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PROGRESS

     

    

  

  

    

       


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INTRODUCTION

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American River Bank

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merican River Bank is a regional community bank, established in 1983, that serves Northern California in Sacramento, Sonoma and Amador counties. The Bank has a long established culture of providing exceptional service â&#x20AC;&#x201C; to both clients and to the community. As a community bank, they focus on filling the financing needs of companies that generate up to $100 million annually and the individuals associated with them. American River Bank (ARB) is successful in this niche by taking the time to develop a relationship with their clients. Employees listen and understand client needs and follow up by offering the right financial products and services. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s more than just developing business for ourselves; itâ&#x20AC;&#x2122;s about our commitment to establish and maintain a longstanding, positive relationship with our clients,â&#x20AC;? according to David E. Ritchie Jr., president and CEO. Their reputation of commitment to clients and extraordinary service explains their consistently high client satisfaction ratings. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s about having the right team in place,â&#x20AC;? Ritchie continued. â&#x20AC;&#x153;Our teams are knowledgeable, well-trained and solution oriented.â&#x20AC;? Over half of ARBâ&#x20AC;&#x2122;s employees have been with the company for more than five years with an average tenure of nine years. This consistency helps them respond

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to clients quickly, provide excellent service and work collaboratively.

Commitment to the community is another way American River Bank differentiates itself. The Bank established the American River Bank Foundation in 2004 to support non-profit organizations that provide food, shelter and safety for the most vulnerable women and children in the community. In 2019, the American River Bank Foundation proudly

awarded $170,000 to 14 organizations, including the Boys & Girls Club of Greater Santa Rosa, California Parenting Institute and Redwood Empire Food Bank, all in Sonoma County. At American River Bank, they consider it a privilege to contribute to the success of the communities they serve.

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2/#1#2/1' PROGRESS â&#x20AC;˘ April 2019 3


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PROGRESS

ON THE COVER

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Didier Ageorges Pascaline Fine Catering

Dr. Jason Cunningham West County Health Centers

Lloyd 2 0 2 0 Kim Big John’s Market 2 0 2 1 3 An Annual Review of Business Success Stories & Industry Updates

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Bishnu Pandey Himalayan Restaurant

9 10 11 12

13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

A SPECIAL SUPPLEMENT MARCH 2020

5

Dr. Charlene Monticello Windsor Valley Chiropractic

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Nathan Andreassen American River Bank

Aaron Krug Best Western Dry Creek Inn

Big John’s Market..........................................Pg. 5 City of Cloverdale .........................................Pg. 9 Community First Credit Union................Pg. 8 Costeaux French Bakery ...........................Pg. 11 Drive Rite Automotive ..............................Pg. 10 Best Western Dry Creek Inn ...................Pg. 13 Eric Ziedrich Real Estate..........................Pg. 15 GO LOCAL Sonoma County .................Pg. 43 Healdsburg Lumber Company ..............Pg. 15 Healdsburg Printing, Inc...........................Pg. 14 Health Action Cloverdale .........................Pg. 16 Himalayan Restaurant................................Pg. 17 Jennifer L. Crandall DDS ..........................Pg. 18 KM Herbals .....................................................Pg. 19 KS Tian Yuen.................................................Pg. 20 LEFF Construction Design Build ............Pg. 21 Luther Burbank Center for the Arts.....Pg. 22 Luther Burbank Home & Gardens .........Pg. 18 Lyons Optometry .......................................Pg. 42 Osmosis Day Spa Sanctuary .................Pg. 24

4 PROGRESS • March 2020

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Duffy Conneely Windsor-Healdsburg Mortuary

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Janeen Murray GO LOCAL Sonoma County

Redwood Moving & Storage...................Pg. 27

& Express Lube............................................Pg. 7

24

Kim Manley KM Herbals

Dave Leff LEFF Construction Design Build

Frank Nolan Vanguard Properties

Pascaline Fine Catering ...........................Pg. 25 Russian River Chamber

23

15

Michael Stusser Osmosis Day Spa Sanctuary

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Shelby Lozinto Taste Destination 128 Susan Preston Luther Burbank Center for the Arts

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Demian Reddy Windsor Golf Club

Dr. Robert Leach Villaggio Dental

Ann Hammond Sonoma County Library

Mei Jung Shih KS Tian Yuen

7

Affordable Dentures & Implants ............Pg. 6

Benedetti Tire Service

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Bob Besacon The Agency Real Estate

Parkpoint Health Club ..............................Pg. 23

American River Bank...........................Pg. 3, 44

Karin Moss Russian River Chamber of Commerce

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Index Alliance Medical Center..............................Pg. 7

Joe Panizzera American River Bank

Rebecca Nystrom Community First Credit Union

Dr. Tad Tesfamichael Affordable Dentures

Tori Lewis Summit State Bank

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Hari Dhaliwal Drive Rite Auto Repair

27

Dr. Kimberly Lyons Lyons Optometry

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John Lloyd Big John’s Market

PROGRESS

2 0 2 0 2 0 2 1

An Annual Review of Business Success Stories & Industry Updates

of Commerce..............................................Pg. 26 Sebastopol Chamber of Commerce.............................................Pg. 29 Sebastopol Community Cultural Center ............................................Pg. 9 Sonoma County Library............................Pg. 28 Sonoma Specialty Hospital....................Pg. 29 Sonoma West Publishers .................Pg. 30, 31 Summit State Bank....................................Pg. 32

PROGRESS 2020/2021 is a special advertising supplement to the March 26, 2020 editions of:

The Healdsburg Tribune THE WINDSOR TIMES

Taste Destination 128 .................................Pg. 12 The Agency ...................................................Pg. 33

All contents are copyrighted by ©Sonoma West Publishers, Inc.

Vanguard Properties .................................Pg. 36

PO Box 518, Healdsburg, CA 95448

Villaggio Dental ...........................................Pg. 37

For additional copies call 433-4451

Vine Ridge Senior Living .........................Pg. 14 West County Health Centers.................Pg. 38

Publication Staff

Westec Tank & Equipment .....................Pg. 35 Windsor Golf Club .....................................Pg. 39 Windsor Healdsburg Mortuary ............Pg. 40 Windsor Valley Chiropractic...................Pg. 41 Sponsor Page..................................................Pg. 2 A look across time at Sonoma County’s business landscapes...........Pg. 11, 16, 27, 35

Administration Rollie Atkinson Sarah Bradbury Jan Todd Production Maci Martell Jim Schaefer

Editorial Rollie Atkinson Heather Bailey Laura Hagar Rush Katherine Minkiewicz Zoë Strickland

Advertising Sales Teresa Elward Brad Schmaltz Carol Rands Laura Tews Circulation Cherie Kelsay


Big Johnâ&#x20AC;&#x2122;s Market

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he formula for health and wellness at Big Johnâ&#x20AC;&#x2122;s Market includes a lot more than just organic produce, quality granola and nutrition supplements. At Healdsburgâ&#x20AC;&#x2122;s premier independent grocery store, health and wellness also means providing a respectful workplace for store employees, a positive shopping experience for customers and a high quotient of community involvement and support. And, of course, the formula also includes fresh, quality foods, kitchen staples, popular ingredients and rows of wholesome and nourishing groceries. Owners Kim and John Lloyd were the ďŹ rst local food store owners to stop selling tobacco products and also led the â&#x20AC;&#x153;Healdsbagâ&#x20AC;? campaign in 2008, eliminating single-use and non-recyclable grocery bags. The bedrock principle that deďŹ nes Big Johnâ&#x20AC;&#x2122;s Market is the Lloydâ&#x20AC;&#x2122;s and their employeesâ&#x20AC;&#x2122; contributions and partnerships in the Healdsburg community. To all of them â&#x20AC;&#x153;communityâ&#x20AC;? is a central factor to good health and wellness. â&#x20AC;&#x153;We love Healdsburg and it is the people here who make us what we are,â&#x20AC;? said Kim. â&#x20AC;&#x153;Our customers have been very responsive with us over the years, letting us know their tastes, health needs and special requests,â&#x20AC;? said Kim. Lots of customers refer to Big Johnâ&#x20AC;&#x2122;s Market as â&#x20AC;&#x153;my store,â&#x20AC;? Kim also recounted. The Lloyds have owned the store since 1994 and have operated their business with â&#x20AC;&#x153;open armsâ&#x20AC;? to the community, supporting community efforts like the annual 4-H and FFA youth at the Healdsburg Country Future Farmers Fair, the Healdsburg Animal Shelter, Healdsburg Education Foundation, Healthcare Foundation of Northern Sonoma County and many others. Thereâ&#x20AC;&#x2122;s a saying that the closer the source of your food is to your home, the healthier it will be. Big Johnâ&#x20AC;&#x2122;s Marketâ&#x20AC;&#x2122;s owners believe this, too. Sonoma County producers, farmers, dairy and cheese, wineries and meat producers are featured in the store. Fresh seafood is delivered daily from Bodega Bay. There is an in-store bakery counter by Healdsburgâ&#x20AC;&#x2122;s Costeaux French Bakery. An entire section of the cheese case is ďŹ lled with Sonoma, Marin and northern California cheeses.

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Other local vendors featured at the market includes Geyserville Gourmet, Healdsburg Toffee Co., Dry Creek Olive Co., J Brand Beef, Sonoma County Meats, Caggiano Sausage and Cowgirl Creamery, among many others. Another sign of good health is the length of service by many of the storeâ&#x20AC;&#x2122;s employees and department managers. Unlike some larger corporate grocery chains, Big Johnâ&#x20AC;&#x2122;s Market seeks to provide a work environment and schedule that is supportive of families, working parents and young people just entering their employment history. A healthy workforce is a happy workforce that is dedicated to top tier customer service. â&#x20AC;&#x153;A lot of our success is because of our loyal and dedicated employees,â&#x20AC;? said Kim. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s great to see when our customers share conversations with our employees on ďŹ rst-name basis.â&#x20AC;? Of course, the grocery shelves, fresh food departments and bounty of local products is where shoppers can ďŹ nd their own sources of good health. Big Johnâ&#x20AC;&#x2122;s Market has an ever-expanding selection of organic produce and other organic and natural foods. The full service butcher and meat department

offers many choices of sustainably grown, grass fed or organic meats and protein. Even the large wine department offers many organic wines, while the store also features lots of locally produced wines from smaller family labels and local chef favorites. In these days of online commerce, Amazon purchases and corporate culture, it is refreshing (and healthy) for shoppers to have a more casual, friendly and welcoming store experience and check-out counter exchange. The store is very busy during almost all times of the day but customers are never kept waiting in long lines like you can ďŹ nd at other stores. Big Johnâ&#x20AC;&#x2122;s Market is a great place for people to strike up fun conversations. When people ask, â&#x20AC;&#x153;How are you,â&#x20AC;? you get the feeling they really want to know. Shoppers at the market are more than customers. They are also friends, neighbors and business clients of one another. â&#x20AC;&#x153;We use as many local vendors and businesses as possible,â&#x20AC;? said Kim. The marketâ&#x20AC;&#x2122;s bank, insurance company, accountant and building maintenance services, among others, are all locally-owned

businesses and most are also personal friends. When the Lloyds undertook a major renovation and expansion of their store in 2014 they hired Healdsburg-based Eddinger Enterprises as the general contractor and nearly all of the subcontractors were other Healdsburg or Sonoma County businesses. Whether it is whatâ&#x20AC;&#x2122;s for dinner tonight, or supporting good community health, Big Johnâ&#x20AC;&#x2122;s Market is a good place to start.

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Affordable Dentures & Implants

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r. Tad Tesfamichael grew up in a small town in Ethiopia where there were medical doctors but no dentists. â&#x20AC;&#x153;Even the simple problem of a toothache was sometimes almost deadly,â&#x20AC;? he explains. â&#x20AC;&#x153;I said to myself watching this that there has to be someone who could help so they didnâ&#x20AC;&#x2122;t suffer.â&#x20AC;? Dr. Tesfamichael knew at this moment, as a young child, that he wanted to become a dentist to help people. Today, he operates a successful Affordable Dentures & Implants practice in Windsor, California, where he helps patients experience life changing transformations daily. From crowns, bridges, partial dentures, full dentures or implants, his practice offers patients a variety of tooth replacement options â&#x20AC;&#x201D; at an affordable price â&#x20AC;&#x201D; to create a new, natural smile that not only looks great, but restores a patientâ&#x20AC;&#x2122;s chewing ability, helps prevent bone loss and transforms a patientâ&#x20AC;&#x2122;s confidence to smile once again. According to the American College of Prosthodontists, 178 million Americans are missing at least one tooth and more than 35 million Americans are missing all their teeth on one or both arches. Dr. Tesfamichael offers dental implant procedures that can

restore the look, feel and function of a patientâ&#x20AC;&#x2122;s teeth. â&#x20AC;&#x153;Dental implants provide many benefits for denture wearers. Denture wearers often experience challenges eating, talking and interacting with others, and find their dentures to be less secure than natural teeth,â&#x20AC;? explains Dr. Tesfamichael. â&#x20AC;&#x153;Dental implants help secure a patientâ&#x20AC;&#x2122;s denture, so the patient does not experience these issues.â&#x20AC;? The advantages of dental implants include: â&#x20AC;˘ Protection of Existing Teeth and Bone Structure: A dental implant takes the place of a missing tooth. The dental implant is attached directly to the jaw. As a result, it prevents any remaining teeth from shifting and causing damage or bone loss. â&#x20AC;˘ Better Feel and Function: If a patient has been missing teeth for a while, they often share how much of an inconvenience it is in their daily life â&#x20AC;&#x201D; especially when it comes to eating. A dental implant allows patients to eat the foods they once enjoyed. â&#x20AC;˘ Restored Confidence: Teeth affect how a patient speaks and smiles, which also affects their sense of confidence. Dental implant surgery restores teeth. In turn, patients may find it easier to smile for pictures and

32103/.-2,+*)2/('011.'0-2&1'0-+*%+'0-22+$'0&/#/"2(01/#3+.3 communicate with friends and loved ones. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m really proud to serve this community,â&#x20AC;? shares Dr. Tesfamichael. â&#x20AC;&#x153;I chose to be a dentist so that I can truly impact

peoplesâ&#x20AC;&#x2122; lives in a positive way. Oral healthcare plays a critical role in the overall health of a person and being able to smile with confidence is truly life changing.â&#x20AC;?

