retail buyer’s guide
RETAIL BUYER’S GUIDE
S U R F S K AT E S S 22
YOW
The surfskate trend is continuing to gather pace, with many land-locked surfers opting for asphalt as opposed to reef breaks, but how are brands keeping up with the demand and what’s coming up in the surfskate market? A closer look with our Surfskate Retail Buyer’s Guide 2022 by SOURCE Skateboard Editor Dave Morgan.
The surfskate trend is continuing to gather pace, with many land-locked surfers opting for asphalt as opposed to reef breaks, but how are brands keeping up with the demand and what’s coming up in the surfskate market? A closer look with our Surfskate Retail Buyer’s Guide 2022 by SOURCE Skateboard Editor Dave Morgan. Text: The pandemic and numerous lockdowns/ travel bans has had a major impact on the uptake of boardsports all round, and surfskate in particular is thriving. Be it surfers itching to carve, or longboarders wanting to adapt their boards to be more fun on flat ground, the surfskate boom is a very present one and it’s not showing any signs of slowing down. South East Asia in particular is showing an incredible surge in traction, as Landyatchz Marketing Manager Nate Schumacher said: “We’ve seen Surf Skating explode in
“We’ve seen Surf Skating explode in popularity in South East Asia, where mainstream social influencers have led a movement that has popularised Surf Skating.” Nate Schumacher. Landyatchz popularity in South East Asia, where mainstream social influencers have led a movement that has popularised Surf Skating.” MARKET & PRICE POINTS With the niche technology used in surfskates it seems that the majority of the demand is focused on completes. Brands such as YOW, Loaded, Slide, OP and Flow attribute most of their sales to completes. In agreement, Miller Division’s Product Manager Ivan Garcia Arozamena said: “In contrast to skateboarding where the rider chooses each component of one brand 73
