PROFILE 017 (Q) 2/4
C ens ore d Vers i on Of Wi l l i am - Adolphe B ou g u ere au ' s The Bi r t h Of Venus (1879)
Collaborated Sub-Contract As Project Manager
CONTENT
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HO USE BRAND PRODU CT
P R O D U CT D ES I GN & DEVELOP MEN T
B RA N D & G RA P H I C CO M M UN I C AT I O N
CO N T E N T & CO PY W R I T I N G
3 DT H I N G S & CO N ST R UCT I O N
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SIDE PROJECT & ENJOYM ENT
R ES U M E^ & TI MEL I N E
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INTROD UCTION
Design is not only about aesthetics. Design is a long process that starts with a purpose. A lot of planning are involved. Unlike art where artists have more freedom of expression, design is more on the scientific side. Each project comes with different conditions. Factors such as budget, concept, timing and method of operation are to be considered during the design process. Both client and creative ser vice play equally important roles in this process. Both parties have to work together to make the project successful. Every decision made must b e ca re fu l l y co n s i d e re d a n d d i s c u s s e d b y b o t h s i d e s . Difficulties and obstacles are sometimes unavoidable. It is part of the creative process, therefore it is our duty as design service provider to come up with the solution. The number one priority for any project is to come up with solutions that fit perfectly with the brand’s requirements such as brand identity, brand awareness and marketing strategy. The goal of ever y project is to complete the job with as little difficulties as possible. Howe ver, life ne ver goes where we expect it to. I try my best to minimise the damage but once happened, every mistake I made is a lesson for my future projects. Problems are ne ver welcomed but how you solve the problems says a lot about your character. I believe in creative disciplinary when it comes to problem solving.
Finished products usually look appealing to outsider’s eyes. But in every project there is a lot of factors, a lot of hard work and sometimes problems that the shiny, sparkling works cannot tell the whole story. I will be the first to tell you that my work is not perfect. I am ready to tell you all about the lessons I learned from my past mistakes so that you and I will never have repeat the same mistakes. If you are not impressed by these images, all I ask is a chance to let me explain what happened and what I learned from each project. _ I do not want to sugarcoat things and make pretty promises. I want to start each collaboration with 100% honesty. The stories I tell you may not be what you usually hear from designers but I want to paint a realistic picture of the creative and design business so that we both start on the same page. Those are the big picture of the creative and design industry from my perspective. For me the most important point is to provide the best design ser vice as a principle maker, project director, creative consultancy process runner and production super visor. So, let’s go for it.
h o u s e b r a n d p r o d u c t
hp
Ok i Sato G A R D E N IN G / L IF E STY L E PR O D U CT / H O M E D E CO RAT IV E G IF T / S O UV E N IR / COL L E CT IB L E / CO M M E R C IA L A RT
CEMENT PLANTER
01
PROJECT NAME
POD. PLANTER
CLIENT
WHOLESALER & END USER
HP Gardening & Lifestyle Product
It began with looking for a small ceramic pot that was suitable for Cactus & Succulents, and finding that there weren’t any.
2014
Of course, there were pots available, but they were in peculiar shapes, and they mostly came in angled forms, because it’s easier that way, when it’s handmade, or any other eccentric shape. Some were painted. Some, the finishing of the surface were not up to retailing standard. Which, all in all, from observation, there were not any retailers that had the capacity for industrial mass production, and when there was such, the price range was not suitable for a pot, but that of a collectors item.
f
POD.
[ 03 ]
01
There wasn’t anything plain and simple, something Minimalistic. My idea is, pots should be like a canvas, not flashy, so the plant itself is the centerfold.
Try picturing Japanese ceramics, that’s what I am trying to convey. So, I started making some myself. Then, I sent them to people who specialized in specific plants to t r y t h e m , co m m e n t a b o u t t h e i r shape, the quality of the material in holding in the water. And thus, came upon the opportunity to s ta r t s e l l i n g t h e f i rs t ba tc h a n d saw the market potential.
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03
04
Currently, massindustrial production has been initiated for w h o l e s a l e ca pa c i t y, eliminating costs for retailing display.
HP 01
The overall goal is to have cement cast pots that are simplistic, pronouncing the quality of the material in its form and feel the touch, and have suitable space for planting. Designed with these thoughts in mind, POD. should be sufficient as an option in the current market. _
# CementPlanter / Cactus & Succulant / Wholesaler Minimalistic / Materialist / MassProduction SenseofMaterial
[ 06 ]
ELEPHANT
02
PROJECT NAME
SIAMESE POSTCARD 01
CLIENT
TOURIST & END USER
HP Souvenir & Collectible Product 2016
Yanenuch Puliwekin
The topic was that Chinese tourists seemed to love elephants very much. Anything and everything with elephants on it would sell very well. Then, by chance I talked to an owner of a hotel in Chiang Mai, and he encouraged me to try it out as a pass time to test the purchasing power of the influx of Chinese tourists. The Postcard came up because looking at the existing market, which is quite conservative with majority designs depicting views, traditional Thai patterns, water paintings of Thai motifs, or wordings that correlate to seasonal occasions, a project with a graphic designer was due. By reducing pictures to Foil Stamping print techniques with heat, using layered rough papers and foil prints to create attraction on the surface, and to correlate with auspicious colors.
[ 07 ]
01
This adds value to the overall craftsmanship, to the point that I b ega n to t h i n k t h a t t h e y m i g h t become postcards that people buy to co l l e c t ra t h e r t h a n a w r i t i n g m a te r i a l to b e s e n t i n t h e m a i l . It became a design piece that elevated its status and differentiate itself by utilizing printing techniques. _
# ChineseTourist / Souvenir / Collectible Foilstamping / GraphicDesign / MarketTest
sacred material
03
01
PROJECT NAME
INSTANT MORALITY
CLIENT
HOUSE BRAND PRODUCT FOR CHAIYOANDFRIENDS
HP Home Decorative & Gift Product 2011
Chaiyoandfriends
A commercial art piece dedicated as a home decoration, this acrylic piece assembled creates an image of the Buddha. When placed in the light, the shadows will portray a clearer imager y. The concept was to stimulate old beliefs, and the changing world of decoration, to answer to the Modern & Minimalist home.
