Digital Media Kit
Celebrating Life in Bloomington FOR MORE INFORMATION OR SET UP AN APPOINTMENT, contact Cassaundra Huskey 812-323-8959 ext. 2 or cassaundra@magbloom.com. 812.323.8959
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magbloom.com
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P.O. Box 1204
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Bloomington, IN 47402
© Kendall Reeves
The Website Celebrating Life in Bloomington More than With award-winning graphic design, photography, and writing, Bloom Magazine’s website, magbloom.com draws more than 15,000 unique visitors per month. Magbloom.com features new editorial content 7 days a week. Previews of new content draw more than 13,700 of Bloom’s social media followers to the site. Plus, visitors to magbloom.com can browse Web Exclusives, peruse Previous Issues, download Special Advertising Sections, and consult Bloom’s Dining Guide and Events Calendar—all of which appear alongside advertisements from local establishments. It’s like having the magazine with you at all times, but with even more Bloom to explore!
15,000 UNIQUE VISITORS per month More than
21,400 PAGEVIEWS per month More than
13,700 COMBINED SOCIAL MEDIA FOLLOWERS across Facebook, Twitter, and Instagram 812.323.8959 magbloom.com P.O. Box 1204 Bloomington, IN 47402
FOR MORE INFORMATION OR TO SET UP AN APPOINTMENT, contact Cassaundra Huskey 812-323-8959 ext. 2 or cassaundra@magbloom.com.
Why Advertise on magbloom.com ? HERE ARE
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HIGH PAGEVIEWS
Magbloom.com receives an average of 21,400 pageviews per month.
5
2
GOOD REASONS
AFFORDABLE RATES
For as little as $100 a month, your advertisement will be showcased to the 15,000+ unique monthly visitors to magbloom.com.
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NEW CONTENT EVERY DAY
New stories, pictures, and videos are published to magbloom.com 7 days a week.
The website of Bloom Magazine Bloomington, Indiana
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LOCAL NEWS AND WEB EXCLUSIVES
In addition to print content from Bloom Magazine, magbloom.com also includes web exclusive content like photo galleries, timely stories and interviews, local news briefings, press releases, and breaking news stories.
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SOCIAL MEDIA
All magbloom.com content is promoted on Bloom’s social media platforms to more than 13,700 combined social media followers. These posts draw Bloom’s target audience back to the site, where they interact with your ad.
For further information or to set up a meeting, please contact Cassaundra Huskey: 812-323-8959 ext. 2 or cassaundra@magbloom.com. *According to a readership study conducted by the IU Kelley School of Business.
The website of Bloom Magazine Bloomington, Indiana
Regular Monthly Rates ROTATING RATES
Prices below reflect the rate for an ad that will rotate with no more than two other advertisements.
Sections Home Page
Banner $500
Skybox
Medium
Large
TOP RIGHT
MIDDLE RIGHT
LOWER RIGHT
$175
Department Pages
$150
$150
$113 $100 $100
SOLE OWNERSHIP RATES
When available, you may choose Sole Ownership of an ad space at the following monthly rates:
Sections Home Page
Banner
Skybox
Medium
Large
TOP RIGHT
MIDDLE RIGHT
LOWER RIGHT
$1000 $350 $300 $300
Department Pages
$225 $200 $200
DEPARTMENTS
Our Town • Arts/Entertainment • Food/Drink • Fashion/Shopping • Health/Fitness Home/Family • Community • Science/Education • Business/Finance Dining Guide • Events Calendar All web advertisements have a six-month minimum run. Ad artwork can be changed monthly, if desired.
DISCOUNTED MONTHLY RATES
3x Bloom Magazine (print) advertisers receive a 7% discount on web advertisements. 6x Bloom Magazine (print) advertisers receive a 15% discount on web advertisements.
812.323.8959 magbloom.com P.O. Box 1204 Bloomington, IN 47402
The website of Bloom Magazine Bloomington, Indiana
Ad Shapes Orange areas indicate ad sizes. Placement is in the orientation and order they appear on the website.
Banner 728px by 90px
Sky Box 300px by 175px
Medium Rectangle 300px by 250px
Large Rectangle 300px by 600px
All ads must be sent to Bloom web-ready, according to the correct size as shown in the AD SHAPES section and at least 72dpi resolution in .jpg or .png format. Additional charges will apply to any ad that requires changes prior to publication. Bloom does not design ads.
SUBMIT ADS TO sophie@magbloom.com.
All files submitted must be RGB and web-ready.
812.323.8959 magbloom.com P.O. Box 1204 Bloomington, IN 47402
magbloom.com
Website Performance OVERVIEW REPORT DATE
METRICS
DEFINITIONS Sessions: The total number of visits to magbloom.com— including both new and repeat visits.
TIME FRAME:
Sessions
Unique visitors: The number of individual people who visited magbloom.com during a specific time period.
Unique visitors
Pageviews: The sitewide total of all pages visited on magbloom.com in a specific period of time.
Pageviews
Click-Through Rate (CTR): The ratio of users who click on an ad to the number of total users who view the page.
Overall CTR
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COMMENTS
ONLINE SINCE 2006, MAGBLOOM.COM offers new content every day, 7 days a week, including:
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Bloom Magazine stories Web exclusives Extra photo galleries not available in print Special Section content
• • • •
Local news A popular events calendar An in-depth dining guide Archives of all 15 years of Bloom Magazine
Visitors get everything they love about the magazine (and more); advertisers get surprisingly affordable rates.
CONTACT magbloom.com
FOR WEBSITE ADVERTISING
Cassaundra Huskey ASSOCIATE PUBLISHER
812-323-8959 ext. 2 cassaundra@magbloom.com
magbloom.com
FOR WEBSITE QUESTIONS
Sophie Bird DEPUTY EDITOR
812-323-8959 ext. 3 sophie@magbloom.com