DID Year2: Retail- Pop up: Group 2E (Pearlyn, Sim Xuan & Mok)

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A journey through Bagua Mountains, Taiwan, achieved by the manipulation and elevating of space creating rhythm with repetitive blocks. The pop-up stall consist of a mix of exhibition and sales space across three tiers. Building blocks are used to frame the landscape of Bangua mountains where every step/tier serves its own purpose yet connected to one another. Customers will experience the process of harvesting pineapples as well as savoring the fruits of their labor. POP -UP! Assignment T1A Done By: Pearlyn Teo (P1907913), Lim Sin Xuan (P1909030), Mok Ruangsirikulchai (P2027681) Group 2E, Class: DID/FT/2A/02


PLAYFUL

SunnyHills begin in the countryside of Bagua Mountain in central Taiwan in 2008.

Persona + Research

3-4

Case Studies

5

Concept

6

Ideation

7-8

All-natural and fresh ingredients, Farm-Bakery-Store concept.

ORGANIC

CONTENTS

Site Analysis

Focused on giving back to their sources and a sensitive approach towards farming practices.

Target consumers: People who enjoy traditional delights, values Organic and Good-quality foods

FAMILY-ORIENTED

SHARE

Prototype


PINEAPPLE CAKES

APPLE CAKES

Set of 5/10/15 Giftbox with Oolong tea Giftbox with honey musk cake Giftbox with apple cake

Set of 5/10 Giftbox with pineapple cake

D24 DURIAN LOVE LETTER ROLL

MUSANG KING ROULADE CAKE

Box of 8/20

1 box - 1 Roll

Nam e: Bur bee Li festyle En trepreneur

OOLONG TEA

HONEY

Oolong tea tint - 15 Sachet Oolong loose tea leaf 100g Giftbox with Oolong tea

Box of 20 Giftbox with pineapple cake

Ruby black tea - 50g

Bu rbee has a warm and bubbly personality. He enjoys baking and making new friends. B y po s t i ng i ntere s ti ng f a c t s a n d s tep- by- s tep reci pes o n a food b l og, h e educates the public about healthy living H o b bi e s: P h o to g ra p hy, g i f t - g i v i n g

LONG DINING TABLES

SINGAPORE

NANTOU

TAIPEI


USER JOURNEY MAP FRAME: PROGRESSIVE MANNER

1.4 Order 3.3 Leave 1.3 Consisdering

Appetizer

Main

Dessert

Greeted and served by friendly staff

Led into the shop and given free sample of the pineapple cakes

Tempted to buy and promote

2.3 Order 3. Products

1/2.2 Sit down and try samples

1/2/3.1 Counter

2.2 Menu

TAIPEI

2. Menu enu

4. O Order

1. Counter unter Pay 5. Payment

TAIPEI VS SINGAPORE Treat customer with care, like they are part of SunnyHills

Not much interaction between brand and customers

Allow the dine in and provide samples

Not as statisgic with sales

SINGAPORE

Purchase and go


CASE STUDY 1 | KENGO KUMA, SUNNYHILLS AT MINAMI-AOYAMA, TOKYO

Key Idea

Key Idea Kuma’s aesthetic mimics the idea of being in a forest. The gaps between the thin poles enable the sun’s rays to enter the wooden structure which creates a feeling of sunlight filtering down through the trees.

Facade

Structure

• 3 storey building • Shape bamboo basket

Made using a traditional method of creating a wood lattice called “Jiigoku-Gumi” in which no nails are used.

A soft and subtle touch to the quiet residential area in Ayoama

CASE STUDY 1 | STABLE AT WEST FLANDERS AT WEST FLANDERS, BELGIUM

Geometric apertures allow sunlight to illuminate the interior, while still offering privacy

In order to respond to the functional requirements from the client, the architects decided to design an autonomous furniture object that would be able to - divide the workspace - leave the outdoor views open - not alter the perception of the whole space

Structure

User Experience

This structure is made out of layers of stacked timber beams. They were stacked in this particular way to create a staircase to climb to the upper workspace, and can easily reach the different bars on each level.

