The Visitor Economy of the South West Coast Path

The Visitor Economy of the South West Coast Path South West Coast Path Monitoring & Evaluation Framework – Assessment Report 2020 Update Commissioned by the South West Coast Path Association with funding from Natural England. Research by The South West Research Company.

Published April 2021

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Approaching Carbis Bay. Photographer Paul Melling

Contents Overview

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Introduction

5

Methodology

7

SWCP Volume and Value Estimates 2010-2015 & 2019

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Front Cover: Walking down to Thorncombe Beacon, Dorset. Photographer James Cook

South West Coast Path Monitoring and Evaluation Framework Results Summary

Overview – Background and methodology  As the longest of the 15 national trails in England and Wales with a length of 630 miles (the England Coast Path will become the 16th and longest), The South West Coast Path follows the coastline of England’s south west peninsular and is recognised as one of the region’s principal tourism attractions and leisure facilities. Starting at Minehead in Somerset, it follows the coastline of Devon, Cornwall and Dorset until it reaches its end at Poole Harbour.

and impacts of the project were captured (including base-line data) and assess whether targets were met.

The South West Research Company was commissioned for this purpose.

 As part of this the SWCP Team were required to produce and implement a full and robust monitoring and evaluation framework to ensure that the full range of its outputs, results

then allowed for estimates of leakage out of coastal locations and additional spend coming in from other areas which was then modelled alongside the national datasets to allow

for an overall estimate of the volume and value of the coast path to be calculated. To enable tracking over time it was essential that the 2010 baseline was set using the latest 2011 day visits data as the comparative year.

A local business survey along the South West Coast Path corridor was also undertaken to establish the change in business levels between 2010 and 2011 and 2011 and 2012. The findings were used to sense check the modelled outputs.

 Further research is now needed to support monitoring and measuring of outcomes resulting from 4 current projects (20192021) attracting approximately £500k investment through the Rural Development Programme England (South West Coast Path –  Gross Value Added (GVA) creating a year-round and employment estimates economic asset). This will  The ‘Unlocking Our Coastal were calculated using also help inform the Heritage’ project provided Office for National Explore South Devon £2.1m in European grant Statistics (ONS) and Project which secured a aid through the Rural Cambridge Model data. grant of approximately Development Programme £28k through the South for England (RDPE) to be  For the purpose of the Devon Coastal Local Action invested between 2010 and project the definition of a Group and European 2014. Its aim was to coast path visit included: Agricultural Fund for Rural increase the economic “Any visit to an ‘other coastline Development investing in value of the South West area’ as opposed to a beach, rural areas LEADER Coast Path by protecting resort or town for leisure programme (2018-20). and enhancing heritage purposes and in line with the features, improving the day visitor definition”. The  A face to face visitor survey quality of the route and estimates do not include was conducted during 2012 working with businesses to regular non-tourism in each of the relevant improve the facilities and residential use such as dog counties to understand information provided to walking etc. Please note staying visitor movements visitors. that due to changes in the whilst on holiday. This Great Britain Day Visits Survey in 2012 previous years data has been recalculated and may not match those figures published in the year 1 project report.

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SWCP users summary

2010

2011

2012

2013

2014

2015

2019

Total coastal staying visitors

1,740,018

1,727,141

1,647,185

1,719,860

1,690,061

1,884,879

2,065,984

Total day visitors on holiday

1,194,064

1,383,989

1,555,697

1,630,525

1,578,951

1,397,639

1,403,295

Total day visits from home

4,925,200

4,902,457

5,387,816

5,422,701

5,419,719

5,351,516

5,502,283

Total SWCP users

7,859,281

8,013,587

8,590,698

8,773,085

8,688,731

8,634,034

8,971,562

Total SWCP users spend

£381,768,336

£424,752,616

£436,183,118

£477,760,999

£468,509,000

£500,221,000

£520,754,000

*Total SWCP related business turnover

£543,819,000

£602,731,000

£623,267,000

£735,838,000

£714,788,000

£767,503,000

£790,036,000

Associated employment (FTE’s) related to SWCP user spend Direct

5,987

6,578

6,595

7,056

6,466

6,699

6,031

Indirect

2,045

2,255

2,297

2,462

2,406

2,656

2,721

Induced

701

767

879

1,874

1,739

1,838

1,720

8,733

9,600

9,771

11,393

10,611

11,193

10,472

£304,877,000

£337,968,000

£349,645,000

£413,604,000

£401,707,000

£430,170,000

£442,657,000

Total Estimated GVA

* Total business turnover related to SWCP activity includes direct visitor spend plus supplier and income induced business turnover arising as a result of the direct visitor expenditure. Business turnover arises as a result of tourist spending, from the purchase of supplies and services locally by businesses in receipt of visitor spending and as a result of the spending of wages in businesses by employees whose jobs are directly or indirectly supported by tourism spending.