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6 PROGRESS â&#x20AC;˘ March 2020


Alliance Medical Center

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lliance Medical Center is a Federally QualiďŹ ed Health Center (FQHC) offering quality health care services to the northern Sonoma County areas of Windsor, Healdsburg and Geyserville. With multiple locations in Healdsburg and Windsor, Alliance is your hometown source of a robust range of primary care solutions. Alliance started in 1971, serving the farm labor force that has long been the backbone of the county. Doctors would go out to see patients in the ďŹ elds to ensure that workers had proper access to health care. Now, those services have expanded along with the residents it serves. Alliance is a safe place for everyone in Sonoma County to receive quality care. And with an ever-expanding list of services, Alliance has options that ďŹ t anyoneâ&#x20AC;&#x2122;s personal needs, no matter their age. Alliance offers primary care, medical and dental services, so you

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donâ&#x20AC;&#x2122;t have to deal with the hassles of ďŹ nding multiple doctors. They also provide behavioral health services to better address the mental health of the communities they serve. There are also group wellness services available such as nutrition help. It can be difficult ďŹ nding the right balance thatâ&#x20AC;&#x2122;s healthy for your body, but the professionals at Alliance can guide you to a plan that will help you get the lifestyle

you deserve and keep it. Chronic pain is a problem for many people across the country, and Sonoma County is no exception. At Alliance, doctors and medical professionals offer several options to help with pain such as acupuncture, chiropractic sessions and more. The staff at Alliance is committed to doing their part to end the opioid epidemic affecting so many by exploring highly effective methods that do not lead

to over prescription of addictive painkillers. Look for even more services at Alliance in 2020 as they continue to work for a healthier community. Come see why a growing number of neighbors are turning to Alliance for the best in health care. Healdsburgâ&#x20AC;&#x2122;s Alliance Medical Centers are located at 1381 University Avenue and at the Community Center at 1557 Healdsburg Avenue. In Windsor, Allianceâ&#x20AC;&#x2122;s Dental Clinic is at 8499 Old Redwood Highway, Suite 112, and the Medical Clinic is at 8465 Old Redwood Highway, Suite 320. Call 707-433-5494 to make an appointment today.

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Benedetti Tire Service & Express Lube *)('&%'$#"(! '#')("#')'!)#('!#(#'"!'##'"#

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or the last 43 years Benedetti Tire Service & Express Lube has been providing the local community with hassle-free services and competitive pricing and itâ&#x20AC;&#x2122;s what they do every day to keep their customers happy. Benedetti Tire Service & Express Lube offers a two-bay Express Lube facility making it easy to keep up with your car care needs and

requires no appointment for routine oil change services. In addition, they are now â&#x20AC;&#x153;rollingâ&#x20AC;? into their third year with â&#x20AC;&#x153;Tire Pros.â&#x20AC;? As an official Tire Pros Dealer, they continue to provide the highest in quality customer service. It also gives them greater buying power in order to provide the service customers have come to depend on. The result is many more brand options available and very competitive pricing to ďŹ t every budget and keep folks shopping local. Benedetti Tire Service & Express Lube owner Mark Reece is still hands-on daily and continues to look for better ways to service his loyal customers. Born and raised in Sebastopol, Reece joined Benedetti Tire in 1980 with then owner Brad Benedetti. Benedetti groomed and mentored Reece for his eventual purchase of the business. While Benedetti retired almost 12 years ago, Benedetti Tire Service & Express Lube continues to lead the local community in tire and automotive services. They are always

looking to hire and keep the best local workers employed because they believe having a great team helps them to build a strong and viable community. In the last year, the area has had some challenges to overcome, but the community banded together to lend a helping hand where it was needed. â&#x20AC;&#x153;Thatâ&#x20AC;&#x2122;s what I love about Sebastopol, everyone is one big family. When adversity happens, the residents and businesses step up to do what is right, without regard for compensation or recognition,â&#x20AC;? said Reece. Delivering high quality automotive and customer service is the goal of every employee because they all strive to make every one of their customer contacts a â&#x20AC;&#x153;hassle freeâ&#x20AC;? experience. Theyâ&#x20AC;&#x2122;re more than just a tire store; they also do complete automotive service, mileage interval services, autos, light and large trucks and farm tires, too. They can even repair your commercial or agriculture tires on site with their mobile repair truck.

This year Benedetti Tire Service & Express Lube is hoping to break ground on a state-of-the-art Express Wash Facility with vacuum and drying stations. Soon, you will be able to leave their facility with a shiny clean vehicle as well as all of your tire and automotive services performed. A lot has changed in the last 43 years in the automotive industry, and Benedetti Tire Service & Express Lube continues to change along with the industry to provide the hassle free services youâ&#x20AC;&#x2122;ve come to depend on.

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Community First Credit Union $#"#! 

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ounded by local teachers in 1959, when banks wouldnâ&#x20AC;&#x2122;t approve teachers for home loans (back then, they didnâ&#x20AC;&#x2122;t get paid during summer months), Community First Credit Union has always focused on helping students â&#x20AC;&#x201C;â&#x20AC;&#x201C; and the people who help those students â&#x20AC;&#x201D; young parents and teachers. To that end, Community First is the only ďŹ nancial institution that, in conjunction with the North Coast School of Education, offers tuition loans for would-be teachers. To help instill the good habit of saving money in kids, it offers an astounding 7.07% (APY) YouthSaver account to those under 18 years of age, when coupled with an adultâ&#x20AC;&#x2122;s checking account. The rate is 1.01% as a stand-alone, which is still 10 times higher than what the big banks pay. (And by the way, those rates are purposely aligned with our local area code, 707, and local freeway, 101.) Community First is also the only ďŹ nancial institution in the U.S. to offer a zero-percent (with zero fees) loan up to $2,500 for local agriculture students. The loan is typically used to buy, feed, shelter, care for and then sell a market animal at one of our local fairs in Sonoma, Napa, Lake, Mendocino and Marin counties, the ďŹ ve-county footprint of Community Firstâ&#x20AC;&#x2122;s 11 branches and 60,000 local members who own the ďŹ nancial cooperative. The CFCUâ&#x20AC;&#x2122;er who personally administers the AG Loan Program is former 4-H and FFA student

8 PROGRESS â&#x20AC;˘ March 2020

help, to give back. We are a non-proďŹ t. At its heart Sonoma County, and the other counties we serve, are still agrarian. I felt strongly about helping the next generation of farmers get a good start. How does the AG Loan Program give these future farmers a â&#x20AC;&#x153;good startâ&#x20AC;?? They learn patience, discipline, delayed-gratiďŹ cation and real-world ďŹ nancial literacy. Moreover, they earn bucks, sometimes big bucks.

      

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Rebecca Nystrom. This program is her passion, as she meets with every borrower and works with them to create a personalized business plan. We sat down with Nystrom to learn more. What is your background? I was very involved with agriculture as a child. My parents and I sold plants at the Healdsburg Farmers Market, and I raised animals as long as I can remember.

I earned a degree in Business Administration, with an emphasis in Marketing, from Sonoma State University. Iâ&#x20AC;&#x2122;m married, have two boys (ages four and two ) and a girl (seven months old). I come from a family of teachers, my mother is a principal, and Iâ&#x20AC;&#x2122;m even married to a teacher. Why did you start the AG Loan Program at Community First? Our credit union is chartered to

How much do future farmers earn through their market-animal projects? Our average loan last year was $1,826. After selling their market animal at auction at their local county fair, and after paying off their loan, the average student borrower netted a proďŹ t of $2,450. You do that for multiple years and youâ&#x20AC;&#x2122;ve earned a good base to fund your college education. What is the age range of your student borrowers? Weâ&#x20AC;&#x2122;ve done a loan for a 4-H student as young as eight years old, and up through high school. How many loans do you originate each year? Weâ&#x20AC;&#x2122;re right in the thick of AG Loan season now, so I wonâ&#x20AC;&#x2122;t have 2020 ďŹ gures for a while. But last year we did 180 loans that totaled $328,665.


City of Cloverdale

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loverdale welcomes and encourages visitors and residents to â&#x20AC;&#x153;eXperience Cloverdale.â&#x20AC;? Those of us who live, work and play here know what a special place Cloverdale is. But for our many residents who commute to points north and south everyday of their work week and then ferry their kids to appointments and sports on the weekends, the very unique independent businesses that are the foundation of the community can be virtually non-existent. So, letâ&#x20AC;&#x2122;s take a stroll through Cloverdale and highlight just a couple of our one-of-a kind independent businesses, who represent the heart of Cloverdale. Flavor Fiesta in the Furber Ranch Plaza has fruit drinks, ice cream and bobas. You have to drive to Windsor to ďŹ nd the nearest boba and now theyâ&#x20AC;&#x2122;re right here! A very family-friendly place to be, guaranteed. Erin Mavis Clothing, a womenâ&#x20AC;&#x2122;s fashion and accessories store and

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Heart City, a nostalgic â&#x20AC;&#x153;ďŹ ve and dime,â&#x20AC;? both on E. First Street, are destinations for visitors from all over Sonoma County and beyond. Theyâ&#x20AC;&#x2122;re both a â&#x20AC;&#x153;must see,â&#x20AC;? if you havenâ&#x20AC;&#x2122;t been downtown in a while. Just a short walk away is Next Door Comics at 115 N. Cloverdale Blvd. Games, comic books and serious gamers who are happy to

teach can be found all under one roof. How fortunate are we? Now, letâ&#x20AC;&#x2122;s head north on the boulevard and visit Speed of Sound Music at 207 N. Cloverdale Blvd. If anyone in the family desires to rock out on an instrument, thatâ&#x20AC;&#x2122;s your â&#x20AC;&#x153;go-to.â&#x20AC;? While youâ&#x20AC;&#x2122;re there pick up guitar strings, drumsticks and other musical necessities.

Need groceries? Keep heading north and make a jog on E. Second Street, and youâ&#x20AC;&#x2122;ll come to Dahlia & Sage Community Market. A full service, locally-owned grocery store, healthy and organic are their specialties, along with freshly prepared sushi, â&#x20AC;&#x153;grab and goâ&#x20AC;? items and produce which is clearly labeled as to what small farm it came from. All of these independent businesses have a robust presence on social media, so you can keep up with whatâ&#x20AC;&#x2122;s going on with them, but the very best way to â&#x20AC;&#x153;experienceâ&#x20AC;? what makes them different is to stop by, meet them and see how it feels to spend your dollars locally with your neighbors, who will then become your friends.

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Sebastopol Community Cultural Center

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n reďŹ&#x201A;ecting on 2019, the SCCC opened the year, humming along for a few weeks, and then came the February ďŹ&#x201A;ood, which sent three feet of water into the Main Hall. Luckily, staff was able to remove many items ahead of time to ensure they stayed high and dry.

In the weeks after the ďŹ&#x201A;ood, critical discussions began with city staff, the city council and the Federal Emergency Management Agency to provide ďŹ&#x201A;ood mitigation measures for the SCCC to help keep the waters out in the future. These measures are required in order to make improvements to the center. Visions for improvements that better meet the needs of the community include: a commercial kitchen, cafĂŠ, performance stage with quality sound, external bathrooms with showers and a beautiful outdoor social area with a sprinkler park. Then in August, a little miracle happened, at a city council meeting in October, the SCCC received overwhelming support from the community and an endorsement of the vision for improvements. The SCCC is thankful to everyone who attended, and supported their cause. It demonstrated the importance of the center to the community, now and in the future. Part of the plan to recover from the ďŹ&#x201A;oods and to make improvements for the future came from outgoing Sebastopol mayor Neysa Hinton. â&#x20AC;&#x153;Thank you to (State Assemblyman) Marc Levineâ&#x20AC;&#x2122;s office and the State of California approving a $1.5 million dollar grant to assist with ďŹ&#x201A;ood recovery. Approximately $1 million has already been pledged to making

improvements at our Sebastopol Cultural Community Center and making Sebastopol ready for the next disaster.â&#x20AC;? In addition to managing the natural disaster, staff at SCCC still had their day jobs to attend to. A passionate project launched in 2019 was The Sebastopol Teen Club, envisioned by SCCC, the Sebastopol Library and Cittaslow Sebastopol, they created a â&#x20AC;&#x153;distributedâ&#x20AC;? teen club with organizations across town to host facilitated teen activities afterschool. Learn more at sebteens.org. Above all the SCCC is busy keeping Sebastopol vibrant and connected, while community support allows them to provide services that they otherwise would not be able to offer.

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Drive Rite Automotive

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rive Rite Automotive has been serving locals since 1989 and after more than two decades in business, owner Hari Dhaliwal says he remains committed to customer service. His dedicated staff has developed into a family, with the motto of making customers happy. â&#x20AC;&#x153;I absolutely believe in that,â&#x20AC;? Dhaliwal said. â&#x20AC;&#x153;I ask my technicians to do the best job they can. We collaborate with each other as a team and spend whatever time and resources are necessary to produce perfection. This formula produces self-satisfaction for a job well done in our technicians.â&#x20AC;? Dhaliwal learned automotive repair in the U.S. Army. After graduating college, he developed a business background through ownership and operation of gas stations. His experience helped him develop a philosophy of

10 PROGRESS â&#x20AC;˘ March 2020

customer ďŹ rst service. â&#x20AC;&#x153;I always washed windows, pumped up tires and ďŹ lled up the tank. I still believe in the old-fashioned basic service,â&#x20AC;? he said. â&#x20AC;&#x153;We believe in top-quality work with no compromise and at competitive pricing.â&#x20AC;? Dhaliwal ensures the quality of his teamâ&#x20AC;&#x2122;s work with continued education to keep staff up to date with ever-changing automobile technology. Dhaliwal has been teaching automotive technology at the college level for most of his career and said his staff is trained every year on new developments. â&#x20AC;&#x153;New vehicles are becoming more and more technologically advanced, so keeping informed on the latest technology is vital,â&#x20AC;? he said. â&#x20AC;&#x153;We have a staff of 12 who are all Automotive Service Excellence (ASE)-certiďŹ ed, and four are smog certiďŹ ed also.â&#x20AC;? Drive Riteâ&#x20AC;&#x2122;s commitment to

quality was recognized in 2006 when the automotive trade magazine Motor Age named Drive Rite one of the top ten shops in the country. Dhaliwal said quality of service has helped the business ďŹ&#x201A;ourish after moving to Windsor from Healdsburg in 2002. â&#x20AC;&#x153;We provide a vital service to both communities of Windsor and Healdsburg,â&#x20AC;? he said. Dhaliwal said the key to

long-term success is to always put the customer ďŹ rst. â&#x20AC;&#x153;Do your best,â&#x20AC;? he said. â&#x20AC;&#x153;If you canâ&#x20AC;&#x2122;t, then donâ&#x20AC;&#x2122;t do it at all. I try to put myself in my customerâ&#x20AC;&#x2122;s shoes. That way I know that they are receiving the best service I can give them. We really enjoy what we are doing and we invite you to come and see us some time and experience old-time, unhurried, personal service.â&#x20AC;?

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Costeaux French Bakery

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n recent months, Costeaux French Bakery has worked to continue and grow its 97-year-old mission of promoting quality, service, community and family. Namely, in April 2019, the historic Healdsburg bakery opened a grab-and-go location with Costeaux On The Go, a quick-service eatery right outside the terminal of the Sonoma County Airport. The folks that frequent Costeaux On The Go tend to be those who either work near by or people looking to grab a bite to eat before or after they ďŹ&#x201A;y. â&#x20AC;&#x153;You can meet a lot of different people from all over the world, which I love,â&#x20AC;? said Costeaux On The Go lead Elsie Zeiger. â&#x20AC;&#x153;I meet people every single day, I ask them where theyâ&#x20AC;&#x2122;re from and itâ&#x20AC;&#x2122;s just amazing. Everyday people come in to see me, which I love. Iâ&#x20AC;&#x2122;m here because of the community; everyone works together and itâ&#x20AC;&#x2122;s just like a family.â&#x20AC;? The new line of offerings â&#x20AC;&#x201D; sandwiches, salads, snack boxes, drinks and more â&#x20AC;&#x201D; are also available

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at Costeauxâ&#x20AC;&#x2122;s ďŹ&#x201A;agship location in Healdsburg. â&#x20AC;&#x153;We know a lot of people work around here and a lot of people are on the go, just like at the airport,â&#x20AC;? said Tiffany Rodriguez, coordinator of retail operations for Costeaux, about the decision to introduce quicker food options at the cafĂŠ. The introduction of grab-and-go to the Healdsburg location isnâ&#x20AC;&#x2122;t taking over the sit down service that the cafĂŠ excels at, but the bakery is

hoping that it will help cater to the busy lives of community members. â&#x20AC;&#x153;One of our core values is community, and my philosophy is we strive to support the community thatâ&#x20AC;&#x2122;s supported us for nearly 100 years,â&#x20AC;? said Costeaux CEO William Seppi. Costeaux has served as one of the backbones of the community, hosting the Raven on the Road and Jazz on the Menu programs at its downtown Healdsburg cafĂŠ, working

with Senator Mike McGuireâ&#x20AC;&#x2122;s office to create a cake thanking ďŹ rst responders for their work during the Kincade Fire and most recently hosting four interns from Healdsburg High Schoolâ&#x20AC;&#x2122;s internship program. Interacting with the community is one of the highlights of the job for bakery counter lead Arais Castro, who works in the Healdsburg location. â&#x20AC;&#x153;I feel like this is my second family â&#x20AC;&#x201D; I leave home and I come here and Iâ&#x20AC;&#x2122;m happy to see everybody. I'm glad that Iâ&#x20AC;&#x2122;m here helping people and knowing that they can count on me for anything,â&#x20AC;? she said.

