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merican River Bank is a regional business bank, established in 1983, that serves Northern California in Sacramento, Sonoma and Amador counties. American River Bank (ARB) prides itself on delivering the highest level of service to their clients. “We take the time to listen and understand our clients so we can offer the right products and services to meet their needs,” said David E. Ritchie Jr., president and CEO of American River Bank. The bank offers extraordinary service and financial expertise to complement a full suite of banking products and services. Their honest approach, commitment to their clients and to the community results in a banking experience that explains their overall client satisfaction rating of 98%. American River Bank attributes much of their success to their employees, referred to as team members. Their team members are knowledgeable, valued and trained to exceed high service standards. Over half of all ARB team members have been with the bank for more than five years with an average tenure of nine years. This consistency helps them respond to clients quickly, provide excellent service and work collaboratively. The bank is proud of their high level of community engagement. This is another way ARB differentiates itself. Team members are encouraged to give back to the community; and each member receives up to 40 hours of paid time off each year to volunteer. To further enhance their commitment to the communities they serve, the bank established the American River Bank Foundation in 2004. The purpose of the foundation is to support organizations that create opportunity, enhance self-esteem and provide physical and emotional well-being for the most vulnerable women and children in their service areas. The bank organizes numerous fundraisers throughout the year and is constantly impressed by level of support received from clients and team members. Furthermore, the bank matches dollar for dollar contributions to the American River Bank Foundation made by team members and their board. “American River Bank is proud

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to match their contributions and show our support for their passion,” Ritchie, Jr. said. Since its inception, the Foundation has awarded over $1.2 million to 62 different organizations. In addition to the American River Bank Foundation, the bank’s Community Giving Program offers financial education programs, event sponsorship for nonprofits, in-kind donations, volunteer support and facility usage. Helping support the communities they serve is part of being a relationship-based community bank. American River Bank has two locations in Sonoma County and you can visit online at AmericanRiverBank.com.

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Tami sullberg Charlie’s Restaurant at The Windsor Golf Club

2 Becca Hood American River Bank

3 I N

B U S I N E S S An annual publication of professional women in our community

5

Kim Lloyd Big John’s Market

Cathi Fowler Estate on the Boulevard

stacey Powers American River Bank

7

Kim manley KM Herbals

8

Dr. marty shafer Memorial Beach Veterinary Hospital

9

Gen Zorich Artist

10

sue Winton Vanguard Properties

2019 index K-Tech Automotive...................................Pg. 26 LEFF Construction Design Build.......Pg. 27 Lyons Optometry......................................Pg. 42 Memorial Beach Veterinary Hospital................................Pg. 28 Milk and Honey...........................................Pg. 29 Mr. Moon’s .....................................................Pg. 29 Northern California Medical Associates Women’s OB/GYN Center .................Pg 30 Osmosis Day Spa .......................................Pg. 31 Parkpoint Health Clubs .........................Pg. 32 Pilates 4 Life ................................................Pg. 34 Red Door Remedies................................Pg. 34 Sackett & Associates...............................Pg. 35 Sebastopol Chamber of Commerce............................................Pg. 35 Sonoma West Publishers .............Pg. 36, 37 Summit State Bank ..................................Pg. 38 Terra Firma Global Partners ................Pg. 39 Vanguard Properties ...............................Pg. 43 Windsor Golf Club .....................................Pg. 17 Windsor Healdsburg Mortuary..........Pg. 40 Sue Winton, Realtor Vanguard Properties..............................Pg. 41 Zizi ....................................................................Pg. 38 Sponsor Page ................................................Pg. 2 Women Who’ve Made a Difference in Sonoma County................................Pg. 5, 33

4 Women in Business • September 26, 2019

12

Amy Covin Amy’s Wicked Slush

6

Abacus Wealth Partners ..........................Pg. 7 Aleia Coate - Edward Jones ..................Pg. 9 American River Bank.........................Pg. 3, 44 Amy’s Wicked Slush...................................Pg. 8 A Room For Pilates ....................................Pg. 6 Bank of Marin.................................................Pg. 9 Berkshire Hathaway HomeServices...........................................Pg. 10 Big John’s Market........................................Pg. 11 Bliss Organic Day Spa..............................Pg. 12 Camellia Inn...................................................Pg. 13 Community First Credit Union ............Pg. 13 Carol Rands, Realtor RE/MAX Full Spectrum ..........................Pg. 14 Catelli’s.............................................................Pg. 15 Charlie’s Restaurant ..................................Pg. 16 Cloverdale Citrus Fair...............................Pg. 18 Costeaux French Bakery........................Pg. 19 Curves ..............................................................Pg. 19 Drive-Rite Automotive...........................Pg. 20 Estate on the Boulevard.........................Pg. 21 Elephant Ear Systems.............................Pg. 22 Healdsburg Chamber of Commerce..................................................Pg. 22 Gen Zorich - Artist....................................Pg. 23 Guild Mortgage ..........................................Pg. 24 Kindred Fair Trade Handcrafts...........Pg. 26 KM Herbals ...................................................Pg. 25

Katie Fonsen Young Cloverdale Citrus Fair

4

Carol Rands RE/MAX Full Spectrum

20

susan olson Abacus Wealth Partners

21

11

Diana Gorsiski Vanguard Properties

19

13

Dr. Kimberly Lyons Lyons Optometry

14

Liz Glass Charlie’s Restaurant at The Windsor Golf Club

15

Lyndy Durling Parkpoint Health Clubs

16

Patty Barnes Drive Rite Automotive

22

Paula Gold-nocella Berkshire Hathaway HomeServices

23

elizabeth Rodriguez Windsor Healdsburg Mortuary

24

shazah Khawaja, mD, FACoG Northern California Medical Associates’ Women’s OB/GYN Center

25

Domenica Catelli Catelli’s

26

Jennifer Klein

Ruth Dreier A Room For Pilates

17

Osmosis Day Spa Sanctuary

27

suzanne martindale

melena Aubriel moore Bliss Organic Day Spa

18

Guild Mortgage

28

morgan Thomas

Julie mendonca Terra Firma Global Partners

LEFF Construction Design Build

W o m e n I N B U S I N E S S Women in Business 2019 is a special advertising supplement to the September 26, 2019 editions of:

The Healdsburg Tribune

SONOMA WEST T

I M E S

&

N

E W S

The Windsor Times All contents are copyrighted by ©Sonoma West Publishers, Inc. PO Box 518, Healdsburg, CA 95448 For additional copies call 433-4451

Publication staff Administration Rollie Atkinson Sarah Bradbury Jan Todd Production Maci Martell Jim Schaefer

editorial Rollie Atkinson Andrew Pardiac Heather Bailey Katherine Minkiewicz Zoë Strickland Laura Hagar Rush

Advertising sales Teresa Elward Allie Sesser Brad Schmaltz Carol Rands Circulation Cherie Kelsay


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Women in Business â&#x20AC;˘ September 26, 2019 5


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ertified Pilates Instructor Ruthie Dreier loves helping clients achieve their fitness goals at her studio near downtown Sebastopol, in the Victorian Square Complex. Come enjoy the fitness miracle of Pilates! Why choose Pilates? Pilates is famous for creating both strong and flexible bodies. One on one private Pilates coaching emphasizes corrective posture and alignment during movement in order to keep your body strain-free. Why choose private instruction? Choose to have one on one private Pilates sessions so that the exercises you do are specifically selected to meet your unique needs and personal goals. Itâ&#x20AC;&#x2122;s your chance to address what challenges you and achieve a new level of fitness. Why use the Pilates equipment? The specially designed Pilates equipment is what helps you #&- * #'!% #! %+* !- + !) !+ create the outstanding results in lean muscle % ** & #* + ) *+, !& % ) &.%+&.% *+&'&# + * tone and flexibility. Try it and amaze yourself ! !% + ! +&)! % (, ) &$'# / &$ %"&0 !# + *

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  6 Women in Business â&#x20AC;˘ September 26, 2019


#& & # $ %('- )% &+ ') -'% & he biggest question we get about money is, “Will I have enough?” Whether “enough” means the freedom to work less or not at all, having a positive impact on something you care about, more family time, or traveling the globe, we’ll help you plan for what matters most. We understand the overwhelm and anxiety you feel from conflicting financial priorities. No matter your financial means, we transform complexity into empowerment and possibility. Get to know us • We serve clients nationwide, both in person and remotely • We have multiple office locations including Sebastopol, San Mateo, Los Angeles and Philadelphia • Our firm has over 60 employees • We are entrusted with over $2 billion in assets under management • Our Sebastopol branch has 11 employees. 80% are women and three are partners Founding B-Corp As a founding B-Corp, we use business as a force for good. We work hard to show our commitment to clients, employees

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and the communities in which we work and live. Here’s a sample of what that looks like: • Six month paid maternity leave for employees • 5% of company profits donated to charity • Over $30 million invested in small social impact enterprises around the world • Helped to engineer and fund four of the largest environmentally screened mutual funds in the world • One of the first firms to recognize the link between mindfulness, emotions and financial success. Community services • Twice yearly pro bono financial planning events • Pro bono assistance for fire victims • Community volunteer days • Women’s Empowerment events • Financial literacy education and awareness • Money Conversation Circles for women Save the date! Join us on Oct. 18 to attend our local event in Sebastopol: Financially Empowered Women: Real questions. Straight Answers. By women, for women.

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t’s hard to believe Wicked Slush has only been around a little over two years. With owner Amy Covin at the helm, it’s become part of the fabric of the Healdsburg community, and slush, soft serve and splits remain Sonoma County’s newest obsession.

from summer festivals to corporate events to small private parties. We can tailor our service to the event, with options that include our Wicked Big concessions trailer, our Pipsqueak Slush Tent and a simple delivery in one of our temperature-controlled freezer vans.

Do you serve food too?

Where else can you get Wicked?

Yes, and it’s straight out of Boston, just like our slush! The best meatball sub, or just the meatballs if you prefer, authentic New England clam chowder, or Chowda, as we call it, and our Boston dog and Boston Polish dog – the perfect dog with perfect snap, served on a Boston-style top-split bun, buttered and toasted on the sides. We just added this to the menu, and you have to try it!

Earlier this summer, we opened Wicked Slush Petaluma, owned and run by Juliet Pokorny and her husband, Dave; and then Amy’s Wicked Slush in Cloverdale, right on North Cloverdale Boulevard, across from the high school. Each location is tailored to its community in its food menu, but all have the same delicious Slush!

Do you do catering or mobile events?

The newest member of our team is our General Manager, Rob Daly, who’s best known for his brilliant work with Taylor Maid Coffee. He’s been invaluable in the time he’s

Yes! We call that “Wicked on Wheels,” and we do everything

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three of our locations are run by strong, smart, capable women. Danielle Kuller, an extraordinary young woman, is the Healdsburg store manager; Chelsea Kahl manages the newest, and therefore most challenging, location in Cloverdale; and Juliet and her two daughters keep Petaluma running smoothly.

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been with us, and I feel very fortunate to have him. Then there’s Ben Shakked, our Mobile Manager, who runs our Wicked On Wheels event schedule. He is invaluable and keeps everything in order. I don’t know how he does it, but there’s no one better than Benny to get your Wicked to you! And I’m very proud to say that all

Tell us about your team.