South West Coast Path Monitoring and Evaluation Framework Results Summary

Overview – Users summary 2010-2015 and 2019

South West Coast Path Monitoring and Evaluation Framework Results Summary

Introduction – Background and rationale As the longest of the 15 national trails in England and Wales with a length of 630 miles (the England Coast Path will become the 16th and longest), The South West Coast Path follows the coastline of England’s south west peninsular and is recognised as one of the region’s principal tourism attractions and leisure facilities. Starting at Minehead in Somerset, it follows the coastline of Devon, Cornwall and Dorset until it reaches its end at Poole Harbour.

Previous work by South West Tourism identified that six million people used the SWCP annually and research undertaken by Tourism Associates and South West Tourism in 2002/3 estimated it’s value to local economy to be in the region of £307 million.

The ‘Unlocking Our Coastal Heritage’ project provided £2.1m in European grant aid through the Rural Development Programme for England (RDPE) to be invested by 2013. Its aim was to increase the economic value of the South West Coast Path by protecting and enhancing heritage features, improving the quality of the route and working with businesses to improve the facilities and information provided to visitors.

As part of this the SWCP Team were required to produce and implement a full

and robust monitoring and evaluation framework to ensure that the full range of its outputs, results and impacts of the project were captured (including base-line data) and assess whether targets were met.

The South West Coast Path team therefore appointed The South West Research Company Ltd. to design an effective methodology and produce and implement a monitoring and evaluation framework for the South West Coast Path Unlocking our Coastal Heritage project, the specific aims and objectives of which are detailed overleaf. The initial requirement of the project was for data outputs for 2010 to 2015 but the SWCP has recently decided to update the

outputs and commissioned 2019 and 2020 data using the same approach to see how the impacts of the coast path have changed since 2015.

The current research is also needed to support monitoring and measuring of outcomes resulting from 4 current projects (2019-2021) supported by investment through the Rural Development Programme England (South West Coast Path – creating a year-round economic asset) and the Explore South Devon Project which is supported by investment through the South Devon Coastal Local Action Group and European Agricultural Fund for Rural Development investing in rural areas LEADER programme (2018-20).

Millbay, South Devon. Photographer Alex Graheme

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South West Coast Path Monitoring and Evaluation Framework Results Summary

Introduction – Project aims and objectives The SWCP Team required the following outputs to be measured and calculated as a baseline which is backdated to the start of the project in summer 2010 with comparison figures for 2011, 2012, 2013, 2014 and 2015. Similar outputs are now provided for 2019 in this report.

✔ Additional number of tourists – number of overnight stays. ✔ Additional number of tourists – number of day visitors. ✔ Calculating performance against the KPIs developed through the logical modelling process.

✔ Increase in non-agricultural ✔ All outputs above to be gross value added in split between Cornwall and supported businesses the rest of the South West as a result of the project – Region. increase in GVA as measured by growth in It is envisaged that the results profitability(£). from the production and ✔ Overall economic value implementation of the of the SWCP to the South monitoring and evaluation West region. framework offer a sound and reliable evaluation of tourism ✔ Gross number of jobs related usage of the South created – number of jobs West Coast Path. (full time equivalent or 30 hours).

