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IMAGINE ALIGNING EXTRAORDINARY PEOPLE WITH EXTRAORDINARY PROPERTIES. WE DO IT EVERY DAY.

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1 Heritage | Values

2 Local | Global Power

3 Accolades

4 Masterful Marketing

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WELCOME Premier Sotheby’s International Realty was founded in 1983 as a firm specializing in the markets in which we

agents do what they do even better: selling your home.

live — and that is still who we are today. A family business

These latest tools are a competitive necessity and a given

that has always taken great pride in serving our friends

as an innovator, yet this will always be a business first and

and neighbors, we are now more than 1,000 professionals

foremost of relationships and trust. Our people are what

across 40 offices from the Gulf Coast of Florida to the

truly make us special, as their talents are limitless. We will never forget who we are: the local brokerage

High Country of North Carolina. Our remarkable agents are the absolute best in the

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investing in game-changing technologies that help our

with the global reach. The one with the enduring brand and

business. Passionate. Skilled. Dedicated. Award-winning.

storied heritage that began in 1744. We market the homes of

You simply couldn’t be in better hands. We continue

the best customers in the world: you.

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Budge Huskey, President and Judy Green, Chief Executive Officer

Your Premier Sotheby’s International Realty associate is backed by an experienced leadership team offering decades of experience and an impeccable reputation. With a commitment to providing exceptional service every step of the way, a support staff works collaboratively with the highest standards and productivity levels to sell your home.

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HERITAGE | VALUES

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OUR EXTRAORDINARY Heritage

Sotheby’s is one of the world’s most recognized and respected luxury brands, having served discerning auction buyers and sellers since 1744. With that rich heritage in association with the auction house, the Sotheby’s International Realty® brand is a truly global luxury real estate network representing exceptional customers and extraordinary real estate properties worldwide. THE BENEFITS TO YOU — By choosing Sotheby’s, you are aligning yourself with a brand historically known for achieving financial results others didn’t think were possible — proof that exceptional marketing creates a perception of value.

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AUCTION HOUSE CLIENTS: OF FORBES 100 WORLD’S RICHEST PEOPLE OF FORBES 100 RICHEST AMERICANS OF FORBES TOP 500 CEOs OF FORBES 50 UNDER 40 OF WORTH MAGAZINE’S BENEFACTOR 100 LIST

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LOCAL | GLOBAL POWER

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GLOBAL Connection

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LITHUANIA

LATVIA

JAPAN

ISRAEL

HONG KONG

GREECE

GIBRALTAR

GERMANY

FRANCE

FINLAND

ESTONIA

DOMINICAN REPUBLIC

CZECH REPUBLIC

CYPRUS

COSTA RICA

CHINA

CAYMAN ISLANDS

CANADA

BRAZIL

BONAIRE, SAINT EUSTATIUS AND SABA

prepared for global growth.

BERMUDA

international brand promotes confidence. From the in-depth

BELIZE

over 30 languages, we are committed to excellence and

BELGIUM

reach our time-honored name affords. Our presence as an

BARBADOS

functionality of our website to our sales associates who speak

ITALY

strategy of our global advertising program and the universal

International Realty for the powerful advantages and global

BAHAMAS

AUSTRALIA

ARUBA

ARGENTINA

ANGUILLA

Each day, discerning consumers seek out Premier Sotheby’s


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VIRGIN ISLANDS (U.S.)

VIRGIN ISLANDS (BRITISH)

URUGUAY

UNITED STATES OF AMERICA

UNITED KINGDOM

UNITED ARAB EMIRATES

TURKS AND CAICOS ISLANDS

THAILAND

TAIWAN, PROVIDENCE OF CHINA

SWITZERLAND

SWEDEN

SPAIN

SOUTH AFRICA

SAUDI ARABIA

SAINT MARTIN

SAINT LUCIA

SAINT BARTHÉLEMY

RUSSIAN FEDERATION

PUERTO RICO

PORTUGAL

the world.

POLAND

72 countries, making us a truly global brand.