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" t Edward Jones, we value personal relationships based on a deep understanding of your unique financial needs. We use a solutions-based approach tailored to your individual goals and provide exceptional service. Aleia Coate joined Edward Jones as a financial advisor in 2018. Prior to joining the firm, she spent 25 years in the banking industry helping individuals and small business owners with their financial needs. Being able to have a significant impact on a persons finances has been the instrumental driver in the transition to Edward Jones. Coate says she is passionate about helping others and feels fortunate to be in a career that affords her that opportunity. Aleia and Natasha are both lifelong residents of Sebastopol and feel lucky to work in and give back to the community they love. They are both active in volunteering in the community. Aleia is

") +)!% )) % t Bank of Marin, we’re continuing to grow our Sonoma County presence, with a talented team of women helping to lead the way. Regional Manager Brandi Campbell has responsibility for the bank’s retail offices, working to build market share in the region. Brandi works closely with Branch Manager Sally Frey in Santa Rosa and Branch Manager Veronica Garcia in Healdsburg to strengthen the Bank of Marin brand and reinforce our culture of legendary service. Senior Portfolio Manager Brie Jeffs has joined the Commercial Banking team in Santa Rosa, with a focus on growing existing customer relationships and new business development. The bank is continuously striving to expand its community engagement, with its support of local nonprofits like Corazon Healdsburg, Petaluma People Services Center and Community Action Partnership of Sonoma County. Our annual Shred Day &

an active member and past president of the Rotary Club of Sebastopol. She is currently a board member and a Past President of the Sebastopol Chamber of Commerce. Relationships are key, and in our view, meeting face to face builds strong relationships. Our team is here to meet when it's convenient for our clients because we recognize the challenging needs of their business and their lives.

www.edwardjones.com Member SIPC

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School Supply Drive benefitted the Boys & Girls Club of SonomaMarin. We’re also a committed supporter of the Sonoma County Economic Development Board and the Rotary Club of Petaluma Sunrise. Consistently ranked one of the Top Corporate Philanthropists by the San Francisco Business Times, and one of the Best Places to Work by the North Bay Business Journal, we give back not just by reinvesting deposits through local lending, but by volunteering time, leadership and financial contributions to numerous deserving nonprofits. As a growing business and community bank in the Bay Area, with 24 offices including five in Sonoma County, Bank of Marin is tailored to serve businesses and the people who run them, providing insight, guidance and support as part of the legendary service that is our hallmark. Our philosophy is banking built on trust and relationships.

$'#&- ) (&%! ( ! # ) +( ( % % ( (! ) %!&( &(* &#!& % ( !% %* &) %* &) ( % % ( ( % ! $' ## !&% # % &%&$ ' % # $ &+%*! ) (&$ # * Throughout the bank, you’ll find experts like Brandi, Sally, Veronica and Brie, whose knowledge of the local markets is yours to tap into. To learn more about our customized banking solutions that will help you, your family and your business succeed now and into the future, contact them today. Find your local Sonoma County location at bankofmarin.com

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Women in Business • September 26, 2019 9


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We’re a team of inspired, performance oriented, marketsavvy professionals dedicated to providing the highest level of quality real estate services. We represent people in one of the most significant financial decisions they will ever make: homeownership. Why did you start your business? Gretchen Pearson, president/CEO of Berkshire Hathaway HomeServices Drysdale Properties, founded the company in 2005 with a belief in the American Dream and a mantra of “we help people get what they want.” Today, Drysdale Properties is among the fastest growing, full service and 100% woman-owned real estate brokerages in the United States. Paula Gold-Nocella, a Sonoma County Resident and Broker since 2000, became a partner at Drysdales Properties, opening four new offices in 2018. As we continue to grow in Sonoma County, Paula, with 30-plus years in the business, supports her agents and the goal of homeownership. She is a great leader and truly empowers “Women in the Business.” Tell us about your team Our team of 120 agents in Sonoma County, both men and women, are a dynamic sales force of seasoned and professional agents. We have agents that have been in the business for decades and provide unmatched expertise. Drysdale Properties covers Northern California and Nevada with 45 offices. These women listed above are part of our sales team our Sonoma County Offices, Healdsburg, Santa Rosa, Petaluma and Windsor. • We’re the No. 1 Woman-Owned Berkshire Hathaway HomeServices Brokerage, nationwide. • BHHS Drysdale Properties is ranked No. 1 in Service Excellence in America from Quality Service Certification, a national third-party survey company. • Ranked 13th highest Franchise in Sales Production in Berkshire Hathaway HomeServices, nationwide. • SF Business Times Top 100 Woman-Owned Business in the Bay Area.

4,*#+ -'!12/#" )#$1 /,4 $/,+1 1, !( 1 '))' *0 & /'# 3'+ 2/ #!' ,,( ,+'.2# '**#/ !()5+ /'%&1 /'")#5 ,/' ,"4'+ 5)3' #01 &/'01'+ +% )'++ %%'# /1'% '%&1 /,4 $/,+1 1, !( #/#0 )3 /#6 &#/'# # 2"/5 +5# 5)* + ,!#)) #+'0# )"$'#)" #++5 /'!#+, /,) '%,+' /#0' '+%#/ '+ )2* +" ++# /'# What nonprofits are you involved in? Drysdale’s have always had a strong commitment to giving back to the communities we are in. Each year, on the third Friday of September, our entire team closes its doors to dedicate their time, energy and service for projects in our local communities. This Sept. 20, our Sonoma county agents will do a workday at SAY, Influence the Dream Center, a home for youth in Santa Rosa working on site to improve the space, donating clothes and time. Additionally, Gretchen founded the Drysdale Community Foundation, a nonprofit entirely funded by the agents in the company. We have given nearly $337,500 back to these community support organizations and look forward to helping more in the future.

10 Women in Business • September 26, 2019

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hen Melena Aubriel Moore purchased Bliss Organic Day Spa in Sebastopol from its founder two years ago, she brought years of experience to the venture. Moore went to massage school at 17, had a decade of administrative experience and had been managing the operation at Bliss for a while before she purchased the business. It was a bit of a juggling act at first — she had two children under 5 and was going through a divorce — but Moore is a natural organizer and she knew how to keep her eyes on the prize. And what a prize Bliss is. With its soaring ceilings and cool blue and teal interiors, Bliss Organic Day Spa exudes a soothing sense of luxury and ease. Services include massage, facials, waxing and body scrubs, and the spa also carries organic body care and beauty products — including the Eminence Organic Skin Care line — as well as jewelry and even a few wellchosen pieces of clothing. “Our focus is on customizing the experience for each client,” Moore said. “All of the facials begin with an initial skin analysis by the esthetician. A massage will open with the massage therapist asking the client what they'd like to accomplish that day.” Bliss practitioners use allorganic, scentless products, though they do spritz the room with a subtle, locally made flower essence. The spa has four treatment rooms and an expansive relaxation room — it’s too beautiful to call a waiting room — where clients can relax before or after their treatments, sipping tea and generally soaking in the spa’s relaxing aura. After hours, Moore offers this room to ) # several local #!" groups, including the Sebastopol & Downtown Association and a monthly “wisdom circle” for women in business. “When I was young, I always enjoyed spending time with older women. And now that I'm sort of in

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the middle, I really enjoy fostering the careers of younger women and women my own age,” said Moore, who’s now #! ! 38. ( " Bliss Organic Day Spa offers several "* membership packages for locals, ranging in price from $105 to $115. The $105 monthly massage membership, for example, includes a full body massage, 15% off

12 Women in Business • September 26, 2019

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additional treatments and twohour access to the sauna rooms at the dhyanna Center. It’s charged to clients’ credit cards monthly and is a convenient way to commit to a regimen of self-care. She also offers 20% off treatments to anyone who works at one of the businesses in downtown Sebastopol. “I want people to think of this as their community spa,” Moore said. “Membership is an inexpensive way to get some genuine self care and to have this sort of sense of luxury and pampering that sometimes we all need.”

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ommunity First Credit Union is a 60-year-old, not-for-profit financial cooperative. It was founded by local teachers, and the backbone of its membership continues to be educators –– even though its “community charter” allows anyone to be a member who resides in its five-county footprint: Lake, Mendocino, Marin, Napa and Sonoma counties. Tale of the tape? Fully 80% of its employees are women, and 77% of its managers are women. At a higherrung of management, four of its five vice presidents are women. Meanwhile, about 60% of Community First’s nearly 60,000 local members are female. How did the financial co-op become (and stay) so female-centric? “Women tend to dominate the ranks in primary and secondary education,” explained Monika Besancon, chief lending officer of Community First. “That was our initial base, and those women tended to give us good word-of-mouth

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ospitality and community are key words to Camellia Inn owner Lucy Lewand. Whether greeting guests at the historic 1869 Italianate Victorian inn, hosting a business meeting or preparing for a community fundraiser, Lucy brings enthusiasm and a positive attitude to all of her endeavors. “I’m lucky to live in the heart of the wine country,” Lucy said. “And I’m so happy to be a member of our business community and serve Healdsburg.” She is proud to be part of the longest family-owned and operated inn in the Healdsburg area, purchased in 1981 by her parents, Ray and Del Lewand. Lucy joined them in 1988. Ray and Del were involved in the daily running of the inn until Del's passing in 2006. Ray recently celebrated his 90th birthday and remains a knowledgeable resource about the inn and local history. Camellia Inn is conveniently

situated within walking distance of the Plaza. Guests love what the inn has to offer: the central location, swimming pool, full breakfast, evening refreshments, lovely rooms, 50 varieties of camellias and friendly staff. “I am fortunate to have the best staff on the planet. My housekeepers have been with us for over 30 years,” advised Lucy. Return guests are the norm, with some second-generation ones now visiting. Besides being a charming and hospitable oasis for travelers, the inn has a spacious dining room, with a classic Minton tile fireplace, and “boardroom size” table suitable for meetings. “It’s a comfortable space for people to meet. It can be a new, different location to get together, and to inspire a team,” said Lucy. Attendees can adjourn for refreshments to the adjoining double parlors, with its airy space and large windows opening onto

North Street. Or, break for lunch by the pool. Various nonprofit and business groups have already used the relaxed setting, commenting on the out-of-the-box thinking that occurs in such a different and historic venue. Lucy is always ready to partner with local businesses and nonprofits, as evidenced by her involvement in many organizations. Contact Lucy at 707-433-8182 for room rates, or to arrange for your next meeting.

recommendations to their friends, family and colleagues.” “We’d like to think that women tend to be a little bit more understanding and emphatic when it comes to lending decisions,” said Maria Velasquez, Vice President of Consumer Lending at Community First. “We all know what it’s like to balance kids, volunteer work and finances, all the while building a career.” Velasquez has been with the credit union for 26 years. Most managers at Community First Credit Union have been at the cooperative for more than a decade. “Everyone has a voice, there is transparency in everything we do, and all employees are in-the-know of our business performance and plans,” said Sara Griggs, vice president of people, and a 13-year veteran of Community First. Griggs also cites a Flexible Savings Account that can be used for child care, tuition assistance for those returning to college, and a 7% match paid by the company to

employees’ 401(k) accounts. Community First has 11 branches, five of which (Guerneville, Healdsburg, Sebastopol and two in Santa Rosa) are in Sonoma County. Its assets are $531.6 million, with $473.8 million in deposits (shares, in credit union parlance) and it holds $410 million in local loans. (All figures through July, 31, 2019). “We put people before profit,” Besancon said. “We get to know every member as an individual, with wants, and needs and dreams. They are

never just a number, just a credit score. Instead, they are our neighbors, our friends, and the very people who contribute to our local communities. We’re here to help them.”