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1920 -2020

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new wave of Italian immigrants at the turn of the century (1900) led to an expansion of vineyard plantings and wine production in all parts of Sonoma County. One very prominent development was the rise of the Italian Swiss Colony just south of Cloverdale, founded in 1881 by Italian Andrea Sbarboro. The agricultural colony became a wine industry colossal by 1920, the ďŹ rst year of national Prohibition. Winegrape vineyards and smaller bulk wine operations existed in other parts of the county and Sonoma County wines were very popular in San Francisco and many other large U.S. cities, including Chicago and New York. When Prohibition began 100 years ago, local grape growers and winemakers were told the â&#x20AC;&#x153;dry experimentâ&#x20AC;? would only last a few months. But a few months turned into 13 years before the Volstead Act of 1933 made the production and sale of fermented drinks legal once again.

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Many Sonoma County vineyards eventually were torn out to make room for prune orchards, but a few thousand acres of winegrapes were kept in production. A few years into

the Prohibition the laws were changed to allow family winemaking and the production of â&#x20AC;&#x153;sacramentalâ&#x20AC;? wines for religious ceremonies. Needless to say,

thousands of people increased their religious celebrations. Sonoma County winegrapes were sold in small lug amounts by train or horse wagons in San Francisco and also shipped to the East Coast. Local winery owners who did not demolish their equipment for scrap prices added large dehydrators and produced â&#x20AC;&#x153;grape bricks.â&#x20AC;? The bricks were sold for $2 apiece and advertised as â&#x20AC;&#x153;A Kick in a Brick.â&#x20AC;? To get around the Prohibition laws, the bricks were sold as dehydrated grape juice. Consumer instructions warned, â&#x20AC;&#x153;If not consumed soon, this grape juice will of course ferment.â&#x20AC;? Millions of the bricks were sold, along with fresh grape bunches for making sacramental wine before 1933. After Prohibition, winery operations like Italian Swiss Colony and families including the Pedroncellis, Foppianos and their neighbors pulled out their old tired vines and planted new varieties more suited for the kinds of wine still being made and drunk today.

PROGRESS â&#x20AC;˘ March 2020 1 1


Taste Destination 128 -,+*+)('&+*%+$)#")!#%

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hat is Taste Destination 128?

Taste Destination 128 is a group of Alexander Valley wineries dedicated to producing amazing world class Cabernet Sauvignon, providing great hospitality and hosting three yearly events. Who belongs to Taste Destination 128? Alexander Valley Vineyards, deLorimier Winery, Hanna Winery & Vineyards, Hawkes Wine, Simi Winery, Soda Rock Winery, Stuhlmuller Vineyards and Trentadue Winery. When can we visit? Now! This is the perfect time of year to come and enjoy the Tasting Rooms â&#x20AC;&#x201C; the scenery is beautiful and there are no summer crowds. Every Taste Destination 128 winery is open daily, and the hours are listed below. Do you have events? Yes! There are three annual events. Taste Destination 128 2020 Events Calendar: Wine Club Appreciation Day: Wine & Cheese Trail Saturday, April 4, 11 a.m. to 4 p.m. A thank you for all of our amazing Wine Club Members â&#x20AC;&#x201C; each member will receive four complimentary tickets and are entitled to member beneďŹ ts at all participating wineries. Local cheese vendors will provide samples at each winery. Wine Club Members Only.

Wine & BBQ Cook Off Saturday, Aug. 15, 11 a.m. to 4 p.m. Whoâ&#x20AC;&#x2122;s the best cook? Youâ&#x20AC;&#x2122;ll be the judge of that. Try everyoneâ&#x20AC;&#x2122;s BBQ and vote for your favorite! General Admission $50 | Wine Club Members $40 | Designated Drivers $15 Black Friday Open House Friday, Nov. 27, 11 a.m. to 4 p.m. Skip the lines and drink some wine! Continue the holiday feeling by enjoying great wines, delicious bites and amazing deals. General Admission $50 | Wine Club Members $40 | Designated Drivers $15 Come experience Alexander Valley today!

12 PROGRESS â&#x20AC;˘ March 2020

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What other experiences does each property offer? Alexander Valley Vineyards Walk-in Tasting (under 10 people) Reserve Wine Tasting $10 Complimentary Cave Tour & Barrel Tasting, 11 a.m. and 2 p.m. Reservations Required: Seated Wine & Barrel Tasting, Cave Tour $15 Cheese Pairing, Cave Tour & Barrel tasting $25 Vineyard Hike, Lunch, Cave Tour & Barrel Tasting $50, May to October Open 10 a.m. to 5 p.m. | 707-433-7209 | avvwine.com deLorimier Winery Walk-in Tasting $20 Reservations Required: Reserve Tasting Experience $50 10:30 a.m. to 5 p.m. | 707-433-7209 | delorimierwinery.com Hanna Winery & Vineyards Walk-in Tasting $15-$30 Reservations Required: Wine & Cheese Pairing $40 Cabernet & Charcuterie $45 10 a.m. to 4 p.m. | 707-431-4310 | hannawinery.com Hawkes Wine Walk-in Tasting $20 Reservations Required: Seated Reserve Tasting $60 Vineyard Tour: $60, May through October 10 a.m. to 5 p.m. | 707-433-4295 | hawkeswine.com

Simi Winery Walk-in Tasting $15 Reservation Required: Historical Wine Cellar Tour with Wine Tasting $30 Wine, Cheese, & Jelly Pairing $30 10 a.m. to 5 p.m. | 800-746-4880 | simiwinery.com Soda Rock Winery Walk-in Tasting Alexander Valley and Downtown location $15 Reservations Required: Groups larger than eight $25 Reserve Tasting & Cheese Pairing $45 Founderâ&#x20AC;&#x2122;s Trio Vertical & Cheese Pairing $55 11 a.m. to 5 p.m. Alexander Valley 11 a.m. to 6 p.m. Downtown Healdsburg 707-433-3303 | sodarockwinery.com Stuhlmuller Vineyards Walk-in Tasting $20 10:30 a.m. to 4:30 p.m. | 707-431-7745 | stuhlmullervineyards.com Trentadue Winery Walk-in Tasting: Wine $15 â&#x20AC;˘ Port $10 Complimentary Winery Tours: 11 a.m. and 2 p.m. Happy Hour: Thursdays, May 28 to Aug. 27, 5 p.m. to 7 p.m. Reservations Required: Private Tasting La Storia Room $20 | Arbors $20 Gondola & Tour Tasting $25 May through October 10 a.m. to 5 p.m. | 707-433-3104 | trentadue.com

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Best Western Dry Creek Inn

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he Best Western Dry Creek Inn, a two-building, Mediterranean-style villa located in Healdsburg, California, has unveiled a new country-inspired look after completing a $4 million renovation to the Villa Toscana, an Italianate building overlooking a piazza, fountains and lush landscaping. To help elevate the brand and better position it as a travel destination in Sonomaâ&#x20AC;&#x2122;s wine country, Los Angles-based Atwater Inc. Studio reimagined the 60-room building as an ode to Tuscany, creating a boutique, at-home feel. â&#x20AC;&#x153;The owners wanted their guests to feel comfortable while also feeling pampered,â&#x20AC;? said Stina Funch, creative director and founder of Atwater Inc. Studio. â&#x20AC;&#x153;They wanted a timeless design that would be in dialogue with the Italian ďŹ&#x201A;avored architecture and ďŹ t into Sonomaâ&#x20AC;&#x2122;s vernacular and landscape.â&#x20AC;? Drawing inspiration from both the Italian and Californian countryside, the propertyâ&#x20AC;&#x2122;s rooms have exposed, faux-wood beams, ďŹ replaces and private balconies. The design mixes luxe and laid-back elements like rustic woods, decorative metal, natural stone and neutral textures. To make a welcoming statement, decorative credenzas and cerused wood nightstands are juxtaposed with soft blue hues and creamy whites.

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The majority of guest bathrooms were upgraded and expanded â&#x20AC;&#x201D; jetted tubs were replaced with showers and accentuated with double sink vanities, Spanish-tiled ďŹ&#x201A;oors and shower surrounds. The bathroom walls are adorned with

artwork depicting colorful farm ďŹ&#x201A;owers. Twelve of the rooms have a freestanding tub. The property includes one suite that has a sliding barn door, a four-poster bed, a casual sitting area, and a kitchen with a farm sink and table. Built in the early 1980s as a roadside motel, The Dry Creek Inn catered to foodies and wine lovers from across the globe. In 2008, the owners added Villa Toscana, the luxury counterpart to the original 103-room Casa Siena building, and in 2014, made major cosmetic upgrades to Casa Siena. Atwater is currently working on the new lobby design, slated to debut around Thanksgiving.

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PROGRESS â&#x20AC;˘ March 2020 1 3


Vine Ridge Senior Living *)('&%)$#'&"'()! &))(#&!'(&)&$!! 

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ine Ridge Senior Living is a brand new, state-of-the-art facility located in Cloverdale. Relationships are at the heart of the care program at Vine Ridge. Everyone brings unique needs to the communities and Vine Ridge meets that challenge by not only assessing what level of assistance a resident is looking for, but also understanding their likes and dislikes to ensure that they are supported in a digniďŹ ed manner. Vine Ridge collaborates with residents and their families to explore options and offer the best service while maintaining the freedom everyone loves. Vine Ridge apartments are packed with safety features, modern amenities and the comfort of home. But, more than beautiful design and an emergency call button, the apartments have been designed so that you're free to be who you are; ďŹ ll your home with your things, your memories, your family those things that make you, you. With a number of ďŹ&#x201A;oorplans

for a social dining experience. Gourmet cuisine, cooked fresh, is lovingly prepared by our kitchens and residents can look forward to weekly specials that spice up the menu. Choice and dietary preferences are easily accommodated, no matter the meal or the need. And, throughout the day, nutritious, satisfying snacks are always available. To experience Vine Ridge Senior Living call or come by for a visit. They are open Monday-Friday for tours and can schedule weekend tours as needed. Contact them at 707-791-4787 or visit vineridge.com.     &)&'!' &$')#(&($& )!&''&!&  '&)' *)('&%)$#'&&!')(#&! &'' !('

and size options, Vine Ridge communities offer the perfect space for everyone. Active living, socially, physically and mentally, is the true fountain of youth. So Vine Ridge takes great care to pack their calendars with opportunities to bring neighbors together, from a range of games

indoors to yoga on the patio. Residents are also encouraged to get up and get out with holiday parties and events. A meal shared with neighbors and friends is part of a healthy diet and our dining rooms offer delicious meals served tableside by staff in a restaurant-style setting

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Healdsburg Printing, Inc. *)()'&%$#"!  )%& #" '#")

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14 PROGRESS â&#x20AC;˘ March 2020

ealdsburg Printing has been producing all kinds of publications â&#x20AC;&#x201D; including weekly newspapers, tabloids, monthly publications, newsletters, catalogs and advertising supplements â&#x20AC;&#x201D; for 25 years. The locally owned company has a long-standing track record of producing and delivering quality products for their customers. Owner Joe Vetter and his staff have created close relationships with their customers that allow Healdsburg Printing to adapt to what their customers need. â&#x20AC;&#x153;We have a small group of dedicated employees, that are all actively involved with our diverse customer base. Weâ&#x20AC;&#x2122;ve known most of our customers for years and can accommodate all their requests personally. Itâ&#x20AC;&#x2122;s all about service,â&#x20AC;? Vetter said. Using both offset printing and state-of-the-art digital printing, the company can create diverse products and fulďŹ ll individual needs. In addition to their normal

fair, they can also provide brochures, pamphlets, product cards, posters and advertising inserts for the newspapers they print. Healdsburg Printing recognizes that customers want convenience and prefer working with a company that can coordinate printing, packaging and mailing all under one roof. â&#x20AC;&#x153;Thatâ&#x20AC;&#x2122;s why weâ&#x20AC;&#x2122;ve been around for twenty-ďŹ ve years,â&#x20AC;? Vetter said. â&#x20AC;&#x153;While the industry and newspapers have struggled, weâ&#x20AC;&#x2122;ve been able to rapidly adjust to our customersâ&#x20AC;&#x2122; needs. Print isnâ&#x20AC;&#x2122;t obsolete, local newspapers are necessary parts of the community; now more than ever.â&#x20AC;?

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Eric Ziedrich $#"!   $

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ric Ziedrich announces the opening of his real estate business specializing in commercial properties and home and land sales in association with Healdsburg Sothebyâ&#x20AC;&#x2122;s International Realty. Eric has recently partnered with Bob Pennypacker at Healdsburg Sotheby's International Realty, focusing on residential, commercial and land sales. Among their current listings are two Healdsburg Bed & Breakfast operations, a 110-acre estate vineyard in Calistoga, and two estate residential listings in Lake County. Since 1985, Ziedrich has been the owner of HLC Incorporated doing business as Healdsburg Lumber, Gualala Building Supply and Hudson Street Design. Ziedrich has a BS in Finance from California State University, Chico and graduate work from Golden Gate University with a

concentration in Accounting. He holds a General Contractors License (B), and other specialty licenses and advanced training in the construction field. Having been active in residential and commercial development for decades, Ziedrich has stepped away from the day to day operations of HLC Inc. thanks to a talented next-generation management team and is focusing on real estate consulting, sales and development. Ziedrich is a current board member of the North Coast Builders Exchange and former board member of the Golden Gate Bridge, Highway, and Transportation District. He has formerly been president of the Lumber Association of California and Nevada, the Healdsburg Chamber of Commerce and the Healdsburg Unified School District. In Healdsburg he has been a planning commissioner, city

councilmember, and mayor of Healdsburg and he currently serves on the following boards of directors: Foppiano Winery, Captive Investors Mutual Fund (Cayman Islands), Presidio Insurance Company and the Healdsburg Museum. Ziedrich has been involved directly and indirectly in the real estate industry his entire life and is looking forward to utilizing his skills to assist others in their real estate ventures. He continues to reside in Healdsburg with his wife of 40 years, Janet.

