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MEDIA KIT 2017
EDITOR-IN-CHIEF Janet Adamana
Our History Company Overview
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Our Readers Breakdown of our Audience
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Promos & Advertising 10 Promotional & Adveristing Opportunities
ASSOCIATE EDITOR Ally Sigurdson PROMOTIONS DIRECTOR Steff Shields
Rate Sheet Our official ad rates
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Contact 18 Get in Touch! SOUND, PHRASE & FURY is a Canadian music magazine out to help promote musicians not usually covered in mainstream media. All music, photos and articles used are for the purpose of spreading the knowledge of these artists and their music. We always encourage readers to support every act by purchasing releases, merchandise and attending live shows.
info@sound-phrase-fury.com @soundphrasefury facebook.com/soundphrasefury
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OUR HISTORY COMPANY OVERVIEW
In 2011, Winnipeg-based writer, Janet Adamana, started a small music blog entitled T up the V. The premise was to focus on independent and unsigned artists from all over North America. After almost six years and a new name, SOUND, PHRASE & FURY has grown from a small blog to a bi-monthly magazine focusing on independent artists and industry professionals from all around the world. Its popularity has grown sustainably over the years with a wider readership and requests for artist coverage and video premieres. The website and magazine provides a variety of articles including EP/ album reviews and interviews.
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HISTORY +
“““An ode to all the artists who, through some miraculous strumming & binding of noisy instruments can create something that touches people.
After years of studying Communications in the cold Canadian city of Winnipeg, Janet Adamana did what most of her fellow graduates did not. Instead of toting piles of resumes, scheduling luncheons with industry professionals and flexing her newly acquired social skills at networking parties, the now SPF editor-in-chief packed up her car and hit the road. Armed with nothing more than a suitcase full of clothes, a back seat full of snacks and a heart filled with the need to escape the intimidating realm of job-hunting, Adamana headed to her first out-of-city concert.
This one $13 show sparked a two-year stint of constant concert chasing and traveling. Adamana attended show after show, in several different states and provinces. She experienced first hand the impact live music had, not only on herself but everyone involved, from fans to bands and everyone in between. Inspired by her travels, Adamana began T Up The V, a small music blog dedicated to promoting up-and-coming musicians from all over North America. The blog ran from early 2011 to 2012, when it was then renamed SOUND, PHRASE & FURY.
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“I was in this spot where I didn’t really know what I was going to do, and just hearing that one song, it was like my entire future just opened up and I saw all the possibilities.”
The new moniker was inspired by New Zealand’s indie-pop troupe, The Naked and Famous. After a few less than encouraging months of low readership and next-to-no motivation to continue writing, Adamana stumbled upon the video of TNAF performing their poignant hit, “No Way.” There was something embedded within that performance that sparked a flame and fueled a clear vision of what SPF was to become. “The light bulb went on in my head and I thought, I know what I have to do,” recalls Adamana. “It inspired the whole concept behind the blog and eventually the magazine, which is an ode to all the artists who, through some miraculous strumming and binding of noisy instruments can create something that touches people and picks them back up. I was in this spot where I didn’t really know what I was going to do, and just hearing that one song, it was like my entire future just opened up and I saw all the possibilities.” Pumped with new-found inspiration Adamana worked relentlessly for an entire year building and melding the blog into the indie support system she envisioned. SPF opened its scope to artists and readers from all around the world.
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A fan of old media, Adamana also wanted to create an ode to the ideas of the world she grew up in. She transferred the blog into a digital magazine, successfully melding favourable elements of the past and present. “I love the idea of blogs. They’re so convenient but I have always loved magazines,” says Adamana. “The glossy pages, the large photos and the creativity with colours and layout - Magazines are more than just words on a page, they are works of art.” SOUND, PHRASE & FURY magazine launched in January 2013. Not only did it become a structured way of promoting musicians and industry professionals, a scheduled routine for readers to follow, but it also became a fun and creative way to stay ahead of the curve and stand out on the web. After six years SOUND, PHRASE & FURY has grown into a comprehensive music news site and online magazine. It remains dedicated to encapsulating the essence of creating music, having passion and standing as an ode to the independent artists who write and create to leave an impact within
HISTORY +
OUR READERS AUDIENCE OVERVIEW
Since its launch, SOUND, PHRASE & FURY Magazine has been read by nearly 6,000 readers and acquired 5,000 website visitors from all over the world – from North America to South America, Asia & Oceania. The majority of our readers and website visitors are between the ages of 16 to 30. Most of them reside in North America, but some are rooted in the United Kingdom, Europe and Australia. They are interested in the genres of pop rock, alternative, pop punk, hip-hop, indie-rock, indie-pop, acoustic, folk and punk.
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READER STATISTICS FOR SPF BI-MONTHLY MAGAZINE
Statistics collected by Issuu.com from January 2013 to October 2016
Top 10 Countries 1. Canada 2. United States 3. United Kingdom 4. Mexico 5. Austria
Our readers grew up in the Internet generation and are extremely web and tech savvy. They are constantly in touch with their peers through various channels of social media. They are always on the look out for the next big thing. They love being the first to discover anything and everything, from new artists to up-andcoming clothing trends. 8
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6. Australia 7. New Zealand 8. France 9. Spain 10. Sweden
Our readers take pride in being unique and original. They enjoy sharing their new obsessions with everyone they know. Most importantly, our readers have a deep passion for music and the independent music industry.