02
The potential in retailing is for home decor, adapting to the current, departing from the bust of the Buddha or a Realist painting to a contemporary design. A gift purchase that preserves the tradition of giving Buddha statues in important occasions. The subject is belief in the self, the questioning of the form of something that people worship. It is questioning that sometimes people just pray when they feel upset, the instantaneous quality of it. The main materials are 3mm acrylic assembling pieces in transparent PVC Packaging with a screening of the concepts on the back , ready patched with a golden leaf emblem to add an interesting artistic factor, and not according to beliefs.
[ 09 ]
HP 03
03
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This work was first displayed at BIG-BIH Exhibition Talent Thai 2010, and was selected to be exhibited in Gift Festival TCDC 2011 _
# Instant / SacredMaterial Religious / Irony / Acrylic HandAssembly / Gift Souvenir 05
[ 11 ]
p r o d u c t &
d e s i g n
d e v e l o p m e n t
PD
Jasp e r Mor r is on B RA N D M E R C H A N D IS IN G / PR O M OT ION A L TOOLS / IN STA L L AT ION IN D UST R IA L D E S IG N / PR OD U CT R &D T E R M S / PR OD U CT D IS PL AY PR O D U CT IO N CO N S U LTA N C Y
01 PROJECT NAME
CLIENT
BROCHURE STAND
CIMB THAI BANK PCL.
bro.stand
The task at hand for this project was to develop a n e n v i r o n m e n ta l co r p o ra t e p r o d u c t f r o m 2 dimensional imagery to the presentation to c u s to m e rs , to p ro d u c t i o n , t ra n s p o r ta t i o n , and installation at various branches nationwide. The work process began with improving the proportions for actual use practicality of those that are relevant. Rendering pictures to present to the corporate customers. Designating materials and positioning in accordance to aspects of aesthetics and industrial mass productions. Drawing up the production pattern and inspecting the prototype. To, designing the process in attaining contractors.
[ 15 ]
PD Product Development & Production Consultancy 2014
Pink Blue Black & Orange Co.,Ltd.
T h e p r i n c i p l e i n t h i s pa r t i c u l a r project was to communicate the company’s image into the product that will be used in their branches. It requires thought of ergonomic function that is in line with identity, as well as being within production cost frames. _ 01
PD 01
02
03
04
# FurnitureofBrand / Rendering / ProjectCo. DesignDevelopment / Execution ProductionConsultancy 05
[ 18 ]
02
Scope of the project included a table for reading and writing, and all sorts of artwork, a chair that is stable and strong enough to be used as a booth to help reach higher, and storage compartments to keep things neat, instilling values in discipline and order.
PROJECT NAME
CLIENT
ATOM THESIS
THESIS, INDUSTRIAL DESIGN DEPARTMENT, KMITL
01
skillup
A thesis project for Industrial Design in furniture design field. The design concept was to make a furniture set for children aged 3-5 years old, which is a period of development in many facets. Priority was allocated to accommodating art work, the aspects that goes beyond a table for doing everyday homework. The point being, art can be cultivated in 2 aspects, the part of creativity and imagination (left brain hemisphere) which practice and the comprehension that follows will promote rationalization of cause and effect (right brain hemisphere), as well as the development of precision control of the finer muscles in handling and utilisation of objects (physical).
[ 19 ]
PD Furniture Design & Production Drawing 2014
02
PD 02
03
E a c h p i e ce i s a m i x o f p l y w o o d Veneer and Silicone edge finishings to h e l p p re ve n t i n j u r y, a n d add a colorful attraction to the product.
# Thesis / FurnitureDesign Activity / IndustrialDesign KidCorner / Evolution Safety
Designed for mass industrial production, currently, the designs are being de veloped further for pre s e n ta tio n to fu rni tu re manufacturers and distribution on the market. _
04
[ 21 ]
03 PROJECT NAME
CLIENT
77 PROJECT
DITP THAILAND
experiment
This is a product development project of OTOP m e rc h a n d is e s u n d er t he co o p era t i o n o f the Depart of Export Promotions, by way of selection through a committee and others concern, to help develop products in order to promote their sales internationally.
PD Product Design & Consultancy 2014
The issue here was this, the craftsmen or operators in the project had knowledge and skills in the crafts a n d m a te r i a l s , o r ca n t h a t t h e y ca n c rea te the knowledge and skills required for a craft, but they lacked the knowledge about market demands and industrial production processes, to maintaining product quality.
Anon Pairot Design Studio
01
The height and width of the project for each designer was to take care of 6 brands that have been readily selected, in this case, these were products from the North that were different in both the category of the products and their raw materials. For example, carved marble work, knifesmithing and swordsmithing, to clothing and apparels made from hemp.
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03
02
04
Beginning with field work into the area to learn the processes, the materials and environment that are relevant to the development, and consultancy in creating the designs and finding markets. To, creating the prototype of the developed merchandise for exhibition at “Por Dee Por Dee” expo, which is a part of the department’s project. _
05
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06
PD 03
# OTOP / DesignConsultancy / Advisor ProductDevelopment / Prototype Pordee-Pordee / Exhibition
04
#
PROJECT NAME
CLIENT
ABSOLUT EVENT
PERNOD RICARD [ THAILAND ] LTD.
ProductDevelopment / EventMarketing Rendering / ProductionConsultancy BrandProduct / Visualization / 3D
02 01
03
Engagement Product potential development, and merchandise display design project, focused on differentiating from other products. Receiving sketches from the concept team, they are rendered for sales and developed in scale, and a concept for materials is created according to the requirements of industrial production. _
PD Brand Product & Event Promotional 2012
Shy Limanon Art & Design Collective
[ 27 ]
05
PROJECT NAME
CLIENT
SONY ICD TABLE DISPLAY
SONY THAI CO.,LTD. The work frame begins with receiving the proposition and concept, de veloping them into a display, choosing the materials, to production and installation at 6 Sony Store branches across Bangkok. _
02
01
tabledisplay 03
T h e o b j e c t wa s to p re s e n t v o i ce re co rd e rs as a lifestyle, to accommodate with the instruments capacity for casual use in everyday life. The conventional display concept diverted with the use of wood pattern HPL surfacing to create an imagery of a work desk.
