IMAGINE ALIGNING EXTRAORDINARY PEOPLE WITH EXTRAORDINARY PROPERTIES. WE DO IT EVERY DAY.
1 Heritage | Values
2 Local | Global Power
4 Masterful Marketing
WELCOME Premier Sothebyâ€™s International Realty was founded in 1983 as a firm specializing in the markets in which we
agents do what they do even better: selling your home.
live â€” and that is still who we are today. A family business
These latest tools are a competitive necessity and a given
that has always taken great pride in serving our friends
as an innovator, yet this will always be a business first and
and neighbors, we are now more than 1,000 professionals
foremost of relationships and trust. Our people are what
across 40 offices from the Gulf Coast of Florida to the
truly make us special, as their talents are limitless. We will never forget who we are: the local brokerage
High Country of North Carolina. Our remarkable agents are the absolute best in the
investing in game-changing technologies that help our
with the global reach. The one with the enduring brand and
business. Passionate. Skilled. Dedicated. Award-winning.
storied heritage that began in 1744. We market the homes of
You simply couldnâ€™t be in better hands. We continue
the best customers in the world: you.
Budge Huskey, President and Judy Green, Chief Executive Officer
Your Premier Sothebyâ€™s International Realty associate is backed by an experienced leadership team offering decades of experience and an impeccable reputation. With a commitment to providing exceptional service every step of the way, a support staff works collaboratively with the highest standards and productivity levels to sell your home.
HERITAGE | VALUES
OUR EXTRAORDINARY Heritage
Sotheby’s is one of the world’s most recognized and respected luxury brands, having served discerning auction buyers and sellers since 1744. With that rich heritage in association with the auction house, the Sotheby’s International Realty® brand is a truly global luxury real estate network representing exceptional customers and extraordinary real estate properties worldwide. THE BENEFITS TO YOU — By choosing Sotheby’s, you are aligning yourself with a brand historically known for achieving financial results others didn’t think were possible — proof that exceptional marketing creates a perception of value.
AUCTION HOUSE CLIENTS: OF FORBES 100 WORLD’S RICHEST PEOPLE OF FORBES 100 RICHEST AMERICANS OF FORBES TOP 500 CEOs OF FORBES 50 UNDER 40 OF WORTH MAGAZINE’S BENEFACTOR 100 LIST
LOCAL | GLOBAL POWER
BONAIRE, SAINT EUSTATIUS AND SABA
prepared for global growth.
international brand promotes confidence. From the in-depth
over 30 languages, we are committed to excellence and
reach our time-honored name affords. Our presence as an
functionality of our website to our sales associates who speak
strategy of our global advertising program and the universal
International Realty for the powerful advantages and global
Each day, discerning consumers seek out Premier Sothebyâ€™s
VIRGIN ISLANDS (U.S.)
VIRGIN ISLANDS (BRITISH)
UNITED STATES OF AMERICA
UNITED ARAB EMIRATES
TURKS AND CAICOS ISLANDS
TAIWAN, PROVIDENCE OF CHINA
72 countries, making us a truly global brand.
receive maximum exposure to the most desired clientele around
through exclusive channels and relationships. Our network spans
Premier Sotheby’s International Realty sales associate can it
Realty, it is presented to a highly qualified clientele worldwide
THE BENEFITS TO YOU – Only by listing your home with a
When a home is marketed by Premier Sotheby’s International
LOCAL | GLOBAL POWER
LOCAL Expertise Our offices are strategically located across Florida and North Carolina, providing convenience for our customers and critical exposure to buyers.
SPRUCE CREEK AND THE BEACHES
Premier Sotheby’s International Realty sales associates are full-time REALTORS® who live in, and actively serve, your local community. With a supportive team behind them, they apply their extensive area knowledge and market-specific experience to create a customized plan to sell your home.
NEW SMYRNA BEACH
LOCAL REAL ESTATE LEADERS FROM FLORIDA TO NORTH CAROLINA
GLOBAL Reach Sothebyâ€™s International RealtyÂŽ is the global leader in luxury real estate. Our power lies in the ability to showcase extraordinary properties to targeted, affluent buyers around the world through an expansive international network.
in global sales volume
AT A Glance PREMIER SOTHEBY’S INTERNATIONAL REALTY • Established in 1983 • Headquartered in Naples, Florida • More than 1,000 associates and employees • More than 40 locations throughout Florida and North Carolina • More than $4 billion in sales volume (2018) • #36 among the top 500 brokers* (*REAL Trends 500, 2018 top U.S. residential sellers by volume)
MARKETING Power Marketing your property is our priority; it deserves nothing less than the best. With an inhouse team of over 25 marketing specialists, Premier Sothebyâ€™s International Realty provides a comprehensive suite of print, digital, social media and public relations services tailored to promote each unique property to a targeted audience of qualified buyers.