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VISITOR STATISTICS FOR SOUND-PHRASE-FURY.COM
WEAKNESSES
Statistics collected by Google Analytics from January 2013 to October 2016
Top 10 Countries
1. United States 2. Unset/Unknown 3. China 4. Japan 5. Austria
6. Russia 7. Germany 8. South Korea 9. Brazil 10. Canada
They strive for deeper connections with the musicians they love. Music is a saving grace for our readers and they feel indebted to their favourite artists. They are passionate about artists who provide a world of comfort within their craft and will do as much as they can to help and support.
Many of our readers are also musicians. They often share the same stories of trial and tribulation as the artists featured within our pages. They are easily inspired by the success stories of their fellow independent artists and gain the motivation to continue pursuing their own aspirations.
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PROMOS & ADVERTISING PROMOS OVERVIEW
The primary focus of SOUND, PHRASE & FURY is to help promote independent artists and industry professionals as best we can. For advertising, we realize money is tight, especially in the independent industry, so we have tailored our general rates to reflect that. Thanks to the wonders of the Internet we at SOUND, PHRASE & FURY can search the far corners of the earth for the best of the best in the independent music industry. Also thanks to the Internet, we can quickly and easily share these discoveries with everyone regardless of geography.
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PROMOS & ADVERTISING +
Using our reach & resources to help promote those within the independent industry, is always in the forefront of what we do.
Through SOUND, PHRASE & FURY we create deeper connections with music fans around the world. Our readers know our premise is to promote the “little guys” but they can also sense our sincere dedication to everything in the independent industry. They can see the passion that fuels the artists we cover, the passion that fuels the professionals we speak to and the passion that ultimately fuels this very publication. Because of all this, our readers have put their trust in us.
That is a powerful thing in the world we live in where everyone, everywhere is trying to snag your attention. Like one great man once said, with great power comes great responsibility. We’ve always known that. That’s why using our reach and resources to help promote those within the independent industry, is always in the forefront of what we do.
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ADVERTISING
We currently have spaces available in our bi-monthly magazine and on our website. In each issue of SOUND, PHRASE & FURY we offer full-colour pages in the following sections: inside front cover, first half and second half of publication. We are currently offering 315px x 315px web ads in various sections of our website: home page, article pages and SPF TV. See rate card on page 17 for full details.
MAGAZINE AD EXAMPLES
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PROMOS & ADVERTISING +
WEB AD EXAMPLES
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This is a great way for us to help connect you with our readers. Giveaways and prize packs are easy and free ways to promote your name to a new audience. Giveaways are advertised on the SPF website and our social media outlets. Winners will be selected at random. By Canadian law, winners are required to answer a skill-testing question before collecting their prize. Once selected and contacted, the winner’s information will be forwarded to the sponsor. Sponsors are responsible for shipping the giveaway item(s) directly to the winner.
GIVEAWAYS
GIVEAWAY EXAMPLES
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PROMOS & ADVERTISING +
INTERVIEWS & REVIEWS
As we are a music magazine and website, our first priority is writing compelling articles and album reviews of our favourite independent artists and their new work. Our team of writers and music lovers are always hungry for some sweet new sounds. Feel free to send us information on you and your upcoming releases. We are open to work with you to conduct interviews, write features and do reviews. All interviews, features and reviews are published in both the magazine and website.
WEB ARTICLE
MAGAZINE ARTICLE
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EXCLUSIVE STREAMS & PREMIERES
This is another great way for us to help create band-to-fan connections. We’d love to partner with you to feature and promote exclusive song or album streams and music video launches on our website. The new SOUND, PHRASE & FURY website features SPF TV – a powerful online platform focused on providing a better video viewing experience. With SPF TV we can better act as the liaison between you, your work and your fans. These new features offer a valuable outlet for you to share your content.
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RATE SHEET +
MAGAZINE RATES Full Page Colour Base Rate 2 Issues 4 Issues Inside Front Cover 100 150 250 First Half 50 75 125 Second Half 25 38 63 Discounts % - 25 38 All prices are quoted in CAD* Publishing Dates/Deadlines Frequency 6 times/year (bi-monthly) Publishing Date First Sunday of release month Booking Deadline 30 Days before publish date Materials Deadline 7 days before publish date Material Requirements File Format High-Resolution PDF/PNG/TIFF Colour Setup RGB Photo Image 300 dpi Size 8.5 in x 11 in Bleed 0.5 in on each side
6 Issues 300 150 75 50
WEB RATES 315px X 315px Colour Base Rate Home Page 50 Articles Sidebar 25 Video Ad* 100 Discounts % - All prices are quoted in CAD*
2 Months 75 35 150 25
4 Months 150 75 250 38
6 Months 200 100 300 50
Video ads available dates TBD*
Booking Dates/Deadlines Booking Deadline 30 Days before ad release date Materials Deadline 7 days before ad release date Material Requirements File Format High-Resolution PNG Colour Setup RGB Size 316px x 315px
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CONTACT BOOKING
If you’d like to book an ad, or want to further discuss how SPF can help promote you and your project, please get in touch. We can’t wait to work with you!
info@sound-phrase-fury.com sound-phrase-fury.com facebook.com/soundphrasefury twitter.com/soundphrasefury issuu.com/soundphrasefury @soundphrasefury 18
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Independent Music Magazine
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