PD Product Display & Installation 2014
# Delight Solution Co.,Ltd.
[ 29 ]
Sony / Lifestyle / Display Production / Installtion / 3D Visualize
B R A N D
&
g r a p h i c
C o m m u n i c a t i o n
BG
G emma O’ Br ien M A R K E T IN G COM M U N IC AT ION / LOG O & T RA D E M A R K CO R PO RAT E ID E N T ITY / CO M M U N IC AT IO N TO O LS B RA N D A PPL IC AT ION & L AY- OU T
NEOSRIRACHA
This is a design project in brand structuring and corporate image for a local real-estate developer in Sriraja. VM GRAND are the developers of Sriracha Tiger Park, and have been pioneers in bringing progress to the area. Currently, they want to enter the property market in the area, which is on the watchlist for continuous growth over the past several years.
01
The structure and concept of the brand were positioned to coincide with the identity of the management that wanted the houses or properties they offer to customers become more than a just sales transaction, to be an offer of a good environment and care for the quality of life. So, the market positioning and image were set according to the concept “Creating opportunities for life�. There were no specialist claims or investment pitches, the development plan for the 10 projects over 5 years included daycare centers, schools, to an organic farm.
PROJECT NAME
BG
VM. GRAND BRAND REFURBLISHMENT
Brand & Graphic Communication
CLIENT
2016
VM GRAND CO., LTD. Atmost Studio Co.,Ltd.
[ 33 ]
The concept for designing the logo was quite clear. It would be in the form of initials like the name of the organization. The colors would reflect serenity, stability, and relaxation, instead of valuing lifestyle or financial status. As for symbolic elements, reference to the gable were adapted to form intertwined alphabets.
BG 01
01
# BrandConcept / CorporateIdentity / Positioning Marketing / BrandStructure / BrandBook Estate / Developer
FOR THE BETTER SOCIETY
02 VMGRAND
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04
05
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The overall picture of the project is still in the developing process and charting directions in communicating the foundation of building the brand, and setting guidelines for teams to build an understanding of the significance of corporate image through a Brand Book as a base for communicating future projects. _
07
[ 36 ]
COLLECTIBLEWATCH
This was additional work that grew from a job d e s i g n i n g a s h o p f o r a w a t c h r e ta i l e r t h a t specializes in hi-end brands, mainly products by Rolex, Panerai, Patek Philipe, AP. Their main merchandises were more than watches, they were collectibles for the groups in the upper echelons.
02
As for the Branding, there were some structural modifications of the name and endorsement of the logo design, as well as developing the main color code. The overall image was to meet up with the price range, but not in a way that is too conservative, to suit the clientele, and be presented accordingly with market positioning.
PROJECT NAME
BG
THE COG WATCH AUTHENTIC COLLECTIBLE WATCH
Graphic Communication & Brand Basic
CLIENT
2015
THE COG WATCH THONGLOR 11
[ 37 ]
BG 02 T h e d e s i g n co n ce p t b ega n w i t h applying the shape of the cogs and the watch face as the key elements for communication. And the use of initials that could be widely seen in watches that are Hi-brands, it is easy to remember and is similar to a signature which is considerably meaningful to the establishments image.
01
02
The essence of the brand must be presented as well, in order to provide a memorable impression of the brand, differentiating it from other peer retailers. _ # Branding / Logo&Trademark / Positioning Hi-Brand / Conceptual / Authentic Flagship
[ 39 ]
CUTTINGTOOLS
A newcomer brand in the redistribution business of cutting tools for industrial production that involves machinery. The general description of the business is similar to the middleman, buying to resell, focusing on price competitiveness, and not having adequate service and communication.
03
From over 20 years of experience in the business, the management saw an opportunity to insert the company as a new brand with principles in communications that are up to standards, clear, and creates understanding among the recipients, which in various places are foreign national expats that work at the factories and live near there.
PROJECT NAME
BG
GLOBALMACH & SUBSIDIARY BRAND
Brand Establishment & Graphic Design
CLIENT
2014
GLOBALMACH KEY PARTNER SUPPLIES CO.,LTD.
[ 41 ]
01
At the present, it is developing products as an OEM under the name Tools Source, a sub-brand. Essentially, the design had to communicate swift management and execution, agile operations that stands out from the market, an image and a sound that makes it easy for customers to remember, both Thai and foreign nationals. _
BG 03
02
The design work here begins from structuring the brand, market positioning, character, and all relevant communication channels. Beginning with naming the brand to designing the logo, applying it to the website and company profile, as well as the stationery and letterheads that involve meeting customers.
03
# BrandConcept / CorporateIdentity / Website MerketingTools / SubsidiaryBrand Trade&Distributor
[ 44 ]
3DCITY PROJECT NAME
CLIENT
3D ILLUSTRATE
BANGKOK BANK PCL.
Graphic 3D illustrate for an annual report on environmental responsibility. The work process began with picking up the sketches by the concept team to develop fo r re n d e r i n g i n to a p p ro p r i a te p r i n t s i ze s . _
04
BG 3D Modeling & Rendering 2016
Pink Blue Black & Orange Co.,Ltd.
# Rendering / BangkokBank / 3DVisualization / AnnualReport
[ 45 ]
CLEANCOALinfo
05
BG 3D Visualised & Infographic 2014
Atmost Studio Co.,Ltd.
