Page 1

Tasmania

South Australia

Western Australia

Northern Territory


Graham Bowie Group Managing Director SA, NT, WA & TAS graham.bowie@sothebysrealty.com M +61 411 255 553


Graham has extensive experience within the real estate industry, and also

I found Graham to be very responsive to all matters

broad experience across the retail & hospitality sectors. This multi-layered

associated with the sale of my property, and extremely pro-

experience, coupled with strategic planning, strong presentation and

active on keeping me updated on all developments.

negotiation skills, enables him as one of the industry’s best local experts.

TIM O. – SOUTH AUSTRALIA


Hobart - Tasmania

Darwin - Northern Territory


Adelaide - Head Office - South Australia

Global reach Perth - Western Australia


The benchmark in luxury real estate


Australia has an enviable reputation around the world for providing an exceptional lifestyle through

To effectively market a distinctive home it takes incomparable knowledge of the product, its exclusive location, an extensive database of suitable potential buyers, the right resources and the utmost professionalism.

it’s unrivalled collection of unique and quality homes.

At Sotheby’s International Realty we have the necessary assets and pride ourselves on understanding the discerning needs of our valuable clients. As part of a major global network, which includes more than 22,000

Our team of highly qualified agents focus on all aspects of the sales process, including the specific demands of the high-end property market, specializing in the sales of premium & luxury lifestyle homes.

independent sales associates located in approximately 950 offices in 70 countries and territories worldwide, the Sotheby’s International Realty team has access to a wealth of information and resources.


We are committed to tradition and equally innovation

In 1976, an exceptional real estate company is launched and created from the same passion that guides the Auction House.

Today, we are a commanding presence in the representation of

unique way. Our brand’s white glove referral program is a key

the world’s most unique properties. The Sotheby’s International

differentiator, allowing network members to connect thousands of

Realty® brand artfully unites extraordinary homes with

prestigious buyers and sellers globally.

extraordinary lives throughout the world.

The collaboration between realty and auction utilizes a

Our commitment to unparalleled quality has been in place since

combination of unique and exclusive marketing efforts that

the inception of the brand over 200 years ago. With over 22,000

provide targeted exposure to a coveted and influential audience.

independent sales associates, our network members utilize

In the global markets we serve, this distinguishes our brand in a

innovation with relevant reach to present a home in a most

meaningful way.


The power of our brand

Where it all began – New York Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.


Sothebys Publications


A true global network

22,000 Independent sales associates 950 Offices 70 Countries 14,000 annual referrals


Showcasing your home There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value.

We also embrace innovation. We understand the lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our advertising and marketing materials. Our attention to detail, strong creative work and innovative marketing strategies have been instrumental in our path to becoming the luxury leader in real estate.


Pre-styling & staging

In today’s competitive market, professional property staging has become an essential ingredient in achieving a successful sale. Properties need to present beautifully in print, online and in person in order to achieve the best price in the shortest possible time. Take advantage of Sotheby’s styling & staging service.

Professional photography & optional videography

Our marketing revolves around professional photography, showcasing the elegance and beauty of our exclusive inventory in everything we do. Professional photography can include a virtual tour, video walk through and slideshow on preferred websites.

Access to our database of buyers & buyers agents across Australia

Prior to launching on the market, we will showcase your property to our database of buyers locally, interstate and internationally through our Sotheby’s Realty network, Sotheby’s Auction house and our qualified buyers agents. Last year over 17,000 properties were sold through our database.