The space then transforms into a very functional office. The protruding surfaces along the staircase also act as work surfaces and seats. The stacked beams also serve various purposes: - library & reading corner - bookshelves - storage - resting area

Architects: Kengo Kuma & Associates

Architects: Studio Farris Architects

Area: 293 m2

Area: 100 m2

Year: 2013

Year: 2016

Photographs: Daici Ano, Kengo Kuma & Associates

Photographs: Koen Van Damme

Photographs: Daici Ano , Courtesy of kengo kuma & associates

Contractor: Vooruitzicht

Structure: Jun Sato Structural Engineers

Structural Engineering: Brosens


SITE ANALYSIS - Introduction Upgrading

History of People’s Park Complex

Over the years, the living conditions deteriorated. In November 2006, calls for upgrading to the escalator system were reported in the media. In May 2009, the Urban Redevelopment Authority investigated on overcrowded dormitories in the complex’s apartments after media reports of complaints by residents.

Singapore’s first multi-use development that brought shopping, residential, office and car park facilities under one roof.

1970 - 1973

2010 2010 Fire

2006 - 2009

The shopping space is known for its diverse retail tenants, especially jewellery, electronic goods, travel, money-changing services, and knick-knacks for Chinese New Year celebrations. During the Lunar New Year festive period, the complex will be lit up along with the rest of Chinatown area.

TODAY

Today The shopping space is known for its diverse retail tenants, especially jewellery, electronic goods, travel, money-changing services, and knick-knacks for Chinese New Year celebrations. During the Lunar New Year festive period, the complex will be lit up along with the rest of Chinatown area.

Pedestrian Access CONTACT POINT 1

CONTACT POINT 2

CONTACT POINT 3

CONTACT POINT 4

PEOPLE’S PARK MAIN ENTRANCE

RESIDENTIAL UNITS

TAXI STAND

CHINATOWN PEDESTRIAN BRIDGE

Located at lvl 1

Located at lvl 1

Located at lvl 1

Located at lvl 2

A row of local food stores The shade also provide a comfortable environment for gathering.

Connected to People’s Park Food Centre and to residential units above

Facing Park Cres Road Taxi always available at night

Connects to Lucky Chinatown Mall


SITE ANALYSIS - Location LANDMARKS

LOCATIONS AND SERVICES

2 1

1

3

Chinatown MRT

2

Pearl’s Hill Terrace

4

1 Park Road People's Park Complex Shopping Mall, Singapore 059108 3

Nearest Mrt - Chinatown

Lucky Chinatown

4

The Majestic

How to get there Telok Ayer • 9 min walk

MACRO CONTEXT High Way Human Path

2 1

Park 4

Landmarks People Park Complex

TRAFFIC COUNT MAIN ENTRANCE

3

CONCLUSION:.

Traffic count peaks on Sunday 1600-1800 with 70% of the population are elderly. Some common activties seen are shopping and eating.


SITE ANALYSIS - Mirco MICRO CONTEXT ENTRANCE

LVL 1

LVL 2

Architects: DP Architects Pte Ltd Area: 10,358.7sqm Cost: S$12 million 1-6 storey: >300 shops, offices and eateries 264 Apartments + wide pedestrian corridors termed “streets-in-the-air” + roof deck for community interaction

LINK BRIDGE

The first shopping centre in Singapore to implement the concept of the atrium (known as the “city room”)

Beauty & Wellness

Travel

Others

Finance

Jewellery & Watches

Pop up Store

Fashion

Electronics & Telecommunication

Healthcare

F&B

FACADE STUDY Material

SENSES Elderly crowding around jewelery shop

Pastries, Hawker food

TCM, Massage oil

Chilled air (Air-con)

Chinese pop songs being played at the entrance, crowd

The original external finish of the Complex was exposed raw concrete, in keeping with the Brutalist Architectual style.

Colour Scheme 1989-1998: Orange and Green 2009 onwards: Yellow and Green

Orange and Green facade

Yellow and Green facade


SITE ANALYSIS - Life within building SITE ACTIVITIES

SITE ELEMENTS OLD BUSINESSES BACK ALLEY CULTURE HAWKER CENTRE

Loitering

Shopping

Eating

URBAN ISSUES

Queuing

Massaging

MIX OF RESIDENTIAL & COMMERCIAL

SOLUTIONS

LACK OF PUBLIC GATHERING SPACE

CREATING GATHERING SPOTS

People’s Park Complex has a lot of shops and people walking around the area, but it does not has many public gathering spaces that allow visitors and residents to get together and interact.