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Women in Business • September 26, 2019 13


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Help people with the biggest decision of their lives in buying or selling real estate. My personal and professional goals are to make the transition of buying and/or selling as easy as possible. How do I make buying or selling your home easy for you? With more than 14 years experience in real estate, I have a network of professionals that I work with to make sure all scheduled deadlines are met. What is your educational background? A bachelor of science degree in business administration with an emphasis on marketing. I am a graduate of Oregon State University in Corvallis, Oregon. What is the Re/Max Full Spectrum mission statement? To provide our clients with the best real estate representation in the industry. Re/Max Full Spectrum provides its agents with premier office locations and regular training on up-to-theminute industry topics, including technology and ethics. We recruit agents who are trustworthy and responsive with great integrity. The best representation offered

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comes from our reputable agent’s ability to help our clients achieve their real estate dreams. Locally owned and managed since 1995. What is your favorite part of your workday? Building relationships with people and having a deep passion in this industry. Getting that smile on their face and a big thanks really makes this career worthwhile. I am very detailed and leave no rock unturned. What nonprofits are you involved in? I am a member of the Windsor Lion’s Club. We earn most of our money on Windsor Town Green pouring beer and wine during the summer concert series. This money is distributed in a variety of ways, such a scholarships for kids. Lion’s Club members will also travel to Mexico and give donated eyeglasses to the children. You will also see me at The Windsor and Healdsburg Chamber of Commerce events. I feel it is important to be involved in your communities. Where do you live and what is your favorite thing about your community? We live in Windsor, which has been our home for more than seven years. My husband’s career

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brought us from Portland. My son is in seventh grade at Windsor Middle School. My favorite thing about Windsor is the local family community. It seems everywhere I go, I will run into someone I know. I like the warm climate and the safety of the community. What else would you like our readers to know about you? When you partner with me, you

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: What were you doing before you came back to Geyserville to re-open Catelli's? We moved to Chicago in 2000 for a year. I had the opportunity to food style for the Oprah Winfrey show which led to me cooking for her for special events in Chicago and Montecito for the next 10-plus years. We moved to Houston in 2002 and I would travel for cooking events around the country. I also wrote my first cookbook, Mom-alicious as well as did a morning cooking segment for Fox in Houston. I later became the spoke person for O Organics when the line originally launched. Q: Tell us about your team. We are so blessed to have an incredible group of individuals at Catelli’s. Our kitchen has been led since we opened by Jose Loza. He is an incredibly talented chef and the fastest cook I have worked with in my career! We have a group of amazing women who help make our specialty pastas daily. Our front of house team is managed by my brother Nicholas, who also cooks on occasion, as well as David Rodriguez. My sister-in-law Anna Catelli is also part of our management team and helped build our bar program. She is also

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a busy mom of my nephews, Santi and Nicolo our fourth generation budding team members! Caryn Henkel is our events manager. Q Do you serve lunch and dinner? We are open Tuesday through Thursday, 11:30 a.m. to 8 p.m., Friday, 11:30 a.m. to 9 p.m., Saturday, noon to 9 p.m., and Sunday, noon to 8 p.m. We don’t close between lunch and dinner. Q: Do you offer private parties or events at your location? We do! We can seat up to 150 people for weddings, rehearsal dinners and corporate events on our outside patio. We also have a more cozy garden dinning option that seats up to 35. Our indoor banquet room with a wood burning fireplace seats up to 50. Q: What experience does someone have to have to work at your restaurant/ catering? We are happy to work with people and train them if they have an interest and passion for being in the restaurant business. We have had dishwashers end up as head line cooks, greeters have become bussers and bussers learn to serve and bartend. A good attitude and strong work ethic is key.

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Oh, and if you are one or know any great cooks, send them our way. We are always interested in building our outstanding team! Q: What special guests have you had at the restaurant? I would say the most special guests for us are the people who have come for generations and the local Geyserville community. When someone comes in for their 50th wedding anniversary and they tell us that they got engaged at Catelli’s, it blows our minds. Outside of that, when Lady Gaga came and ate and hung out with my staff that were big fans of hers — that was a lifetime memory!

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Q: What awards and publications have you been a part of ? We have been voted best Italian in Sonoma County for the past five years. We also got voted “best local” a few years ago which was a highlight for me. We were named best pasta dish and best in show at the Sonoma County harvest fair for the year I entered my 10 layer lasagna. We also won best outdoor space in C magazine as well as Best

" location for a Rehearsal dinner in Martha Stewart Weddings. Goop and Eater named us one of the top places to eat in Sonoma County. Q: What else would you like readers to know? We have a simple and approachable menu built on the inspiration from our grandparents and father. We want you to have fun, enjoy your time with us and leave satisfied.

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Women in Business • September 26, 2019 15


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harlie’s Restaurant, located at the Windsor Golf Club, offers not only a lovely venue to relax with a drink and a meal at the end of a golf game, but also catering and event services for everything from weddings to golf tournaments. We spoke to Liz Glass, the Banquet Manager/Events Coordinator to learn more about the offerings. What does your job entail? What do you love about hosting and coordinating events? I basically set up all events that come through the restaurant and the food and beverage portion from the golf side. We do tournaments, weddings, rehearsal dinners, birthday parties, memorials and anniversary parties. Corporate outings are a strength and we also host a mystery dinners theater partnering with Get A Clue productions. We have tailored menus for tournaments, for meetings and seminars, and for weddings, and then a regular banquet. Everybody’s got different needs for their event and my job is to make sure that everything they want is set up correctly. I’m the person that the first phone call or email goes to and from there they set up their event through me and then I make sure that it runs exactly the way its supposed to run.

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I will make suggestions of vendors that I’ve worked with in the past because of our long history in the business. I love the people. I’ve been here for 16 years so I get a lot of repeat clientele, but that’s what’s cool about my job, the variety of different events. What does Charlie’s offer, in terms of food and services? We offer lunch and dinner Monday through Friday from 11 a.m. to 9 p.m. and even in between lunch and dinner have food all day long, we do breakfast on Saturdays and Sundays so we open up a little bit earlier, at 10 a.m. We also have WorldMark, which is a timeshare across the way, and we deliver to

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their guests after 5 p.m. for anyone who wants dinner. For dinner we offer salads, appetizers, steaks, pizza, fresh fish, pastas. It’s a huge menu, and we have daily specials as well. Talk about your facilities for dining and events. We have our main dining room and we have our restaurant patio, which is prime seating during the nice weather. We also have a lake view room that holds up to 40 guests for events and we have a banquet room that holds up to 175 guests with an outdoor attached covered patio. Finally, we also have an outdoor garden area that holds up to 300 guests. It’s just a gorgeous venue for any event.

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arketing and Sales Director and PGA professional Demian Reddy shares what makes the Windsor Golf Club so special. How would you describe the Windsor Golf Club? Convenience and a great value for public golf in northern California. The overall condition and layout of Windsor for the price point is better than most places you will find. We live in a very expensive area property-wise and that tends to drive up green fees and the cost of golf and make it an even more expensive sport than it already is nationwide. So the price point that Windsor falls in, given the product that we put forward, is better than most. What are some of your plans for the next phase of the Windsor Golf Course? Condition-wise were going to put some money into the golf course. We recently started an online survey for our customers that play here and we’re going to have our first opportunity in the next six to12 months to start listening to those responses and start putting money, not only where we think it should go, but where the people think it should go. Hopefully that will help elevate the course overall.

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Windsor Golf Club is becoming the go-to course for tournaments in Sonoma County. What makes it so well suited for tournament play? Logistically, it’s for a couple of reasons. One is it’s relatively flat, which makes it nice for moving

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because of the variety of ways to play each, both make you think, strategy is involved.

Do you have a favorite hole to play? I have one on each side. My favorite on the front side is hole four, it’s a par five. And on the back nine, it is number 14, a short par four. I favor them the most

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around the course and setting up during events. Also, there are no houses or other structures in the middle of the golf course, which makes getting around the course via golf cart very easy and quicker than some of the other courses where the holes run in and out of houses. We have a lot of water, the Windsor Creek runs right through the middle of the golf course and we also have five other lakes, which visually makes it very nice. What does the junior golf program mean to you? Windsor is definitely leading the way for junior golf in Sonoma County, and even Napa, Mendocino and Lake counties. Really, I think we have the strongest — and I don’t think you’d get much of an argument from any other golf course operators — we lead the way in terms of participation and being the go-to place for junior golf. I was on the first junior golf team representing Windsor in the early ’90s, so it’s fun to play a part all these years later. To have a hand in a lot of the teams and groups, both lessons

and group classes and the competitive teams that we have of all different ages, has been rewarding. That’s the future in any industry. The younger you get them started the more likely they are to enjoy the game for a lifetime.

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Women in Business • September 26, 2019 17


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rowing up in Sonoma County on a family ranch, it’s no surprise that Katie Fonsen Young has dedicated her career to supporting youth, agriculture and education. Young spent many summers as a youth showing livestock at both the Healdsburg and Sonoma County Fairs. “I am thankful for the opportunity to be involved with 4-H growing up and show animals at the local fairs,’’ she said. “Those experiences helped me develop a hard work ethic, strong sense of character and leadership skills that have taken me through life.” Now at the helm of the Cloverdale Citrus Fair, Young gets to play a vital role in the community by managing the Citrus Fair, major events and facility operations. Established in 1892, Cloverdale Citrus Fair is one of the oldest fairs in the state and is also the first fair of the season, held annually on Presidents’ Day weekend. If you’re going to a fair, you can typically expect to see carnival rides and animals, eat good food and watch a concert. “The thing I love most about fairs is that they are all unique to their particular community. The Citrus Fair stands apart in that it’s only one of two Citrus Fairs in California. Its heritage stems from a celebration of the citrus crop that was once abundant in northern Sonoma County. The Fair’s history has been preserved over the years through the spectacular citrus exhibits on display crafted by the

%'$ % talented members in our community,” explained Young. Fairs are in fact a reflection of their communities’ growth and progress. They celebrate our history and our heritage. They provide educational inspiration for our youth and wholesome, familyoriented entertainment for all ages. Livestock and 4-H programs support California’s vibrant agricultural sector. Community talents are showcased through artwork, baked goods, photography and other handmade crafts on display. In addition to hosting the Citrus Fair, Young and her team oversee the largest competition of North American wines, the San Francisco Chronicle Wine Competition. Each January, over 65 of the top wine judges in the nation are welcomed to Cloverdale for a week of tasting. The competition draws 7,000 entries annually. The Citrus Fair facility is host to hundreds of community events throughout the year and provides many nonprofits with the opportunity to raise money through fundraisers and activities. Fairs and fairgrounds are also a large financial contributor to both local and state economies. Based on a recent economic impact study from 2015, over 70,000 people attended events at the Citrus Fairgrounds, generating a total spending impact of over $4.7 million. “The Citrus Fair is an important gathering place, hosting events that create lasting memories. However,

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staple to downtown Healdsburg, Costeaux French Bakery has been serving the community since 1923. We interviewed two people who are integral to the team at Costeaux — Kitchen Manager and Chef Alicia Guzman and Director of Sales Staci Hart.

Staci Hart Can you walk me through your typical work day? The day-to-day is focusing on wholesale accounts like retail grocery markets and restaurants and coffee shops, and then also trying to capture new business through growth. Now that we’ve brought on the Kozlowski Farms pies, I’m also working on growing that as well. What do you enjoy most about your job? Leading and helping people grow and develop not only in sales, but overall as an employee. I love giving people growth opportunities and giving them the tools needed to grow

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and develop in their field. I love building and nurturing relationships with wholesalers as well — we primarily work with small businesses, and we all depend on each other. Coming and working for a community-based, family-based company that thrives on quality and service, just being part of the community again has been great. What feedback do you hear from clients who sell Costeaux? They love working with a local business, they love working with us because we provide a great quality product and they also like working with sales representatives who work with them directly and are there to respond to them.

Alicia Guzman When did you start working at Costeaux? I started here 14 years ago as a prep cook. Since then, I was given the opportunity to be the head of the kitchen. It changed my life. I make any orders, I check that the food and presentation is good, I try to make

# "& omen looking for a supportive, communityoriented environment to exercise can find it all at Curves. Cathy Brown, owner of Curves in Windsor and Santa Rosa, recognizes that women are busy. Schedules can change or be hectic — that’s why the 30-minute circuit workout at Curves is designed to be efficient and effective. “We feature strength training and cardio blended into one and that’s what helps us become an efficient 30-minute workout,” Brown said. “We have a thorough stretch circuit that we complete when we’re done with our workout and we help women build stronger muscles, lead more active lives and save them from unnecessary doctor’s visits because we promote regular exercise.” Brown refers to the workout as being cardio mixed with strength training. The machines at Curves

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sure that everything is perfect. It allows me to be more social — I was quiet before, but now I get to talk with everybody. Working here, I feel more comfortable with myself. What’s your favorite thing about working in the kitchen? What’s your favorite thing to cook? I love cooking. I love being in the kitchen, and I feel like everybody

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here is my family. Before, I loved working with pastry — now it’s hard to decide. I just love making everything. What do you want people to know about Costeaux? This is like my second house, everyone here is family. I love the people I work with, and I feel like they love me.