The Advertiser - Saturday - Advertising Examples Half Page Advert - $5,227.20 inc GST

Local Advertising

The Advertiser - SaturdayThe - Advertising AdvertiserExamples - Saturday - Advertising Examples Half Page Advert - $5,227.20 inc GST Half Page Advert - $5,227.20 inc GST

We also understand the value of local marketing which is at the very core of our strategy. Australia is a global destination, which is why we believe some of the best opportunities are presented here in our own city. Our listings, our agents, and our company will be promoted in

Finesse on Fisher Malvern 192 Fisher Street 4/5 Bedrooms | 2 Living | 2 Parking

Finesse on Fisher

Finesse on Fisher

Malvern 192 Fisher Street

Malvern 192 Fisher Street

4/5 Bedrooms | 2 Living | 2 Parking

4/5 Bedrooms | 2 Living | 2 Parking

local publications such as The Adelaide

One of the prettiest character return verandah blue stone villas in Malvern. Seamlessly blended classical features with modern day convenience, a For Sale EOI: large Closinggrand 1st Junefamily 12noonhome USP with potentially up to five bedrooms and multiple living spaces. The open plan living area overlooks the beautiful north facing Open Sat 12-12.45, Sunhas 1.15-2 & Wedmeals 12-12.30 garden, a large area, kitchen and living room with French doors. The fully established private gardens are tranquil, perfect for Angela Stentiford 0407 899 796 entertaining/relaxing in. A real feature is the side double garage. Tightly held, beautifully presented, a very rare opportunity. Michael Stentiford 0417 342 941

One of the prettiest character return verandah blue stone villas in Malvern. Seamlessly One ofblended the prettiest classical character features return with verandah modern day blue convenience, stone villas ain Malvern. Seamlessly For Saleblended EOI: Closing classical 1st June features 12noon withUSP modern day convenience, a large grand family home with potentially up to five bedrooms and multiple living spaces. large grand The open familyplan home living with area potentially overlooks upthe to five beautiful bedrooms northand facing multiple livingOpen spaces. Sat The 12-12.45, open plan Sun living 1.15-2 area&overlooks Wed 12-12.30 the beautiful north facing garden, has a large meals area, kitchen and living room with French doors. The fully garden, established has a large private meals gardens area, are kitchen tranquil, and living perfect room for with French doors. The fully Angela established Stentiford private 0407gardens 899 796 are tranquil, perfect for entertaining/relaxing in. A real feature is the side double garage. Tightly held, beautifully entertaining/relaxing presented, a very in. Arare realopportunity. feature is the side double garage. Tightly held, beautifully Michael Stentiford presented, 0417 a very342 rare941 opportunity.

Advertiser, Hobart Mercury, Darwin NT

GLOBAL REACH. LOCAL EXPERTISE. News, Western Australian, Sydney Morning Adelaide Office 08 7226 5356

sothebysrealtysa.com

GLOBAL REACH. LOCAL EXPERTISE. Adelaide Office 08 7226 5356

GLOBAL REACH. LOCAL EXPERTISE. sothebysrealtysa.com Adelaide Office 08 7226 5356

RLA 272698

Herald, The Age & The Australian.

For Sale EOI: Closing 1st June 12noon USP Open Sat 12-12.45, Sun 1.15-2 & Wed 12-12.30 Angela Stentiford 0407 899 796 Michael Stentiford 0417 342 941

sothebysrealty.com sothebysrealtysa.com

RLA 272698

RLA 272698

Qtr Page Advert - $3,049.20 inc GST Qtr Page Advert - $3,049.20 inc GST

Qtr Page Advert - $3,049.20 inc GST

The Advertiser - Saturday - Advertising Examples

The The Advertiser - Saturday - Advertising Examples Advertiser - Saturday - Advertising Examples

Half Page Advert - $5,227.20 inc GST

Half Page Half Page Advert Advert - $5,227.20 - $5,227.20 inc GSTinc GST

Marketing Collateral

We have the ability to distribute your property around the world to all real estate offices and auction house locations within our network — immediately extending your marketing reach and exposure.

Finesse on Fisher

Finesse on Fisher

Malvern 192 Fisher Street

Malvern 192 Fisher Street

4/5 Bedrooms | 2 Living | 2 Parking

One of the prettiest character return verandah blue stone villas in Malvern. Seamlessly blended classical features with modern day convenience, a large grand family home with potentially up to five bedrooms and multiple living spaces. The open plan living area overlooks the beautiful north facing garden, has a large meals area, kitchen and living room with French doors. Fully established private gardens, side double garage. Tightly held, beautifully presented, a very rare opportunity.