Abbotsbury stone marker, Jurassic Coast, Dorset. Photographer Jennifer Rowlandson

South West Coast Path Monitoring and Evaluation Framework Results Summary

Introduction – Methodology business levels between  Volume and value – A face 2010 and 2011 and 2011 and to face visitor survey was 2012. The findings were then conducted in each of the be applied to 2011 data to relevant counties to establish the 2010 baseline understand staying visitor figure and the 2012 data to movements whilst on establish the 2011 figures. holiday. For this approach to 2015 figures have been used be considered robust each as the baseline against county required a total of which current project 600 interviews to be impacts will be measured. conducted – 200 in each location type (coastal, rural,  GVA and Employment urban). This then allowed us estimates – These were to estimate leakage out of calculated using ONS and coastal locations and Cambridge Model data. additional spend coming in from other areas which was  The methodology builds upon previous work then modelled alongside the conducted for the baseline national datasets to allow at the start of the RDPE for an overall estimate of Unlocking our Coastal the volume and value of the Heritage project. Please coast path to be calculated. note that figures may not  Establishing a baseline always sum exactly due to – To enable tracking over the rounding within the time it was essential that modelling process. the 2010 baseline was set  SWCP definition – For the using the latest 2011 day purpose of this project the visits data as the definition of a coast path comparative year. The RDPE visit includes: “Any visit to an Baseline Study used the ‘other coastline area’ as opposed most recent available data to a beach, resort or town for at the time (2005) but leisure purposes and in line with changes in methodology for the day visitor definition”. the 2011 survey meant Please note that the comparison between the estimates do not include two surveys was not regular non-tourism possible. We therefore also residential use such as dog conducted a local business walking etc. survey along the South West Coast Path corridor to establish the change in

 Please note that due to changes in the Great Britain Day Visits Survey in 2012 previous years data has been re-calculated and may not match those figures published in the year 1 project report.

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South West Coast Path Monitoring and Evaluation Framework Results Summary

Methodology – Modelling overview

National survey data and Value of Tourism data for Cornwall, Devon, Dorset and Somerset input

Estimates of % of SWCP users spend/trips made using activity data derived from GBDVS

Spend by category calculated using SWCP 2012 survey data

FINAL SWCP YEARLY OUTPUTS PRODUCED

Data distributed to area of visit (coastal, rural, urban)

All spend/trips to SWCP coastal areas calculated

Yearly SWCP trips and spend estimates output

Yearly comparisons made and sense checked using business survey data

Revisions made to data to match coastline area in Dorset and Somerset

Spend/trips re-distributed to area of visit using SWCP 2012 survey data

Spend data fed into Cambridge Model

Employment outputs (Direct, Indirect and Induced) and GVA estimates

South West Coast Path Monitoring and Evaluation Framework Results Summary

Methodology – Modelling overview – Distribution of Staying Visitor Spend to Coastal Areas

Coastal area staying visitors accommodation spend

Urban area staying visitors spend on visits to coastal areas

Day visitors from home spend on visits to coastal areas

Rural area staying visitors spend on visits to coastal areas Coastal area spend

Coastal area staying visitors spend MINUS spend on visits out of coastal areas

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South West Coast Path Monitoring and Evaluation Framework Results Summary

Methodology – Modelling overview The key points concerning the methodology used to calculate the South West Coast Path (SWCP) yearly estimates are detailed below;  Great Britain Tourism Survey (GBTS) data used for details of domestic trips and spend to coastal, urban and rural areas in the four counties covering the coast path (Cornwall, Devon, Dorset and Somerset).  International Passenger Survey (IPS) data used for details of overseas trips and spend in the four counties covering the coast path.

Overseas data has been proportioned to coastal, urban and rural areas assuming the same proportions as domestic visits and spend.  To align staying visitor data with the coast path area the following revisions have been made to the data; All of Cornwall data included, all of Devon data included, Dorset less Bournemouth and Christchurch estimates included, Somerset has only West Somerset estimates included.

 Value of Tourism data used for details of coastal day visits (derived from the Great Britain Day Visits Survey (GBDVS)) in Cornwall and Devon. Dorset coastal visits figures exclude coastal day visits to Bournemouth and Christchurch and Somerset coastal visits includes West Somerset data only to align with SWCP area.  The above process allows for estimates of trips and spend to coastal, urban and rural areas containing the SWCP.  SWCP 2012 Visitor survey data has then been applied to these figures to adjust expenditure in coastal areas based upon visitor movement and area of expenditure data gathered through the survey. The survey data is based upon visit characteristics on the day prior to the interview and applied to all trips and spend. As such the data should be viewed as an estimate of visit characteristics as the survey was unable to capture data relating to visitors’ entire stay in the region. This is particularly in the case of visitor trips where the survey data is likely to underestimate the total number of coastal visits as a result.

