This warm-up session was twenty minutes long, and the aim was to facilitate radical thinking and to imagine a future of zero packaging. In that way, they were able to reimagine all the sustainable possibilities. The participants then shared their ideas among everyone. Then the participants were asked to pair up with someone they didn’t know. Both the participants were allowed to pick a packaging type and design constraint. For example, “Design a shampoo packaging for gifting,” or “Design Blue Apron packaging for decomposition.” Each participant was asked to write the top three attributes that came to their mind when they thought of the packaging type and design constraint together. They had to write the values that they wanted to bring out of the design solution.
1. PICK PACKAGING TYPE 2. PICK FUTURE TRENDS 3. SKETCH THE FUTURE
They were asked to select futuristic scenarios together. The scenarios ranged from technology, policy changes, and material innovation to economy and consumer attitudes and behavior. All these topics were intended to help them take their initial ideas further and keep them in sync with what the world needs right now. The next sketching session lasted for thirty minutes during which each team came up with a concept, sketched out their idea, branded their concept (named it), wrote a small narrative about it, and shared how the new concept changed the experience of using the product. Each team presented their idea and shared what value their concept would bring into the world.
UNDERSTANDING PERCEPTIONS
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