brand profile
In case you missed it, Shaun White launched a snowboard company. He cleverly debuted the boards during his final Olympic outing at Beijing 2022 and says he wants to use the brand to sponsor up-and-coming snowboarders, much the same as Jake Burton did with Shaun as a kid. Operating through the Kemper Snowboards sales network globally, we spoke with the team at Whitespace to find out more about their production, board line-up and marketing. What was Shaun’s thinking behind launching his own brand of snowboards? Throughout Shaun’s entire career he had lucrative sponsorships with the likes of Burton, Oakley, and Target. Shaun retired from his halfpipe competition career and wanted to have a brand he could call his own as he embarks on his next chapter of snowboarding. Whitespace will be the catalyst to sponsor up-and-coming snowboarders just like Jake Burton did with Shaun when he was a kid.
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Why was season 22/23 the right time to launch? Shaun made his final run at his 5th and final Olympics and this winter was the perfect platform to springboard the Whitespace brand into the market internationally. As everyone saw, Whitespace was everywhere during this last winter Olympics.
to snowboarding while growing up.
Talk us through the initial offering of boards For 22/23 there will be three models offered within the Whitespace collection. There will be a Shaun White Pro (SWP) which is modelled around Shaun’s pipe/freestyle board, the AMF (All-Mountain Freestyle) which is the park Who else is on the board, and the POW board management team? Whitespace is a partnership for slashing epic powder turns. between Shaun and his older brother, Jesse who White doesn’t want his is famously the reason Shaun switched from skiing boards to have all types of