 Ratios applied to trips and expenditure, derived from SWCP 2012 Visitor Survey data are shown on the following page along with the calculation used to estimate coastal trips and expenditure.  Spend by category proportions established through the SWCP 2012 Visitor Survey were than applied to the total coastal spend figures to distribute spend to accommodation, food and drink, shopping, entertainment and travel and transport categories.

South West Coast Path Monitoring and Evaluation Framework Results Summary

Methodology – Modelling overview – Staying trips & spend ratios Trips

Proportions in to coastal areas Coastal

Urban

Rural

Cornwall

100%

51%

55%

Devon

100%

36%

32%

Dorset

100%

68%

52%

Somerset

100%

20%

30%

The table shows the proportions of visitors to each area type making trips to coastal areas during their visits. For example, 51% of visitors staying in urban areas in Cornwall made a trip to a coastal area during their stay.

The calculation used to establish the total coastal trips in each area is shown below; Coastal staying visitors number of trips Plus Urban and rural staying visitors proportion of trips to coastal areas Plus Coastal day visitor trips

Trips

Proportions in to coastal areas (excluding accommodation spend) Coastal

Urban

Rural

Cornwall

68%

35%

44%

Devon

58%

23%

24%

Dorset

63%

38%

35%

Somerset

62%

10%

16%

The table shows the proportions of visitor spend going in to coastal areas during their visits (excluding their accommodation spend).

For example, 44% of expenditure from visitors staying in rural areas in Cornwall went to a coastal area during their stay.

The calculation used to establish the total coastal spend in each area is shown below; Coastal staying visitors accommodation spend Plus the proportion of coastal staying visitor other spend remaining in coastal areas Plus Urban and rural staying visitors proportion of other spend (excluding accommodation) going to coastal areas Plus Coastal day visitor spend.

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South West Coast Path Monitoring and Evaluation Framework Results Summary

Methodology – Modelling overview Estimating SWCP users and value Once coastal trips and expenditure have been established the following calculations have been used to estimate SWCP users;  Activity data from the Great Britain Day Visits Survey (GBDVS) has been used to inform the estimates of the proportions of visitors and visitor spend attributed to SWCP users. GBDVS data has been applied across all visitor types in the absence of any detailed activity data available from the national staying visitor surveys and so it is assumed that staying visitors will have the same trip characteristics as tourism day visitors. GBDVS regional (South West) data has been applied to coastal path areas.  GBDVS breaks activity data down by the type of place visited and activities undertaken allowing for estimates of likely SWCP users to be made with a user defined as a person who visits a coastal path area for tourism/recreation for the purposes of this study.

However, assumptions have been applied to the data to allow for the estimate of SWCP users, as day visits often included a number of activities during the course of a visit and as such it is

not possible to analyse the data solely for those using the path for outdoor activities, recreation or a general day out for example.

 T he calculations

estimated that 26% of trips to coastal areas use the coast path and 19% of coastal expenditure is attributed to the path.

These proportions are then applied to the number and value of coastal visits previously established to produce SWCP estimates.

 GBDVS breaks coastal visits into three categories; Visits to resorts/towns, visits to beaches and visits to other coastal areas. The calculation and assumptions made to estimate SWCP users are as shown below;  The SWCP 2012 Visitor Survey collected data on the  A ll visits to other coastal proportions of visitors that areas included as SWCP are inclined to walk cliffs users (13% of trips and 12% and headlands on a visit to of spend in coastal areas). the coast in the South West.  V isits to resorts/towns Full trip details were not and beaches for outdoor able to be collected (due to activities such as walking, the nature of the survey), with this figure reduced and so this information to account for cannot be used as we do not differentials in the know if the activity was proportions of the sample carried out during the actual undertaking outdoor visit on this occasion. activities compared to the However, the proportions of proportions in other visitors that the survey coastal areas (80% of estimates are likely to walk other coastal visits). With cliffs and headlands during the coast path running a visit to the coast (52% through a large number overall) suggest that GBDVS of resorts/towns and activity data should provide beaches it is likely that a safe basis from which to walkers are included in work and a likely these areas who then underestimate. continue along the path and as such safe to include these areas in the calculations (although at a reduced scale).