PROJECT NAME
CLIENT
CLEANCOAL INFOGRAPHIC
ELECTRICITY GENERATING AUTHORITY OF THAILAND
An infographic design job for a project pitch concerning Social Media Development for EGAT (Electricity Generating Authority of Thailand). The script from the VDO Presentation w a s t ra n s c r i b e d i n t o a "s ce n e " e x p l a i n i n g the information of Thepa clean energy power plant. The work criteria required the communication o f a n i m a ge t h a t i s c l ea n a n d t ra n s pa re n t , the imagery concept and light tones were applied to curve the formality of the information and comprehensively reach a wide range of the general public. _
# EGAT / Infographic / 3DAnimated / Scene&Script Isometric / Comic
[ 47 ]
contractor PROJECT NAME
CLIENT
PAOLO LOGO
PAOLO INTERIOR & CONSTRUCTION CREATION CO.,LTD.
This is another logo design for a construction company, was an experiment in creating a logo that appears to encapsulate the content into a singular, which in a way facilitates its use in the brand’s various communications, but has its limitations when display space is limited. The color tones were chosen to show resolve, a calm and patient character. The decagon with clear angles projects solidity, and is distinguished from regular polygons. _
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flatshoes
06
07
BG
BG
Brand Personality & Logo
Brand Personality & Logo
2016
2012
PROJECT NAME
CLIENT
ABOVE BASIC LOGO
STELLA TIONG SARAWAK, MALAYSIA
A brand logo design job for a Malaysian shoe retailer specializing in Flat shoes. So, the reference was on the appearance of the product that focuses on lightweightedness and comfort as the presentational character. Coded colors of the brand being black and white, and with the linear form of the fonts reducing extraneous interpretation, it is straight and clear in communicating the name of the brand. _
#
Progressive / Contractor&Builder / Businesscard / ReBranding
[ 49 ]
FlatShoes / Malaysia / LogoIdentity / Apperal
healstation PROJECT NAME
CLIENT
HEALTH STATION LOGO
HEALTH STATION
constructiongroup
08
A logo designed for a pharmacy with branches along the BTS system. The symbolic element here draws on the rail system of the skytrains by using overlapping lines. The edges are smoothed off into a half circle referring to the shape of a bandage plaster for wounds, together they form an ‘H’. The sky blue tone and light lettertype helps reduce tension over health concerns. _
#
09
BG
BG
Brand Personality & Logo
Brand Personality & Logo
2014
2016
PROJECT NAME
CLIENT
CWG. LOGO
CHAWAL GROUP LPS.
Logo design piece for a construction business group that wanted to emphasize the family name in communicating its long history, that symbols a strong character and personality. Initials with prominent edging, strong, and tells a history. A brown-beige tone was selected to narrate a sense of time, experience and expertise of the company. _
Joinery
#
Transit / Pharmacy / Logo / Store&Station / Touchy
[ 51 ]
Majestic / Contractor&Builder / Logo&Trademark
c o n t e n t c o p y
&
w r i t i n g
CC
Thom Yorke M A N UA L / G U ID E L IN E / CON T E N T W R IT E R E D ITOR / TAG L IN E / E N D O RS E M E N T / E XPL A N AT ION CO M PA N Y PR O F IL E / PR O D U CT D E S C R IPT IO N
01 A m a j o r p r o b l e m f o r b i g o r g a n i za t i o n s i s maintaining an image, both internally in the organization’s values, and on the outside where it must be communicated to the clientele. True’s Brand Team, thus, wanted to make a manual for intra organizational use. The purpose being so that the employees will have knowledge and an understanding on the subject of the Brand and all its relevant components in the organization, all in one place, so, that they then can communicate p r o p e r l y w i t h c u s t o m e r s . T h e d o c u m e n t ’s contents are focused on the brand’s goods and products that will be in the hands of the customers.
PROJECT NAME
The actual work itself starts with sourcing and filtering information, then, writing the content, fo r m a t t i n g , e d i t i n g , all relevant graphics, to being a guest speaker for True’s team to explain the general content and how to use the manual. _
426 Pages
True Merchandise CI. & Guideline
TRUE MERCHANDISE CI. & GUIDELINE
CLIENT
TRUE CORPORATION PCL.
From explaining the work process, the learning and understanding the use of logos, comprehending the importance of the brand, product selection and understanding target groups, positioning the logo and relevant elements on to the product i n d i ff e r e n t w a y s a n d co n d i t i o n s , t o ba s i c information about the materials used.
CC Brand Merchandise CI. & Guideline 2014
Color Party Object Co.,Ltd.
GUIDELINE
# BrandMerchandising / CI.Guideline ContentWriter / GraphicLay-out / Manual GuestSpeaker
[ 55 ]
02 Content writing and information editing, prompt into files for use as guidelines in taking photographs and selecting photos for corporate use, as well as explaining the basic knowledge of photography. Documents with photo identity are vital to large organizations, and especially so for national scale organizations like the national bank. Images that will be used, for any kind of communication, must be selected carefully, and with precision according to the intent of what is being communicate.
127 Pages
Bank of Thailand Photo Identity
PROJECT NAME
BOT PHOTO IDENTITY
CLIENT
BANK OF THAILAND _
Starting with information gathering, filtering for rele vant and significant content to provide comprehension that covers the subject, selecting example images for each aspect of communication.
CC Brand Photography Manual 2014
PHOTOIDENTITY
Color Party Object Co.,Ltd.
# PhotographyGuideline / ContentEditor Manual / PhotoCurator / BankofThailand Corporate
[ 57 ]
The files are formatted into booklets publication for use within the company by working together with the company’s graphic design team, which also provides consultation on Corporate Image. _
03 DGIT is a brand under Delta industrial group, which is a leader in energy technology and electronic components from Taiwan, that has established their company and opened their factory in Thailand since 1988. The company wanted a tool for communication that the sales team can improvise to connect with target customers. The Company Profile became one of the main tools for presenting the heritage of the organization. There was difficulties in this project due to the fact that this customer did not have an actual Brand team, making the information sourcing and filtering process difficult . From editing the accumulated information, putting it into structure and creating a narrative sequence, to designating basic concepts for the graphic design team for drafts to be used for editorial considerations concerning the number of pages and costs as they must be applicable for industrial mass production.
20 Pages
DGIT Company Profile
PROJECT NAME
DGIT COMPANY PROFILE
CLIENT
DELTA GREEN INDUSTRIAL [ THAILAND ] CO.,LTD.
