2014 Specialized Women's Australia

INNOVATE OR DIE GOOD ENOUGH NEVER CREATED ANYTHING TRULY GREAT. AT SPECIALIZED WE ARE DRIVEN BY A SINGULAR VISION—PRODUCE THE BEST CYCLING PRODUCTS IN THE WORLD. IT’S A BOLD IDEAL, BUT IT’S AT THE ROOT OF EVERYTHING WE DO. STRIVING TO BE THE BEST IS A CONSTANT AND SOMETIMES EXHAUSTIVE JOURNEY, BUT IT’S THE FOUNDATION OF OUR SUCCESS. IT’S A SIMPLE CONCEPT THAT YIELDS IMPRESSIVE RESULTS. INNOVATION IS WOUND INTO EVERY PRODUCT WE MAKE BECAUSE INNOVATION IS SPECIALIZED. We’ve led the way in creating products that answer the needs and wants of women riders, rejecting that go-to idea of ‘just shrink it and pink it’. The result? The most innovative and inspiring products out there—from road bikes, equipment and apparel to the best fitting Women’s 29ers on the mountain today.