Print Power Issue 13

Page 33

/ NEUROSCIENCE

Brain training Five examples of mind-expanding print from around the world Flow Celebrating its founders’ love of paper, feelgood psychology magazine Flow was launched in the Netherlands in 2008. The idea soon caught on – it now publishes eight editions a year plus four in English, while editions are published by Gruner & Jahr in Germany and Prisma Media in France. A recent issue of the Dutch issue came with its own DIY stamping booklet.

Monocle With a UK circulation of over 80,000, Tyler Brûlé’s flagship magazine uses brilliant illustrations, thick matt paper and a unique format to stand out. The strategy has been so successful it’s inspired an annual spinoff, The Forecast. Other titles to have pursued this approach include slow news journal Delayed Gratification and film title Little White Lies.

Smith Journal Ethel King’s paintings of a golden-crowned snake, published on paper stock so heavy it almost feels marbled, are a tactile highlight of Volume 21 of Smith Journal. This Australian quarterly that publishes “interesting, funny and sometimes complicated stories” is a joy to hold – you pick up a copy carefully, afraid that one careless motion will ruin this flawless artefact.

Vogue Published in 21 countries, the glossy fashion magazine makes a point of letting readers see themselves reflected in the paper as if they are part of the glamorous life they’re reading – and fantasising – about. The formula obviously works: 101 years after the first title went on sale in the UK, the publisher has just launched its latest foreign edition, Vogue Arabia.

La Gazzetta dello Sport First published over a century ago, Italy’s La Gazzetta dello Sport is a tactile pleasure, using its traditional broadsheet format and authoritative shade of pink to reinforce the gravitas, variety and extent of its editorial content. The printed product is in a class of its own – as both a statement of identity and Italy’s least expensive fashion accessory.

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