CC Company Profile Copy Writer 2013
GREENENERGY
[ 59 ]
Color Party Object Co.,Ltd.
T h e w r i t i n g co n te n t and information were w r i t te n i n T h a i w i t h the cooperation of the Design Director before being sent to the Copywriting team for further editing into an English version. _
# CompanyProfile / ContentWriter GreenEnergy / NewcomerBrand Editorial
04 This document is compiled from the experience and knowledge gained during employment as Project Manager in a company, after resigning to begin my own Creative Service.
Additionally, the document was used as a fundamental format for understanding the position and duties for new project managers. _
PROJECT NAME
HOW PROJECT MANAGER WORKS
The vital role of the position was being the intermediate between the 3 department of the work process in each project , which are the customers, the design team, and the manufacturer. The difficulties that entail is in explaining the work that has to be done to other people, to convey an experience, both in pitching or in entering the selection process of other organizations, thus the decision to write up this document. The content begins with an explanation of the significance and purpose of each department, identifying the problems and the process of working a routine, explaining relevant work skills, to giving examples of the projects that were assigned. In order to provide a picture and an understanding of the working principles as a project manager, which is kind of a mix of creative department and management.
CC Job Description & Explanation 2014
PMWORKs
# ProjectManager / Explanation CaseStudy / JobDescription Guideline
[ 61 ]
10 Pages
How Project Manager Work
3 D T H I N G S
&
C O N S T R U C T I O N
3D
Ne r i & Hu EXH I BI T I O N / 3 D VI SUAL I ZAT I O N / K I O SK & SEL L U N I T R ETAI LS & CO M M ER C I AL SPAC E / EVEN T ST R U CT U R E CO N ST R U CT I O N P R OJECT
EXCISE 01
01
This furniture design and arrangement project was for improving the Department of Exercise’s image in their tax collection outposts in 76 provinces across the country. For this assignment, my responsibility was to be the furniture design team, as well as the PM under the supervision of the company that provides corporate image consultancy. The first step was traveling to do field inspection in each of the provinces across the countr y. Teams were devised for surveying, measuring the area, taking photos, acknowledging certain limitations in doing the work in each site, identifying the problem and conditions for adjustment . Because the majority of the branches are offices that is a part of a government center or renting out of a commercial building rather than being their own structure, it made the working conditions at each site different, demanding for adaptation and solutions in each area on a 1 : 1
02
3D Furniture Design & Project Manager 2010
PROJECT NAME
EXCISE DEPARTMENT REBRANDING
CLIENT Color Party Object Co.,Ltd.
EXCISE DEPARTMENT THAILAND
[ 65 ]
The designs for the furniture and guide post system were developed from concepts into three dimensional pieces, then developing the models and making the prototype, inspection of materials and mode of delivery must be suitable for nationwide o p e ra t i o n s u s i n g m o d u l a r a n d knock-downs. Including writing u p t h e ba s i c p ro d u c t i o n p l a n s , assessing and negotiating prices, a r ra n g i n g t h e B O Q d o c u m e n t s , and to oversee, explain, and give advice on the purchasing process to the Department.
A difficulty that stood out in this project was the process of purchasing and hiring of local contractors in s et t i n g t h e s i te s fo r d e l i v e r y o f the furniture that were to be installed, which the fluctuating capabilities and detail of work in each areas necessitated a system that involved the details of ever y site. Solving onsite problems through emails, re p or t ing im p rov e m e nt s a nd correction to the Department to p r e v e n t co r r u p t i o n , t o ra n d o m field inspections in each province. _
03
# FurnitureDesign / BrandConsultancy SignageEnvironmental / Production ProjectManager / KnockDown
04
05
06
07
3D 01 [ 68 ]
FLAGSHIP
02
Interior and decoration design for a Hi-brand watch retailer with staple merchandises by Rolex, Panerai, Patek Philipe, AP. These were not just watches, but collector items for a specific upperclass that were meticulous in buying, selling, t ra d i n g a n d i m pa r t i n g k n o w l e d ge i n d eta i l assessments of their wares. The Modern Lux interior design concept is one that preser ves luxur y but at the same time speaks out an idea that is not restrained by conservative frames. Using disconnection to create a contrast of raw and refined, to reduce smoothness and project a progressive persona, offering a perspective of luxur y that is not bound by tradition.
3D Flagship Store Design & Display 2015
PROJECT NAME
THE COG WATCH INTERIOR & DISPLAY
CLIENT
THE COG WATCH THONGLOR 11
[ 69 ]
01
05
02
03
The shop space of 40 sq.m was partitioned, 60% of the space was for showcasing the products splitted into various displays a cco rd i n g to ca tego r i e s i n t h e f ro n t a rea o f t h e s h o p. 25% was allocated as the negotiation area where customers can sit down, talk, and have a drink, and the rest was an office for Hi-end transactions.
04
Work here started with developing the concept of an image, then the floor plan according to function, designing and creating the image for rendering, selecting and presenting materials for the designs, writing the construction plan to choosing the furniture and relevant decoration items. _
#
3D 02
Branding / CorporateIdentity / RawMaterial Hi-Brand / FlagshipStore / ModernLuxury
[ 72 ]
The decor emphasizes on the raw quality of the materials mixed together at varying proportions, additionally using wood surfacing to kindle a warm home feeling. Areas that required built-ins, emphasizing importance for storage space, gives the home a neat and orderly appearance.
GATSBY
03
This design job is for a home in the B a an K ra ng M ua ng Ra m ka m ha e ng hous i ng development. The owner wanted a home that also functions as a recreational space for friends and family.
01
A Functional Loft was the concept that was agreed o n i n d e s i g n i n g a l l 3 s to re y s o f t h e h o u s e . The ground floor was the central area to accommodate socializing, drinks and dinners, and visiting guests. The second floor was developed into a private relaxation room with a home theatre section, to a card table for close associates. As for the top floor, a high ceiling bedroom with minimal decor to create a space for true rest.