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Women in Business • September 26, 2019 19


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f there is a trailblazer for women in the automotive industry, then it is Patty Barnes, who has been working at Drive Rite Automotive in Windsor for 15 years. A born and raised Healdsburg native, she said she enjoys living and working in Windsor. Sonoma West Publishers sat down with her to do a Q&A on what her role is like and how she got started. How did you get started in this business? I started in the business in the late ’70s. I was working in Healdsburg at A&W, perfectly content in the food business and then they closed for the winter. My husband Mike Barnes decided to get me a part-time job doing parts delivery … and it ended up being full time position and I stayed in the parts business for about 12 years. Joining the automotive crew My husband was an auto mechanic so we both worked in the automotive business together and later he opened up his own shop. I stayed in the parts business for quite a while and later joined him in his shop. My dad Pat Petersen was a truck driver and my husband being a mechanic, I’ve always been around this type of work and I started when women didn’t do this type of work. For a long time I was the only woman delivering automotive parts. Brief interlude I took a break from the automotive business working at and then later owned Healdsburg Coffee on the Healdsburg Plaza. One day I came in to get my son’s truck smog-checked at Drive Rite and Hari Dhaliwal just said, ‘I’ve been thinking about you, spending your time in the food business, you need to come back and do what you were meant to do.’ I had known Hari from Healdsburg, when he had rented his first garage there from my father-in-law Bill Barnes.

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Women in automotive work When I started in this field, women were not common. I was the only girl for the longest time delivering parts in Healsdburg. The parts house was small with one other employee. Out of necessity, I taught myself to work the counter selling and ordering parts. Later when the parts house changed hands, I also did the bookkeeping in addition to my other duties. Do you think more women are getting involved in this business? Oh yes. Since I started in this field in the late ’70s, early ’80s, there are women at all levels of automotive jobs. We had a service advisor who had a college degree in automotive technology. Our service

' $ +%&! $ '( # $ & $ ' &* $ ' ' ' "%( #%& +%# $ % $ $ ( lane lead person is ASE certified and a very bright young lady. What do you think sets this business apart? We have a staff of 13 people and it seems we always act like a small family. Our focus is on serving the public at any level. We are so cohesive we can predict each other’s moves. Our focus is convenience of our patrons, may it be repairrelated, a ride to a place or arranging alternative transportation. When we make a mistake, we acknowledge it and make it right. Since I manage the day-to-day business, the technicians, parts accusations and whatever comes my way, I make sure the customer is my top priority. Hari and I come from an era when we respected elders and

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we take pride in providing service. My motto is always do your best no matter what the job is. I am fortunate that I get to do what I love and it makes it easy to do it the best. We have a highly trained, educated staff. All technicians are ASE certified and some are Master Technicians. We have four Smog Licensed technicians. We stay with the cutting edge technology and are equipped to work on today’s electric hybrids. We perform complete vehicle inspections and work on small cars, medium duty trucks and motorhomes. What are the services you offer? We have the ability and the capability of performing all repairs and services to a vehicle, truck or a motorhome. We do not offer body shop work.

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! t has been a little over four years since Cathi Fowler and three other women opened Estate On the Boulevard in Cloverdale. In those four years, Fowler has never wavered from her mission. “When we opened I said I wanted to serve the people of Cloverdale,’’ Fowler said. “I want to get what it is they want.” There have been some detours along the way, but consider the mission accomplished. Estate is now stocked with men’s and women’s clothing, shoes, accessories, table top gifts and new furniture … many of the items suggested or requested by customers. “It is a fun thing to do,’’ Fowler said. “We call it retail therapy because people do just come in and look around and get lost.’’ Estate today does not resemble the Estate of July 9, 2015, when the doors opened at 219 S. Cloverdale Blvd. The four partners were all specializing in various and sundry antique items, but Fowler also brought in some current items. The newer items were the big hit that holiday season, and the decision was made to focus on the present rather than the past. The other three partners left, leaving Fowler to operate the store. “I told my husband we were going to have to close,’’ Fowler

said. “I said it is 3,000 square feet. I can’t do that myself.” He said he would help, and that gave Fowler the boost she needed to keep the store going and keep the shoppers of Cloverdale happy. Of course, responding to the wishes of customers is nothing new for Fowler. She and her husband Steve have operated the historic Honor Mansion in Healdsburg for 25 years. The hotel, built in 1883 as a home for a wealthy gold miner, is located on three acres and includes a 40-foot lap pool, croquet courts, a PGA putting green and tennis, basketball and bocce ball courts. “At one time I was he cook, housekeeper, everything,’’ Fowler said. “But now we have 16 to 18 employees.’’ And, prior to opening Estate, Fowler operated Dare to Dream from 1986-91, a business where she would help customers repurpose their homes for minimal expense. “We did a lot of homes on a budget,’’ she said. But now Fowler’s focus is Estate, where shoppers can discover many hard-to-find items such as classy clip-on earrings. There is one quote that Fowler loves and has served her well in her business ventures, including Estate. "There is no limit to what a woman can do or where she can go if she doesn't mind who gets the credit."

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started Elephant Ear Systems almost 29 years ago, when the winery I was working for sold and I needed to find something new. During my time there, the personal computer hit the scene and along with it, floppy discs that allowed you to do your own payroll, accounting and desktop publishing. I found a need, filled it and have loved doing it ever since. Obviously, it has changed over the years, first adding internet, now adding POS and e-commerce to most all clients. We have worked from a range of million-dollar wineries to wineries on a shoestring, school districts to preschool cottages, restaurants to coffee stands. We’ve loved it all. Our services include full-charge bookkeeping to installation, cleanup or training exclusively on QuickBooks accounting products. That being said, I am doing something a little different this year with my article. I normally try to sell you on my services and drive

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! n a tight job market that has many local businesses struggling to find employees, some local businesspeople wondered how the Healdsburg Chamber of Commerce would fare in its search for a new executive director. Happily, the Healdsburg Chamber landed a whopper of a catch: former CEO of

belt back when. If I had, maybe I could have given my staff over the years more than just a paycheck. Maybe I could have given them the opportunity to empower others, as I wish I could have empowered them. Your staff is not your labor force; it is your life force and should be an extension of your own vision, meshing well with their own.

more business. But not this year. This year, I am going to share some of the things I have learned; some of my regrets, too. The first thing I regret is eight years of commuting. I would give anything to have those 10,000 hours back. If you really don’t have to, don’t do it. If you do, learn another language or study a new skill while traveling. Because of the nature of our business, I spent a vast amount of time and energy in developing pro-

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the San Francisco Chamber of Commerce Tallia Hart. “I've spent my entire career working for chambers of commerce throughout the western United States,” Hart said. “This will be my 25th year in the business. I love the variety of issues I am able to be a part of in the community — from workforce housing to transportation to developing seminars for business to succeed or simply lobbying at the state and U.S. Capitol.” Hart didn’t initially think she’d work in the business world. She graduated from Colorado State and originally planned to get her master’s to be a marriage and family therapist. “However, I was hired at the Fort Collins Chamber to sell memberships as my first job out of college. I became the vice president at 26 and never looked back,” she said. Hart, an ex-Olympic gymnast who trained with the famous coach Bela Karolyi, said she learned about the values necessary for success from her mother.

22 Women in Business • September 26, 2019

tocols and checklists for client work, excruciatingly detailed. Even though I noted that staff input was always welcome, I don’t think I left room for them to do so — my vision was so narrow on what I wanted to accomplish. I regret I did not empower my staff to think outside the box and help develop the systems they were do destined to use on a daily basis. As I watch the Ted Talks and listen to entrepreneurial speakers now, I wish I had those tools in my

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“My mom instilled discipline, focus and fun,” she said. “Always be true to yourself and commit to your passions.” Hart’s own goals for her daughter are a little more open-ended. “I hope my daughter will feel empowered to explore life with laughter and opportunity while being unafraid to fail,” she said. Hart said she’s excited at the prospect of working with the chamber in Healdsburg. “Healdsburg is fortunate to have many programs and a number of inspiring economic development projects in the works. Between, the north end, Mill District, transportation and housing efforts, there will be a plethora of items to consider and work on with key community partners,” she said. Moving forward, she said, “The Healdsburg chamber will be focused on refreshing our communication channels to members and the community, increasing advocacy for business retention and finding the right balance for tourism while

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"$ keeping our local community flourishing.” Hart, who also teaches Pilates, moved from her home in Marin County to Healdsburg in September. She has two English bulldogs, with their own Instagram (@snickers_thebulldog, which has 3,000 followers). “I hope you'll stop to say hello when you see us around town,” she said.

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en Zorich is a Sonoma County Artist, born and raised in California. She loves art and watching people enjoy art. She is a juried artist with Sonoma County Art Trails, working in Sebastopol. For 20 years, she was an environmental scientist working in soil and groundwater investigation and remediation. Now, she is a wellness coach and healer as well as a professional artist. Gen lives in Sebastopol with her husband of 32 years and is a mother of two. Q: What is Sonoma County Art Trails? Sonoma County Art Trails is a juried open studio tour, one of the first in the country; many open studio events around the country modeled themselves after this one. This year Art Trails celebrates its 35th year, with 140 artists spread across Sonoma County. Q: When did you become an artist? Art has always played a prominent part in my life, and the creative process is central to everything I do. I did not initially choose to study art or make it my occupation. Instead, I pursued my $ % # ! other passion — for nature and the living Earth. I became a geologist but the dream of being from these different worlds for my an artist never left me. So, when a compositions. I love painting two-year stay in Europe with my large, contemporary landscapes, family interrupted my featuring light and color in an professional path, I took expressionist style. advantage of it and started developing my Q: Do you work on skills. I took courses commission? in a variety of Yes, I offer ' % "# media, but commissioned art $ focused on and can work $ painting and directly with the printmaking. client, business $ ! " ! ! owner, interior $ % Q: What kind designer, or of art do you others to paint !" !% % " create? the perfect ! ! "! My love of piece for a the Earth and home or office % " " the land, setting. In ( deepened as an addition, I rent earth scientist, my large work to comes through in real estate agents my art. I have to stage homes. I experienced life in a can paint the perfect great variety of piece for a environments, especially, retirement, corporate or more recently, the Desert special occasion gift. I will Southwest – a geologist’s dream. I also come to your home with draw on impressions and images several paintings so that you can

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assess whether my art fits your space. Q: What is the price point of your art? I have something for everyone: paintings from very large to small, prints, and greeting cards starting at $10 for four. Q: Where can we find your art? My art is in Corrick’s Gallery on Fourth Street in Santa Rosa, in the Fulton Crossing Gallery on River Road in Fulton, and in the American AgCredit’s permanent collection on Airport Road. Recently, my painting of Sonoma Mountain was included in Arthur Dawson’s book “Where the World Begins.” During the second and third weekends in October, I will be showing in my Sebastopol studio (Studio No. 95) during this year’s Art Trails Open Studios. Q: What are your other interests? I am also a wellness coach and healer. Inspired by my clients’

healing journeys, I have created a series of spiritual art, featuring angels. Q: Is there anything else you would like us to know about you? I like to give back to the community and, because art is an important part of my life, I have volunteered as co-chair of the Art Trails Steering Committee. Working with two other women, we have found that there is an amazing quality in the relationships that develop among women working together.

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Women in Business • September 26, 2019 23


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ranch Manager Suzanne Martindale has a story tell. “I began in the residential mortgage business over 25 years ago, and the single biggest event that I have experienced is the housing melt-down that began late 2007 and was caused, in part, by an irresponsible lending environment. Coming over to Guild Mortgage in January 2008, having to check ego and tenure at the door so to speak, was scary and challenging. Myself and a few partners opened up a Guild Mortgage retail office in Morgan Hill, California. I recall going to our local tour meetings and literally no one would speak to us. I think we were perceived as the bad mortgage folks. With persistence, education, kindness and a willingness to be a part of the community and show our business partners and clients that we were not the bad guys and had the ethics and stability of Guild Mortgage behind us, doors started opening.” Suzanne and her family relocated to Healdsburg five years ago. Suzanne brought with her the same open-minded philosophy that she used in January 2008 when opening the Morgan Hill office. Take the time to learn about people, listen well, be a trusted advisor, always honor your word, and remember, especially in small communities, that relationships matter the most. “The culture in my office continues to be that communication is No. 1, followed by the best customer service we can give and meeting contract and close times per contracts, every time,” Suzanne said. The Operations Department is led by Lindsay Cox, who joined the Guild family in 2016 with a background in escrow and title.

