retail buyer’s guide
RETAIL BUYER’S GUIDE
S U N G L A S S E S S S 22
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Locked-down or not, luckily the sun continues to shine and wherever people are going, they need protection for their eyes. The last year has sure been a tough one, but things are looking up in the eyewear sector. Report by Anna Langer
Overall, sunglasses brands have a positive outlook on the current situation, feeling that “Covid-19 has changed the way many consumers think & more than ever, they are focused on what brings them happiness in their leisure time. This has brought about a significant increase in sport/outdoor activities & appreciation of what’s around them & we have seen a further increase in 44
sales, particularly since Covid-19 restrictions have been eased/lifted,” says Bollé Global Marketing and Communication Manager Alexandre Israel. Dragon’s EMEA Brand Manager Sam Nelson agrees that “the explosion in ‘outdoor’, especially after the lockdowns across the globe has seen more people outside than ever, and this has been reflected in an upward trend in suns
