 2016 // 53
SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
lOCAL cOMMUNITY & restaurants participating in the spetsathlon program poster
Α. Ισμαήλος Α.Ε.
Εξουσιοδοτημένος Διανομέας & Επισκευαστής smart
54
lOCAL cOMMUNITY & restaurants participating in the spetsathlon program brochure
Publicity Report 2016 // 55
SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
winners & participation medals
56
prizes
Publicity Report 2016 // 57
SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
SPETSATHLON PARTICIPATION BRACELET
58
athlete goodie bAGS
Publicity Report 2016 // 59
SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
ATHLETES T-SHIRT
60
VOLUNTEER T-SHIRT
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SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
WEB SITE
62
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SPETSATHLON Publicity Report 2016 • COMMUNICATION MATERIAL
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Press Publicity
SPETSATHLON Publicity Report 2016 • Publicity
press
SaronicMagazine MAY 1, 2016
68
FORMA MAY 10, 2016
Publicity Report 2016 // 69
SPETSATHLON Publicity Report 2016 • Publicity
Press
PEOPLEmagazine MAY 15, 2016
70
Hello! MAY 18, 2016
Publicity Report 2016 // 71
SPETSATHLON Publicity Report 2016 • Publicity
Press
Kathimerini MAY 22, 2016
72
People MAY 23, 2016
Publicity Report 2016 // 73
Web Publicity
SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.sport24.gr APRIL 25, 2016
76
www.elle.gr APRIL 28, 2016
Publicity Report 2016 // 77
SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.allyou.gr MAY 4, 2016
78
www.skai.gr MAY 9, 2016
Publicity Report 2016 // 79
SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.soccerplus.gr MAY 9, 2016
80
www.sdna.gr MAY 10, 2016
Publicity Report 2016 // 81
SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.sport24radio.gr MAY 14, 2016
82
www.sport24radio.gr MAY 14, 2016
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SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.sport24radio.gr MAY 15, 2016
84
www.ethnos.gr MAY 16, 2016
Publicity Report 2016 // 85
SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.ethnos.gr MAY 16, 2016
86
www.huffingtonpost.gr MAY 16, 2016
Publicity Report 2016 // 87
SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.runnfun.gr MAY 16, 2016
88
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SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.runningnews.gr MAY 16, 2016
90
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SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.sentragoal.gr MAY 16, 2016
92
www.skai.gr MAY 16, 2016
Publicity Report 2016 // 93
SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
94
www.soccerplus.gr MAY 16, 2016
Publicity Report 2016 // 95
SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.trinews.gr MAY 16, 2016
96
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SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.athensvoice.gr MAY 17, 2016
98
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SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
100
www.newsbeast.gr MAY 17, 2016
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SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.elle.gr MAY 18, 2016
102
www.gazzetta.gr MAY 18, 2016
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SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
104
www.menshealth.gr MAY 18, 2016
Publicity Report 2016 // 105
SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.peoplegreece.com MAY 21, 2016
106
www.365news.gr MAY 22, 2016
Publicity Report 2016 // 107
SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.radio4.gr MAY 22, 2016
108
www.sport24.gr MAY 22, 2016
Publicity Report 2016 // 109
SPETSATHLON Publicity Report 2016 • Publicity
INTERNET
www.kathimerini.gr MAY 23, 2016
110
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