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ealdsburg Lumber Company has been in the lumber industry since 1875 when it was ďŹ rst established as Healdsburg Mill & Lumber. While it may have had a few names changes since then, Healdsburg Lumber Company

remains committed to building our community by providing access to quality lumber and specialty hardware products. For the past 40 years, the company has been owned by the Ziedrich family and remains a

family-owned company. As times have changed, the company has added goods and services to help their customers with all their needs, whether it be a custom door, windows or color matching paint. Not only is Healdsburg Lumber Company a family-owned business, but it is also part of a family of building supply companies. Under its umbrella are Hudson Street Design, Healdsburg Door & Sash and Gualala Building Supply. The employees arenâ&#x20AC;&#x2122;t only well tenured with experience, they are also a strong part of the community: holding public office, sitting on the board of the chamber of commerce, coaching little league and more. Theyâ&#x20AC;&#x2122;re always evolving to meet the needs of the changing demographics in Healdsburg. Donâ&#x20AC;&#x2122;t be afraid to swing by and say hello. Exciting changes are on the horizon. Have you see the coming soon sign on Old Redwood Highway? Ryan Arata, General Manager, is looking forward to

welcoming the community to the new location when it is ďŹ nished â&#x20AC;&#x201C; even though it will be a few years until completion. Arata and the team are busy gathering input and designing the new store. It will be an exciting addition to Healdsburg, as there will be no other hardware store like it around.

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Health Action Cloverdale

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s part of 2019 initiatives, Health Action Cloverdale brought in $41,500 for community engagement projects such as St. Peterâ&#x20AC;&#x2122;s Tuesday morning services for Cloverdaleâ&#x20AC;&#x2122;s neediest residents, mental health education opportunities to raise awareness of mental health needs and issues in Cloverdale and supporting the Cloverdale Community Garden.

Many presentations were made educating participants around such topics as: food scarcity and distribution, gleaning programs, Cloverdale statistics on vaping/smoking ordinances and programs, restorative justice; Portrait of Graduate county education initiatives, law enforcement issues, CERT/COPE programs, community events and health/well-being events and opportunities. To date, Health Action Cloverdale network has more than 30 public, private and nonproďŹ t entities connected regarding the issues that face Cloverdale. As they ďŹ nish the ďŹ rst quarter of 2020, they are focusing on more community engagement with residents of Cloverdale. All residents of Cloverdale should have a voice and Health Action Cloverdale is a platform to stand on as members speak on what matters most to them. There are three major events for all residents of Cloverdale this year

to increase community engagement and create more community contact with Health Action Cloverdale. On March 28, from 8 a.m. to 2 p.m. at Sonoma State University the Latino Family Education Summit will be an opportunity for parents, high school and middle school students to come learn about college readiness as well as enjoy an educational carnival for kids. This event is free and Health Action Cloverdale is currently working to charter a bus for participants who would want to make the trip, but transportation is an issue. On March 29 from 1 to 4 p.m. at the Cloverdale Family Apartments there will be â&#x20AC;&#x153;A Day of Service and Learningâ&#x20AC;? in honor of Cesar Chavez. Music, food and giant bubbles will be enjoyed by all. On July 11, starting at 8 a.m. the Heroes in Health Action 5k Fun Run will allow participants to dress up in their favorite heroâ&#x20AC;&#x2122;s costume and join all of Cloverdale as they walk, jog, run or stroll through Cloverdale, ďŹ nishing at the Active

Community Expo space, where participants can learn about Cloverdale nonproďŹ ts and other businesses. In 2020, Health Action Cloverdale will continue to progress and achieve equity and improve well-being for all in Cloverdale. Come learn more each month at the regular meetings held at the Cloverdale Senior Multipurpose Center from 1 to 2:30 p.m. on the second Tuesday of each month or email Becky Ennis, becky@cloverdaleseniorcenter.com for more information. To your health!

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alifornia was one the earliest states to ratify the right for women to vote in public elections, with the state legislature approving a measure on Oct. 10, 1911. Rural areas like Sonoma County played a key role in the womenâ&#x20AC;&#x2122;s vote campaigns, facing off against organized opposition in more urban areas such as Los Angeles and San Francisco. It was not until Aug. 18, 1920, that Tennessee became the 36th state to ratify the 19th Amendment to the U.S. Constitution, granting most women equal voting rights to men. (It would be several more years before Asian-American, Native American and other ethnicities also were granted voting rights.) In those years, women were also very politically active in the movement to curb or outlaw alcohol consumption. Healdsburg, Petaluma, Santa Rosa and other communities had Womenâ&#x20AC;&#x2122;s Christian Temperance Union (WCTU) chapters. Newspaper archives from those

16 PROGRESS â&#x20AC;˘ March 2020

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years include reports of many public protests, parades and attempted blockades of local bars. A large WCTU rally was held in the Healdsburg Plaza.

As it turns out, all the political organizing skills served vote-seeking local women well as they adapted their campaign methods to suffrage efforts and

petitions. Sonoma County has been at the center of the battle for womenâ&#x20AC;&#x2122;s rights and equality over the past century. In fact, National Womenâ&#x20AC;&#x2122;s History Month, celebrated every March since 1980, had its beginnings from a 1978 celebration of Womenâ&#x20AC;&#x2122;s History Month in Sonoma County. Molly Murphy MacGregor, Mary Ruthsdotter and others led the formation of an Educational Task Force which became the Womenâ&#x20AC;&#x2122;s History Project and today is the Sonoma County Commission on the Status of Women. MacGregor co-founded the National Womenâ&#x20AC;&#x2122;s History Project during the era that followed the Civil Rights Movement and nationwide anti-war protests against the Vietnam War. President Jimmy Carter took note of MacGregorâ&#x20AC;&#x2122;s work and in 1980 invited her to The White House where he signed the proclamation making March National Womenâ&#x20AC;&#x2122;s History Month.


Himalayan Restaurant

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f you have an appreciation for great fresh food with an eastern atmosphere and enjoy the smell and taste of Nepal and northern India, then we have the perfect place for you. Himalayan Restaurant in Windsor is locally owned and operated by chef Bishnu Pandey. His honesty and dedication to his art comes alive with his mouth-watering dishes. Q: What is your experience? Pandey has more than 20 years experience in culinary arts and serves all kinds of clientele ranging from small restaurants to 5-Star and 7-Star hotels. He also has an amazing team with a wide variety of food and serving experience to ensure an excellence in quality of food and service. Q: What type of food do you serve? The ďŹ nest authentic Nepalese and Indian food dishes. Our Himalayan and Indian cuisine uses fresh herbs and spices common to our traditional cooking, which contribute to the distinctive tastes and ďŹ&#x201A;avors of our homeland foods. Q: Do you offer vegetarian and gluten-free dishes? Great news is that most of our entrees are vegan and gluten free. Q: What do you specialize in? We specialize in succulent kabobs,

     

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tandoors, fragrant curries and delicately seasoned soups of our own original taste. Our homemade mango ice cream is a favorite we offer and much more. Q: Do you have seating for a party? The restaurant is quite large but

there are areas for more intimate dining.

reservation, takeout or to book your special catering event.

Q: Do you accept reservations? Yes, we have a wide variety of ways to serve you. You can go to our website and book a table online, order your takeout online or give us a call for a

Q: Do you serve alcohol? We serve local and imported beer and wine.

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Q: Do you offer catering? If you have any special catering needs, whether theyâ&#x20AC;&#x2122;re corporate or social events, weddings, birthday parties, picnics or any special occasion you would like to celebrate, weâ&#x20AC;&#x2122;ll help you choose the menu based on the occasion. We cater small groups to 300 people. Pricing and menu composition is ďŹ&#x201A;exible and based on your requirement of food and services.

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Jennifer L. Crandall, DDS

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or over 35 years, Dr. Jennifer L. Crandall has been practicing preventive, conservative, and esthetic dentistry with a feminine touch and an educational approach. She graduated from the University of the PaciďŹ c Dental School in San Francisco at the age of 23. Then, she immediately started a successful solo practice from scratch in San Francisco. After many years of successfully practicing there and adding staff to manage the growth of that practice, she decided to rebalance her life and left San Francisco. She then attended master courses in dental cosmetic ceramics, esthetic and restorative dentistry, and occlusion (the study of the jaw relations and optimum biting alignment). She also took time out to paint watercolors and develop other hobbies. Searching for a slower paced setting and simpler lifestyle, she moved to Healdsburg in 2009 and found a wonderful office space to space share. The office, located high

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up on Fountaingrove Parkway, at the intersection of Thomas Lake Harris Circle, has large treatment rooms with ďŹ&#x201A;oor to ceiling picture windows allowing great natural light. Patients can enjoy the view, wildlife and not feel so claustrophobic. Dr. Crandall enjoys the new way sheâ&#x20AC;&#x2122;s sliced her practice life which includes a slower pace, more time with each procedure, less

management, sharing ideas with another dentist and working with her caring and wonderful registered dental assistant, Sabrina. Together, they enjoy dentistry and their patient relationships tremendously. Her patients truly feel like family and friends to her. Dr. Crandall believes in providing her patients with all the appropriate and comprehensive treatment

options available, while encouraging them to choose conservative dentistry that preserves and protects their remaining tooth structure. Most importantly, she emphasizes the importance of excellent periodontal (gum and bone) health. She personally performs the periodontal care for her patients including all types and phases of dental cleanings and maintenance. By helping patients achieve optimum periodontal health, she is more assured of having the best palette for esthetic and quality dentistry, which becomes a rewarding experience for both her and her patients. Service is available: Tuesday and Thursday, 2 a.m. to 7 p.m. Wednesday and Friday, 8 a.m. to 5 p.m. Saturday by appointment.

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Luther Burbank Home & Gardens 2101/.-,.+-*)(/'',./-.&,'0',+'.%.*-$%*.*'#%$"

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he Volunteer Association at Luther Burbank Home & Gardens is celebrating 40 years of caring for and sharing Luther Burbankâ&#x20AC;&#x2122;s legacy with Santa Rosa and the world. We invite you to come and see what has kept us busy and interested for four decades.

18 PROGRESS â&#x20AC;˘ March 2020

Luther Burbank arrived in Santa Rosa in 1876 and bought the property that is now the Home & Gardens in 1884. During his 50 years in Sonoma County, he introduced over 800 plants including the â&#x20AC;&#x2DC;Santa Rosaâ&#x20AC;&#x2122; plum, Shasta Daisy, white blackberry, spineless cactus and many others. When he died in 1926, his widow Elizabeth dedicated herself to preserving his legacy. After her death in 1977, the buildings joined the existing park as property of the City of Santa Rosa. This is where the Volunteer Association comes in. In 1979, under the auspices of a city Advisory Committee, a small group of volunteers put together the ďŹ rst docent class. The ďŹ rst full season was in 1980, complete with tours, a gift shop and a newly designed rose garden. We have continued to build on this foundation. In the intervening years, our volunteer numbers have climbed to over 100, including docents, gardeners and gift shop volunteers.

We have hosted 40 holiday open houses and nearly as many Motherâ&#x20AC;&#x2122;s Day plant sales. Our gardeners, under several chairs and curators, have increased the number of Burbankâ&#x20AC;&#x2122;s introductions that we have on display. Our archivist and other researchers have located new documents and information about Burbank for our docents to share. And the gift shop has offered a wide array of unique, Burbank-related gifts to the many visitors who come here each year. We are always looking for people with an interest in gardening and/or history to join our other volunteers. We are also always looking for people with an interest in gardening and/or history to come and tour the Home & Gardens, visit the museum and shop in the gift shop. Thereâ&#x20AC;&#x2122;s something for everyone! Hold your wedding or other small celebration in our beautiful Gardens! See our website or Facebook for more details and events during the year.

     

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KM Herbals

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eginning in 1992, an act of motherly love inspired a mission. New mother Kim Manley utilized her knowledge of herbalism and aromatherapy to lovingly craft products gentle enough for her newborn baby girl â&#x20AC;&#x201C; but the ingenuity didnâ&#x20AC;&#x2122;t stop there for this pioneering force in wellness. KM Herbals skincare has grown to provide our local community with natural aromatherapy and plant-based products for more than 25 years, with everything from spa-quality body treatments to daily facial cleansers and shampoos. We are proud of our Sonoma County roots and are using our years of expertise to nourish our community with products that uplift and enliven the body, mind and spirit. We believe in the revolutionary power of botanicals, empowerment through education, and that self-care is the first step to self-love.

Sustainability in Action We seek to revive, rebuild and reinvest in a flourishing and vibrant planet for all. Our plant-based products are handcrafted with care in artisanal

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batches and made fresh to order in Sonoma County. We seek to build sustainable practices through actions large and small. We take care to harvest from our

permaculture garden and source only the highest quality botanical ingredients, utilize versatile and recyclable packaging, and reduce emissions through on-site manufacturing. Giving Back We believe that quality and therapeutic self-care products are essential for everyone. KM Herbals is dedicated to supplying our products to the Committee on the Shelterless (COTS) of Petaluma â&#x20AC;&#x201C; an organization devoted to helping people transition from homelessness to permanent housing with a variety of integral services. Women Supporting Women As a women-owned and operated business, we strive to mutually support local businesses and the women of our greater community. Come see us at local events like Women in Conversation, North Bay Womenâ&#x20AC;&#x2122;s Expo, and Body, Mind & Soul Expo where community comes together to spark dialogue and develop authentic relationships.

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Ever Growing KM Herbals continues to diversify its services, product selection and reach. Just this past January, we launched a new website with a fresh look and improved shopping experience in an effort to expand access to our quality self-care products across the country. KM Herbals has also diversiďŹ ed its wholesale business offerings to include an extensive professional spa line and white labeling services. Our goal is to enrich both businesses and individuals in our community and beyond. We believe that we all play a unique role in creating a world that works for everyone. Crafting aromatherapy and plant-based products allows us to do our part to grow and support our community. Visit our website to explore our full selection of products and services!

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KS Tian Yuen

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ian Yuen is a pan-Asian restaurant serving Chinese, Vietnamese, Thai and Japanese food in their Cloverdale location, and Chinese and dim sum at their Windsor location. KS Tian Yuen focuses on serving local families and people looking to explore new cuisine. Their newest location in Windsor is conveniently located right next to the Town Green and is ready to serve you. They offer a wide variety of lunch and dinner options to enjoy and a great, friendly staff ready to make your dining experience truly great. As the weather gets nicer and you feel like dining out on the Green or somewhere else outdoors, remember you can call in a pick-up order and theyâ&#x20AC;&#x2122;ll have it ready for you in a flash. During the Town Green concerts we have select food and drink specials outside their location for your convenience. So you can â&#x20AC;&#x153;Grab & Go,â&#x20AC;? dine-in , eat on the patio or get a carry-out from the menu. Tian Yuen means garden in Chinese. When owners Ming Cheng Kuo and Mei Jung Shih first visited Cloverdale in 2007, they fell in love with the town and the people there. People were nice and the town was surrounded by mountains. It reminded them of the families and friends back in Taiwan, so they decided to call the restaurant Tian Yuen like it was our hometown garden. In Taiwan, their home and the crossroads of many cultures,

they learned to know the flavors and fragrances of diverse Asian cuisines. They became experts in creating the foods of Taiwan, Thailand, China, Japan, and Vietnam. Mei has brought the peace and stillness of Cloverdale and Windsor into KS Tian Yuen, along with the Asian ambiance. She is happy, she says, offering her customers a diverse menu of fresh, healthy food. â&#x20AC;&#x153;In Taiwan, my husband and I had a breakfast restaurant and we both enjoyed cooking and sharing the food very much, that's why when we moved to America, we decided to open the KS Tian Yuen restaurant â&#x20AC;&#x201D; to share our love with everyone,â&#x20AC;? she said. â&#x20AC;&#x153;My favorite part of my work day is cooking in the kitchen. I love to create healthy dishes to share with my friends. Especially as we get older, we need to pay more attention to what we eat and what we drink. In my opinion, we all deserve to be happy and healthy every day.â&#x20AC;? The team is their family: the owners, their children, and their nephews all with excellent experience with food and service. â&#x20AC;&#x153;I love nature and enjoy what it gives us, and both Cloverdale and Windsor have their own unique natural environments,â&#x20AC;? said Mei. â&#x20AC;&#x153;I hope to use these individual qualities to share my happiness through good, local food.â&#x20AC;? Beyond food, their service work includes helping the CARE foundation, KDFC, local police and firehouses as well as some local sports teams.