3D Interior Design & Construction Drawing 2015
PROJECT NAME
BKM / 220 INTERIOR DESIGN
CLIENT
PHUTHIT CHULAPA BANGKOK, THAILAND 02
[ 73 ]
Movable furniture was recommended in order to adjust the home’s space according to the resident’s function.
Working on a house that was built with a prefabricated system made removing walls and partitions hard, because they are all involved in the weight distribution of the whole structure, thus, this confined the living areas to be fixed to the original floor plans rather than being able to create new spaces by joining them. _
05
03
06
07
3D 03
08
# InteriorDesign / Decoration / Residential IndustrialLoft / Activity / Space 04
[ 76 ]
CROWDHOUSE 01
04
A resident design project developed for crowdfunding ordering system in collaboration with Alexander Martin, who came up with the idea for this home retailing system. The main criteria here is making a ready-built home and considering its delivery system for installment in vicinity of Portland, connecting it to plumbing and electricity system, all the way to creating the foundation on the site to prompt residency. The work process begins with finding the container to develope the interior, cutting and installing doors and windows, and start on the built-ins, then decorating it to accommodate a function as a second home or vacation pad with a capacity for 1-3 people.
02
3D Prefabricated House Design & Illustrate 2014
PROJECT NAME
ALEXANDER MARTIN CONTAINER HOUSE
CLIENT Aexander Martin
PRE-ORDER & CROWDFUNDING
[ 77 ]
The design concept was to us high quality materials which will have to go through the material approval process when transported to the area. Building customization concepts to to increase commercial appeal, airflow considerations, to the heating systems or a fireplace.
05 03
This project is undergoing pricing assessments, and other possibilities before presenting its sales through online and crowdfunding systems. _
06
04
Difficulties in this project came from funding the prototype. The additional costs from constructing the prototype i n c l u d e d l ea s i n g p ro p e r t y fo r a construction site, and storage before being shipped to other areas.
3D 04 # Container / Crowdfunding / Pre-Order Transport&Install / ReadyToLive AlexanderMartin / Prefabricated
[ 79 ]
WINTERFEST 01
05
This booth and component design job for Event Sansiri followed the concepts from an agency company. The scope of the work was to build a base booths that would be produced and installed at various areas of the event that was segmented into 3 zones. The sales of different products. A design for the main entrance that would attract interests and online photo posts. And, designing the children’s playground that resembles a castle of the booth’s sponsor.
3D Booth Exhibition & Specification 2013
PROJECT NAME
SANSIRI WINTER FESTIVAL
CLIENT Keystone Studio Co.,Ltd.
The principles for designing the booths basically came from the use of steel clamps to cut costs, and adapting low costs materials according to each concept.
SANSIRI PCL.
[ 81 ]
02
The playground being the hardest task due to the construction design’s requirement for safety concerns in ever y aspect . The limitations on costs coupled with the demand for an outstanding appearance in both scale and the assigned design proposition. The main entrance had to coincide with online marketing systems in terms of visual attraction, and an interactive function with the visitors of the event.
Vital points in designs for events is fast and easy production, adaptive to onsite installation problems, and consolidation of the cost and time limits.
05
06
However, the event was considered a success, the work was capitalized on for development and use in future events the following years. _
03
04
3D 05
# Event / BoothExhibition / Conceptual ProductionSpecification / KidSpace / FleaMarket
[ 84 ]
KIDSAPPAREL
06
01
A design for a children's clothing retailer in department mall settings where the brands have an area in a shared space. The work process was thought out similarly to furniture design by which the style and quantity is arranged into different area sizes. The brand did not pre viously have furniture that were designed to fit in with a concept , but rather a selection of ready made furniture or built to orders based on basic functions.
3D Furniture Design & Display Decoration 2014
PROJECT NAME
MILLIONS OF COLORS SELL UNIT
CLIENT
HEART & MINE APPAREL CO.,LTD. 02
[ 85 ]
03
04
05
The design concept was divided into 3 parts. Communicating an image suitable for children and consumer group. Another, is specializing the function of the furniture for compatibility with the area, for example, hangers, displays, storage, which for each function the designs were developed to vary in size to make easy and flexible arrangements onsite. Lastly, is the attraction factor on kids, to get the kids to get their parents who are the actual buyers to come in and look at the merchandise, take pictures and create online marketing opportunities.
The new furniture were produced and installed in department malls mainly in the The Mall c h a i n i n 6 b ra n c h e s across Bangkok since the previous mid year, creating positive responses and evident increments in sales. _
3D 06
# KidApperal / FurnitureDesign / BrandImage Lay-out&Installation / BrandEngagement
[ 88 ]
THEINVATIO
07
Home interior design for a house in Sethasiri Pravate project, beginning in the main areas that are the living room and the dining hall. The thought process and allocation of space were quite limited due to the fixed nature of the house’s floor plan, as well as the function requests by the owner.
01
For the living room, 3 concepts were presented to the customer to see what was it that the customer actually wants, and to evaluate the function requested by the owner. The overall picture was a contemporary concept that emphasizes built-ins, and a selection of wood as the main fixture for surface areas to create a homey feel contrasting with the white that is the house’s main tone.
02
3D Interior Design & Rendering Presentation 2014
PROJECT NAME
INVATIO HOUSE SETHASIRI
CLIENT
ANONYMOUS _
[ 89 ]
The dining table arrangements and concepts w e re e x p e r i m e n te d to a cco m m o d a te d a i l y functions, at the same time prompt for receiving visiting family and relatives on a weekly basis.
# InteriorDesign / Functional / Residential Contemporary / Circulation / Space / Warmwood
03
05
06
The limitations of the space in the dining hall presented difficulty when the direction of the television in the area had to be considered. _
07
3D 07 04
[ 92 ]
08
PROJECT NAME
CLIENT
TRUE CORNER DISPLAY
TRUE CORPORATION PCL.
truecorner
# CornerDisplay / WindowDisplay BrandMerchandising / Production PropDecoration / Construction
02
01
Corner display design and decoration job for an area in Yai Keaw tower, True company office at Ratchada True’s brand team wanted to distribute stationery under their brand. It was a pilot project to build an understanding of the organization’s value through the aforementioned merchandises.
