How many people have you reached till now? We have reached about 50,000 women and couples through our online and offline presence. Our users are mostly from metro cities; the maximum being from DelhiNCR in the North and Bengaluru in South India. However, engagement is also increasing from non-metro cities.
www.fertilitydost.com
Nexus Incubator https://startupnexus.net
TechCamp South Asia https://bit.ly/35GxLO5
Ranjita Biswas is a Kolkata-based journalist. She also translates fiction and writes short stories.
Courtesy Gitanjali Banerjee
How effective is the Fertility Dost program? In the current scenario, a woman delays going for a fertility consultation owing to social taboos and lack of information. This often leads to escalation into a chronic problem, where they are left with no choice. Early intervention ensures better management and can save the cost and emotional complications of IVF treatment. About 70 percent of fertility issues can be easily managed by lifestyle changes, hormone management and fertility diet.
Fertility Dost
How have you gained from the Nexus Incubator training and participation in the 2018 TechCamp South Asia? The TechCamp offered new perspectives on how we can leverage technology and collaboration to enhance start-up growth. I was fortunate to get selected for two project grants—to build my core website and to collaborate with two women health entrepreneurs from Pakistan to create content for awareness building. Nexus provided me with structured training to strengthen the core of our business model. Through deep diving into market segmentation, understanding the unit economics and networking with the who’s who of the ecosystem, Nexus gave Fertility Dost the right direction. Personally, it encouraged me to take the start-up to the next level. We organized a fertility health awareness event, as part of the collaborative project, at American Center New Delhi. Attended by women and couples, it had two panel discussions on how to manage fertility health holistically and how technology can be leveraged to help women manage their health. Combined with music, art therapy and booth display, it was an exciting, engaging and educative event.
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women to make smart decisions about their reproductive health. The strengths of the program are that it is accessible from home; saves cost and time otherwise spent on consultations and tests; and alerts the patient at the preventive stage, thereby saving the cost and complications of IVF [in vitro fertilization] treatment.
Left: Gitanjali Banerjee (second row from front; center) at a Fertility Dost meet in Gurugram.
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