Two staff take part in Improvement Fellows Programme The Improvement Fellows part in the programme Programme, which was who are from a range of established in 2016, aims to backgrounds; primary and create a network of people acute care, mental health who have the enthusiasm, and social services, junior motivation and doctors and GPs, capability to drive allied health improvement professionals within their and general organisations management. and professional Dr communities. Balasubramaniam Dr Gowrie said: “I applied for Balasubramaniam, it from my work Consultant in with the UCLP Nephrology, and Patient Safety Dr Balasubramaniam James Currell, Collaborative General Manager for Acute Kidney for Medical Specialties Injury where Southend did and Acute Medicine, have a lot of work to improve been chosen to be part of outcome of people with the programme for 2017, acute kidney injury. I learnt which will help benefit their a lot from that process and departments and the Trust as wanted to build on that a whole. by applying to be a UCLP They join 38 people taking Improvement Fellow. I want
to consolidate my learning As part of the Mid and in quality improvement and South Essex Success Regime, then apply it to wider areas we must collaborate closely in the trust. It will also help to develop Southend's with the changes that will strengths whilst working with take place in our neighbouring the near future Trusts to provide with the Success sustainable, Regime.” high quality and James said: “By patient centred being part of this healthcare.” programme I will Throughout get the chance to the 12 month work with other Improvement Fellows across Fellows a wide range of Programme, James Currell NHS disciplines those taking and put into part will support practice tried and tested each other, their own improvement methods. organisations and others in “As a Southend resident delivering better results for and staff member this will patients and populations. help me to lead on positive Importantly, they will also change to benefit our better equip themselves fantastic hospital for the and their organisations to good of patients and staff. progressively improve.
New Trust logo as part of NHS brand revamp
Our Trust logo is getting a revamp as part of the new NHS Identity Policy. The NHS Identity is one of the most cherished and recognised brands in the world. Patients and the public see the NHS as a single, national, unified service and expect and want the NHS Identity to be applied in a consistent and uniform way – it reassures them that they can rely on the quality of healthcare being provided wherever they access it. Extensive research and engagement has been carried out to ensure the NHS Identity Policy is based on the views and requirements of patients, the public and stakeholders.
www.southend.nhs.uk
One key finding revealed that patients want a single layout and format for the NHS logo, a change from the three different formats there are currently. “NHS England’s research shows that patients and service users favour a logo that reflects the order of importance they place on each different component. The new logo echoes this with the NHS lozenge first followed by the name of the organisation, then the type of organisation,” explains Carly Ross, Communications Manager. “Every NHS organisation logo now has one consistent layout in a format that meets
accessibility guidelines and this reinforces the NHS Identity as a whole to our patients.” Over the next 12 months our new logo will be gradually rolled out and will begin to appear on all printed literature such as posters and patient information leaflets, and also across our digital and online channels such as our website and social media pages. Carly added: “To ensure there is no waste please use all remaining stocks of any printed items in your area, especially things like headed paper. Materials will be updated and stocks replenished centrally with
the new logo through Office Depot so there is no need to do anything differently.” You can read more about how the use the new NHS logo in our Corporate Identity Guidelines which are available on STAFFnet. If you need any further advice or assistance with any aspect of the hospital brand contact Carly on ext 6133 or by email.
Barbara Barham
If it wasn’t for @SouthendNHS I would be dead. Last year my bowel perforated and they operated and saved my life.
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