3D Display Construction & Installation 2013
The work started with measuring the area, then building the concepts for design and area adjustments, selecting the materials, writing the construction plan, production supervision, to decorating the display. _ 03
Color Party Object Co.,Ltd.
[ 93 ]
09
PROJECT NAME
CLIENT
PANITA JEWELERY KIOSK
PANITA DIAMOND _
02
diamondkiosk
01
Kiosk counter design for a brand of precious stones and jewelry retailer who wanted to convey an image in metallic tones that reflects luxury and the value of sturdy materials. Lights were used to create attraction in the company’s tones in various compartments, and in displaying various arrangements in each area. The work was to make designs, have them produce from the factories, and installation in various areas in shopping malls. _
[ 95 ]
3D 03 Kisok Design & Construction Drawing 2013
# KioskStore / Jewellery / Precisely Metallic / HighConceptual
Joinery
10
PROJECT NAME
CLIENT
SMOOTHIE BANGKAPI
ANONYMOUS _
# Smoothies / OpenSpace / Retail FranchiseBrand / SellUnit / Food&Beverage
smoothie 02
01 03
A design for a smoothie shop in The Mall department store Bangkapi. It was a design job for an existing brand, adapting it to different areas with color tones and furniture that were assigned. With the high competition in health products, the decor and creating an image to build a sales angle and grab attention must be considered as vital, as well as creating a flow system that facilitates self service, easy queueing management, to overall customer convenience. _
[ 97 ]
3D Openspace Shop Design & Construction Drawing 2012
Joinery
11
PROJECT NAME
CLIENT
THE EIFFEL EVENT
SHY LIMANON ART & DESIGN COLLECTIVE
02
theeiffel
03
01
A conceptual development design on organizing events to induce interests for housing project sales openings. The work began from adopting the ideas by the creative team that wanted a r ra n g e d c o n ta i n e r s a s t h e m a i n a r e a f o r distributing information, arranging the containers, and using other materials to create shaded areas.
3D Event Exhibition Design & Presentation 2016
Shy Limanon Art & Design Collective
[ 99 ]
Image rendering to sell in actual proportions in relation to the site, point out functions, to demonstrating walkways for maximum space utility. The structure was later on converted into a sales office after the opening events. _
# Rendering / Visualization / Lay-out Container / PromotionalEvent DesignDevelopment
12
PROJECT NAME
CLIENT
SACICT EXHIBITION
SACICT PUBLIC ORGANIZATION
02
sacict
03 04 01
Exhibition design for a art and crafts group that referenced from their existing booths. The criteria was that it had to be partitioned into smaller booths, about 12 booths for each craftsmen to exhibit their work and hold workshops. The overall motif was a kind of a crafts village. Using structures made of paper cores made installation quick and economic. A common area was allocated for presenting general information and displaying products for sale.
[ 101 ]
3D Booth Exhibition Design & Presentation 2016
However, in the end the designs were not used to create, as there was not enough time. _
# Rendering / Visualization / Zoning ConstructionConcept / ExhibitionDesign
Shy Limanon Art & Design Collective
13
PROJECT NAME
CLIENT
BLISSTEL WIFI KIOSK
BLISS-TEL PCL.
# KioskStore / Telecom / CommercialSpace PocketWifi / SellUnit / WorkingDrawing
wifiKiosk 01
02
Kiosk design for retailing pocket Wifi, the customer specified the quantity and size of the counter and backdrop. The designs were developed into 3 presentational concepts, with the overall picture reflecting an image of modernity and speed to suit the telecommunication business. The corporate’s color tones were used along with various materials to answers to market groups with different mood and tones. _
[ 103 ]
3D Kisok Design & Construction Drawing 2016
03
14
PROJECT NAME
CLIENT
LIFETILE ARCH EXPO
LEGEND INDUSTRY [ THAILAND ] CO.,LTD
02
Roof&Tile 01
03
Exhibition booth improvement and decoration project. Image rendering for pitching to customers of the construction company, also to provide a comprehensive picture of the booth that will be selling tiles and synthetic stone roofing at the architecture fair.
3D Booth Exhibition Design & Drawing 2014
The work began with bringing together the parts that the customer had already built for improvement and modifications, arranging walkways, build area partitions, and develop certain parts to create a new feel from the old. _
[ 105 ]
# Display / Tile&Roofting / BoothExhibition Event / ArchExpo / VisualMerchandise
15
PROJECT NAME
CLIENT
ABOUT FLOWET KU SHOP
PAVINEE KETKARN BANGKOK, THAILAND 02
KUflower
01
A design job for a retailer of special occasion plastic flowers. The floor area was considered and divided into an area for merchandise display, customer accommodation, and the staff work area. Minimal use of built-ins was chosen according to regulations of the area, and to allow for adjustment by the owner, minimizing the onsite workload. Recommending color tones that promotes recognition, which is essential to brands. _
3D Retail Design & Presentation
03
2016
# KUStore / ArtificialFlower / Feminine Soft&Style / Lively / CommercialSpace
[ 107 ]
S I D E &
P R O J E C T
E N J O Y M E N T
SP
Kickst ar te r ID E A S / S ID E PR OJE CT / E XPE R IM E N TA L M A R K E T T E ST IN G / S K IL L / M AT E R IA LS / PR O POS A L
01
ALTERNATE DRINK
sp PROJECT NAME
JINTONIX POP-UP BAR
01
Brand & Market Experimental 2015
Wittawat Phonghong
A market experiment, and an endeavor to provide Gintonic as a beverage option at various events, it began with the selection of a practical concoction. Not requiring too many ingredients decreases the work, and pricing factors. With an ea s y t o d r i n k a p p ea l , t h e g i n i t s e l f c a n b e elaborated in many ways. The design of the pop-up store utilized the knockdown system for easy installation and transportation. Later on, it was modified with an additional bar-seat unit, and a shelf to display interchanging products according to different presentation concepts. Additional seatings were referenced from bars in the Khaosarn zone, in other words, just seats for a drink and chat.