A group of people can enter the store and perform activites together. At the end they gather at the dining area. People whom came alone can also interact with the other customers as after they enter the space, they have became part of the Sunnyhills family

POOR FACILITY MANAGEMENT

PEACE AND CALM

The lack of regular maintenance will result in frequent breakdowns of electrical facilities such as lifts and escalators etc. This causes disturbance and inconvenience to the visitors and residences.

Amidst of all the chaos , the store will be a place where customers can relax.

IRRELEVANT Youths would not choose to go People’s park complex as it is not as modern as other malls.

ATTRACTIVE Aesthetic and unique design, luring youth to enter and take photos for their social media account.


CONCEPT A journey through Bagua Mountains, Taiwan, achieved by the manipulation and elevating of space creating rhythm with repetitive blocks.

Concept Board

The pop-up stall consist of a mix of exhibition and sales space across three tiers. Building blocks are used to frame the landscape of Bangua mountains where every step/tier serves its own purpose yet connected to one another. Customers will experience the process of harvesting pineapples as well as savoring the fruits of their labor. With blocks being the size of the enlarged version of the pineapple cakes, representing connection between the brand and client.

ELEVATION - Peak - Steep - Sloping sides - High, rocky land

Spatial Planning (Bubble Diagram)

CHILD-LIKENESS - Interactive - Encourage exploration

Tasting (Sample)

Pineapple (Farming/ Harvesting)

Crust Tea

FAMILY - Open communication - Sense of belonging - Expressing appreciation

Story (History, Culture) Entrance


IDEATION

Ideation 1

Ideation 2

Ideation 4

1. Child- Likeness

ISOMETRIC VIEW Made out of Cardboard

2. ELevation

Scale 1:20 Dimensions(mm): 300 x 300

3. Family

Ideation 3

PLAN

Legend Tier for pineapple harvesting simulation Tier for tea-tasting an brewing Dining


USER JOURNEY MAP Window opening visible from third storey

1000mm railings made of Tinted Polycarbonate

TIER 2 | TEA TASTING & BREWING Visitors are introduced to various types of tea and are taught how to taste and brew tea.

Seats for 2-3

Pull-down reception counter

20mm thk Timber planter box

TIER 1 | PINEAPPLE & CRUST GALLERY Simulation of harvesting pineapples with interactive videos of the crust and a scenery of Bagua Mountains projected on the walls. Timber Flooring

ENT

RAN

CE

Merchandise Display

TIER 3 | DINING Highlighting the elevated concept, visitors will sit on swings and dine on SunnyHills’s pineapple cakes and tea. Merchandise Display

Projection on wall

20mm thk Timber planter box


RENDERED DRAWINGS

1 1:50

1:50


RENDERED DRAWINGS

1

SECTION A-A

SECTION B-B

1

1:75

1:75

1

ELEVATION 1 1:75

1

FACADE 1:75


PHYSICAL MODEL

Elevation 1 (Exterior)

Elevation 1 (Interior)

References

Isometric View (Interior)

Elevation 2 (Interior)

Plan (Interior)

Railings Area

Dining Area

Dining Area Void

1. Wong, Y. C., et. al. (2005). Singapore 1:1 city: A gallery of architecture & urban design (pp. 158–161). Singapore: Urban Redevelopment Authority. Call no.: RSING 720.95957 WON; DP Architects. (2014). People’s Park Complex. Retrieved July 22, 2014, from DP Architects website: http://www.dpa.com.sg/projects/peoples-park-complex/ 2. Wong, 2005, p. 158. 3. Urban Redevelopment Authority, 1983, p. 25; Wong, 2005, pp. 159–160; DP Architects, 2014; Bay, J. H. P. (2001). Three tropical design paradigms (p. 238). In L, Lefaivre, B. Stagno & A. Tzonis (Eds.) Tropical architecture: Critical regionalism in the age of globalization. New York; Chichester: Wiley-Academy. Call no.: RART 721.0913 TRO. 4. Wong, 2005, p. 159. 5. Beamish, J. (1985). A history of Singapore architecture: The making of a city (p. 160). Singapore: G. Brash. Call no.: RSING 722.4095957 BEA; Wong, 2005, p. 160. 6. Tyers & Siow, 1993, p. 185. 7. Wong, 2005, p. 160. 8. Kwok, N. K. D., & Wong, H. H. (2006, November 16). Escalator upgrade a must. Today, p. 42. Retrieved from NewspaperSG. 9. Packed dorms: Owners rapped. (2009, May 30). The Straits Times, p. 41. Retrieved from NewspaperSG


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