Firef ly News 65
News & Happenings
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Firefly Network
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Firefly Fleet & Service Info
Cause For Celebration
A simple ‘thank you’ can go a long way – as outlined by Firefly’s recent Terima Kasih campaign. Aside from showing the airline’s appreciation to its passengers, the campaign served as a timely reminder to all on the importance of keeping alive the Malaysian spirit of good etiquette and warm hospitality. “Saying thank you or terima kasih is a basic human gesture that shows gratitude. It may not matter to you, but it matters to the person you say it to,” says Firefly Vice-President of Marketing and Communications, Izra Izzuddin, adding that this was in line with Firefly’s mission of providing courteous service to all its guests. As a further show of appreciation, the airline offered exciting promotions, including discounts on flights to domestic destinations, as well as half price deals on flight and accommodation packages.
Caring For The Environment
Firefly Airlines is going green by leading simple efforts to protect the environment. The airline is the first full-service airline in Malaysia to separate used beverage cartons onboard. Its fleet of 12 ATR 72-500 planes are also a more environmentally-friendly alternative compared to jets, as they emit less CO2. “Climate change is a huge concern for all of us. It is only right to practise and encourage habits that can lead to more ecologicallyresponsible decisions and lifestyles; to help protect the environment and sustain its natural resources for current and future generations,” says Firefly Chief Executive Officer Philip See. Other green-centric activities held by the airline include a CSR programme in conjunction with World Clean-Up Day 2019, trivia questions to create awareness via Firefly’s social media platforms, as well as onboard giveaways for passengers wearing green to show support for the initiative.
October 2019
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17/09/2019 4:31 PM