Walking the Path near St Ives. Photographer Becky Millington 

South West Coast Path Monitoring and Evaluation Framework Results Summary

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South West Coast Path Monitoring and Evaluation Framework Results Summary

Methodology – Modelling overview – Estimating associated employment and GVA To produce estimates of the associated employment and GVA the spend estimates attributed to SWCP users have been fed into The Cambridge Model;  The Cambridge Model is a computer-based model developed to calculate estimates of the volume, value and economic impact of tourism on a County or District basis. It draws on the combined experience of PA Cambridge Economic Consultants Ltd, Geoff Broom Associates and the Regional Tourist Boards and utilises a standard methodology capable of application throughout the UK. It therefore offers the potential for direct comparisons with similar Holidaymakers at Kynance Cove. Photographer Holly Auchincloss

destinations throughout the country. The approach was the subject of independent validation (R.Vaughan, Bournemouth University) in December 1994. The Model was judged robust and the margins of error acceptable and in line with other modelling techniques.  The Model has been used both nationally and in the South West region for a number years and used specifically in the South West to produce the annual Value of Tourism reports since 2001.  For further details of the Cambridge Model methodology and limitations see Appendix 1 (2019 FAQ).

South West Coast Path Monitoring and Evaluation Framework Results Summary

Methodology – Comparison with previous years To produce year on year  Performance change data comparisons for SWCP users gathered through the the following methodology has SWCP business survey has been applied; then been used where available to sense check  2019 national survey data the figures produced in the and Value of Tourism data steps above and confirm has been fed into a 2019 the estimated change template using the same produced through the methodology used to modelling. Ideally, with produce 2010 to 2015 a more robust sample, outputs. This assumes business data could similar visit characteristics perhaps be used further as established through the in the modelling process SWCP Visitor Survey 2012 in the future. and GBDVS.  The total values for all years have then been compared and the percentage change calculated for SWCP users and compared to individual counties percentage change in value to allow the performance of the coast path to be measured.

Mount Haven Hotel in Marazion. Photographer St Aubyns Estate

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Visitor spending related to SWCP users Staying visitor spend

2010

2011

2012

2013

2014

2015

2019

% Change from 2010

£300,229,760

£330,889,415

£333,261,976

£340,410,999

£332,419,000

£379,725,000

£400,685,000

33.5%

10.2%

0.7%

2.1%

-2.3%

14.2%

5.5%

£93,863,202

£102,921,142

£137,350,000

£136,090,000

£120,496,000

£120,069,000

15.1%

9.7%

33.5%

-0.9%

-11.5%

-0.4%

£424,752,616

£436,183,118

£477,760,999

£468,509,000

£500,221,000

£520,754,000

11.3%

2.7%

9.5%

-1.9%

6.8%

4.1%

£602,731,000

£623,267,000

£735,838,000

£714,788,000

£767,503,000

£790,036,000

10.8%

3.4%

18.1%

-2.9%

7.4%

2.9%

% Year on year change Day visitor spend

£81,538,576

% Year on year change Total direct spend (Direct value of SWCP)

£381,768,336

% Year on year change *Total business turnover related to SWCP activity % Year on year change

£543,819,000

47.3%

36.4%

45.3%

* Total business turnover related to SWCP activity includes direct visitor spend plus supplier and income induced business turnover arising as a result of the direct visitor expenditure. Business turnover arises as a result of tourist spending, from the purchase of supplies and services locally by businesses in receipt of visitor spending and as a result of the spending of wages in businesses by employees whose jobs are directly or indirectly supported by tourism spending.

South West Coast Path Monitoring and Evaluation Framework Results Summary

SWCP Volume and Value Estimates 2010-2015 & 2019 – Key point summary

SWCP Volume and Value Estimates 2010-2015 & 2019 – Key point summary 2010

2011

2012

2013

2014

2015

2019

% Change from 2010

Direct

5,987

6,578

6,595

7,056

6,466

6,699

6,031

0.7%

Indirect

2,045

2,255

2,297

2,462

2,406

2,656

2,721

33.1%

Induced

701

767

879

1,874

1,739

1,838

1,720

145.3%

8,733

9,600

9,771

11,393

10,611

11,193

10,472

19.9%

9.9%

1.8%

16.6%

-6.9%

5.5%

-6.4%

£337,968,000

£349,645,000

£413,604,000

£401,707,000

£430,170,000

£442,657,000

10.9%

3.5%

18.3%

-2.9%

7.1%

2.9%

Total % Year on year change Estimated GVA % Year on year change

£304,877,000

45.2%

South West Coast Path Monitoring and Evaluation Framework Results Summary

Associated employment (FTE’s) related to SWCP user spend

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Spend comparisons in SWCP areas

