S
peedDream
will
be
Quest f or the f astest
a
major media event, not only
as
within the sailing community,
the design is
but also among a broad audience of
refined, sponsors will become fully
lifestyle and adventure enthusiasts.
integrated into SpeedDream. There will be
Speed has always captured the imagi-
numerous avenues for marketing, promo-
nation of the general public and with
tion, client entertaining and branding as
the global power of the Discovery
the project develops and this can be done
Channel as our media partner, we ful-
at an international level.
ly expect that there will be an inter-
In 1985 British entrepreneur Richard Branson used a similar project as a pro-
national audience for this quest. The demographics of a sailing au-
motional tool to win over business and cli-
dience are among the highest income
ents. In order to gain maximum publicity
earners and we invite sponsors and in-
his new airline, Virgin Atlantic, he set out
vestors who seek worldwide exposure
to establish a new speed record of crossing
to this group of individuals to join us.
Atlantic on a powerboat. Not only the su-
The returns will not be fleeting. Record
per fast vessel called Virgin Atlantic Chal-
setting and the variety of television pro-
lenger helped generate enough publicity to
grams surrounding the various attempts
successfully launch his airline. It also pro-
will
ensure
continued
pelled Richard Branson into celebrity stardom, him
making a
best-
known modern adventurer.
Speed-
Dream is certain to spark a renewed ex-
interest in the ocean record setting.
posure for at least
Multihull aficionados, no doubt, will fight
a decade. Starting with build-
hard to keep their fading dominance, while
ing a scaled down prototype, to the full
more monohull sailors, encouraged by the
scale yacht and the various derivations
SpeedDream campaign, would challenge it.
monoh
ull on t he plan et
As
this
rivalry would continue for many years to come, SpeedDream will remain the pioneer, the first yacht to challenge the status quo and our partners and sponsors will continue enjoying the benefits of their involvement in our project. This long lasting residual effect of the SpeedDream legacy would become one of the many tangible marketing returns for our sponsors
“Every few years something special comes along and it quickly captures the public’s imagination. Speed and technology have always intregued people and I am absolutely certain that SpeedDream will do just that. It has the right balance of ambition, engineering performance, style and raw sex appeal. Just wait and see. SpeedDream is going to set the world on fire.� BRIAN HANCOCK