retail buyer’s guide
RETAIL BUYER’S GUIDE
W O M E N ’ S S T R E E T W E A R S S 22
HOMEBOY
With streetwear being somewhat of the “problem child” in the Boardsports Industry for quite some seasons, who would have imagined that a pandemic would bring a sudden boost as we’ve seen in skateboarding over the past year? With females right in the middle of it! Report by Anna Langer.
One year after the start of the pandemic, despite the losses in all areas of life, the vibe is a positive one. Julian Wolf, Head of Marketing at Homeboy can’t recall the “European, or global, market ever being better in this sector than it is now. The 90s are celebrated as the great boardsports decade, but then came Covid.... people used these difficult times to reorient themselves towards individual sports.” IRIEdaily suggest that “skateboarding had the biggest growth for a long time” and Alpha Industries attribute that to the fact that 62
“due to lockdowns and restrictions people appreciate more and more to go outside and being active”. To help the retailers roll with this positive outlook, IRIEdaily have increased their number of carryovers and adjusted the collection range to give their customers the possibility to keep on selling parts of their 2021 products again in 2022 for full price and not to be forced to clear out all stocks.