PHILIPPINES

receive maximum exposure to the most desired clientele around

PERU

through exclusive channels and relationships. Our network spans

PANAMA

Premier Sotheby’s International Realty sales associate can it

NEW ZEALAND

MOROCCO

MONACO

MEXICO

MALTA

LUXEMBOURG

Realty, it is presented to a highly qualified clientele worldwide

VIETNAM

THE BENEFITS TO YOU – Only by listing your home with a

When a home is marketed by Premier Sotheby’s International

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LOCAL | GLOBAL POWER

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LOCAL Expertise Our offices are strategically located across Florida and North Carolina, providing convenience for our customers and critical exposure to buyers.

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ASHEVILLE

BANNER ELK

BLOWING ROCK

BONITA SPRINGS

CAPTIVA

LAKEWOOD RANCH

LINVILLE RIDGE

LONGBOAT KEY

MARCO ISLAND

NAPLES

SPRUCE CREEK AND THE BEACHES

ST. PETERSBURG

VENICE

WINDERMERE

WINTER PARK

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Premier Sotheby’s International Realty sales associates are full-time REALTORS® who live in, and actively serve, your local community. With a supportive team behind them, they apply their extensive area knowledge and market-specific experience to create a customized plan to sell your home.

CHARLOTTE

CLEARWATER

DAYTONA BEACH

LAKE MARY/HEATHROW

LAKE NORMAN

NEW SMYRNA BEACH

ORLANDO

SANIBEL

SARASOTA

SOUTH TAMPA

LOCAL REAL ESTATE LEADERS FROM FLORIDA TO NORTH CAROLINA

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ACCOLADES

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GLOBAL Reach Sotheby’s International RealtyŽ is the global leader in luxury real estate. Our power lies in the ability to showcase extraordinary properties to targeted, affluent buyers around the world through an expansive international network.

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22,000

970

72

$108 billion

affiliated agents

affiliated offices

countries

in global sales volume

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AT A Glance PREMIER SOTHEBY’S INTERNATIONAL REALTY • Established in 1983 • Headquartered in Naples, Florida • More than 1,000 associates and employees • More than 40 locations throughout Florida and North Carolina • More than $4 billion in sales volume (2018) • #36 among the top 500 brokers* (*REAL Trends 500, 2018 top U.S. residential sellers by volume)

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MASTERFUL MARKETING

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MARKETING Power Marketing your property is our priority; it deserves nothing less than the best. With an inhouse team of over 25 marketing specialists, Premier Sotheby’s International Realty provides a comprehensive suite of print, digital, social media and public relations services tailored to promote each unique property to a targeted audience of qualified buyers.

MEDIA POWER

PRINT MARKETING

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SOCIAL MEDIA

DIGITAL INNOVATION

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MASTERFUL MARKETING

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BRILLIANT Photography & Video Exceptional marketing is built around brilliant photography and video. Research shows that homebuyers ranked photography as the most important feature on a real estate website. As such, we carefully curate professional, high-quality imagery designed to attract prospective buyers.

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MASTERFUL MARKETING

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DIGITAL Innovation The world’s most extraordinary properties deserve the world’s most extraordinary marketing. With innovative solutions for today’s digital landscape, Premier Sotheby’s International Realty reaches consumers via social media, industry-leading mobile applications, high definition video, targeted email and a state-of-the-art virtual reality platform.

Listing Alerts & Email Marketing

Virtual Reality

Virtual Staging

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SothebysRealty.com 27 million

97 million

53%

visits annually

page visits annually

visits from outside the US

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MASTERFUL MARKETING

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EXCLUSIVE Media Online Partners Finding a buyer for a one-of-a-kind property requires an expert command of today’s online landscape. Premier Sotheby’s International Realty has mastered the art of digital marketing, ensuring your property is seen by the widest and most relevant audience of prospective buyers. Your home will experience immediate syndication through an unrivaled network of prominent real estate websites.

Sotheby’s International Realty ® properties are viewed an astounding 190 million times across all of our partner sites annually.

