brand profile
PRISM
Founded in 2016 by three friends, Prism has carved itself out a niche in the skateboard hardgoods market. Best known for its downhill boards and now run by long time pro downhill skater, Liam Morgan and Tom Flinchbaugh, legendary downhill filmer/photographer, the brand offers an array of skateboard decks to cater for all levels of ability. Tell us about the brand’s history and how you got started. The company was founded in 2016 by the three friends; James Kelly, Liam Morgan and Max Myers. All of us had gathered experience working with skateboard brands before this, as we had been working at Arbor Skateboards. It was working there that led us to realize we wanted to bring something fresh and unique to the world of longboarding. Through our constant output of high-quality media and progressive board design we still strive towards reaching this goal daily. Profile in collaboration with Centrano Distribution 116
Who are the key persons behind the brand? Max and James have since left the brand to focus on starting their families and tending to their home lives. The company is currently still run by long time pro downhill skater, Liam Morgan and he has now been joined by downhill photo/video genius, Tom Flinchabugh, along with a team of the best downhill skateboarders in the world. Please describe your product line and your best sellers. Our best-selling complete cruisers are the Skipper and Revel 36. Our best-selling decks are the Theory and Trotta Pro. Trotta’s Pro deck was inspired by and designed
around what got him into downhill in the first place: the single kick. The Theory deck reminds us that barriers can always be pushed, whether it’s while riding the skateboard or the curves we press into them.
What makes Prism stand out in the skateboard market? Our complete boards are designed to be learned on by beginners and to encourage more casual fun for experts. Our performance decks are some of the best-selling and most beloved in the downhill community because we cater to riders, no matter what level they are at. And last but certainly not least, our media features the world’s best downhill riders and is