2010

2011

2012

2013

2014

2015

2019

% Change from 2010

£157,959,312

£182,321,476

£172,683,102

£184,900,715

£178,902,887

£194,373,901

£212,697,721

34.7%

15.4%

-5.3%

7.1%

-3.2%

8.6%

9.4%

£1,821,290,418

£1,765,711,000

£1,804,229,000

£1,754,663,000

£1,865,190,000

£2,013,560,000

15.2%

3.1%

2.2%

2.7%

6.3%

8.0%

£145,334,985

£157,402,419

£177,248,586

£167,574,633

£179,405,840

£173,892,190

5.7%

8.3%

12.6%

-5.5%

7.1%

-3.1%

£2,163,080,000

£2,395,142,000

£2,422,218,000

0.8%

10.7%

1.1%

-4.8%

3.4%

1.4%

£85,347,712

£94,504,846

£103,336,931

£107,886,669

£112,654,731

£120,728,868

10.2%

10.7%

9.3%

4.4%

4.4%

7.2%

£976,661,093

£1,121,942,000

£1,152,929,000

£1,169,324,000

£1,157,906,000

£1,163,911,000

4.3%

14.9%

2.8%

1.4%

-1.0%

0.5%

£11,748,444

£11,592,751

£12,274,065

£14,145,447

£13,787,545

£13,434,668

33.1%

-1.3%

5.9%

15.2%

-2.5%

-2.6%

£140,295,177

£151,221,000

£154,540,000

£152,357,000

£151,281,000

£152,653,000

6.1%

7.8%

2.2%

-1.4%

-0.7%

0.9%

£424,752,616

£436,183,118

£477,760,999

£468,509,000

£500,221,000

£520,754,000

11.3%

2.7%

9.5%

-1.9%

6.8%

4.1%

£5,101,326,688

£5,434,016,000

£5,533,916,000

£5,382,174,000

£5,559,022,000

£5,747,677,000

6.4%

6.5%

1.8%

-2.7%

3.3%

3.4%

Cornwall SWCP users % Year on year change � � SWCP County area

£1,580,660,971

% Year on year change � �

27.4%

Devon SWCP users

£137,500,258

% Year on year change � � SWCP County area

£2,145,910,492

% Year on year change � �

£2,305,830,000 £2,384,645,000

£2,417,553,000

26.5% 12.7%

Dorset SWCP users

£77,479,195

% Year on year change � � SWCP County area

£936,483,720

% Year on year change � �

55.8% 24.3%

Somerset SWCP users

£8,829,572

% Year on year change � � SWCP County area

£132,171,963

% Year on year change � �

52.2% 15.5%

SWCP AREA SWCP users

£381,768,336

% Year on year change � � SWCP County area % Year on year change � �

£4,795,227,146

36.4% 19.9%

South West Coast Path Monitoring and Evaluation Framework Results Summary

SWCP Volume & Value Estimates 2010-2015 and 2019 – Key point summary

SWCP Volume and Value Estimates 2010-2015 & 2019 – Key point summary Devon

Dorset

Somerset

Total

% Change from previous year

Total coastal staying visitors

838,776

768,015

414,078

45,114

2,065,984

9.6%

Total day visitors on holiday

591,979

573,370

206,143

31,803

1,403,295

0.4%

Total day visits from home

1,054,820

1,909,440

2,235,903

302,120

5,502,283

2.8%

Total SWCP users

2,485,575

3,250,825

2,856,124

379,037

8,971,562

3.9%

£212,697,721

£173,892,190

£120,728,868

£13,434,668

£520,754,000

4.1%

Cornwall

Devon

Dorset

Somerset

Total

% Change from previous year

Total coastal staying visitors

740,625

726,338

372,174

45,743

1,884,879

11.5%

Total day visitors on holiday

547,184

536,304

283,328

30,823

1,397,639

-11.5%

Total day visits from home

1,056,380

1,919,320

2,071,356

304,460

5,351,516

-1.3%

Total SWCP users

2,344,189

3,181,962

2,726,857

381,026

8,634,034

-0.6%

£194,373,901

£179,405,840

£112,654,731

£13,787,545

£500,221,000

6.8%

Cornwall

Devon

Dorset

Somerset

Total

% Change from previous year

Total coastal staying visitors

647,800

679,650

316,114

46,497

1,690,061

-1.7%

Total day visitors on holiday

575,209

572,829

402,779

28,134

1,578,951

-3.2%

Total day visits from home

1,083,680

1,954,420

2,069,879

311,740

5,419,719

-0.1%

Total SWCP users

2,306,689

3,206,899

2,788,772

386,370

8,688,731

-1.0%

£178,902,887

