B O T T L E S & F L A S KS S S 22
retail buyer’s guide
RETAIL BUYER’S GUIDE
HYDRAPAK
A global cultural shift, the ease of refilling, and a booming market bursting with product choice has transformed the use of reusable bottles and flasks from something of a niche product for outdoor enthusiasts, to an essential piece of kit for the mainstream consumer. By Ruth Cutts.
After years of steady growth, the pandemic supercharged the outdoor recreation industry. Connecting with nature, and consequently paying closer attention to the environment that provided such solace during the pandemic, elevated consumers’ awareness surrounding the need for sustainable products. “More people will look for durable solutions. Not only in sport but also in their daily life,” Henry Hoogenveen, Kleen Kanteen
When purchasing a reusable bottle or flask, the benefits are two-fold; not only will consumers take a step towards reducing their environmental footprint, they’ll also keep their food and drink at the optimum temperature for longer.
MATERIALS AND INNOVATIONS: “More people will look for durable solutions. Not only in sport but also in their daily life,” explains Henry Hoogenveen, Brand Manager EMEA at Kleen Kanteen, which is why they’re introducing a narrower version of their popular smaller Kanteens; to be optimised for easy grip, packing, carrying, and general everyday use (available across their Single Wall Classic, Vacuum Insulated Classic and Kid Kanteen lines). Design simplicity, reliability and ease of use have always been key features for Hydro Flask to deliver long-lasting, stylish products that are simple to use and sustainable on-the-go. Continuing to diversify their product offering, they’re adding ‘Outdoor Kitchen’ (a series 101