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LEFF Construction Design Build ",%*'&%$,'%$,%,)#,(,''&(()#*,%*

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hen tasked with helping rebuild the homes of four 2017 ďŹ re victims, Sebastopol-based LEFF Construction Design Build went back to its roots to provide the same sustainable, efficient homes that theyâ&#x20AC;&#x2122;ve been building in the county for the past 42 years. Founded in 1978, LEFFâ&#x20AC;&#x2122;s design process specializes in whole-home sustainable design that partners homeowners with the LEFF team to create a space that suits their needs. â&#x20AC;&#x153;The one silver lining that existed for these people was that they really got to design a house that was a perfect ďŹ t for their lifestyle and for their aesthetic style,â&#x20AC;? said Dave Leff, founder of LEFF Construction Design Build. â&#x20AC;&#x153;They didnâ&#x20AC;&#x2122;t have that opportunity before because many of the houses that were built in Santa Rosa were built as spec homes and were not designed to the individual style and needs of the eventual homeowner.â&#x20AC;? When it came to working with clients who were displaced by the 2017 ďŹ re, LEFF found that many were looking to create homes that they could grow old in. â&#x20AC;&#x153;A lot of our clients were really focused on creating longevity in their home,â&#x20AC;? said LEFF Senior Designer Candice Rania. â&#x20AC;&#x153;If they were going to spend time and money on their home they wanted to make sure that this would truly be a â&#x20AC;&#x2DC;foreverâ&#x20AC;&#x2122; home.â&#x20AC;? To create houses that ďŹ t the needs and wishes of people who intend to â&#x20AC;&#x153;remain-in-placeâ&#x20AC;? in their new homes, LEFF used elements of

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Universal Design to create full accessibility, incorporating wider hallways and master bedrooms on the main ďŹ&#x201A;oor. Since some clients were also working with budgets that made it difficult to build houses that were as large as the ones they lost, the team at LEFF worked to make sure that the smaller homes they designed contained elements that make the spaces seem bigger,

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bringing in large windows and building sizable outdoor space that can be utilized for indoor-outdoor living. LEFFâ&#x20AC;&#x2122;s longevity in Sonoma County also meant that when the market got ďŹ&#x201A;ooded with out-of-town ďŹ rms looking to help with ďŹ re rebuilds, LEFF was able to use its already established relationships with local subcontractors to make sure that they had the resources and manpower to get the jobs done. â&#x20AC;&#x153;LEFF has been here 42 years and we have these long-term relationships with vendors and subcontractors,â&#x20AC;? Leff said. â&#x20AC;&#x153;After the ďŹ res, when all the builders were competing for the same pool of subcontractors, they stuck with us and they really came through for us.â&#x20AC;? With the LEFF design-build approach, the companyâ&#x20AC;&#x2122;s designers and craftspeople work together to streamline the client decision-making process. Being under one roof also means that the team can keep the focus on clear communication with each other and with the client. For all the design-building details needed for remodeling or building a home â&#x20AC;&#x201D; especially in post-ďŹ re Sonoma County â&#x20AC;&#x201D; LEFF is every homeownerâ&#x20AC;&#x2122;s one-stop shop.

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Luther Burbank Center for the Arts

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uther Burbank Center for the Arts is the North Bayâ&#x20AC;&#x2122;s premier arts and events center. Located in the heart of the Sonoma County wine country and ranked among Californiaâ&#x20AC;&#x2122;s top performing arts presenters, together with its resident companies, the center offers more than 230 performances in music, dance, theater, renowned speakers and comedy, and hosts more than 1,000 community events annually. Throughout the year, LBCâ&#x20AC;&#x2122;s education and community engagement programs serve more than 40,000 children and adults by presenting nearly 30 school shows, reaching over 300 students through engaging summer camps, maintaining a robust 1,000 piece instrument lending library and offering more than 1,400 hours of professional development for educators to help foster a continued love for the arts. â&#x20AC;&#x153;In addition to the diverse array of acts that comprise our main stage programming, LBC is honored to provide exposure to the arts for all ages through a variety of experiences,â&#x20AC;? says board chair Susan Preston. â&#x20AC;&#x153;Many performances and experiential opportunities are offered at low cost or for free in our aim to increase equitable access to the arts in our community.â&#x20AC;? The center has virtually completed its multi-phase â&#x20AC;&#x153;Bridge to the Futureâ&#x20AC;? renovation project. This endeavor provided major

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physical upgrades to the campus that have increased its accessibility, safety, security and improved the patron experience. This project includes the upgraded Lytton Rancheria Grand Lobby; signiďŹ cant improvements to the 1600-seat Ruth Finley Person Theater, including front-of-house, back-of-house, stage and technical capability; enlivened and expanded outdoor spaces, improving landscaping, access and ďŹ&#x201A;ow and including a new one-acre Sculpture Garden; access to the second ďŹ&#x201A;oor with the addition of two elevators; built-in lobby concessions; the new

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22 PROGRESS â&#x20AC;˘ March 2020

fences in the Marcia and Gary Nelson Family Grand Plaza; and much more. The campus now reďŹ&#x201A;ects the caliber of the entertainment, education and engagement programming offered by the LBC. The centerâ&#x20AC;&#x2122;s vision is to make the northern California region vibrant through live performance, robust arts education and to serve as a central gathering place. Whether you are looking for a world-class performance experience, a place to host your next event or an amazing arts education opportunity, LBC is here for you.

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Parkpoint Health Club

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s Parkpoint Healdsburg Club Manager Lyndy Durling put it, â&#x20AC;&#x153;Fitness is an ever-evolving industry.â&#x20AC;? After 14 years in Healdsburg, the staff continues to keep things fresh and enhance membersâ&#x20AC;&#x2122; experience. â&#x20AC;&#x153;We still focus on the core features that our members love, but this year members will enjoy a newly refreshed facility, new programming and fun social events,â&#x20AC;? Durling said. â&#x20AC;&#x153;Our members have been enjoying the ďŹ tness ďŹ&#x201A;oor redesign with new equipment, ďŹ&#x201A;ooring, paint, lockers and other club enhancements,â&#x20AC;? said Jan Blalock, assistant manager and ďŹ tness manager at the Healdsburg location. â&#x20AC;&#x153;We are also very excited about our new Power HIIT (High-Intensity Interval Training) group training sessions. We reconďŹ gured and designed a room to speciďŹ cally meet the needs of HIIT-type training with kettlebells, battle ropes, TRX and more. Our trainers and members have been loving this new dynamic format thatâ&#x20AC;&#x2122;s designed to give people

Eleanor Gorman, membership director, noted the importance of balancing fun and working hard to achieve goals. â&#x20AC;&#x153;This summer, weâ&#x20AC;&#x2122;re looking forward to new and enhanced poolside fun â&#x20AC;&#x201D; a combo of live music, games, food and drinks throughout the summer. Many of our members enjoy socializing and appreciate these added perks, which bring people together and foster community.â&#x20AC;? Durling added, â&#x20AC;&#x153;We have it all, but itâ&#x20AC;&#x2122;s really the people who make the difference. We are fortunate to have an incredible staff and amazing members.â&#x20AC;?

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a challenging, total body workout in just 45 minutes,â&#x20AC;? Blalock explained. Parkpoint continues to offer services above and beyond standard health clubs, such as free or low cost cancer wellness and Parkinsonâ&#x20AC;&#x2122;s programs, nutrition seminars and more. In addition to saunas, steam rooms and whirlpools, they offer

onsite spa services. â&#x20AC;&#x153;Many of our members say that Parkpoint is their home away from home. Thatâ&#x20AC;&#x2122;s what weâ&#x20AC;&#x2122;re going for. We feel we are a big part of the Healdsburg community, and the club has its own community feel that members and staff really value,â&#x20AC;? Durling said.

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Osmosis Day Spa Sanctuary

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fter 30 years at its present location in Freestone, Osmosis Day Spa Sanctuary must be considered a true landmark in western Sonoma Countyâ&#x20AC;&#x2122;s landscape of rolling hills, majestic redwoods, ocean coast and dozens of small hamlets, inhabited by folks who cherish all this natural beauty and tranquil setting. Itâ&#x20AC;&#x2122;s almost as if the Osmosis Spa grew in its place, rather than having been constructed. All this belies the true story of Osmosis Day Spa Sanctuaryâ&#x20AC;&#x2122;s origins in 1984 as an â&#x20AC;&#x153;incredibly ambitious visionâ&#x20AC;? by founder Michael Stusser, who ďŹ rst imagined his establishment in an epiphany moment while healing his body in a cedar enzyme bath in Japan. After relocating from an original site in 1984 to its present location, Osmosis Day Spa Sanctuary has matured on its 5-acre site adjacent to Salmon Creek, with a traditional Japanese Tea Garden, a Zen Garden, private pagodas, a tree-shaded group picnic area, and main buildings for cedar enzyme baths, massage and body treatments, formal classes and individual meditations. â&#x20AC;&#x153;We strive for a workplace that embraces shared vision, right livelihood and meaningful work,â&#x20AC;? says Stusser. The business employs 80 people. The west county landmark business also seeks to serve the surrounding community in many ways as an event center, business partner, key employer and sponsor for such efforts as The Climate Center and CERES Community Project. Stusser, and several of his

Osmosis Day Spa Sanctuary staff were instrumental last year in leading the resurrection of the Occidental Farmers Market which will be opening again later this spring. â&#x20AC;&#x153;A core value and main mission for Osmosis is to be a vitality center for our greater community,â&#x20AC;? Stusser adds. â&#x20AC;&#x153;Through the journey of Osmosis Spa, we personally went through many internal and external challenges. But that led us through growth that would never have been possible.â&#x20AC;? At Osmosis Day Spa Sanctuary, individuals, couples and small groups (up to 36 people) can make appointments for a cedar enzyme bath, body work or facial sessions, couples or group sessions in the pagodas, picnic area or one of the garden areas. Guests are encouraged to arrive at least 20 minutes prior to appointment times to allow for a period of unwinding and preparing to be open for a sensual or calming experience. â&#x20AC;&#x153;We intend to be a nexus for enhancing all aspects of optimal well-being,â&#x20AC;? says Stusser. â&#x20AC;&#x153;Our sanctuary is dedicated to restoration, healing and revitalization.â&#x20AC;? Sonoma County residents receive at 10% discount on Wednesdays and is a member of Sonoma Go Local. Osmosis employs wellness and body work professionals, guest services assistants, gardeners and other facility staff. Upcoming special programs or classes include several horticultural garden tours, spring cleansing - spa vitality retreats, a musical program featuring EnChanted, a singing duo

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with Alyx Autuoi an Kiranjot Kaur, plus ongoing programs, many geared for locals and frequent guests. The Japanese Tea Garden and Zen Garden are at the center of the Osmosis Spa complex and guests are encouraged to linger, meditate or seek inspirations and experiences in self-healing and spirituality. Stusser and Osmosis Spa staff founded the Green Spa Network in 2007 which has now grown into a national organization of Eco-conscious spas. Osmosis Day Spa and Sanctuary uses and sells personal care products that are sourced from the leading natural and organics companies. The site is managed and maintained with sustainability practices to reduce energy and water use as well. Leading staff at Osmosis includes Thor Holm, general manager; Jennifer Klein, director of marketing; Gabriele Gatdula, guest services manager; Healther Bishop, service provider manager; Matt

Gunter, facilities manager; and, Danielle, bath attendant manager.

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acaline Fine Catering brings together the combined artistry and talent of several passionate individuals with an unrivaled depth and breadth of experience. Founded by two classically trained chefs, Didier Pascal Ageorges and Celine Plano, this collaboration sparks their creative minds. Through their mutual respect they build each menu to showcase their ďŹ&#x201A;air and well-honed abilities. In an open dialogue with their clients, Pascaline discovers and identiďŹ es the sensibilities and goals of each to craft an elegant party, wedding or corporate event that ideally suits the hosts and guests. Whether an intimate dinner for 10 or a lavish large event for 200 or more, each guest experiences the depth and breadth of Pascalineâ&#x20AC;&#x2122;s 30 years of combined training, tradition and talent.

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Pascaline French Patisserie and CafĂŠ We Offer Breakfast Pastries Quiches & Frittata Sandwiches & Salads made to order Cakes & Tarts CannelĂŠs de Bordeaux Kouign Amann Parisian Flan and more... Gluten free Sweets & Savory

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Russian River Chamber of Commerce

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or Roger Coryell, manager of the new Russian River Chamber of Commerce business services and computer-training lab, â&#x20AC;&#x153;This is all about helping small businesses and creating jobs.â&#x20AC;? Heâ&#x20AC;&#x2122;s talking about the new lab where Russian River area small business owners and employees can now get free access to business tutoring and technology in the Chamberâ&#x20AC;&#x2122;s Guerneville visitor center. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re starting with a program of seminars, training sessions and opportunities for people to use the lab individually or in groups,â&#x20AC;? said Coryell, working at the redwood conference table in the Chamberâ&#x20AC;&#x2122;s office looking out on the town plaza. Launched this month, the lab is equipped with new high-speed computers and a wide screen video monitor offering fast internet access, wi-fi and social media capabilities to help the areaâ&#x20AC;&#x2122;s rural small business owners. The lab is separate from the Chamberâ&#x20AC;&#x2122;s visitor serving role and is now open for regular hours on Mondays and Wednesdays from 8 a.m. to noon, but appointments can also be arranged, said Coryell. The lab services are available to anyone from local merchants and their employees to tourists in town

26 PROGRESS â&#x20AC;˘ March 2020

who might need to print out an airline ticket, said Coryell. â&#x20AC;&#x153;We think itâ&#x20AC;&#x2122;s a good idea and a good resource,â&#x20AC;? said Coryell, who brings a background in computer tech skills and online marketing to his lab manager role. The Chamber created its business lab thanks to a $50,000 United States Department of Agriculture small business grant awarded last year through the perseverance of former Russian River Chamber executive director Elise VanDyne. â&#x20AC;&#x153;The USDA was really interested in helping us uplift the technical capabilities of our small rural businesses,â&#x20AC;? said VanDyne, now district field representative for Sonoma County Fifth District Supervisor Lynda Hopkins. High powered laptops installed with business tech software, including Adobe Creative Suite, QuickBooks and Microsoft Office, will provide the tech capabilities necessary to be successful as a small business, said Van Dyne. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re going to feature one-on-one mentoring so people can come in and have questions answered and be able to up their marketing game.â&#x20AC;? Glenn Dixon, a Russian River resident with experience in hotel, restaurant, bar and winery management, is one of the

Chamber consultants offering advice and help for merchants and their employees to manage marketing, social media, finance and sales, said the Chamberâ&#x20AC;&#x2122;s new Executive Director Karin Moss. â&#x20AC;&#x153;Bring in your questions and Glenn will help you find an answer that will help you compete in the digital environment,â&#x20AC;? said Moss, who took over the executive directorâ&#x20AC;&#x2122;s post last October. Dixon will offer expertise in one-on-one and small group formats where participants can learn to work with Apple Mac and PC Windows 10 apps, Microsoft Office for Mac and financial software including Quickbooks, Moneydance and other social media tools with the intent to provide as much consultation on the myriad of tools available to be competitive in this digital marketing age. Seminars starting in March will be in conjunction with such partners as Sonoma County Tourism, Napa/Sonoma SBDC, Sonoma County Economic Development Board, Small Business Majority and West County Community Services. They will also address business issues such as AB 5, the new California labor law affecting freelancers and contract employees. Other planned seminars will

bring in the Sonoma County Hospitality Association to offer employee guidance on customer service skills targeting the Russian Riverâ&#x20AC;&#x2122;s visitor-serving restaurant, lodging and recreation-oriented small businesses. â&#x20AC;&#x153;These are all programs designed to elevate the customer experience and help us bring more visitors back,â&#x20AC;? said Moss. â&#x20AC;&#x153;We think itâ&#x20AC;&#x2122;s a really good time for the Russian River Chamber of Commerce.â&#x20AC;?