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Suzanne shared, “Lindsay is one of those rare employees you find that has an ethic and pride of work with the ‘can do’ willingness to ‘get it done’ at all costs with little to no supervision. She shares the passion I do for our clients, partners and Guild. She is priceless.” “One of the intricate moving parts of the mortgage business is interest rates” said Martindale. “On July 31, we had the first-rate decrease since 2008. We also experienced that a ‘tweet’ from our current administration could move the stock market and switch a

positive interest rate day to a volatile one instantly.” In addition, the market has moved from a predominantly sellers’ market to a buyers’ market in late 2018 to current. Higher inventory gives borrowers greater choices, and these buyers are taking the time to make their final decision on buying or holding off. What we know for sure is that nothing is certain when it comes to predicting what the future housing market will look like and if interest rates will stay low or trend up. Guild Mortgage, a direct lender

and servicer will continue on the course of business as they always have. Onward and upward. Guild Mortgage, a 60-year-old Mortgage Banking firm corporately located in San Diego, has seen large growth in the past year with historic numbers in 2018 and 2019, having the company’s highest volume month ever in July 2019. Guild Mortgage is privately held. At the helm is Mary Ann McGarry as CEO and Terry Schmidt, COO. Both women have been leading Guild for over 20 years.

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24 Women in Business • September 26, 2019

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ounded in 1992, KM Herbals skincare holds over 25 years of experience crafting professional spa and wellness products. We are proud to be planted in Sonoma County and grown by women, producing nourishing and hand-crafted formulas — including skincare, body care, hair care, wellness and aromatherapy lines. Handcrafted and made fresh Nestled along the California shoreline, the sun and sea breeze nourish our property and on-site permaculture garden. We proudly make each of our products fresh when you order, harnessing the power of botanicals by capturing each ingredient at its freshest to bring you the most potent product possible. Every batch is crafted using gentle methods that preserve natural color, aroma and therapeutic integrity at every step. A pioneer in wellness Kim Manley is the creator and formulator of KM Herbals, Inc. She is a practicing herbalist, aromatherapist, flower essence practitioner, massage therapist, Reiki practitioner and a celebrated educator. Establishing her business in 1992, Kim asserted the importance of quality raw botanicals at a time when notions of ‘holistic wellness’

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were only just forming. It is pioneers like Kim, who’ve held a dedicated vision of wellness (as an accessible way of life) and authentic beauty (developing from the inside out), that have laid the groundwork for the thriving and respected industries each are today. Born out of love and botanicals Kim Manley’s enthusiasm for formulating personal care products developed while awaiting the arrival of her beloved daughter, Bonnie Rose. Concerned about the harsh chemicals used in mainstream baby care products, she instead created her own collection of gentle and soothing formulas, planting the seed from which her business has since thrived. Always at work expanding the scope of KM Herbals through channels of production and education, Kim continues to commit herself to providing luxury products crafted with intention, wisdom and passion. Now offering everything from skincare treatments to hair and body formulas, KM Herbals supplies our community with the same tender and carefully crafted products for loved ones of every age.

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f you want automotive service that goes above and beyond the call of duty, then visit K-Tech Automotive in Sebastopol, a business with a company culture that strives for the best, prides itself on efficiency and fosters a familial and fun work environment for its employees. Leading the company in success is Kate Jonasse, who has been working with cars ever since she was a teenager. “When I was a teenager, I always liked taking stuff apart. I was good at math and science and I also liked being independent. I got my first car and it was a piece of junk. It wouldn’t start properly and I didn’t know how to fix it. I felt helpless and that’s what made me want to learn how to fix my own car,” Jonasse said. Jonasse then enrolled in a twoyear tech program and afterward was offered a job at Mercedes. K-Tech moved into their High Street location in 2012. They have

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been in business for over 10 years, starting at the old Ford dealership off Highway 12. “A big part of our culture is following our systems ... We have excellent systems in place and we’re able to get a lot of cars in and out very efficiently, which is good for everybody because we can help more people.” The full-service business doesn’t just help provide people with the best car service, they also help within the community. One way they set themselves apart from others is the K-Tech annual car giveaway. They take used cars, which are typically donated, and refurbish them. They narrow a list of community nominations down to however many cars they have and pick people based on the recommendations. “We get them in as good of a condition as they can be for a used car and make sure that they are safe,” Jonasse said.

This year the California Homemakers Association received a van from the giveaway. It will allow them to conduct activities such as food deliveries or other community aid work. They also gave a car to single mom working at the Gypsy Cafe who was biking from Cotati and one to a 19-yearold who wanted to be able to get around town to work and volunteer.

i, I’m Julie and I’m the proud owner of Kindred Fair Trade in downtown Santa Rosa, a fair trade retail store and online shop that connects the people of the world through the sale of beautifully handmade goods. My passion is to promote economic opportunity for individuals, especially women, in developing countries. It all began as a young teen when I traveled to Mexicali on a short church mission. My discomfort looking at the poverty was transformed into a strong desire to help someday. I pursued that interest through a degree in International Peace and Conflict Studies from UC Berkeley, and as a Peace Corps volunteer in the South Pacific island-nation of Vanuatu. There I worked as a small business advisor helping the villagers start small income generating projects. Now I continue hands-on work through my Rotary Club, the

Santa Rosa East Rotary Club, most recently installing solar cookers at a vocational college in Uganda. But it is through Kindred that I am able to have a much bigger impact on ending global poverty. Each sale is supporting someone’s life: the ability to send their children to school; access to clean water, education and training; freedom from oppression; and providing hope. At Kindred, we sell jewelry, clothing, bags, personal accessories, home décor, spiritual items, toys and more — all crafted by artisans in developing countries who lack economic opportunity. Shoppers are able to find gorgeous, one-of-a-kind pieces that are made by hand by a real person. Our items are fair trade, which means the artisans are given a fair wage, work in healthy conditions and manage their natural resources sustainably. There is no forced child labor and the workers are

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provided with training and education to better their lives. You can feel good knowing that your purchase is sustainability sourced and ethically made — the way it should be. We have more in common than we realize. We may wear different clothes and live in different surroundings, but we are one humanity on this planet and we should care for each other. We are all Kindred.

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"1/'0 #3' 5#-+0) 5*' .'#& +0 &'4+)0 $6+.& or 41 years, LEFF Construction Design Build has been helping the people of Sonoma County design, build and remodel their homes. The collaborative team atmosphere at LEFF ensures that the finished project perfectly fits how clients want to live in their homes. What do you enjoy most about working with a team that’s primarily women? I haven’t had the opportunity to work with as many women in construction before LEFF. At most of the other places where I’ve worked, I was the only girl. It’s been wonderful being here and having a team of women that collaborate so well with each other. It’s a community. — Heather McKay, Project Manager What sets design build apart from general contracting firms? Not only is it a different method for delivering a project, we have a design team and a production team. What’s great about design build is that our priorities are always aligned. The field team’s priorities, the production team’s priorities of executing an installation are the same priorities that lead the design team. If production needs information or a detail, they have the design team there for answers. Here it’s a nice relationship; we have access to each other on a daily basis, which allows for better collaboration. — Candice Rania, Senior Designer Is LEFF Construction Design Build involved in any community outreach? Several of us at LEFF have started a group called Women Build Sonoma County.org. As women in construction, we feel like we’re an anomaly. With Women Build Sonoma County we can collaborate with each other and share resources and information across the community. A lot of women in trades — architecture, design, construction — have thanked us for putting this together. I think it’s a nice reprieve that allows us to share how we’re not the only ones who may be intimidated by being women at certain job sites. The group is an extension of what we already have here at LEFF. — Heather McKay, Project Manager

!*' 81/'0 1( 104536%5+10 '4+)0 6+.& 2+%563'& (31/ $#%- .'(5 #3-'5+0) +3'%513 .#+0' 6%+# 3105 '4- 113&+0#513 #/ 43#'.410 44+45#05 10531..'3 '0+4' &)'3510 +3'%513 1( 2'3#5+104 +4# '8$1.& '0+13 '4+)0'3 '339 #3-+0 31,'%5 #0#)'3 '#5*'3 % #9 31,'%5 #0#)'3 13)#0 !*1/#4 05'3+13 '4+)0'3 113&+0#513 .+410 1%-/#0 +%563' (31/ (3105 .'(5 %%1605+0) 31,'%5 113&+0#513 #0'44# 5'2*'04 '4+)0 '2#35/'05 #0#)'3 '0+13 '4+)0'3 #0&+%' #0+# How is working in this collaborative environment different from other businesses you’ve worked with? I chose to work for Design Build so I could collaborate and understand how things are being built and understand what the people in the field need. I want them to implement the design that we create, so we work together. If you’re on the same team, it’s easier. — Alison Bockman, Interior Designer/Coordinator Being a designer at LEFF means not only do you have to create beautiful spaces and elevated design, but you’re also responsible for the success of the installation. That’s design build — we come up with these concepts and we see it

through to the final execution. That only works in a collaborative team. — Candice Rania, Senior Designer How do clients typically react when they see that they have a woman project manager? One of our fire rebuild clients had something really nice to say — she was really emphatic about how helpful it was for her to go through this process when she was being guided by two women. She said it had made the process easier for her because she felt taken care of, and felt like we understood her stress around making so many decisions. I think for some clients it makes a difference that they have a female to confide in for the duration of their project. — Morgan Thomas, Project Manager

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Women in Business • September 26, 2019 27


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respecting the body language and behavioral cues your pet is giving. The team: Now that Chick and Cookie have retired, it has been important to carry on providing great medicine and building our connections in the community. Dr. Kirstin Jorgenson, who was born and raised in Healdsburg, has been an important part of building these connections. Her focus is on senior care and support through acupuncture. This past spring, we welcomed Dr. Lauren Marra to the hospital. She is bonding with clients and patients with her warm personality, expertise and thoughtful and thorough care. We are looking to add a new associate this coming year to further support our growing practice.

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What else would you like our readers to know? Recently we had a new client that came in with an older dog that had relocated from the Midwest. The pet owner was a little nervous about having a new vet in a new area for her 14-year-old dog. We instantly gave the dog a calming bandana and went back to a room. Here is what that client had to say. "It was not easy to think of taking our baby to a new doctor. The staff and Dr. Marty were amazing. She spent time asking us about our dog’s day-to-day activities. She discovered that she is losing her hearing, and her vision is a little impaired. She helped us to understand why she is a little bit more nervous in our new home. She took the time to really care and

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offer suggestions. We have had many pets and have never had a more thorough and caring check up with a vet.”

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$ r. Moon's has been in business in Healdsburg for almost 30 years, with no signs of waning just yet! From the start, Mr. Moon's has been a labor of love and has never been anything close to boring. It has always been a female-owned, familyrun and operated, well curated, down home, brick-and-mortar gift shop with just enough of a streak of the eclectic to keep everyone interested. Patty Timmsen opened Mr. Moon's in Healdsburg after many years of successful business with Mr. Moon's in Calistoga, and she and daughter Jessica Timmsen have been business partners since 1998. They say that they are lucky to call themselves successful in business partnership as well as friendship. Mr. Moon's has always been a place for the Sonoma County locals and as our area has grown, Mr. Moon's has continued to exist in that in-between place where regular customers are recognized and greeted with a familiar smile, and visitors are welcomed in with a warm new one.