£167,574,633

£107,886,669

£14,145,447

£468,509,000

-1.9%

Total SWCP users spend SWCP users summary 2015

Total SWCP users spend SWCP users summary 2014

Total SWCP users spend

South West Coast Path Monitoring and Evaluation Framework Results Summary

Cornwall

SWCP users summary 2019

19

20

Cornwall

Devon

Dorset

Somerset

Total

% Change from previous year

Total coastal staying visitors

672,004

690,276

331,717

25,863

1,719,860

4.4%

Total day visitors on holiday

576,433

604,669

413,211

36,212

1,630,525

4.8%

Total day visits from home

1,070,940

1,954,420

2,083,001

314,340

5,422,701

0.6%

Total SWCP users

2,319,377

3,249,365

2,827,929

376,414

8,773,085

2.1%

£184,900,715

£177,248,586

£103,336,931

£12,274,065

£477,760,999

9.5%

Cornwall

Devon

Dorset

Somerset

Total

% Change from previous year

Total coastal staying visitors

658,815

647,082

307,901

33,388

1,647,185

-4.6%

Total day visitors on holiday

551,452

646,997

327,563

29,684

1,555,697

12.4%

Total day visits from home

1,044,680

1,922,180

2,103,496

317,460

5,387,816

9.9%

Total SWCP users

2,254,947

3,216,259

2,738,959

380,532

8,590,698

7.2%

£172,683,102

£157,402,419

£94,504,846

£11,592,751

£436,183,118

2.7%

Cornwall

Devon

Dorset

Somerset

Total

% Change from previous year

Total coastal staying visitors

680,839

666,688

346,905

32,708

1,727,141

-0.7%

Total day visitors on holiday

579,340

511,925

257,189

35,535

1,383,989

15.9%

Total day visits from home

985,006

1,782,316

1,840,817

294,319

4,902,457

-0.5%

Total SWCP users

2,245,186

2,960,928

2,444,911

362,562

8,013,587

2.0%

£182,321,476

£145,334,985

£85,347,712

£11,748,444

£424,752,616

11.3%

Cornwall

Devon

Dorset

Somerset

Total

Total coastal staying visitors

703,010

679,103

329,651

28,254

1,740,018

Total day visitors on holiday

402,303

514,152

249,504

28,104

1,194,064

Total day visits from home

990,273

1,768,431

1,870,654

295,843

4,925,200

2,095,586

2,961,686

2,449,810

352,200

7,859,281

£157,959,312

£137,500,258

£77,479,195

£8,829,572

£381,768,336

SWCP users summary 2013

Total SWCP users spend SWCP users summary 2012

Total SWCP users spend SWCP users summary 2011

Total SWCP users spend SWCP users summary 2010

Total SWCP users Total SWCP users spend

South West Coast Path Monitoring and Evaluation Framework Results Summary

SWCP Volume and Value Estimates 2010-2015 & 2019 – Key point summary

SWCP Volume & Value Estimates 2010-2015 & 2019 – Key point summary in context Total trips (day & staying)

Total direct spend

Associated employment total FTE’s

Estimated GVA

9m

£520.7m

10,472

£442.7m

South West region Value of Tourism estimates

179.4m

£11,577.7m

175,917

£9,293.4

SWCP Users % of South West region estimates

5%

4%

6%

5%

SWCP users summary in context 2019 Total SWCP Users

The figures show that SWCP users accounted for 5% of all trips, 4% of all spend to the South West region during 2019, along with 6% of all full time equivalent jobs (FTE’s) supported as a result of that visitor spend. In addition, 5% of tourism GVA is attributable to the South West Coast Path.

* Produced by the South West Research Company Ltd. using the Cambridge Model 2019.

South West Coast Path Monitoring and Evaluation Framework Results Summary

The figures contained in the table above help to put the SWCP user and spend estimates into context against the 2019 volume and value estimates for the South West Region*.

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