6 minute read
High-end antiques
What’s old is new again
Area antique dealer sees increased interest in gifting memories
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by Tracy Ouellette
STAFF WRITER
hen shopping for Christmas gifts, many people want to give a gift that creates memories. Area antique dealer Cheri Riehle said she’s been seeing a lot of interest in giving antiques with personal meaning.
Riehle opened an antique store in East Troy in March and has been enjoying getting to know her customers and helping them find the perfect present.
“What I’ve found, listening to people about why they are buying things, especially in this economy, is that they want to buy something used and personalized,” she said. “What I like about this is that when you give someone a gift card or clothes, there’s no story behind it. With antiques, there’s always a story. It promotes conservations in the family about the history and reason behind the gift. It gets people sharing, which is something I think is lacking so much in today’s society.”
Riehle has been an antique dealer for 30 years and an appraiser for 10. She is a member of the Certified Appraisers Guild of America. She is a buyer and seller of antiques, with the shop in East Troy and three area mall stands.
“It works for me since we’re only open here in East Troy on Thursday, Friday and Saturday,” Riehle said.
She and her husband, Steve, run the business together.
“He’s a retired engineer and he works down the hall helping with repairs and making my visions come true,” Riehle said.
Repurposing
Riehle said she and her husband enjoy repurposing things and giving old items new life.
“This is an important movement,” she said, adding that reusing items is better for the economy and the environment.
With the shop in East Troy, Riehle said,
Treasures A-Z in East Troy offers antiques for Christmas such as this nativity scene. The shop, which opened in March, has antiques, jewelry and more for holiday shopping needs.
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she has the room now to display her wares so customers can get a good look at what’s available.
“The feedback I’m getting from my customers is that they love how I decorate and display in the shop,” she said. “I have the luxury of displaying things so people can get a feel for how it will look in their home.”
Riehle said preserving history through antiques is a passion and something she believes connects people with their past.
“We need to know where things come from,” she said. “We need to teach the kids where things come from. If they don’t know about the older things we’re going to lose history.”
Riehle said she chose East Troy for her shop because she loves the community.
“East Troy has this wonderful smalltown atmosphere,” she said. “A lot of
people from the area come in and we have such a unique town here that it attracts visitors and they come in to see what we have and what we’re about. They come back and tell their friends and it just expands from there.”
Appraisals
Buying antiques is a big part of Riehle’s business along with her appraisal business.
I sometimes call myself the antique therapist,” she said. “One of the hardest things for some people is letting go of things. I think this is something I might do better than most, because I have a level of compassion for that. I was an occupational therapist. Downsizing can be hard and I understand that. I also can help people understand what will see and what won’t because I have both sides of the business.”
Treasures A-Z is at 3066 Main St., Suite 102, in East Troy. The shop is open from 11 a.m. to 4 p.m. Thursday, Friday and Saturday.
For more information, call 262- 893-8222, visit treasuresaz.com and find the store on Facebook.
above: Steve and Cheri Riehle own and operate Treasures A-Z in East Troy. at left: Antique sleds on display at Treasures A-Z in East Troy make decorating for the holidays easy.
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