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ilk & Honey opened in 1996. I was a frequent customer and absolutely loved the shop. In 2015, through a wonderful set of coincidences and synchronicities, I bought Milk & Honey. As a woman business owner, I’m committed to helping other women-owned businesses flourish. At any given time, you’ll find upwards of 20 different womenowned companies represented in the products in my shop. I feature women artists, authors, soap makers, jewelers, body care product creatrixes and entrepreneurs. I seek out companies that benefit women in as many ways as possible, which is why Milk & Honey features Fair Trade products wherever possible. Milk & Honey is my passion and I love being in the shop but it’s more than just a retail destination. We have customers that plan their Sonoma County vacations around

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visiting Milk & Honey. Our staff frequently hear customers say, “We come here every year and wouldn’t miss a chance to come in to soak up the great energy in this store”. Folks tell us how a visit to Milk & Honey changed their lives and that’s part of the magic of the shop. Of course, we have many unique and beautiful items for sale, but we also provide tarot readings, astrology sessions and spiritual guidance for people seeking deeper answers. We even have a big comfy couch at the back of the shop for people to just relax, light a candle at our community blessing altar and soak up some positive energy. It’s no secret that the staff at Milk & Honey are amazing. They can tell you a story about every rock, stone, crystal, statue, candle and book in the shop. I couldn’t run Milk & Honey without them and I’m so grateful to have such a dedicated group of people curating the store and helping our customers.

This year I’m fulfilling another dream. In October, my third book “What Is Remembered Lives” is being released and we’re having an event at the store to celebrate its release. I have three more books in the works that are scheduled to hit the shelves soon. I’m a business owner, author, presenter and workshop teacher. Life is plenty full and plentiful and I’m so grateful.

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This focus on the local clientele and staying accessible has always been a priority. With gifts of all sorts, styles and price points, the inventory is everchanging and always a mix of a little something for everyone. Patty and Jessica work hard to provide an atmosphere that is full of fun, quirk and surprises. They strive for every customer feeling cared for and attended to and hope that every person that walks in has an enjoyable and unique experience. How would you describe what your business sells? We like to say that we sell everything you never knew you needed! We are a true variety gift store ... a dying breed. We carry whatever strikes our fancy and have a mix of gifts that hopefully covers almost everyone you know. We sell gifts, clothing, jewelry, soaps, toys, novelties, etc. Plus a card selection that is one-of-a-kind. We search for things you don't see everywhere else and try to put together a collection that is interesting and affordable.

" How did you get your business name? Mr. Moon was a fictional chartacter in a children's radio program that played in the 1950s. In hindsight, we should have called it Mrs. Moon's! What do you want readers to know about your business? That we put our heart into it! We care about our locals, our community and our neighbors. We work hard to grow with the changes, but stay true to what people expect from our business. We appreciate and are

! grateful for all the support we have received over the years! We were thrilled to receive the Healdsburg's Best Retail Business award this year and we plan on being here for another 30 years!

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Women in Business • September 26, 2019 29


,! .$)" 1*(!)4- #! '.# hazah Khawaja, MD, FACOG, is the director of Northern California Medical Associates Women’s OB/GYN Center and creator of The Modern Woman. She runs a practice of all women providers to cater to obstetrical and gynecological issues. And now with the emergence of the boutique practice, The Modern Woman, she can offer women not only aesthetic treatment modalities but current remedies to common problems encountered by women today. The NCMA Women’s OB/GYN Center was designed to bring comprehensive obstetrical and gynecological care to Sonoma County. They are home to an extraordinary midwifery practice that has delivered compassionate and personalized attention for more than 16 years. The all-female team of physicians provide expert, up-to-date management and surgical options for all gynecologic issues. Meeting a gynecologist is a personal and intimate experience. Dr. Khawaja’s vision is to provide care in a comfortable and relaxed environment. NCMA Women’s OB/GYN Center’s experienced and loyal staff share in that vision. Every patient’s visit begins from the moment she walks in the door. Dr. Khawaja’s pleasant staff and focused providers strive for patients to leave the practice satisfied, with their questions answered and medical problems solved. May the issues be obstetrical, general women’s health, fitness, menopausal challenges, weight loss, teenage doldrums, or vaginal rejuvenation (both surgical and non-invasive), they provide an environment where you can discuss what ails you without hesitation. “Being an obstetrician and gynecologist requires wearing

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many hats. Not only do we provide excellent medical care, but we also lend a helpful ear to our patients when social, marital and familial hurdles are encountered. I have shared my tissue box with many a patient. We provide a forum of safety and confidence. That is how I have practiced for the past 14 years,” said Dr. Khawaja. The Modern Woman The Modern Woman addresses and treats issues that affect women of all ages. The focus of this wing of the practice is to provide solutions with no downtime. “Because let’s face it, women nowadays are full-time mothers, professionals and spectacular partners — all in one! They do not have time to bog themselves down with surgical procedures,” said Dr. Khawaja.

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The Modern Woman’s patients are successfully treated for a range of diagnoses, including: • Incontinence: Women who experience incontinence, especially after childbirth, now have the option of a non-invasive radio frequency technology that can significantly improve their daily life. • Painful intercourse: Menopausal women who experience painful intercourse and incontinence do not have to live with it anymore. The Modern Woman uses a CO2 laser technology that can eradicate this condition. • Lichen sclerosus/itching: Women who have lichen sclerosus can say goodbye to unrelenting symptoms of itching, with CO2 laser technology. For some, this condition may have been treated unsuccessfully for years with

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steroid creams. • Labiaplasty: Women who are not comfortable with the appearance of their labia can now have their appearance enhanced with a procedure using a noninvasive radio frequency technology, with no downtime. • Skin improvement: Fine lines, wrinkles, C-section scars, stretch marks, face- and necktightening can all be addressed with radiofrequency technology, without downtime. Dr. Khawaja invites you to experience the NCMA Women’s OB/GYN Center and The Modern Woman in person. “As women we play many roles in our life and take care of so many individuals. Allow our esteemed team to take care of your needs. It is our goal to empower women in their journey to achieve safe, excellent obstetric and gynecologic health care.”

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30 Women in Business • September 26, 2019

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/ $ '%!& ($ smosis Day Spa Sanctuary, with its Zen gardens, cedar baths, tea service and body and facial treatments, can be described in many ways. A single word description may perhaps be ‘welcoming.’ It is a place where time stands still and the stresses of work or the tensions of accumulated days can be spirited away. The welcoming sanctuary at Freestone’s Osmosis is a holistic experience of both personal nurturing and a reuniting with nature’s rhythms, giving relief from personal burdens and physical pains. The welcoming environment at Osmosis is a tribute to an attentive and caring staff, led mostly by women and founder Michael Stusser and General Manager Thor Holm. All share a likemindedness centered on their guests’ healing and newly gained awarenesses. Jennifer Klein is in charge of marketing and events and she has the joy of working with community partners. Cultivating a wider sense of community and promoting environmentally sustainable practices are equal parts of the Osmosis Day Spa mission. Klein has been with Osmosis for three years after owning her own business, Earth Child in Sebastopol. Raizelah Bayen is the Spa’s Services Manager and oversees the many individual treatments, guest packages and customized experiences unique to Osmosis. “We’re not just a day spa, we are a day spa sanctuary. We’re a place to come to seek refuge in nature and in

/!, /'% & , , the quietude of the gardens,” said Bayen. Beyond the relaxation and nurturing experience, she emphasizes that Osmosis is “a place to celebrate transformation and well-being.” Gabriele Gatdula trains the staff to greet spa visitors, talk to them prior to their visit to arrange treatments and check in with them upon departure. As guest services manager, Gatdula serves as something of a concierge, guiding new and repeat guests through the extensive spa treatment menu that includes single facial, massage or cedar enzyme bath sessions or couples, groups and seasonal specials. Guests are encouraged to arrive 20 minutes before their appointments to unwind a bit and drift into a calm and receptive mood. Walks through the various segments of the Zen gardens or along the edge of Salmon Creek are perfect for this. Osmosis offers Vital Health Club memberships for frequent visitors and also partners with nearby inns and B&Bs for overnight packages. Osmosis Day Spa Sanctuary employs about 90 local people with a large percentage being women, led by Klein, Gatdula and Bayen. “These women and our staff are so energized by their mutual commitment to creating a meditative environment and nurturing treatments in resonance with nature,” said Stusser. Even firsttime guests will sense the friendship and commanderie among the Osmosis women and staff. It takes constant attention to small details, daily preparations and

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dedicated teamwork but none of it looks like work. If anything the women (and men) share a labor of love that is at the center of the sanctuary. A recent visitor left behind the following testimonial that sums up both the Osmosis sanctuary experience and its larger community focus: “I dream of this place on a regular basis. Everytime I have gone here I leave feeling invigorated, giddy, rejuvinated, and glowing. It is a sensational spa and

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their work ethic and business are rock solid.” It is the vision of Osmosis to serve as a vitality center to provide knowledge, inspiration and experiences that promote personal well-being and spirituality. The welcoming at Osmosis doesn’t end with a first greeting or entrance; it lingers through the full visit and is taken home in fresh minds and healed bodies.

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/(-,'+1 -/,*,1#0 #.2'15 '+ ,+,* arkpoint Health Clubs have been locally owned and operated for over 35 years and led by a team of women for almost as long as the clubs’ existence. Club owner Bill Buchanan originally opened the Santa Rosa location 35 years ago and later opened additional locations in Sonoma and Healdsburg. Parkpoint employees can attest that Bill operates from a place of inspiring and supporting his employees to pursue their passions as individuals while at the same time providing encouragement to build their professional careers. This includes the women who fill most of Parkpoint’s key management positions (such as General Manager – Jennifer Anderson; Assistant General Manager – Heidi Desmond; Healdsburg Club Manager — Lyndy Durling; Sonoma Club Manager — Ellie Walker; Santa Rosa Club Manager – Patsy Love); a true testament to Bill’s support of empowering women in business. Heidi Desmond, Parkpoint employee since 2005, adds that “It isn’t always easy to further your career while juggling the demands of motherhood at the same time. I have two young boys and am very grateful for the support and encouragement Bill has given me over the years as a working mother. I know many other women that work for Parkpoint feel the same.” Recently, Parkpoint has been honored to receive the award for Best Places to Work for the last five consecutive years through the North Bay Business Journal. Bill and his late wife were also ardent supporters of Women's Rights, and especially Title IX legislation, since the beginning of the movement in the 1970s. This passion for empowering and celebrating women and equity has now tied in perfectly to Parkpoint’s partnership with WE2020 — an organization dedicated to empowering and inspiring women in Sonoma County and elsewhere. WE-2020 focuses on increasing the number of women who vote, run for office, and lead organizations, and it also fosters connection between women who lead — with women and girls that are ready to step up. Several

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&# 01 $$ 1 /(-,'+1 # )1& )2 0 /# !1'3#)5 '+3,)3#" '+ 4,*#+60 /'%&10 '002#0 0 4#)) 0 &# )1& +" $'1+#00 $,/ 1&# 4&,)# !,**2+'15 '!12/#" ')) 2!& + + ,3# $/,* )#$1 #++'$#/ +"#/0,+ )) $ !')'1'#0 %#+#/ ) * + %#/ #'"' #0*,+" )) $ !')'1'#0 00'01 +1 %#+#/ ) * + %#/ +" 5+"5 2/)'+% # )" 2/% !)2 * + %#/ upcoming Sonoma County events will focus on women who lead their industries in areas such as art, food, music, public speaking and even surprise flash mobs where Parkpoint group exercise instructors will inspire others to perform jubilant displays of dancing celebration throughout 2020! Fundraising efforts by WE2020 will benefit local Sonoma County female scholarships. As Bill summarizes, “It’s satisfying to know that the company is making contributions to such an important cause in not only the local community, but in the greater community as a whole. We are proud of our team and look forward to making forward strides together.” Parkpoint continues to make strides in being at the forefront of

32 Women in Business • September 26, 2019

fitness trends and facilities. Recent endeavors include facility improvements at their Santa Rosa and Sonoma locations. The Healdsburg club has significant fitness and facility enhancements scheduled to be completed this fall. Empowered with a fresh new look, innovative equipment and classes, and women in leadership, Parkpoint remains the vanguard in health and fitness in the community.

