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I feel fortunate to be a part of a community that fosters creativity. It’s not just the SCAD students; it’s the parents that come to town that want to support locally made art, which includes furniture.” —Ruel Joyner
Ruel Joyner, owner of 24e, places emphasis on domestically made, natural products.
Style with a (Re)Purpose R EUSI NG , R E PUR POSI NG , A ND R ECYCLING A R E GA INING POPUL A R IT Y NATION W IDE— BU T TH E SOU TH H A S BE E N ON-TR E ND FOR Y E A R S . LI V ING IN SAVA NNA H , W E SE E IT EV E RY DAY— HOTE LS CON V E RTE D I NTO DOR M S , WA R E HOUSE S T UR NE D INTO R E STAUR A NTS , H I STOR IC HOM E S MOR PH E D I NTO SPA S A ND, OF COUR SE , OUR FAVOR ITE COFFE E HOT SPOTS . W ITH TH E ECONOM Y SLOW LY CR E E PING BACK IN TH E R IGHT DIR ECTION, FINDING NEW WAYS TO R EUSE OLD ST UFF M A K E S SE NSE , BUT TH E SE SAVA NNA H I A NS A R E DOING IT W ITH ST Y LE . G E N F U L L E R | P H OT O G R A P H Y BY RYA N G I B S O N
24e and ruel joyner: repurposing mainstream If you take a good, hard look at the f urniture collection at 2 4e on Broughton Street, you might be surprised to find a table made out of the roof boards from a home in the Victorian District. “The legs were the f loor joints ,” says owner Ruel Joyner. “All this is trending now. I’m just lucky to have been involved with it for a while and
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now it’s chic. Now people are looking for low impact, regional, Americanmade quality work.” Quality work is exactly what you ’ll f ind at 24e, but it might come in some unexpected ways or, rather, designs. Joyner currently has two salvaged Candler Hospital lights that he plans to repurpose and a ship propeller that he has turned into the
base of an elegant glass coffee table. Roughly 95 percent of the fabric and leather choices available for furni ture at 24e are domestically made, and Joyner keeps an eye out f or natural products, like the locally crafted tables in H eart Pine, Black Walnut and Coas tal Maple, all crafted from reclaimed wood. “The market now is really value
driven,” Joyner says. “I call it CPU —Cost Per Usage. People are looking for things that have style, are good f or the earth and make sense f or their pocket. That doesn’t mean it’s the cheapest option, but it means that it’s quality that they can pass down, that will las t.” visit 24estyle.com or call 912.233.2274.
PRODUCT PHO T O GR A PH Y (OPP O SI T E ): ST E PH A N B AU E R
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