Target Audience
Trend Watchers
Style Determined
Fashion savvy. They will check out the
Professionals with the lack of time and
recommendations few times a week to find
higher purchasing power. They know what
a perfect deal in terms of style & price. For
they like and they want to get it fast. They
them it is more about exploration of
are expected to check their account once
everything in one place rather than
in a week or two but more likely to make a
personal style set up.
purchase every time they come.
16-25
Trends, instant gratification, online interactivity
Trends, instant gratification, online interactivity
Instagram, Facebook, Pinterest
Age Range What’s important to them?
How to market to them?
Preferred Channels
23-50
Highly accurate personalisation, convenience
Highly accurate personalisation, convenience
Facebook, Instagram, Public Transport, Email
Even though they will have a list of personalised recommendations from
How Style Lagom can appeal to them?
For people that are not willing to spend time in search for a perfect
the retailers, based on what they
style piece, the platform will be a
subconsciously like, Style Lagom will
great solution for an easy online
offer manual search and calls to
shopping. However, the app will
action to explore more by completing
remind them from time to time to
new quick visual quizzes or through
check out the suggestions so they
the editorial.
could evaluate them and make the list more accurate.
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