4/5 Bedrooms | 2 Living | 2 Parking

For Sale EOI: Closing 1st June One of 12noon the prettiest USP character return verandah Open Sat & Sun 1-1.45 &blue Tuesstone 12-12.30pm villas in Malvern. Seamlessly Angela Stentiford 0407 899 blended 796 classical features with modern day Michael Stentiford 0417convenience, 342 941 a large grand family home with potentially up to five bedrooms and multiple living spaces. The open plan living area overlooks the beautiful north facing garden, has a large meals area, kitchen and living room with French doors. Fully established private gardens, side double garage. Tightly held, beautifully presented, a very rare opportunity.

GLOBAL REACH. LOCAL EXPERTISE.

GLOBAL REACH.

LOCAL EXPERTISE. sothebysrealtysa.com Finesse on Fisher 272698 AdelaideRLA Office 08 7226 5356

Adelaide Office 08 7226 5356

Malvern 192 Fisher Street

For Sale EOI: Closing 1st June 12noon USP Open Sat & Sun 1-1.45 & Tues 12-12.30pm Angela Stentiford 0407 899 796 Michael Stentiford 0417 342 941

Finesse on Fisher Malvern 192 Fisher Street 4/5 Bedrooms | 2 Living | 2 Parking

One of the prettiest character return verandah blue stone villas in Malvern. Seamlessly

sothebysrealtysa.com

Finesse Finesse on blended Fisher onclassical Fisherfeatures with modern day

RLA 272698

Malvern Malvern 192convenience, Fisher 192 Street Fisher Street a large grand family home with

4/5 Bedrooms | 2 Living | 2 Parking

For Sale EOI: Closing 1st June 12noon USP Open Sat & Sun 1-1.45 & Tues 12-12.30pm Angela Stentiford 0407 899 796 Michael Stentiford 0417 342 941

4/5 Bedrooms 4/5| Bedrooms 2potentially Living | 2| Parking 2 Living 2 Parking up to |five bedrooms and multiple

living spaces. The open plan living area

One of the prettiest character return verandah blue stone villas in Malvern. Seamlessly blended classical features with modern day convenience, a large grand family home with potentially up to five bedrooms and multiple living spaces. The open plan living area overlooks the beautiful north facing garden, has a large meals area, kitchen and living room with French doors. The fully established private gardens are tranquil, perfect for entertaining/relaxing in. A real feature is the side double garage. Tightly held, beautifully presented, a very rare opportunity.

For Sale EOI: Closing 1st June 12noon USP Open Sat 12-12.45, Sun 1.15-2 & Wed 12-12.30 Angela Stentiford 0407 899 796 Michael Stentiford 0417 342 941

sothebysrealty.com sothebysrealtysa.com

GLOBAL REACH. LOCAL EXPERTISE.

