news Editor’s Letter We’re about to throw the one year old party for Southern Trout. We unveiled our new online magazine at Troutfest in Townsend, Tennessee in May of 2012. This is our fifth issue of Southern Trout. The publication has grown with each edition, and its readership has also grown. We have grown Southern Trout by word of mouth and attending events where we meet you, the trout fishermen of the South. We have not sent out a single “email blast” or advertised anywhere. Our goal is to bring the magazine to you, hear what you want in it, and then provide what we feel is what you are looking for.
At the shows we have visited this year so far, many of you have had kind words to say to us about Southern Trout. Perhaps the best compliment has been how many people tell us that they like the solid content that is put forth in a traditional style. Many call us “old school.” We take that as a compliment. We regard our content as cutting edge, but not edgy. We will tell you what is new and about new trends, but we also like to share the rich heritage of fly fishing for trout in the South. We know that we can never be everything to everyone, but from the feedback we’ve gotten, we think we are going in the right direction.
Southern Trout is unique in that it is a team effort. Helping us is the finest collection of trout fishing writers in the country. Each of these fellows has a genuine interest in the success of this publication. Trust me when I tell you that this not so with all publications. We want the readers of Southern Trout to feel vested in this novel publication. We want Southern Trout to reflect what you want and like and enjoy about our shared passion for fly fishing for trout in the South. My email box is always ready to hear from you. jeff@southerntrout.com - Jeff Kirk
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8 | Southern Trout | April 2013 | www.southerntrout.com
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www.southerntrout.com | April 2013 | Southern Trout | 9