M E N ’ S S T R E E T W E A R S S 22
retail buyer’s guide
RETAIL BUYER’S GUIDE
ALPHA INDUSTRIES
Although we’re definitely not out of the woods yet with COVID-19’s grip on reality, retailers are beginning to reopen their doors and the market is unsurprisingly booming. How is the streetwear market faring and just what is coming up in the next season? A closer look with the SS22 Streetwear Buyer’s Guide by Dave Morgan.
Alongside skateboarding’s continuous surge in popularity, streetwear is equally thriving, if not surpassing it. It’s now much easier for those who don’t skate, but want to have the look without the road rash. Skate brands such as DC, Santa Cruz and Globe span far beyond the realm of skateboarding, whereas brands like Brixton began as a Californiaborn lifestyle brand only to become involved in it with a fine team of casual styled skaters. With skateboarding’s acceptance into society becoming evermore present, streetwear brands will continue to channel their similar influences into the market, and their influence will pass on from hardgoods into soft.
“Customers are becoming bolder and more comfortable with wide-leg pants. As a result, baggy pants are THE must-have piece this season.” Julian Wolf, Homeboy
best service and quality garments for customers. Supply chain issues and most specifically delivery problems have affected brands significantly, however due to the hard work of these brands, they have managed to negotiate their way through the worst of the storm. “Obviously the effects were felt by our bricks and mortar retailers during the various lockdowns, so we’ve tried to help wherever possible with their intake. The main COVID IMPACT thing now is the knock-on effect to the shipping Across every market, the pandemic has been felt cost increases and delays.” - Joe Bourne, Brand tenfold, yet brands are still striving to provide the Manager at Santa Cruz. 55