Sandy Bay 465 Sandy Bay Road

Adelaide Office 08 7226 5356

Defining Prestige

RLA 272698

Qtr Page Advert - $3,049.20 inc GST

One of the prettiest character return verandah blue stone villas in Malvern. This home seamlessly blends classical character For Sale by expressions of interest: overlooks the beautiful north facing garden, features with modern day convenience, a large family home with up to five bedrooms, multiple living spaces and the highly Closing Wednesday the 1st of June 2016 at 12.00 desirable northerly which bathesarea, the main living areas winter light. The central hallway creates a feeling of grandness pm unless sold prior. hasaspect a large meals kitchen andwith living room st Oneupon of the prettiest One the character prettiest return character verandah return blue verandah stone villas bluein stone Malvern. villasSeamlessly in Malvern. blended Seamlessly classical features classical withfeatures modernwith day modern convenience, day convenience, a a ForMichael Sale EOI: For Closing Sale EOI: 1st0417 June Closing 12noon 1941 June USP12noon USP entry, withoffeature lighting, polished boards and high ceiling. Accommodation wise, there is room forblended everyone, currently Stentiford 342 with doors. Fully established private large grand family large grand home French family with potentially home with uppotentially five bedrooms up to five and bedrooms multiple and living multiple spaces. living The open spaces. The living open area plan living area the overlooks beautifulthe north beautiful facingnorth facingOpen Sat 12-12.45, Open SatSun 12-12.45, 1.15-2 &Sun Wed 1.15-2 12-12.30 & Wed 12-12.30 configured as a decadent master suite with ato full sized dressing room, three more large bedrooms someplan featuring built inoverlooks robes michael.stentiford@sothebysrealtysa.com gardens, double garage. Tightly held, garden, hasplaces, agarden, largeall meals has aarea, large kitchen meals area, and living kitchen room and with livingFrench room with doors. French The fully established The fully established arehas gardens tranquil, are perfect tranquil, for perfect for Angela Stentiford Angela0407 Stentiford 899899 796 0407 and fire serviced byside two family bathrooms. Everyone loves having space todoors. themselves, theprivate second gardens livingprivate space Angela Stentiford 0407 796899 796 entertaining/relaxing entertaining/relaxing in. Aincluding real feature A isreal the feature side double is the garage. sideopportunity. double Tightly beautifully beautifullyapresented, very rare opportunity. a very rare opportunity. Michael Stentiford Michael0417 Stentiford 342 941 0417 342 941 many desirable options ain. formal dining formal lounge orgarage. anheld, adultTightly retreat.held,presented, angela.stentiford@sothebysrealtysa.com beautifully presented, a room, very rare

GLOBAL REACH. GLOBAL LOCAL REACH. EXPERTISE. LOCAL EXPERTISE. GLOBAL REACH.

sothebysrealtysa.com

Adelaide Office 08 7226 429 Pulteney Street, Adelaide, SA, 5000 | adelaide@sothebysrealtysa.com | Adelaide Office 08 7226 5356 Adelaide Office 085356 7226 |5356

LOCAL EXPERTISE.

RLA 272698

sothebysrealty.com sothebysrealtysa.com sothebysrealtysa.com

The plan is not a surveyed plan, the dimensions given are estimates only, All interested parties should make and rely upon their own enquiries in order to determine whether or not this information is in fact accurate. While every endeavour has been made to verify the correct detail in this brochure, neither the Printer, Agent nor Vendor accepts liability for any error or omission, this brochure is provided as a guide and is not to be relied upon.

Adelaide Office 08 7226 5356

RLA 272698

Qtr Page Qtr Page Advert Advert - $3,049.20 - $3,049.20 inc GSTinc GST

RLA 272698

RLA 272698


Exposure starting right at your front door

NEWSPAPER + ONLINE

ONLINE

ONLINE

The Real Estate gloss magazine offers high

realestate.com.au is one of the market-leading

Domain.com is one of Australia’s leading multi-

resolution, magazine quality imagery with increased

property websites in Australia, with over 5.8m

platform property industry destinations with a

longevity and shelf life in the homes of Australia.

visitors each month providing comprehensive

total monthly audience of 5.7m. The site provides

And it’s not just buyers, investors are also drawn to

property listings and information to help property

residential, commercial and rural property marketing

this stunning section.

seekers at all stages of their property journey.

solutions and search tools, plus information for buyers, investors, sellers, renters and agents Australia wide.


London

New York

Your home around the world


Hong Kong

Worldwide Property Advertising

In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world. To measure results, the Sotheby’s International Realty brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually. Leveraging both brand marketing and property advertising to create more opportunities for your home. To those who value the unique, the Sotheby’s International Realty brand is the local real estate service provider that offers unrivaled access to qualified people and distinctive properties around the world.


NEW YORK

A story told across the entire globe $1,890,000 Our strategic media plan aligns our brand and listings with relevant media partners on prominent, highly visible platforms.