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id you know that not all movers were created equal? Weâ&#x20AC;&#x2122;ve all heard the horror stories and seen the stereotypes. The ones where movers are smelly, grouchy, offensive, careless and moon you while picking up your furniture. Well, we at Redwood Moving & Storage strive to break that perception of these stereotyped movers. Our men are professionally trained and qualiďŹ ed to provide quality services at a reasonable cost, on time and with positive attitudes. We provide services for all aspects of your moving needs, whether local or long distance, large or small, residential or commercial. So, why see the moons of other movers when you can see the sunshine of ours? Locally owned and operated, Redwood Moving & Storage is a full service moving and storage company providing service to all of Sonoma County. With over 50 years of experience in the industry; no

wooden vaults, so unlike mini storage, these vaults are not accessible to the public. The contents are inventoried, and the rental price includes limited coverage for lost or damaged items. They are also an agent for Stevens Worldwide Van Lines facilitating interstate and international moves. With their emphasis on quality moving and storage, along with friendly, helpful staff and top of the line service, Redwood Moving and Storage seems poised to stay well ahead of the pack. Give them a call at 433-2240 or 545-2001 or visit them online at redwoodmoving.com.

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facilitate any office or industrial move with our own professionally trained staff. Storage is in 5â&#x20AC;&#x2122; x 7â&#x20AC;&#x2122; x 7â&#x20AC;&#x2122;

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1920 - 2020

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he era encompassing the year 1920, now 100 years ago, could never be described as a â&#x20AC;&#x153;slow news day.â&#x20AC;? Armistice, ending World War I, had just occurred in 1917, bringing home young men from the war trenches of Europe. The national experiment of Prohibition was set to start and locally the annual hops and grape harvest had to be tallied. Telephones and electric service had not reached all residences in Sonoma County and the news of the day still traveled at a horseâ&#x20AC;&#x2122;s pace and by telegraph. To reach the offices of the Cloverdale Reveille, anyone equipped with a telephone dialed â&#x20AC;&#x2DC;27Jâ&#x20AC;&#x2122;. (A subscription to the weekly was $2 a year.) All the towns in the county had their own newspaper, including Guerneville, Sebastopol, Windsor, Healdsburg and also Santa Rosa, Petaluma and Sonoma. In 1920, the community of Healdsburg was served by not one, but four newspapers, including a

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daily. M. Earle Adams and Frank Cooke published both a daily and a weekly version of The Healdsburg Tribune to compete with rival newspapers, the Sotoyome Scimitar and the Healdsburg Enterprise.

The newspaper battle did not last long and the Tribune owners gobbled up all the other flags that can be traced to todayâ&#x20AC;&#x2122;s The Healdsburg Tribune, Enterprise & Scimitar.

First published in 1889, The Sebastopol Times went through an ownership change in 1920 and 1921. Perry Beason, who would own the newspaper until after World War II, bought the paper from F. Cecil Burroughs, who had published it since 1917. Guerneville had its own newspaper in those days, The Guerneveille Times, but it eventually was acquired by new owners of The Sebastopol Times in 1947. The Reveille of Cloverdale had the biggest newspaper news of the year in 1920. It announced on its front page in early 1920 the addition to its operation of a Mergenthaler Linotype machine, a technical upgrade from hand-set individual letter and lead slug typesetting. â&#x20AC;&#x153;It can do everything but produce lyrics,â&#x20AC;? the proud new owners announced. Meanwhile, preparations were underway for the 30th annual Citrus Fair and the expected arrival of California Governor C.C. Young.

PROGRESS â&#x20AC;˘ March 2020 2 7


Sonoma County Library !#!### #"

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he Sonoma County Library offers free business resources to help you plan, build and grow your business. â&#x20AC;&#x153;We assist our patrons in job searches, resumĂŠ building and online applications,â&#x20AC;? said Sonoma County Library Director Ann Hammond. â&#x20AC;&#x153;Want to sharpen your skills? Take online classes in software, management, web development and marketing so you can take charge of your future.â&#x20AC;? The library helps prepare students for success through coding classes, free online tutoring and homework help. Entrepreneurs can access free databases to conduct market research, plan and strategize, handle legal documents and communicate with customers. Grab your library card or become a library cardholder today and ďŹ nd what you need to take your business and career to the next level. Online resources â&#x20AC;˘ ReferenceUSA: Information about millions of businesses, from major corporations to small businesses. â&#x20AC;˘ Legal Information Reference Center: For small businesses and consumers, this information center includes complete text and forms from legal publisher Nolo Press. â&#x20AC;˘ Small Business Reference Center: A great starting point for research. Start, grow or rescue a business. â&#x20AC;˘ Lynda.com: Leading online learning company; learn business, technology and creative skills with video tutorials. â&#x20AC;˘ Tutor.com: Live help, thousands of resources, and free 24-hour resumĂŠ and essay review. â&#x20AC;˘ Publications: Magazines available through RBdigital,

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eBooks/eAudiobooks from Hoopla Digital, OverDrive and the Libby app. â&#x20AC;˘ ValueLine: Investment research on companies, industries, markets and economies. â&#x20AC;˘ LearningExpress: Job search, skill building, career certiďŹ cation, licensure exam prep, eBooks for business success and more. Branch Resources â&#x20AC;˘ Technology Training: Technology-based classes and workshops, including use of computers, internet, e-reader and e-audio devices. â&#x20AC;˘ 3D Printing: Available at most of

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28 PROGRESS â&#x20AC;˘ March 2020

our branches. Design and print a prototype of your product. â&#x20AC;˘ Use: Wi-Fi, computers and printing services are available at all of our branches, and your ďŹ rst dollar of printing per day is on us. â&#x20AC;˘ Audio/Video: Take photos or shoot promotional videos with professional equipment from E Street Studios in the Central Santa Rosa Library. â&#x20AC;˘ Legal Advice: Need to incorporate your business? Lawyers in the library offer free legal information and referrals, in partnership with the Sonoma County Law Library and the Sonoma County Bar Association.

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he Sebastopol Chamber of Commerce in continuing to foster new relationships while maintaining programs the community has come to appreciate. The highlight of the year is our 74th Apple Blossom Festival and Parade. This year our theme is â&#x20AC;&#x153;Blossoms, Votes & Floats.â&#x20AC;?

We will be celebrating our bounty of apples beginning with the â&#x20AC;&#x153;Blossoms,â&#x20AC;? â&#x20AC;&#x153;Votesâ&#x20AC;? to celebrate the 100 years suffrage movement, which gave women the right to vote in our country and â&#x20AC;&#x153;Floatsâ&#x20AC;? to get creative, have fun and sign up to be in the parade. We will begin our parade April 18th at 10 a.m., and continue with a two-day festival at Ives Park. The Apple Blossom Festival and Parade will bring thousands of visitors to our town; the chamber coordinates many volunteers and the resources and generous donations of local businesses to put on what many regard as the best small town festival in our region. For chamber members eager for an opportunity to network and relax at the same time, the chamber offers â&#x20AC;&#x153;Business After 5â&#x20AC;? events with spirits, appetizers and raffle prizes. Our â&#x20AC;&#x153;Business After 5â&#x20AC;? events are held the fourth Thursday of each month. Check out our web site to ďŹ nd out the locations at www.sebastopol.org. We invite you

to come and share your business with others. The Chamber of Commerce holds two other community events. Our Community Awards will be held March 19 at the Sebastopol Center for the Arts beginning at 5 p.m. At this event we honor our outstanding citizens in our community who have gone above and beyond in their dedication to community service. Our other event is our annual Christmas Tree Lighting to be held Dec. 3 beginning at 5 p.m. in our town square. We have a wonderful line-up of free activities for families, from popcorn, hot chocolate and carriage rides to wonderful performances by our local talent. And, of course, letâ&#x20AC;&#x2122;s not forget Santa arriving on a ďŹ re truck. The chamber is headed by executive director Linda Collins and has great help from a core of volunteers and the business community. The office, located at 265 S. Main St., provides locals and

visitors with information on well-known sights and hidden gems, big events and special venues as well as places to eat, shop and sleep. The Visitor Center is open Monday through Friday 10 a.m. to 5 p.m. and Saturdays from 10 a.m. to 3 p.m. Along with useful information, the center has t-shirts, sweatshirts, wine glasses, coffee mugs and reusable water bottles. Please stop in and say hello!

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t is very hard in todayâ&#x20AC;&#x2122;s health care landscape for small, rural hospitals to thrive, according to Matt Salas. â&#x20AC;&#x153;It has gotten tough for small hospitals to survive in recent years,â&#x20AC;&#x2122;â&#x20AC;&#x2122; said Salas, Chief Executive Officer for Sonoma Specialty Hospital in Sebastopol. â&#x20AC;&#x153;So many

regional insurers that are both the insurer and hospital owner require all of their subscribers come to their hospitals, exclusively. â&#x20AC;&#x153;It is a model that many have gone to and it sort of squeezes out the small hospitals,â&#x20AC;? he continued. â&#x20AC;&#x153;That has resulted in the closure of over 80 small hospitals across the country in the course of the last six or seven years.â&#x20AC;&#x2122;â&#x20AC;&#x2122; With that knowledge, American Advanced Management Group â&#x20AC;&#x201D; which owns and operates the Sebastopol facility â&#x20AC;&#x201D; opted to change the makeup of the hospital. Instead of a standard hospital, as of November it is now a Long-term, Acute Care Hospital, the only one in Sonoma County. â&#x20AC;&#x153;A regular hospital stay lasts for ďŹ ve days; you can be here for as long as 45 days,â&#x20AC;&#x2122;â&#x20AC;&#x2122; Salas said. â&#x20AC;&#x153;The thing is a small hospital like this in Sebastopol is close enough to the county's larger hospitals that to try and compete is impossible. A hospital this size canâ&#x20AC;&#x2122;t duplicate what they have to

offer in services." If you are in competition with them it is going to be a losing battle. As a long-term hospital, we become their partners. If there is someone, say, who needs time to come off a ventilator, we can accept those patients, freeing up an ICU bed for the community.â&#x20AC;&#x2DC;â&#x20AC;&#x2122; Under Federal law, long term acute care hospitals are not allowed to offer emergency services. So, another shift in care happened when that was replaced by an urgent care facility. â&#x20AC;&#x153;It is backed by all the resources of the hospital,â&#x20AC;&#x2122;â&#x20AC;&#x2122; Salas said. â&#x20AC;&#x153;They can treat things that most urgent care centers canâ&#x20AC;&#x2122;t.â&#x20AC;&#x2122;â&#x20AC;&#x2122; Salas also points out that due to concerns regarding Covid-19, outpatient services have had to be temporarily closed to the public. We are committed to providing the diversity of services West County needs, and hope when this difficult time passes that we can restore our outpatient offerings. Salas, who was an RN before

moving into administration, said the community is still learning what services are offered. â&#x20AC;&#x153;A lot of people arenâ&#x20AC;&#x2122;t completely aware of what we are doing here,â&#x20AC;&#x2122;â&#x20AC;&#x2122; he said. â&#x20AC;&#x153;It has gradually sort of evolved over the last year. The complete set of services has only recently gone online. They are all available now. And we continue to welcome community feedback on what it is they need from us in terms of healthcare services here.â&#x20AC;&#x2122;â&#x20AC;&#x2122;

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Sonoma West Publishers

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hese days, the news about Sonoma West Publishersâ&#x20AC;&#x2122; newspapers keeps moving just as fast as the local community news printed in its four newspaper pages and websites. Behind the breaking headlines of the weekly news is the story of a rapidly changing industry that is as old as our democracy and American republic. Progress at newspapers in these times of digital disruption and economic challenges is often measured in mere survivability. But there are bright spots beginning to shine on Americaâ&#x20AC;&#x2122;s newspapersâ&#x20AC;&#x2122; future and Sonoma West Publishers has plans to be one of them. Since launching the nationâ&#x20AC;&#x2122;s first Direct Public Offer (DPO) by a community newspaper in 2018, Sonoma West Publishers has continued to be innovative, adding technology and new business approaches while remaining pledged to local journalismâ&#x20AC;&#x2122;s original mission to serve the news and information needs of our local communities. In 2018, the DPO raised $400,000 from 147 new community investors. This support led to added reader engagement tools, a series of enterprise and investigative journalism projects, and increased salaries in the newsroom and company. â&#x20AC;&#x153;Our work is not done as we continue to basically re-invent ourselves as we keep delivering the news and local advertising each week,â&#x20AC;? said publisher Rollie Atkinson. â&#x20AC;&#x153;The economic pressures facing us right now are big, but I am truly very optimistic about the longer range future of local journalism. Why? Because, bottom line, we donâ&#x20AC;&#x2122;t have a democracy if we donâ&#x20AC;&#x2122;t have newspapers.â&#x20AC;? Sonoma West Publishers is set to announce a major transformation that is designed to become an industry model for sustainability for other newspapers. A public announcement is now planned for early May and Atkinson said he is waiting until that time to unveil what he is calling â&#x20AC;&#x153;exciting news.â&#x20AC;? Publishing since 1865, the first

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year The Healdsburg Tribune was published, the four community newspapers owned by Sonoma West obviously have faced other historic changes and challenges. The Cloverdale Reveille has been published since 1879 and The Sebastopol Times, todayâ&#x20AC;&#x2122;s Sonoma West Times & News, was first published in 1889. The Windsor Times was founded in 1987, five years ahead of the Town of Windsorâ&#x20AC;&#x2122;s incorporation in 1992. The combined readership of the four newspapers serving the communities of west and north Sonoma County has never been larger, thanks to the reach of the papersâ&#x20AC;&#x2122; website and social media following. â&#x20AC;&#x153;We continue to print essential information that cannot be found anywhere else,â&#x20AC;? Atkinson said. â&#x20AC;&#x153;We are what is called hyper-local media because our only focus is on our local communities.â&#x20AC;? As people continue to have their attention spans manipulated and controlled by social media feeds like Facebook, Twitter and Instagram, the locally focused and

honest news of the local newspapers continues to gain new importance. â&#x20AC;&#x153;The key to providing reliable news and attractive newspapers is the people who work for them,â&#x20AC;? Atkinson said. â&#x20AC;&#x153;Our communities are blessed to have some very dedicated journalists and talented people serving them at Sonoma West Publishers.â&#x20AC;? The Sonoma West crew scramble all over the local terrain in search of breaking news, community celebrations, personal stories, official crime and government reports and the lighter side of community life as well. Some of the news seems old fashioned, like 110-year-old birthday celebrations or Cub Scouts pancake breakfasts. Other news can be on very contemporary items like renewable energy installations, an emerging local cannabis industry or profiles of the many local artists and creative minds of Sonoma County. Other times, such as now with the COVID-19 public health

emergency, local newspaper readers benefit from the eyewitness accounts of our professional journalists who also have reported on the Tubbs and Kincade wildfires and the 2019 historic Russian River floods. The survival of local newspapers cannot be taken for granted. Readers, local businesses and others must show real support for the local newspaper they rely on for their local news and â&#x20AC;&#x153;shop localâ&#x20AC;? leadership. In just the last eight years, almost 2,000 local newspapers have died due to lack of support and half of all newspaper jobs have been lost with them. â&#x20AC;&#x153;Newspapers, either the old newsprint version or some combination with digital offerings, will only exist in places where enough people increase their support,â&#x20AC;? Atkinson said. Sonoma West Publishersâ&#x20AC;&#x2122; new business model to be launched in May will be a call for more local people to sign up for memberships, subscriptions, make donations and buy advertising.