[ 111 ]
02
The pop-up store modus operandi enabled the operations at various venues as caterers or at events at major cities in the provinces, which entailed something much more interesting, new friends, both sellers and buyers, that have been met at these various past events. _
03
04 05
sp 01
# PopUp / GinTonic / Friendly / EasyDrinks Moveable / AlternateDrinks / Event
[ 114 ]
FIRST IMPRESS
01
sp PROJECT NAME
PEOPLE. BUSINESS CARD
02
Brand & Graphic Communication 2014
Business card designs for my own brand that w e re p ro d u ce d b y fo i l s ta m p i n g w i t h h ea t , which is a production system that uses mold pressing, but the combination of the final product can be modified. The variation is an experiment with different papers, colors, and surfaces combined to increase thickness and heft, paired with assorted tones of metallic foils to create a specific concept for each target group. The showcase piece came from an actual newspaper being used as the background for the stamp, which is a narrative of the core ideas of the brand People. _
03 02
# FoilStamping / Metallic / TextureContrast SelfPromotional / Touchpoint / Experiment
04 [ 115 ]
BOOKWORM 01
02
sp PROJECT NAME
PURSEBAG BIRTHDAY GIFT
Birthday Gift & Souvenir 2013 03
03
This design piece was a birthday gift in 2013 for Ms. Ploychan Pitakchart , a fashion designer and stylist. In that year, new materials and techniques were experimented in creating a “Purse bag”, which is a lady’s essential. An old novel with considerable volume was selected, then 3 compartments were hand carved inside for placing 3 things, which are an iPhone, cigarette pack, and a zippo. The cover was edited with a latch for roping a strap to make it more interesting, and to function as a lock that prevents the lost of its contents. _
# Birthday / Gift / PurseBag Experiment / BookWorm / Hidden 04
[ 117 ]
INTRODUCING
PEOPLE. CREATIVE SERVICE
[ 120 ]
[ 121 ]
EDUCATION & COURSE
20
03
WORKING EXPERIENCE
20
07
SIDE PROJECT & FOUNDED
20
10
HIGH SCHOOL
INTERNSHIP
CO-FOUNDED
SATIT PATUMWAN DEMONSTRATION SCHOOL
BENJA COLLECTION, FURNITURE DESIGN
CHAIYOANDFRIENDS INDUSTRIAL DESIGN GROUP, Resigned 2012
20
NATTAPAT MALE
NUSENG JAN1986
SINGLE
GEN
ROASTBEEF WHISKEY
20
14
DESIGNER
ESTABLISHED
GENERAL ENGLISH 15 COURSES, AUA INSTITUTION
145 DESIGN STUDIO, INTERIOR DESIGN
PEOPLE. CREATIVE SERVICE
GOLF SNAKE
08
20
10
GRADUATED
DESIGNER & PM.
DEPARTMENT OF INDUSTRIAL DESIGN, KMITL
COLOR PARTY OBJECT,
20 DEMOGRAPHIC
08
SIAMESE
AGNOSTIC
BEBOPJAZZ
20
SPECIAL COURSES
20 BLUE
05
13
As A Freelance
20
11
SPECIAL COURSES
PROJECT MANAGER
BASIC CHINESE 30 HOURS, OEC SCHOOL
COLOR PARTY OBJECT,
INTERESTED
SELF ESTIMATION IN PERCENTAGE
%
70
ADOBE ILLUSTRATOR
40
ADOBE PHOTOSHOP
70
3D MODEL & RENDERING
40
MICROSOFT OFFICE
SOCIAL ENTERPRISE -
What interests me about social enterprise is the idea of using commercial strategies to improve human's life environmentally or socially without putting personal profit as its main goal. I believe that this is the solution to improving the world, and I hope that this is not just another social trend that would fade away with time. _
BRAND & GLOBAL MOVEMENT -
TECHNICAL SKILL
PROFICIENCY SKILL
CONCEPT DESIGN & MANAGEMENT
60
PRODUCT DESIGN & EXECUTION
70
CONTENT & COPY WRITER
30
EDITORIAL & PRINT MATTER
50
Social responsibility has become increasingly important in the modern day society. Today in our culture, life has becomes highly competitive in almost e ver y aspects. As a result the global trends of appreciating the simplicity in living has emerged along with many other trends, such as the social enterprise.
Because the world is always changing, a brand has to constantly adapt itself in order to sur vive. The fierce competition in the global market forces the brand to consistently develop innovative strategies in order to stand out from its increasing number of competitors. This phenomenon give rise to new concepts and product ever y seconds. Some of them are thoughtful and beneficial to people's life while others are superficial and harmful to the society. I believe that the knowledge of branding can taughtus more than just how to compete in the market, but it also shows us how every decisions that we make have an impact on the world we live in. _
VISUAL & SOUND -
When the sounds started playing, the visual images may appear in one's mind. One the other hand, some visuals can stimulate us to start thinking about a rhythm or sounds that we have heard before. The relation between sound and visual are inseperable just as our sense of seeing and hearing. The combinaton of these two can results in various interesting new formats. It is something that has a strong impact on all human being. _
[ 123 ]
rama.9 RD.
srirat expy. RD.
THANK YOU FOR YOUR ATTENTION
airport raillink hua mak
pattanakarn RD. railway hua mak
HOPE WE HAVE
vibharam hospital
pattanakarn [ 50 ]
A CHANCE TO pattanakarn [ 52 ]
MEET AND DISCUSS
pattanakarn [ 53 ]
srinagarindra rd.
sub-soi [ 24 ]
DON’T BE HESITATE
bridge
367
thanya park
AND SEE U SOON
HOME / OFFICE 367 Pattanakarn 50 Soi 24, Pattanakarn Rd., Suanluang, Bangkok 10250, F : Speaktopeople E : Speaktopeople@gmail T : + 66 89 447 1274 13°43'48.6"N 100°38'11.4"E