SOCIO-CULTURAL The charts are from Yearbook of Statistics Singapore 2015
DEMOGRAPHICS 5,469,724 people in 2014 (Yearbook of Statistics Singapore, 2015) The population in Singapore has been significantly ageing for the last two decades. It certainly has an influence on retail business.
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Victoria’s Secret would have a big opportunity to reach more customers with considering Baby boomers and Generation X in future, especially in Singapore.