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Local Journalism Matters. It Connects Us and Encourages Community. More than a century and a half later, we've still got you covered. PRINT • DIGITAL • SOCIAL 156 years 141 years 130 years 33 years 707-433-4451 • sonomawest.com

PROGRESS • March 2020 3 1


Summit State Bank

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ummit State Bankâ&#x20AC;&#x2122;s Healdsburg team led by Branch Manager Tori Lewis, Kalie Jones, Alyssa Cole, Sherrie Kile and Elizabeth Almanaseer pride themselves on delivering personalized customer service and are focused on building relationships with each customer. It is important to the team to be able to handle the customerâ&#x20AC;&#x2122;s needs at the branch. The ability to respond quickly to a customerâ&#x20AC;&#x2122;s request is more than a commitment. The Bank has 10 service standards, known as â&#x20AC;&#x153;The Summit Way,â&#x20AC;? that are ingrained in the Bankâ&#x20AC;&#x2122;s culture. â&#x20AC;&#x153;We are focused on serving our customers and investing in our community,â&#x20AC;? said Lewis. â&#x20AC;&#x153;With that focus, we are humbly rewarded with our communityâ&#x20AC;&#x2122;s support and

32 PROGRESS â&#x20AC;˘ March 2020

banking relationships, furthering our ability to grow and give back. Healdsburg is more than a travel destination; it is a tight knit community where people really take care of each other.â&#x20AC;? Recently, the Healdsburg team was recognized as a â&#x20AC;&#x153;Business of the Yearâ&#x20AC;? recipient by the Healdsburg Chamber of Commerce. For the 10th consecutive year, Summit State Bank has been recognized as one of the â&#x20AC;&#x153;Best Places to Workâ&#x20AC;? by the North Bay Business Journal. Whatâ&#x20AC;&#x2122;s rewarding about receiving this designation is that the Bankâ&#x20AC;&#x2122;s employees provided their candid feedback via an online survey about what they like and what they would like to see improved at the Bank. â&#x20AC;&#x153;At the end of the day, we know that our ability to provide excellent

customer service to our customers, is by keeping our employees happy,â&#x20AC;? said Executive Vice President and Chief Operating Officer Genie Del Secco. â&#x20AC;&#x153;The Healdsburg team consistently demonstrates that they care about each other, their customers and community.â&#x20AC;? Summit State Bank encourages its employees to give back to the communities they serve through volunteerism and assuming leadership roles on boards for community nonproďŹ ts who play a vital role in the overall health of the community. Through their Summit Day of Service program, each employee is granted one paid workday per year to volunteer their time in the community on behalf of the Bank with any local nonproďŹ t of their choosing.

Each employeeâ&#x20AC;&#x2122;s charitable passion is different, so youâ&#x20AC;&#x2122;ll ďŹ nd them volunteering throughout the community in different capacities. The Healdsburg team has been involved with a variety of nonproďŹ ts and organizations to include supporting the annual fundraising event at the Healdsburg Museum & Historical Society, the Healdsburg Chamber of Commerce and the annual FFA Parade, to name a few.

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hat if you had more than one agent in your corner? What if you had an entire arsenal of experts, techies and market analysts behind the sale of

your home? The Agency Healdsburg team offers unparalleled local market knowledge, backed by the power of a vast global network. Its seasoned

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agents come armed with decades of experience assisting local buyers and sellers in residential sales, vineyard and country properties, as well as commercial investments and land development. No matter what your needs are, The Agency comes together for you. An industry-disrupting global real estate brokerage, The Agency consists of more than 600 agents in over 35 boutique offices across the U.S., Canada, Mexico and the Caribbean. Collaboration and innovation are at the core of the brokerage model. Modernizing and advancing the business of real estate empowers agents to better serve their clients â&#x20AC;&#x201D; and break a number of records along the way. Since its founding in 2011, The Agency has achieved $24 billion in sales. Armed with highly targeted, future-facing marketing technologies, The Agencyâ&#x20AC;&#x2122;s reach is without compare. Its weekly digital newsletter, The Agency Edit, connects with over 300,000

potential buyers while its Brokers Newsletter reaches over 80,000 brokers. The Agency Instagram has 270,000+ followers â&#x20AC;&#x201D; making it one of the most-followed real estate brokerages in the world. Are you ready to put The Agencyâ&#x20AC;&#x2122;s experts to work for you? Itâ&#x20AC;&#x2122;s time to rethink real estate, together.

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  to all the participating local businesses and professionals who support and enrich our lives and our vibrant communities.

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34 PROGRESS â&#x20AC;˘ March 2020


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estec Tank & Equipment has been cranking out quality stainless steel tanks for more than 28 years, but by no means is it content to rest on its proven past. Started by Larry Alary when he was asked to integrate his expertise in refrigeration into the winemaking process, Westec Tank & Equipment is now run by Joe Belli, Alaryâ&#x20AC;&#x2122;s stepson. Boasting about 38 employees that help produce 200 to 400 tanks a year and custom catwalks, Belli is proud of the work his welders do. They produce tanks ranging from about 180 gallons to nearly 200,000 gallons. â&#x20AC;&#x153;These guys are artists,â&#x20AC;? Belli said. For the past couple of years Westec has been testing an additional feature for its tanks: a basket that acts like a colander that sits six to eight inches off the ďŹ&#x201A;oor of the tanks. â&#x20AC;&#x153;When you draw the juice out, do the pump over, you donâ&#x20AC;&#x2122;t have to worry about the must (skins and

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seeds),â&#x20AC;&#x2122;â&#x20AC;&#x2122; Belli said. â&#x20AC;&#x153;It is a lot cleaner. It is a pretty exciting new invention.â&#x20AC;&#x2122;â&#x20AC;&#x2122; Belli said the idea was hatched over a luncheon meeting with a friend, and is starting to pick up steam. â&#x20AC;&#x153;We have started with smaller tanks,â&#x20AC;&#x2122;â&#x20AC;&#x2122; he said. â&#x20AC;&#x153;We did six prototypes for wineries to try. We

got good reviews, and got some reviews that said this is really cool but not for us. â&#x20AC;&#x153;We have had some pretty good wineries up north that have used it for, I think, three harvests. It ďŹ ts smaller tanks. We havenâ&#x20AC;&#x2122;t put a lot of research into bigger tanks, but we have a couple of wineries interested in trying it out in bigger tanks.â&#x20AC;?

But it is the tanks themselves for which Westec is known, and they are the companyâ&#x20AC;&#x2122;s pride and joy. Located on three acres at Dry Creek Road and Grove Street in Healdsburg, the facility boasts a modern, clean shop featuring state-of-the-art equipment, some of which was even custom made for Westec. It has been nearly three decades of success for Westec in Healdsburg, and there are certainly no plans to change that. â&#x20AC;&#x153;Our little foothold is here in Healdsburg, and that is where we are staying,â&#x20AC;&#x2122;â&#x20AC;&#x2122; Belli said.

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hen the ďŹ rst trains arrived here in 1870 and newly laid rails were extended, Sonoma Countyâ&#x20AC;&#x2122;s outlook changed from a backward look on the fading Gold Rush days to future promises of great agricultural and industrial expansion. In 1920, the population of Santa Rosa was just 8,758. It doubled in just two more decades and grew by 10 times by the 1980 decade. Of course, all that growth wasnâ&#x20AC;&#x2122;t just because of trains, but before then Sonoma County was a long trip from anywhere by a dusty buggy or stage coach drive. Today, a multi-lane Highway 101 bisects the county after ďŹ&#x201A;ourishing in the earliest years of the automobile as the Great Redwood Highway, that stretched from the Golden Gate and San Francisco Bay to the mighty redwoods of Humboldt County. By 1877, more rails and new railroad companies became established here and freight and passenger service webbed

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throughout the county from Cloverdale to Petaluma, Point Reyes Station to Cazadero, along the entire lower Russian River and with electric rail service to Sebastopol, Santa Rosa, Kenwood and Petaluma.

Today, there is the single train, the Sonoma Marin Area Rapid Transit (SMART.) Where the countyâ&#x20AC;&#x2122;s crops, timber, gravel and manufactured goods were once transported to markets

by rail, diesel trucks and other vehicle ďŹ&#x201A;eets have taken their place, almost all dependent on an â&#x20AC;&#x2DC;offâ&#x20AC;&#x2122; or â&#x20AC;&#x2DC;onâ&#x20AC;&#x2122; ramp somewhere along Highway 101. Part of the SMART planning in 2008 included upgrading the regionâ&#x20AC;&#x2122;s remaining rail line to accommodate increased freight rail traffic. However, the SMART commuter trainsâ&#x20AC;&#x2122; ďŹ nancial shortfalls have delayed freight service and promised rail infrastructure projects remain untouched. The once great Northwestern PaciďŹ c Railroad (NWP) that ran daily from Golden Gate through Santa Rosaâ&#x20AC;&#x2122;s Railroad Square and northward through the Eel River Canyon to Eureka will never run again. Recurring ďŹ&#x201A;oods along the Eel north of Willits in Mendocino County has force a full abandonment of the rail right-of-way. Plans now envision a multi-use recreational path from Willits to Humboldt Bay.

PROGRESS â&#x20AC;˘ March 2020 3 5


Vanguard Properties

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anguard Properties is an independently owned brokerage based in San Francisco with 16 offices, including six in Sonoma County. It ranked second in sales among brokerages in the Bay Area last year with close to $3.2 billion in sales, and anticipates even more success in 2020. Vanguard Properties President Frank Nolan took some time to discuss Vanguardâ&#x20AC;&#x2122;s makeup, success and plans for the future. What separates Vanguard Properties in the market place? Thatâ&#x20AC;&#x2122;s easy. We are ďŹ ercely independent and the largest independently owned brokerage in San Francisco presently. We are about 480 agents and 16 offices. We can compete with all the big national brands. Any advantages to being local and not one of the big national brands? Real estate is local. Everything about real estate is local. When people are selling their home they want someone who knows all of the intricate aspects of the region intimately â&#x20AC;&#x201C; someone deeply ingrained as part of the community â&#x20AC;&#x201C; like we are. Vanguard Properties was created over 33 years ago. What changes have occurred in the area over that time? The entire Bay Area and Sonoma County have become world-class places to be and visit. It is a much more diverse place to be. The Bay Area has grown up. With the technology boom and rise of the popularity of the Bay Area it has become one of the best destinations in the world and deďŹ nitely the United States. And what changes do you envision going forward that will affect the world of real estate? It seems to me we are going to have some dramatic changes in transportation. That will completely change the way we live. With the advent of driverless cars, increased train lines both above and below ground, a bullet train on the way â&#x20AC;&#x201C; it will affect how we will live, how we work and how we socialize. We are on the precipice of that movement.

36 PROGRESS â&#x20AC;˘ March 2020

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Has the Vanguard Propertiesâ&#x20AC;&#x2122; growth been gradual or have you had a sudden increase in recent years? We have added 13 offices in ďŹ ve years. Most of our growth has been from large groups of agents coming to us and saying â&#x20AC;&#x2DC;we like you and we like what you represent and we want to be a part of that.â&#x20AC;&#x2122; Is there still room for additional growth? DeďŹ nitely. We are working on opening additional offices in 2020. We have one under construction in Lafayette and a couple of others to be announced. What do you look for in acquiring offices? It has to be a cultural match. We want to make sure we are alike. We are not an ego-driven company. We like people with personality who want to work hard and with dignity. How does Vanguard give back to the community? We support over 100 charities

annually, all local. While the majority of these are company sponsored, so many are spurred by our individual agents wanting to do what they can to support causes near and dear to their hearts â&#x20AC;&#x201C; we simply co-sponsor and add a little momentum behind their passion. We also have a company-wide volunteer day in August where we close up shop for the day and all regions get out and do their part for these communities. How do you see the difference between the Sonoma County aspect of your business and that in San Francisco? The markets are very different. The common thread is how

committed our agents are to the communities they work in. The selling experience in both regions has the same professionalism, but with slightly different styles. The city moves at a slightly faster pace than Sonoma County, but both focus on perfection with marketing â&#x20AC;&#x201C; presentation being another common denominator. When someone wants to sell their home and comes to Vanguard Properties, what can they expect to experience? A full-service experience from beginning to end with a passionate and knowledgeable local professional by your side every step of the way.

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ealdsburg-based Villaggio Dental strives to provide excellent and personalized dental care. Devoted to restoring and enhancing their clientâ&#x20AC;&#x2122;s smiles, Villaggio works hard to maintain state-of-the-art procedures that result in beautiful, healthy smiles. Dr. Robert Leach heads the practice, and has been operating in Healdsburg since 1977. â&#x20AC;&#x153;Skill and compassion go hand in hand when providing exceptional patient care,â&#x20AC;? Dr. Leach said. â&#x20AC;&#x153;As a dental professional, I stay up-to-date on the latest advancements in dentistry in order to provide the most current treatment options for my patients. As a doctor, I recognize that my patients are unique individuals who have placed a great deal of trust in us.â&#x20AC;? In addition to offering a variety of dental services, Villaggio also makes a concerted effort to help patients who may be uncomfortable with going to the dentist. Villaggio

wants to help reduce any dental anxiety that patients may be feeling. What kind of services does Villaggio Dental offer? We are a general practice, so we offer a wide range of services from routine cleanings, exams, tooth extraction, x-rays, ďŹ&#x201A;uoride treatment and sealants, as well as cosmetic dentistry like crowns, implants, veneers and orthodontics. What are the options for dental care patients that do not have insurance? We are excited to tell you that we have instituted a new membership program for our patients. As an uninsured patient, this plan is perfect for you. This program will enable you to complete your treatment necessary to regain optimal health. The sooner you have that beautiful, healthy smile, the sooner you will reap all the beneďŹ ts. This plan is also ideal if

you self-fund your dental care, do not receive dental beneďŹ ts from your employer or are retired and no longer have dental coverage. Join the club and make this your year to have a beautiful, healthy smile, you deserve it. What does your new membership plan cover? Our plan is hassle-free and includes cleanings, exams and routine x-rays, as well as a 15% discount on other restorative procedures such as ďŹ llings, crowns, root canals, etc. What is your favorite part about serving this community? Once a year, Villaggio Dental works with the American Dental Associationâ&#x20AC;&#x2122;s Give Kids a Smile program. Itâ&#x20AC;&#x2122;s free for the community. Tell us about your team? We have a hard working team of 17, our team consists of front office

and back office. Our front office is dedicated to assisting all of our patients with insurance, ďŹ nancials and scheduling. Our back office is determined to serve our patients with the most expert and personalized care. We hold a team meeting once a week and discuss new issues and new dentistry techniques to keep everyone up to date in order to provide our patients with the most exceptional services.