We maintain one-of-a-kind relationships with some of the most influential news outlets in the world, achieving significant exposure on the websites of The Wall Street Journal, The New York Times,

$1,890,000

and Architectural Digest, along with international outlets such as the BBC, Financial Times, South China Morning Post and more. We also distribute our properties to the most highly trafficked real estate portals worldwide.

ASIA


CHINA

NEW YORK

$1,890,000

$1,890,000

Sandy Bay 465 Sandy Bay Road Defining Prestige

$1,890,000

$1,890,000

Sandy Bay 465 Sandy Bay Road Defining Prestige

ASIA

HONG KONG


Global partners to benefit you

Our media plan is designed to drive awareness for our

experience and international impact allow our network

extraordinary brand and the exceptional properties

to successfully connect buyers and sellers globally.

our network represents. With an emphasis on brand

The plan to successfully market your home includes

exclusivity, cutting-edge advertising technologies,

a combination of powerful interactive and direct mail

strategic native positioning, social traffic drivers

efforts to generate additional consumer interest both

and video content integration, our brand utilizes

locally and globally.

hand-selected media powerhouses whose innovation,


A collective of innovative and powerful digital channels Sotheby's International Realty are moving with technology change in real estate marketing.

2015 was the highest traffic year in history for sothebysrealty.com with over 14 million visits to the website. On any given day, the 40,000 listings on our website represent $90 billion in international property value. Our social networks have over 225,000 subscribers globally, and growing, meaning your property can be viewed by thousands of local and overseas potential buyers instantly on their phones, or alternative devices. The Sotheby’s brand is globally interconnected from both our international and home web pages; the highest SEO support, blogs and social media marketing. Together with the best media partners across the globe, Sotheby’s International Realty are leaders in the marketing luxury real estate.


SIR.COM

Sothebys International Realty Online Our website, SIR.com attracts more consumers to search, view and enquire than any other luxury real estate website. Millions of viewers immerse

A N N UA L STAT IST I C S

themselves in our collection of vibrant, quality property photographs.

Sotheby’s International Realty offers luxury real estate and homes for sale worldwide. Our website allows you to search property listings globally, and includes an extensive inventory of luxury homes that match your lifestyle choices – such as a wide selection of luxury homes, estates, and properties for sale – throughout Australia and the world.

27m

30m

WEBSITE VISITS

PROPERT Y PAGES VIDEO

75m

12min

PAGE VIEWS

MINUTES PER VISIT


Sotheby’s Lifestyle

Beach

Lakefront

Unique to Sotheby’s International Realty is the experience that

Country Living

Metropolitan

Eco-friendly

Mountain

Equestrian

Private Island

Farm & Ranch

Retirement

as our unsurpassed expertise within each lifestyle category.

Fly-in

Ski

Search among waterfront, golf, beach and many other

Golf

Waterfront

Histroric

Wine & Vinyard

comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these distinctive lifestyles in mind, highlighting our properties as well

extraordinary lifestyles to find your perfect fit.


Social media, by the numbers • 50 million social impressions worldwide

• Thousands of properties showcased

• 300,000 visits to sothebysrealty.com via social referrers

• Extraordinary Property of the Day features one listing on sir.com + all social media

Key social media statistics TOTA L AU D I E N C E*

S OT H E BY ’ S R E A LT Y FO L LOW E R S*

Facebook

1.55 Billion

Facebook

43,000

YouTube

1 Billion

YouTube

40,000

Google+

540 Billion

Google+

202,000

Instagram

400 Million

Instagram

28,000

LinkedIn

396 Million

LinkedIn

27,000

Twitter

316 Million

Twitter

15,000

Pinterest

100 Million

Pinterest

4,200

*AS OF FEBURARY 2016


Lead from the front with Sotheby’s online SIR.COM TRAFFIC COMPARISON W E B S I T E V IS I T S I N TO P LUXU RY R E A L E STAT E W E B S I T E S