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hat does your business/ organization do? We provide high quality and intelligent Pilates strength, flexibility and mind/body training to the communities of West Sonoma County and surrounding areas. We aim to create a warm and inviting environment where you can feel supported to connect, heal and thrive in your body. We offer private, semi-private and Pilates reformer/equipment classes as well as a variety of mat Pilates. The instructors are all trained with professional certifications as well as continuing education specialties such as; Reiki, Yoga, hypnotherapy, sports training and massage. What is your favorite part of your work day? The favorite part of our day is watching people make changes in their bodies and carrying that work and awareness into their daily activities, professions and

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body's movement through the everyday experience of life. We are located at 165 N. Main St., in the heart of Sebastopol. Pilates 4 Life has a welcome session special right now, $50 for an hour informational and experiential appointment. Call 707861-3938 or visit us at www.pilates4life.rocks.

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sports like; walking, hiking, biking, horseback riding, dance, firefighting, mothering, working the land, gardening. What do you want our readers to know about your business? Pilates is for everyone. Pilates builds healthy muscles and a

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balanced physique. Practicing Pilates can quickly reduce back pain. Whether you are an athlete exploring how to improve your running time or you are post rehab and looking to prevent reinjuring your body, Pilates is a powerful approach. Pilates supports your

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fter many years of hard work, Diana Schraner and Jammie King opened the doors to Red Door Remedies Cannabis Dispensary in Cloverdale on April 15. In our first four months we have built a phenomenal sales team and have really gotten into our groove. Building trust and relationships with customers from the surrounding communities has been an amazing experience. Building relationships with local growers, producers and vendors has really enhanced our cannabis education. We are so grateful to have the opportunity to provide a Mom's Pot Shop atmosphere. We feel it is our job to encourage our clientele to do research, gather information and ask as many questions as possible. We are open every day from 11 a.m. to 7 p.m. and carry a incredibly wide selection. Stop in to take advantage of Happy Hour

every day from 4 to 6 p.m. and check our Facebook and Instagram pages for Vendor Demo days for great deals and information. Our new webpage should be up and running soon and keep an eye out as we go after Delivery and our Onsite Special Events Series.

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f taking your individual and business health insurance needs to a trusted and caring insurance agency that puts clients first is important to you, then look no further, because Sackett & Associates Insurance Services in Sebastopol is the perfect place to bring your business. Sackett and Associates has been helping both individuals and businesses navigate the tricky waters of choosing the right health insurance for over 30 years with a certain small town charm (the agency is nestled in a quaint barn in the scenic Sebastopol countryside) and hospitality, making sure clients feel cared for on a personal level — no automated answering machines or concrete buildings. Owner Teri Sackett says at Sackett & Associates, commission and dollars do not come first, clients do. Teri will even go the extra mile to make business or house calls.

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ebastopol Chamber Executive Director Linda Collins is a hometown girl, raised in Sebastopol. She attended local schools, which included graduating from Analy High School. Linda is passionate about her family and her animals, which bring her much joy! It was such a great honor for Linda and her late husband Roger to be named “People Who Make A Difference” in January by our city. Six years ago she was asked to volunteer at the Chamber’s most popular event, the Apple Blossom Festival and Parade. Soon after, Linda accepted a position as a board member, which included being the president. In May 2018, Linda became the Executive Director, and with the leadership of her board, she has become entrenched in the business community. Our Chamber is now having monthly workshops for our members to gain knowledge in areas that is helpful to our business community.

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*") Permanente and more, allowing for a tailor-made plan that can fit your needs. Sackett & Associates is also one of the few women-led local insurance agencies. When Teri started her business in 1979, she wanted to get away from a world where insurance agents were only men in crisp suits from large corporate agencies and create one that was more welcoming to all. And Teri has done just that, which is why Sackett & Associates is on every client's’ side.

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“I don’t want to just sell insurance, I am willing to be a partner. I want small businesses to look at me as part of their team,” Teri said. This sentiment is true in the groups’ mission statement, “Due to our independence, we are in a

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unique position that allows us to shop for the best policies at the right prices. We don’t answer to insurance companies — we answer to you, our neighbors.” Teri Sackett’s insurance programs come from a variety of carriers such as; Covered California, Blue Shield, Kaiser

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Our Business After 5 has become so popular we are booked out until summer 2020. They are a great opportunity for networking and talking about your business. We are gearing up for our annual Tree Lighting to be held Dec. 5, at our town square. Once again Santa will be arriving by fire truck and we will have carriage rides back by popular demand.v Our 74th Apple Blossom Festival will be held April 18 and 19. Our theme will be BLOSSOMS, VOTES & FLOATS. Hope to see you all at our exciting events.

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A. We are just one of many hundreds or a thousand local businesses that all place community service as part of their core philosophy. We are unique because we are viewed as more than just another local business. Everyone here also considers us a community institution like our schools, library, museums, hospitals, etc. We are successful when we provide quality

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We are also here to serve our clients with media options to help their businesses and organizations grow and educate our readers. We perform these services with multimedia not available from internetonly entities or single source, nonlocal media. We aim to be a vital part of the local economy, connecting local businesses with desireable customers and strategic partners. Our mission is to support and encourage participation in our local

A. First and foremost, it is and always will be to report what is happening in our community with the utmost integrity and accuracy.

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communities and our shared public life and local marketplace.

A. First, we are the primary source for local news. We provide weekly reports on many topics and issues that no other information source bothers to cover. We give all these stories extra importance because we not only report them â&#x20AC;&#x201D; we also participate in many of them

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A. Our “Positively” campaign promotes shopping locally and sharing pride in our local communities. We offer the branding and logos to local advertisers as a way to do cooperative marketing and sharing the benefits of a collective ad budget and campaign. ( % & (# %# # # %#$ " "$ $ '# A. Yes. We are partners and sponsors for almost all local community events, festivals and annual fundraisers. We offer many high profile publications like this Women In Business section for local businesses. Also, everything we do in print is also presented online at our websites, social media feeds and is accessible on mobile devices, too. We aim to be very fair and accurate with our journalism but we are also passionate about supporting the contributions of everyone that serves our communities and makes Sonoma County such a great place to live, work and play. $ ( '# "# # ' $ ( % # $ # %" ( %" #% ## A. Hands down, it’s the people in the community we serve — our

& readers. They love us and we love them. We also know we must have steady revenues to be sustainable. And, nationally, regionally and even locally print advertising dollars are declining or being dispersed. This is one of the reasons we have diversified. Our business challenge is very acute these days. It’s expensive to put together, print and distribute a newspaper. We are blessed to have such a dedicated staff of reporters, editors and others who take our mission of community service very seriously. ' $ % A. Don’t take it for granted that we will be here in the longer range future. It takes thousands of subscribers and a strong majority of local businesses to support us each and every week with paid subscriptions and advertising. We believe we are worth that kind of support but we must constantly make appeals that say “keep supporting us so we can support all of you.” It’s a simple proposition but in these modern times of divisive communication disruptions and talk about “fake news” really makes our job that much tougher. The best way our public can help us is to be part of our weekly news conversation. That means don’t just read us, but offer us feedback, suggestions and criticisms. $ #$ %$%" '# "# A. We’re betting our future on

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being able to continue to provide the highest quality journalism our resources will allow. We will tell unique stories, both the important ones and the entertaining ones. When enough people realize that a local newspaper is the best way for a community to have a trusted and civil conversation among all participants then we feel our future will be secure. If too many people continue to mistake Facebook and other social media as an alternative to real news and fact-checked information, then our success will be at risk. Quality journalism is not free. Newspapers are hard work and require a high standard of ethics and professionalism. Serving those standards is our primary key to success. And we must always be among the most open and honest listeners in town. %# %$ ( %" $ We realize that most companies believe they have the best team. We really believe we do; we are like family. Each of us has our own level of expertise. However, if there is a need, everyone pitches in. There is an organizational leadership, but we all have a voice. We work in various teams depending on which deadline we’re attacking or what project we are designing and promoting next. Our ownership is 50-50 gender based, with husband and wife Rollie Atkinson and Sarah Bradbury, who have owned the company since its beginning in 1995. We have an

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outstanding news staff of mostly women. Jan Todd is the office manager and glue that keeps us all together. Cherie Kelsay is our circulation manager and has been with the company almost 30 years. Our editorial team includes Andrew Pardiac, Laura Hagar Rush, Heather Bailey, Zoë Strickland, Greg Clementi, Frank Robertson and Katherine Minkiewicz. Our production and design team duo is Jim Schaefer and Maci Martell. Brad Schmaltz, Teresa Elward and Allie Sesser and Carol Rands all bring excitement and expertise to our sales and marketing team.

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he Healdsburg Branch of Summit State Bank recently celebrated its 10th anniversary of serving the community at its Vine Street location. “We are so fortunate to have such amazing customers. We feel they are part of our extended family,” said Candy Yandell, assistant vice president and branch manager. Candy leads the Healdsburg branch team, which includes Tori Lewis, Kalie Jones and Alyssa Cole, Summit employees who are all dedicated to serving their customers and the Healdsburg community. From the moment they step into the Healdsburg branch office, customers are greeted with a smile and invited to pull up a chair and stay, while all their banking needs are taken care of in a relaxed, professional and welcoming environment. In addition to serving their customers, Candy and the Healdsburg team actively participate in the community by attending and volunteering their time at events for the bank’s many nonprofit partner

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organizations — doing everything from event check-in to cash counting — in order to raise money for nonprofits doing important work in the community, and to also strengthen the team’s connection to the community they serve. True to any community bank’s mission, Summit State Bank is dedicated to giving back to the community in other ways. The bank encourages volunteerism in the community through its “Summit Day of Service” program, which grants each employee a paid workday to volunteer for whatever cause is closest to his or her own heart. Community involvement is an integral part of the culture at Summit State Bank. Recently, the bank’s leadership team engaged in a food gleaning project with Nonprofit Partner and customer, Farm to Pantry. “It is rewarding to get away from our daily duties and engage in the important work our Nonprofit Partners perform in our community. We were joined in the field by the

" What does your business do? We are a women's clothing store specializing in creatively casual wear as well as jewelry and accessories. How many years have you been in business? Twenty-one years this past September ... yikes! How has your business grown or changed? When Zizi first opened, it was a lifestyle store featuring clothing, jewelry, ceramics, glass and art. Gradually the focus shifted to clothing after hearing from customers that they liked our clothes but wanted a wider selection. Do you have other locations? We opened our second location in Santa Rosa’s Montgomery Village in April 2018. Do you specialize in different brands? Why? We love to promote local artisans and companies when possible. One of our favorite lines is lndigenous, a company based in Sebastopol. We

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bank’s President and CEO Jim Brush, who leads the charge in supporting our community,” said Genie Del Secco, executive vice president and chief operating officer. Another way Summit State Bank gives back is through its Nonprofit Partner Program, which annually provides contributions to any eligible 501(c) organization which opens and maintains a deposit account with the bank. Since its inception in 2009, Summit State Bank has contributed over $1.76 million to the local

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are also fortunate to carry three lines produced in San Francisco. Porto, Cut Loose and Sarah Liller are all designed, cut and sewn in the heart of the city. Another favorite is CP Shades, which is sustainably produced in Sausalito. We also carry sweaters from San Francisco designer Margaret O'Leary. What do you credit your longevity to? Well, many things. We have been extremely fortunate to have a business in Healdsburg, a town that has an amazing local, supportive community. There have been a lot of changes over the years, but the locals have always shown their support, and for that we are truly thankful, I also think we have a reputation of being honest with our customers about what works for them. Our goal is to help customers fine the right pieces for them, regardless of style trends. How does a brick-and-mortar store compete in the internet age?

We provide something a computer screen can't. Honesty, opinions, guidance. Customer service is one of the reasons people like coming to small stores. Who is your target market? Our target market is fairly broad. We like to think that the store is a place that a mother and daughter can both come to shop.

