1 www.audiencesyorkshire.org.uk
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2 www.audiencesyorkshire.org.uk
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We understand your needs Audiences Yorkshire is the strategic marketing and audience development agency for the Yorkshire and Humber region and our mission is to work collaboratively with organisations like yours to grow and nurture audiences. Our Membership network is at the heart of what we do and is a mutually beneficial route for bringing together arts and cultural organisations. We aim to share expertise in audience engagement and work together to advocate and position the importance of the cultural contribution to the region. By joining Audiences Yorkshire’s Membership Network you will add value to your marketing activity. Membership provides a range of opportunities including access to audience insight and strategic marketing advice, as well as a supportive environment to nurture your continuing professional development. It also positions your organisation as part of a vibrant and dynamic network committed to furthering audience engagement in the arts.
Our vision is to help you: Increase audience engagement Develop your business and organisation Provide tailored audience development solutions Raise the profile of your organisation Keep you up-to-date with audience engagement policy and practice Build a stronger relationship with Audiences Yorkshire.
The Membership scheme has been designed to be flexible and inclusive to all types and sizes of arts and cultural organisations. The packages are: Mover Shaker Innovator Read on to identify which package is most relevant to you. www.audiencesyorkshire.org.uk
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You’re a Mover If you are an organisation with one-off activities and events or are run on a voluntary capacity, with no dedicated marketing resource, the Mover package is designed with you in mind. You want to keep abreast of current thinking and new ideas in audience development You have limited resources and want to increase your organisation’s profile and share good practice You want to take advantage of networking and professional development opportunities.
Benefits Inclusion on Audiences Yorkshire’s business to business website Fortnightly industry e-bulletin to an unlimited number of contacts in your organisation 3 Area Profile Reports per year 1 place at 1 Industry Briefing per year Access to our virtual Community Learning Forum, full of handy resources, articles and ‘How To Guides’.
The Mover package offers great value for money. It will ensure your team is kept up-to-date with current audience engagement thinking and practice, as well as sharing your own good practice, experiences and learnings with other Member organisations. It will provide you with peer-to-peer networking and professional development opportunities.
Be a Mover for £150 + VAT www.audiencesyorkshire.org.uk
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You’re a Shaker The Shaker package is designed for organisations with a regular programme and a dedicated marketing resource or small team, with some capacity to engage in further audience engagement work. You want to network to share ideas and learning, meet like-minded people and stay ahead of best practice in audience development and arts marketing initiatives You want to embed audience development policy, practice and thinking across the whole of your organisation You want to develop a deeper dialogue with Audiences Yorkshire and ensure you maximise your audience engagement. Benefits Personal Account Manager 1 place at Audiences Yorkshire’s Annual Conference 1 place at 1 of Audiences Yorkshire’s 2 CEO Briefings per year 3 places at Industry Briefings Preferential rates on AYCS print distribution. Plus all the benefits of the Mover package: Inclusion on Audiences Yorkshire’s business to business website Fortnightly industry e-bulletin to an unlimited number of contacts in your organisation 3 Area Profile Reports per year Access to our virtual Community Learning Forum, full of handy resources, articles and ‘How To Guides’. With your own expert Personal Account Manager the Shaker package ensures you make the most of your Membership and are regularly up-dated and connected into the latest thinking and practice in audience engagement locally, regionally and nationally. Your Account Manager can provide a sounding board to your ideas and advice on the most appropriate audience development solutions to resolve your organisational challenges. Shake it up for £595 + VAT www.audiencesyorkshire.org.uk
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You’re an Innovator If you are a larger organisation working to engage with a broad range of audiences or want to be at the forefront of innovative audience engagement practices and have the opportunity to invest in keeping your team ahead of the game, this is the package for your organisation. You want to drive forward your marketing and audience engagement strategy and practice You want to invest in developing skills, knowledge and expertise in your team You want to access Audiences Yorkshire’s specialist consultancy advice.
Benefits 2 days’ worth of expert consultancy 1 place at AY’s Annual Conference A place at both CEO Briefings per year 6 places at Industry Briefings Enhanced preferential rates on AYCS print distribution Plus all the benefits of the Mover package: Inclusion on Audiences Yorkshire’s business to business website Fortnightly industry e-bulletin to an unlimited number of contacts in your organisation 3 Area Profile Reports per year Access to our virtual Community Learning Forum, full of handy resources, articles and ‘How To Guides’.
The Innovator package is our most comprehensive package and offers a range of strategic and tactical marketing and audience development support services, including 2 days’ worth of specialist consultancy, tailored to meet your organisation’s needs and priorities. Be an Innovator for £990 + VAT www.audiencesyorkshire.org.uk
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Benefiting your organisation
Being part of a thriving arts and cultural community with a shared commitment to engaging audiences Access to fresh insight and dynamic solutions to your audience engagement challenges Opportunities to find out about the latest approaches to audience research, marketing and promoting your offer to a range of different audiences Access to a team of professionals who can help you identify your audience development priorities and develop solutions to achieve the greatest impact A flexible Membership support package that is relevant to you and your organisational needs.
www.audiencesyorkshire.org.uk
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How to join I have decided which package is the right package for my organisation. What do I do next? When you have decided which package is right for your organisation, then simply contact Rebecca Willett, Membership Co-ordinator, by phone on 0113 320 0160 or via email at rebecca.willett@audiencesyorkshire.org.uk, to request an application form. When you receive this, just complete and return the form in the freepost envelope provided. Alternatively, download and print off an application form at www.audiencesyorkshire.org.uk. Complete and send this back using the freepost address below: Audiences Yorkshire
FREEPOST RRTH-LULY-TXUU Leeds, LS2 7EY. As soon as we have received your form, you will receive a confirmation from us and you can start benefiting from your Membership straight away. An invoice will follow shortly afterwards and will need to be paid within 30 days. I’m not sure which package is most relevant for my organisation. What do I do next? If you are not sure which package is right for your organisation, we are happy to talk through the options and make sure you find the most suitable entry point into our Membership. Please contact Rebecca Willett, Membership Co-ordinator by phone on 0113 320 0160 or via email at rebecca.willett@audiencesyorkshire.org.uk. How long does my Membership last? Membership runs for 12 months, from 1 April 2009 – 31 March 2010.
www.audiencesyorkshire.org.uk
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9 www.audiencesyorkshire.org.uk
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