1.3M

900K

450K

JAN 15

FEB 15

MAR 15

SIR.COM

APR 15

M AY 1 5

JUN 15

JUL 15

LUXU RY RE A L ESTAT E .C O M

AUG 15

SEP 15

SAVILLS.COM

OCT 15

NOV 15

DEC 15

COMPASS.COM

Global partner of Fortune Intl. Realty

EN G ELVO EL K ERS .C O M

CH RISTIESRE A L ESTAT E .C O M

KNIGHTFRANK.COM

Marketing affiliate of EWM

Global partner of Douglas Elliman

ELLIMAN.COM

DATA F RO M SIMIL A RW EB .C O M


Exclusive print publications We showcase our listings in a variety of beautifully designed print and online proprietary publications that we share with our clients and offices around the world.

Sotheby’s Magazine, the award–winning magazine of the Sotheby’s International Realty® Network, and Sotheby’s, published by Sotheby’s auction house, both feature original editorial content alongside our listings, while our high-quality catalogues and iconic property brochures provide additional avenues for exposure. Online, our Extraordinary Living blog reflects the quality presentation for which we are known.


Sotheby’s Magazine

The magazine engages readers with sophisticated content and beautiful images related to the art and real estate worlds. Rich editorial about art, design and extraordinary properties is presented by the venerable brand that is Sotheby’s.

60,000

15

TOTA L D IST RI B U T I O N

ISSUES PER YEAR

• All Sotheby’s Auction & Sotheby’s International Realty Offices Worldwide • Park Hyatt Hotel in 18 countries • High-profile events in Adelaide, Sydney, New York, Los Angeles & Hong Kong


Selling your home


The search to buy or sell luxury properties begins with

P R I VAT E T R E AT Y

the right company.

Traditional negotiation with no price or price guide. Seen by many as less stressful than an auction campaign. Involves a longer period of negotiation.

As the leading network of real estate sales associates dedicated to the marketing and sale of luxury homes, Sotheby’s International Realty provides you a global brand, with local connections to buy or sell your property. From seasoned investors to first-time sellers, everyone wants a great result when it comes time to sell your property. We welcome the opportunity of assessing your property and talking to you about how the world’s premier luxury real estate company can elevate and expose your home like no other in Australia, and achieve for you the best possible result.

EXPRESSION OF INTEREST Similar to private treaty but contained within a set time frame. Same sales process and negotiations required.

AUCTION Sold under the hammer, unconditional, well above reserve price, the holy grail of real estate sales. It enables us to sell your property, before, during or even after the auction. Potentially no limit on the final sale price and no cooling off period.


The world’s largest luxury real estate agency

Sotheby’s International Realty is committed to being the leading luxury real estate brand in Australia.

Keeping ahead of market trends and continually striving to

As a market leader in Australia, we believe the success of our

deliver cutting edge marketing and advertising services, we will

company is based on the value that we provide for our clients,

deliver extraordinary experiences for clients and exceed their

community and agents, & it is this value-driven philosophy that

expectations.

will continue to guide the successful growth of the Sotheby’s International real estate agency.

Our company is comprised of experienced, successful and dedicated real estate professionals, & our collection of properties is unsurpassed and includes some of the most unique and soughtafter real estate in the world. Australia Sotheby’s Realty provides exposure to a worldwide audience and we provide the only true luxury brand alliance with an international auction house.


Graham Bowie Group Managing Director SA, NT, WA & TAS graham.bowie@sothebysrealty.com M +61 411 255 553

Tasmania

South Australia

Western Australia

Northern Territory

Sotheby’s House, Australia


Tasmania

South Australia

Western Australia

Northern Territory

This document is strictly private, confidential and personal to its recipients and should not be copied, distributed or reproduced in whole or in part, nor passed to any third party. Sotheby’s International Realty Ž and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission.

Graham Bowie Sotheby's International Realty Agent Listing Book  
Graham Bowie Sotheby's International Realty Agent Listing Book  
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