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istorically, real estate has always been an industry driven by competition. When Bill Facendini and Heidi Rickerd-Rizzo founded Terra Firma Global Partners, a locally owned real estate brokerage serving Sonoma, Napa and Marin counties and headquartered in Sebastopol, almost nine years ago, they knew they would establish the company on a different model. Collaboration over competition. Service over production. Quality associates over quantity. The company culture revolves around one premise — putting the client first. For Julie Kitchens, Susan Dechant, Rachel Cauntay, Mallory Lambert Silipo, Heidi Would, Donna Nordby, Sarah Seitchik and Julie Mendonca — all associates out of the firm’s Sebastopol office — the firm’s culture of collaboration supports their success as well as their clients’. As Julie Mendonca explains, “No one agent can know everything. When my client has a question or concern, I have access to the entire team’s knowledge/experience in addressing that question/concern.” Julie Kitchens appreciates the weekly meetings where she is able to share special buyer needs with the team. “Essentially, my buyers have a whole team working for them. You have everyone with their eyes and

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ears out for a possible match, and it gives my clients an advantage,” she said. Rachel Cauntay recalls when she first joined the firm as a newer agent, “The team was incredibly generous with sharing their knowledge and answering my many questions.” For Mallory Lambert-Silipo, she credits the teamwork for allowing her to be front and center with her clients.

“The way the company is organized and work flows are established, I feel more supported as an agent than I have ever been, and that allows me to spend more time with my clients, listening to their needs and meeting their goals,” she said. Susan Dechant credits the availability and involvement of the leadership with saving her buyer $7,500. “Being able to discuss active negotiations, bouncing ideas off of each other and our broker, make us better agents and give our clients a better experience,” she said. This teamwork mindset did not occur by accident. The company built its financial model specifically to drive a culture of collaboration. There are no variable commission schedules, each associate has value, whether brand new or a seasoned real

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estate veteran. For Terra Firma Global Partners, real estate is a relationship-based business. This means relationships with each other as well as with clients. Without honesty and integrity, true collaboration cannot be achieved. "I feel very fortunate to be an associate with Terra Firma Global Partners, when I tell people where I work, they usually respond with 'that is a well-respected company,’" Would said. Terra Firma Global Partners has been recognized as one of the North Bay’s Best Places to Work for the past five years, a Community Philanthropy Awardwinning company, a Top 500 Business in North Bay and a North Bay Gold Medal-winning business. For a better look at their unique company culture, visit ADifferentModel.com.

Women in Business • September 26, 2019 39


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n your time of mourning, Windsor Healdsburg Mortuary will treat you like family — it’s just how they operate. “I try to offer amazing, superior service at an affordable rate — that’s how my grandfather operated,” said Duffy Conneely, owner of the only crematory and mortuary located in the Windsor Healdsburg area. Conneely’s family has been in the funeral industry for over 130 years in the Bay Area and has operated a funeral home in Sonoma County since 1959, serving all religions and walks of life. Throughout this time, they have maintained a rich tradition of taking care of people. A fifth generation worker in the funeral industry, Conneely grew up watching his grandfather give people the opportunity to say goodbye to their loved ones. “I saw that we’re giving people the opportunity to say goodbye to a loved one, and shining a light on their memory,” Conneely said of his decision to continue the family legacy. When people go to Windsor Healdsburg Mortuary for services, they can find a host of options to fit what they’re looking for. The mortuary recognizes that people are unique, and that their mortuary and crematory services should be as well. As such, the Windsor Healdsburg Mortuary is committed to offering economical services that are tailored to the specific needs of both the families they serve, and the loved ones they’re honoring. They work to provide a range of cost-effective arrangements that embrace the interests and personality of the deceased. If your loved one had a special interest or a special request for their burial or cremation, Conneely and his team will work to cater to their wishes — whether it be through different venues or different memorial service dispositions. The mortuary also offers a military ceremony of remembrance for veterans who have passed, helping to honor those who have served. To those looking to plan ahead of time, the Windsor Healdsburg Mortuary is available to help with pre-arrangement needs. The team at Windsor Healdsburg Mortuary is made up

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% of dynamic people with diverse industry backgrounds who are committed to providing affordable, compassionate services to those who are grieving. “I really love the idea of bringing people in from different industry backgrounds — when you bring people in from different industries, you have a fresh perspective,” Conneely said. “They all share a common interest in wanting to help people and be a pillar of support in a time of need. Our team is well-balanced with some pretty amazing people.” When you walk in you will be greeted by Elizabeth Rodriguez our front desk person she is warm and comforting. The Windsor Healdsburg Mortuary understands how stressful making arrangements for a loved one can be and are

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available around the clock, near or far, to help in your time of need. They’re there to provide helpful, direct care to those honoring loved ones through funeral or cremation arrangements, and to answer any questions you may have about the arrangement process. The Windsor Healdsburg Mortuary also provides shipping out-of-state or to another country in addition to funeral and cremation services. The staff can assist with the delivery of remains out-of state or out-of- country and has a strong knowledge of all consulate and government forms and documentation needed to assist families bring their loved ones home. The staff at Windsor Healdsburg Mortuary is here to assist you with any questions you may have.

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riginally from Liverpool in the U.K, Sue came to Sonoma County in 1986 and fell in love with this spectacular area. A Realtor since 2004, she also has background in property acquisition for an investment company, project management, creating budgets for renovation and staging properties for sale. Sue is dedicated to her career and is known for her attention to detail, empathy and negotiating skills. As a result she has earned an excellent closing rate and many satisfied clients. When asked what she likes most about her career she answered: “My career is so rewarding and there are many aspects I love! I’m proud to say that the majority of my clients come from referrals and repeat business. When I’m working with sellers, it’s crucial to prepare, price and market their home properly and when I’m working

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with buyers, I spend a lot of time listening and looking for that perfect match.” “I believe strongly in homeownership and take my role of guiding people through what can be one of the most stressful times of their lives very seriously.” Sue has an invaluable network of resources available before, during and after the sale. In 2013 she joined Vanguard Properties, one of the most dedicated, connected and informed real estate companies in the industry. She feels their marketing is second to none. She has since earned her certified residential specialist designation and the honor of being a Top Producer in Vanguard’s 21 Club. Sue is passionate about making a positive impact on other’s lives and has been a volunteer for “Canine Companions for Independence” (a nonprofit that provides highly trained assistance dogs to people in need free of charge) since 2014 when she and her daughter raised a puppy named Greta. They also welcomed Daisy, a CCI release dog who was raised in a women’s prison in Florida. Sue continues to volunteer for CCI as a breeder caretaker.

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f receiving comprehensive optometric care from a knowledgeable, hands-on provider is important to you, then look to Lyons Optometry, a family eye care facility in Windsor. My Mission Statement is: great products in a great environment. You will notice as soon as you enter my office, it has a stylish, professional and relaxed vibe. My staff is here to help each

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person find products that are smart and meet everyone’s individual’s needs. We specialize in handmade products that are unique beautiful and high quality. We also have something for everyone on every budget. One thing that I hear time and again is patients commenting on the large inventory of frames and how hard it is to choose just one. We have so many beautiful fun frames.

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One of the staff’s favorite lines that we carry in the office is Etnia Barcelona. They are handmade frames from Barcelona Spain. They have fun colors, hip shapes and styles that are wearable for every day. We just got back from an industry tradeshow a few weeks ago. After looking at several new frame lines we picked one that we are excited to bring on this year! We all have fun discovering new products that make people feel special when they wear them. This year we are excited to add DITA to our collection. DITA is a luxury line with 18k electric gold plated frames. They are handmade in Japan. Each frame takes eight months to craft and is touched by over 100 craftsmen. Their frames have design that finds beauty with purpose. Please stop by and feel the luxurious quality yourself.

Excellent personal service is the one thing most important that each patient experiences. It starts from the first phone call to the office. My staff is well versed in most vision plans and can help guide and answer any questions during an initial phone call. Once in the office my staff will promptly check in each patient. I take each patient personally and do the exam from start to finish. I don’t utilize axillary staff to do part of the exam. This allows me to get to know each patient and their need most fully. Whether they need glasses, contacts, or medical issues addressed, each exam is comprehensive and encompasses all these areas.

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)#/ , %- $!,! .* $!'+ 3*/ ) 0%# .! .$! ,! ' !-. .! ( ,&!. anguard Properties offers an excellent experience for those in the home-buying market. Petaluma office manager Diana Gorsiski (former President of North Bay Association of Realtors and current Director of CA Realtor Association) said, “We want to elevate real estate to the experience every buyer and seller hopes it will be. We want it to be a transaction that’s a win-win for everyone.” Buying or selling a home can be a complex process, but the team at Vanguard Properties is here to help. As the real estate market changes, you can trust in their expertise to navigate those changes and be the conduit to make it a great experience. “It sounds cliché, but making sure our clients are happy really is what we strive for,” Gorsiski said. Here in Sonoma County, Vanguard Properties agents are empowered with an in depth knowledge of the communities they serve; they understand the constantly evolving regulations, ordinances and practices that often make the real estate process overwhelming, and they’re here to * -.- ' ,#! -1 .$ *" "!( '! #!).- 1%.$ 1*(!) , ) $ ( ) #!,- '! %)# .$,!! help overcome those hurdles with %""!,!). .! (- $!,! ,! -%2 )#/ , ,*+!,.%!- '* .%*)- ,*-- .$! */).3 ease. She says that Vanguard has give back to our community.” celebrating its one-year Vanguard Properties gives back been generous in providing tools Vanguard Properties also anniversary in Petaluma, and to the communities it serves in contributes to “1,000 Bowls” – part to its agents not only for their Gorsiski welcomed people to more ways than just real estate work, but to help their fellow of Petaluma People Services swing into any of their offices to services alone – making major colleagues succeed as well as fundraiser which last year served ask questions and see if now is the pushes in volunteer work and continuing with their passions. over 12,000 people in our right time to enter the real estate local activities. In August, community. Most recently, Those passions span the spectrum market. In Sonoma County, Vanguard Properties Vanguard Properties of housing here in Sonoma Vanguard Properties has offices in enjoyed its annual purchased a kiln for County, from helping the homeless Santa Rosa, Guerneville, company-wide project’s use and community to putting on seminars Petaluma, Sebastopol and Volunteer Day – 5 ! 1 ). .* !'!0 .! the is making a few for home-buyers and other real Healdsburg – so no matter where packaging food at the ,! ' !-. .! .* .$! bowls themselves to estate professionals. you’re coming from, Vanguard Redwood Empire !2+!,%!) ! !0!,3 Vanguard Properties is also decorate and sell Properties is nearby to help. Food Bank in Santa (purchases of which Rosa (where 6,695 /3!, ) -!''!, will help fight pounds of bread was $*+!- %. 1%'' ! 6 hunger!). sorted and boxed, Vanguard and 9,840 pounds of Properties has been a oranges were bagged – leader in women in the equivalent to 19,842 workplace, too, Gorsiski meals now available for our said. The team has three female neighbors in need!), cleaning up branch managers and an Sanzuma garden in Marin, and abundance of female agents. painting 4 floors of The Boyd !. '/( '0 */.$ 4 “Vanguard has always helped and Hotel in San Francisco. *''!#! 0! 4 promoted us to have a major role. “Vanguard is constantly There’s a large role of women donating time and money to great %)'!3 . ! -.*+*' 4 as Realtors, but Vanguard has causes and continues to pull taken the next step and really together a big community effort to ,(-.,*)# ** - * /!,)!0%''! 4 encourages us to be part of give back,” Gorsiski said. “That management as well. Making sure was a great time at Redwood ! ' - /,# 0! !).!, . 4 we’re each in total control of our Empire Food Bank. Great team futures.” building and a fantastic way to 0 )#/ , +,*+!,.%!- *(

Women in Business • September 26, 2019 43


American American River River B Bank ank Celebrates Celebrates W Women ome om n iin n Business Busineess You mean business and so do we. At American River Bank we help women grow their businesses. Whether you need a small business loan, line of credit or a commercial loan, we re with you every step of the way. When it comes to celebrating women in business, we believe the best way to show that we mean business

    

   

       

     



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44 Women in Business â&#x20AC;˘ September 26, 2019

Healdsburg Healdsbur g 412 Center S Street treet Healdsburg, C CA A 95448

Profile for Sonoma West Publishers

Women in Business 2019  

Women in Business 2019