We Got This
At BoardSport Source we have always encompassed the three original boardsports - surf, skate and snow. For this issue we’re pushing those parameters into a boardsport seeing somewhat unprecedented growth in the summer market; Stand Up Paddle, a sport that doesn’t require waves or wind and can be done in land-locked countries. We have a market overview (p.35) that looks into how SUP can offer boardsports retailers a new sales opportunity. SUP won’t be for everyone, but those who do sign need to know their stuff. Similar to longboard skateboarding and backcountry snowboarding, it is a specialist area and requires employees with extensive knowledge to sell the products.