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MASTERFUL MARKETING

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DYNAMIC Blog and Social Media We harness the power of social media to connect your home with the savviest online viewers. Your property is displayed on a global stage across multiple platforms, including Facebook, Instagram and Twitter, as well as the Sotheby’s International Realty YouTube channel, which is ranked the No. 1 real estate channel worldwide. We also combine social media and original content to produce the Extraordinary Living blog, which explores design trends, market research and luxury lifestyle news — all of which drive traffic to, and generate interest in, your property.

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Prestigious Award Received for Brand YouTube Channel The Sotheby’s International Realty brand’s YouTube channel reached an unprecedented milestone; we became the first, and only, real estate company channel to have more than 170,000 subscribers.

for passing 170,000 subscribers.

Check out some our most exclusive open houses taking place this weekend.

OPEN HOUSE

OPEN HOUSE

OPEN HOUSE

NAPLES, FLORIDA

BOONE, NORTH CAROLINA

WINTER PARK, FLORIDA

$16,950,000

$1,955,000

$1,675,000

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MASTERFUL MARKETING

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MEDIA Power Your home has a unique story to tell, and Premier Sotheby’s International Realty offers the opportunity for clients to share this narrative through the media. Our experienced public relations and communications team leverages strategic media relationships for local, national and international exposure of our most significant properties. Notable listings take center stage in an array of revered publications, capturing a wide audience.

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THE VOICE of Luxury Real Estate As the industry leader in the markets we serve, Premier Sotheby’s International Realty is the voice of luxury real estate. Our public relations team fosters relationships with the top media outlets which generate awareness of our brand’s unrivaled ability to truly drive the conversation. Share of Voice combines the company’s public relations and social media presence in the markets we serve and includes all company press, associate or listing mentions in editorial and social media posts and their reach online.

31% SOTHEBY’S INTERNATIONAL REALTY Douglas Elliman

Engel & Völkers

Coldwell Banker

Compass

Berkshire Hathaway Home Services

LeadingRE

Keller Williams Realty

Knight Frank Christie’s International Real Estate

58%

PREMIER SOTHEBY’S INTERNATIONAL REALTY Premier Sotheby’s International Realty accounted for 58% share of total voice amongst all local competitors in the markets we serve.**

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MASTERFUL MARKETING

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REGIONAL Media Partners Premier Sotheby’s International Realty hand selects the best print and digital publications in our regions. We target publications that focus on real estate and luxury lifestyles. From brand advertising to showcasing our listings and open houses, our well-established regional media partnerships allow for the most exposure across print and online platforms.

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MASTERFUL MARKETING

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EXCEPTIONAL Print Marketing Premier Sotheby’s International Realty takes great pride in producing premium print marketing pieces that showcase our best-in-class photography. Beautiful brochures are produced for each of our properties. In addition, we produce custom print marketing collateral such as property books and direct mail announcements featuring images of our finest properties.

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MASTERFUL MARKETING

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MASTERFUL MARKETING

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FLAGSHIP Publications Our flagship periodical, FOLIO, is the annual company magazine produced for each region. Featuring all properties from the markets we serve, it is distributed through multiple channels.

131,000 distribution

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MOVING Forward The value of your home is maximized the moment our iconic blue sign is displayed. Contact us to be represented by the most recognized and time-honored real estate brand in the world.

Sotheby’s International RealtyŽ and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Property information herein is derived from various sources including, but not limited to, county records and multiple listing services, and may include approximations. All information is deemed accurate. *Real Trends 500, 2018 top U.S. residential sellers by volume. **Based on information from Meltwater for the period 1/1/2018 to 12/31/2018.

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Everyone deserves the extraordinary, because luxury is not about price—rather it’s about an experience. And when it comes to real estate, experience matters.®

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Profile for Premier Sotheby's International Realty

IMAGINE Listing Presentation  

Imagine aligning extraordinary people with extraordinary properties. We do it everyday.

IMAGINE Listing Presentation  

Imagine aligning extraordinary people with extraordinary properties. We do it everyday.

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