BRILLIANT Photography & Video Exceptional marketing is built around brilliant photography and video. Research shows that homebuyers ranked photography as the most important feature on a real estate website. As such, we carefully curate professional, high-quality imagery designed to attract prospective buyers.
DIGITAL Innovation The world’s most extraordinary properties deserve the world’s most extraordinary marketing. With innovative solutions for today’s digital landscape, Premier Sotheby’s International Realty reaches consumers via social media, industry-leading mobile applications, high definition video, targeted email and a state-of-the-art virtual reality platform.
Listing Alerts & Email Marketing
SothebysRealty.com 27 million
page visits annually
visits from outside the US
EXCLUSIVE Media Online Partners Finding a buyer for a one-of-a-kind property requires an expert command of today’s online landscape. Premier Sotheby’s International Realty has mastered the art of digital marketing, ensuring your property is seen by the widest and most relevant audience of prospective buyers. Your home will experience immediate syndication through an unrivaled network of prominent real estate websites.
Sotheby’s International Realty ® properties are viewed an astounding 190 million times across all of our partner sites annually.
DYNAMIC Blog and Social Media We harness the power of social media to connect your home with the savviest online viewers. Your property is displayed on a global stage across multiple platforms, including Facebook, Instagram and Twitter, as well as the Sothebyâ€™s International Realty YouTube channel, which is ranked the No. 1 real estate channel worldwide. We also combine social media and original content to produce the Extraordinary Living blog, which explores design trends, market research and luxury lifestyle news â€” all of which drive traffic to, and generate interest in, your property.
Prestigious Award Received for Brand YouTube Channel The Sotheby’s International Realty brand’s YouTube channel reached an unprecedented milestone; we became the first, and only, real estate company channel to have more than 170,000 subscribers.
for passing 170,000 subscribers.
Check out some our most exclusive open houses taking place this weekend.
BOONE, NORTH CAROLINA
WINTER PARK, FLORIDA
MEDIA Power Your home has a unique story to tell, and Premier Sothebyâ€™s International Realty offers the opportunity for clients to share this narrative through the media. Our experienced public relations and communications team leverages strategic media relationships for local, national and international exposure of our most significant properties. Notable listings take center stage in an array of revered publications, capturing a wide audience.
THE VOICE of Luxury Real Estate As the industry leader in the markets we serve, Premier Sotheby’s International Realty is the voice of luxury real estate. Our public relations team fosters relationships with the top media outlets which generate awareness of our brand’s unrivaled ability to truly drive the conversation. Share of Voice combines the company’s public relations and social media presence in the markets we serve and includes all company press, associate or listing mentions in editorial and social media posts and their reach online.
31% SOTHEBY’S INTERNATIONAL REALTY Douglas Elliman
Engel & Völkers
Berkshire Hathaway Home Services
Keller Williams Realty
Knight Frank Christie’s International Real Estate
PREMIER SOTHEBY’S INTERNATIONAL REALTY Premier Sotheby’s International Realty accounted for 58% share of total voice amongst all local competitors in the markets we serve.**
REGIONAL Media Partners Premier Sothebyâ€™s International Realty hand selects the best print and digital publications in our regions. We target publications that focus on real estate and luxury lifestyles. From brand advertising to showcasing our listings and open houses, our well-established regional media partnerships allow for the most exposure across print and online platforms.
EXCEPTIONAL Print Marketing Premier Sothebyâ€™s International Realty takes great pride in producing premium print marketing pieces that showcase our best-in-class photography. Beautiful brochures are produced for each of our properties. In addition, we produce custom print marketing collateral such as property books and direct mail announcements featuring images of our finest properties.
FLAGSHIP Publications Our flagship periodical, FOLIO, is the annual company magazine produced for each region. Featuring all properties from the markets we serve, it is distributed through multiple channels.
MOVING Forward The value of your home is maximized the moment our iconic blue sign is displayed. Contact us to be represented by the most recognized and time-honored real estate brand in the world.
Sothebyâ€™s International RealtyÂŽ and the Sothebyâ€™s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Property information herein is derived from various sources including, but not limited to, county records and multiple listing services, and may include approximations. All information is deemed accurate. *Real Trends 500, 2018 top U.S. residential sellers by volume. **Based on information from Meltwater for the period 1/1/2018 to 12/31/2018.
Everyone deserves the extraordinary, because luxury is not about price—rather it’s about an experience. And when it comes to real estate, experience matters.®
Imagine aligning extraordinary people with extraordinary properties. We do it everyday.