1 minute read
SAUCE
from Online Merch Store
by sourcey.m
What: Build an epic online Merch Store
Why: To create HYPE, LOYALTY and REVENUE for Frank’s Hot Sauce
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When: All the McCormick Merch magic happened in 2022
Where: At SOURCEY.M HQ
How: We sourced, photographed, designed, built, stored and dispatched! Clever, aren’t we?
LET’S TAKE A CLOSER LOOK AT HOW THE MERCH MAGIC HAPPENED...
Clever companies are thinking outside of the box to turn a cost into a profit. And the legendary Frank’s Hot Sauce is one forward-thinking brand that has done just that; with our help and expertise!
McCormick approached Sourcey.M to create an online Merch Store for their hottest brand - the Iconic Franks Red Hot Sauce. Frank’s marketing is clever, cool and FUN. Our mission, which we excitedly accepted, was to come up with a range of Hot Summer Merch that Frank’s loyal fans would love! And it has taken off in a BIG way!
Through the launch of their new online Merch Store, they are kicking hot sauce and market domination goals!
