The dawn of the hypercar
Enter the Sony F5. This is a camera we instantly recognized as having the maximum potential for scaling our production quality over the next few years while being more flexible than ever today. Yes, the sensor rivals any of the heavyweight champion cinema cameras there are out there: it should go without saying that the dynamic range has us drooling. But with the need to be fast and light, the F5's ability to simultaneously shoot 4K RAW and 1080 HD with the XAVC codec was as influential in our decision as the image quality. We're not always taking footage back to a production studio to edit. Some of our best work is done in hotel rooms, airport lounges, even in middle seats in economy class. In fact, we're sitting on the floor in the back room of an automaker's factory right now reviewing proxy 1080 footage on a 15 inch MacBook as we write. Thank you kindly, XAVC.
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