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West County Health Centers

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or the ďŹ rst time in a quarter of a century, West County Health Centers has a new CEO. But his is a familiar face. Effective March 9, Dr. Jason Cunningham replaced retiring Mary Szecsey as West County Health Centersâ&#x20AC;&#x2122; new CEO. Szecsey had held the post for 25 years, but now has turned it over to Cunningham, who has been with West County Health Centers for 15 years and has been the community health centerâ&#x20AC;&#x2122;s Chief Medical Officer responsible for everything that had to do with delivery of patient care. â&#x20AC;&#x153;We have been working on this for six months, so itâ&#x20AC;&#x2122;s been a well thought out transition, which is nice,â&#x20AC;&#x2122;â&#x20AC;&#x2122; Cunningham said. Cunningham said he is excited about this new opportunity, and to be joined by several new staff members in leadership positions. Of course, the changeover also comes at a potentially troubling time with the threat of the coronavirus COVID-19 lurking out there. Cunningham said it is another disaster challenge that West County Health Centers is ready to accept. West County Health Centers suffered an arson ďŹ re in 2015 that completely destroyed the Russian River Health Center followed by three federally declared natural disasters that have directly impacted WCHC patients, staff, ďŹ nances and operations. â&#x20AC;&#x153;West County Health Centers is a good partner in our community in regard to a lot of situations,â&#x20AC;&#x2122;â&#x20AC;&#x2122; Cunningham said. â&#x20AC;&#x153;I think itâ&#x20AC;&#x2122;s

important for WCHC to have a collaborative response to any risk, including natural disasters. We have had enough experience to get good at it. It is part of our mission.â&#x20AC;&#x2122;â&#x20AC;&#x2122; Despite these signiďŹ cant challenges, West County Health Centers remains committed to rebuilding the new Russian River Health & Wellness Center and continuing their tradition of providing comprehensive services that improve the health of our diverse communities and their patients. The new RRHWC building project will double the amount of square footage currently available and consolidate four service locations in Guerneville into one integrated wellness-focused site at an estimated cost of $14.2 million dollars for a 10,000 square-foot OSHPD-3 compliant medical, dental and behavioral health facility. To date, the comprehensive capital fundraising effort to rebuild has reached 56% of its goal with support from major donors and hundreds of individual donations. West County Health Centers began in 1974 with the Russian River Health Center and is now comprised of the Occidental Area Health Center, Sebastopol Community Health & Dental Center, Gravenstein Community Health Center, Forestville Wellness Center, Forestville Teen Clinic and Third Street House, which is a standalone site for the Healthcare for the Homeless Program. All the WCHC sites have bilingual staff and strive to create an

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atmosphere where patients can establish solid relationships with their doctors and their team of healthcare professionals. Services that are available at the various facilities for their 15,000 patients include primary medical care, obstetrics, well-child exams, low-cost immunizations, HIV/AIDS primary care, chronic disease case management, breast and cervical cancer screening, family planning, dental services and behavioral health counseling. West County Health Centers is the sole provider of primary medical services in the rural areas of western Sonoma County and is one of the few providers of dental and behavioral health services available to Medi-Cal and Medicare recipients. WCHC services also focus on whole-person care for our most vulnerable, rural patients including support and care management for individuals and families with addiction including Medically Assisted Treatment (MAT) for opioid use disorder, early childhood trauma and complex

psychiatric needs; enabling services for patients with housing, transportation, food and legal insecurity; and wellness and resilience services for patients and the community. The non-proďŹ t WCHC is a private Federally QualiďŹ ed Health Center, which means it provides comprehensive, quality, affordable primary and preventative health care to everyone, including those with limited ďŹ nancial resources.

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GA professional and Marketing and Sales Director Demian Reddy shares the special events they have coming up and what makes Windsor Golf Club so special. How would you describe Windsor Golf Club? Convenience and a great value for public golf in the north bay. The overall condition and layout of Windsor is an industry leader at our price point. Combined with the facilities we offer, a full-service restaurant and banquet facility along with a full grass practice range and you have one of the most desirable golf destinations in the Wine Country. Tell us about your female golf pro. Molly James is a Class A member of the LPGA and PGA of America. Within a career that spans over 30 years, she was nominated LPGA Teacher of the Year in 2002. Molly has coached a wide range of golfers

during her career including amateur men and women of all abilities, competitive junior golfers and collegiate golfers. She has also assisted at the Sonoma State University golf program and coached the womens golf team at Windsor High School, as well as helping establish the award-winning GEL Golf Program in Sonoma County. Molly competes regularly in PGA and LPGA club professional events and is an instructor for PGA and KPMG corporate clinics across the nation. Anyone in the town of Windsor who has participated in an adult golf class understands the enthusiasm, patience and love she possesses for the game.

surrounding rural area. Between our year-round classes and summer camps we have 250-300 unique students come through each year. These programs have helped build the strongest junior team lineup in the area, our WGC Junior team along with our PGA 13u and 17u teams have performed extremely well. Our PGA 17U team won the league championship in 2019 and the All Star team from that league went on to win the NorCal Championship. We look forward to a continued growth in the game amongst our youngest fans.

Talk about your program for young people. The Windsor junior golf program is stronger than ever. Not only has the Windsor community been extremely supportive but now we are seeing quite a bit of interest from families in Healdsburg, northern Santa Rosa and the

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harlieâ&#x20AC;&#x2122;s Restaurant, located at the Windsor Golf Club, offers not only a lovely venue to relax with a drink and a meal at the end of a round, but also catering and event services for everything from weddings to golf tournaments. We spoke to Liz

Glass, the Banquet Manager/Events Coordinator to learn more about the offerings. What does Charlieâ&#x20AC;&#x2122;s offer, in terms of food and services? We offer a full lunch and dinner menu seven days a week as well as

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brunch each weekend beginning at 10 a.m. For dinner we offer salads, appetizers, steaks, pizza, fresh ďŹ sh and pastas. Itâ&#x20AC;&#x2122;s a large menu featuring daily specials as well. Are there any ongoing events that you offer? Yes! Every Wednesday throughout the summer guests can enjoy evening music on the patio. It runs the ďŹ rst Wednesday in June through the last Wednesday in August. We also offer Mystery Dinner Theaters on the weekends at different times throughout the year. Dates and times can be found

online at windsorgolf.com/charlies-restaurant. Talk about your facilities for dining and events. We have our main dining room and we have our restaurant patio, which is prime seating during the nice weather. We also have a lake view room that holds up to 40 guests for events and we have a banquet room that holds up to 175 guests with an outdoor attached covered patio. Finally, we also have an outdoor garden area that can accommodate 300 guests and offers a truly gorgeous setting.

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Windsor Healdsburg Mortuary "  % "$'" "'%' ' ' $  ' ' %' 

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n your time of mourning, Windsor Healdsburg Mortuary will treat you like family â&#x20AC;&#x201D; itâ&#x20AC;&#x2122;s just how they operate. â&#x20AC;&#x153;I try to offer amazing, superior service at an affordable rate â&#x20AC;&#x201D; thatâ&#x20AC;&#x2122;s how my grandfather operated,â&#x20AC;? said Duffy Conneely, owner of the only crematory and mortuary located in the Windsor Healdsburg area. Conneelyâ&#x20AC;&#x2122;s family has been in the funeral industry for over 130 years in the Bay Area and has operated a funeral home in Sonoma County from 1959 to 2016, serving all religions and walks of life. Throughout this time, they have maintained a rich tradition of taking care of people. A ďŹ fth generation worker in the funeral industry, Conneely grew up watching his grandfather give people the opportunity to say goodbye to their loved ones. â&#x20AC;&#x153;I saw that weâ&#x20AC;&#x2122;re giving people the opportunity to say goodbye to a loved one, and shining a light on their memory,â&#x20AC;? Conneely said of his decision to continue the family legacy. When people go to Windsor Healdsburg Mortuary for services, they can ďŹ nd a host of options to ďŹ t what theyâ&#x20AC;&#x2122;re looking for. The mortuary recognizes that people are unique, and that their mortuary and crematory services should be as well. As such, the Windsor Healdsburg Mortuary is committed to offering economical services that are tailored to the speciďŹ c needs of both the families they serve, and the loved

ones theyâ&#x20AC;&#x2122;re honoring. â&#x20AC;&#x153;My grandfather used to say, â&#x20AC;&#x2DC;Good service doesnâ&#x20AC;&#x2122;t have to cost a lot.â&#x20AC;&#x2122; And thatâ&#x20AC;&#x2122;s why Iâ&#x20AC;&#x2122;m proud to be the funeral home with the most economical service package pricing in Sonoma, Marin and Napa counties,â&#x20AC;? Conneely said. They work to provide a range of cost effective arrangements that embrace the interests and personality of the deceased. If your loved one had a special interest or a special request for their burial or cremation, Conneely and his team will work to cater to their wishes â&#x20AC;&#x201D; whether it be through different venues or different memorial service dispositions. The mortuary also offers a military ceremony of remembrance for veterans who have passed, helping to honor those who have served. To those looking to plan ahead of time, the Windsor Healdsburg Mortuary is available to help with pre-arrangement needs. Pre-arranging can be done at our facility or at your home. We offer peice of mind that no burden will be left to survivors. The team at Windsor Healdsburg Mortuary is made up of dynamic people with diverse industry backgrounds who are committed to providing affordable, compassionate services to those who are grieving. â&#x20AC;&#x153;I really love the idea of bringing people in from different industry backgrounds â&#x20AC;&#x201D; when you bring people in from different industries, you have a fresh perspective,â&#x20AC;? Conneely said.

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 When it comes to your final arrangements, shouldnâ&#x20AC;&#x2122;t you make the decisions? The arrangements you make will reflect your exact wishes and desires. Pre-arranging your own service will help to ease the burden of your loved ones. It will also alleviate any questions, problems or differences, which can occur among family members.

40 PROGRESS â&#x20AC;˘ March 2020

The basic Military Funeral Honors (MFH) ceremony consists of the folding and presentation of the United States flag to the veteranâ&#x20AC;&#x2122;s family and the playing of Taps. The ceremony is performed by a funeral honors detail consisting of at least two members of the Armed Forces. The Funeral Honors rendered to you or your veteran will be determined by the status of the veteran. Military Funeral Honor Teams may act as Pall Bearers if requested by the veteran/family.

Family owned & operated Staff has 30 years combined funeral industry experience Most economical and complete cremationand funeral packages in Sonoma County

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Windsor Valley Chiropractic

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aring for other has always been a priority for Dr. Charlene Monticello, owner of Windsor Valley Chiropractic. She loves being a chiropractor and brings energy and enthusiasm into each and every day while treating her patients. Dr. Monticello knows that in todayâ&#x20AC;&#x2122;s busy world it is not always easy to have a well-balanced life. Taking care of your family and yourself can be a difficult. With work, home and other obligations, self-care is not our ďŹ rst priority. But she also knows that healthy people don't get sick, don't need medication and live much happier and productive lives. Her goal is to help each and every patient attain their maximum health potential and keep it throughout their years. What is your educational background? I graduated from Palmer Chiropractic College in San Jose, California in 1999. How long have you been practicing in this area? I have been practicing in Windsor since 2000. Our ďŹ rst location was on the Town Green, then we moved to our current location at 269 Aviation Blvd. right off of 101 Airport Road exit. What age of patients do you care for? From newborns to senior citizens. The beneďŹ ts of chiropractic care are numerous. Adults may see less pain, increased ďŹ&#x201A;exibility, an increased immune system, better digestion, a decrease in pain and an overall sense of well-being. What is chiropractic care? Chiropractic care is a health care modality that focuses on disorders of the musculoskeletal system and the nervous system. Chiropractic services are used most often to treat neuro-musculo-skeletal complaints like back pain, neck pain, pain in the joints of the arms or legs and headaches. What is a Doctor of Chiropractic? Doctors of Chiropractic (DCs) â&#x20AC;&#x201C; often referred to as chiropractors, practice a hands-on, drug-free approach to health care that includes patient examination, diagnosis and treatment.

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Chiropractors have a varied skill set and are also trained to recommend therapeutic and rehabilitative exercises. DCs may assess patients through clinical examination, laboratory testing or diagnostic imaging to determine when chiropractic treatment is needed. Also, chiropractors will refer patients to their health care provider when chiropractic care is not suitable. What type of conditions do you treat? Our office treats the following: auto accidents, headaches, back pain, sciatica and pregnant women with gentle adjustments. What is spinal manipulation? Spinal manipulation is one of the most common and well known therapeutic procedures performed by doctors of chiropractic. Its purpose is to restore joint

mobility by manually applying a controlled force into joints that have become restricted in their movement, as a result of a tissue injury. A single traumatic event can be cause this injury, like improper lifting of a heavy object, or through repetitive stresses, such as sitting in an awkward positions. Do you offer supplements? Yes, we have a Windsor Valley Chiropractic E-Store. Windsor Valley Chiropractic recognizes the need for supplementation to improve health and well-being. We've handpicked Designs for Health from dozens of companies because of their relentless pursuit

of quality and because they stay up to date with the latest research. What is the best way to set an appointment? Please give us a call! Stacy has been with us since 2008, and she is amazing with client care and will assist you with what you will need for insured or uninsured care. Why Sonoma County for your practice? We love this area, Windsor is our home. My husband and I raised our boys here. We also love to travel and go camping. But being at home playing with our two dogs is the best.

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Lyons Optometry

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he award-winning Lyons Optometry in Windsor has consistently offered a full range of eye health services and products and the warm and friendly staff continue to do so at their comfortable and convenient office off of Lakewood Drive. Dr. Kimberly Lyons has been practicing optometry in Sonoma County for nine years and wants folks to know that her office offers a full range of eye health services. â&#x20AC;&#x153;The thing that people often donâ&#x20AC;&#x2122;t know about coming to an optometrist, is what I treat,â&#x20AC;? Lyons said. Lyons doesnâ&#x20AC;&#x2122;t only treat cases where you may have trouble with eyesight, but she also treats general optometry concerns such as eye infections, cataracts and even eye exams for diabetic patients.

42 PROGRESS â&#x20AC;˘ March 2020

â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s really a full range for treating things like pink eye and allergies or watery dry eyes, to big things like glaucoma,â&#x20AC;? she said. She also provides consultations, evaluations and pre and post-optometry care for laser eye surgery. Lyons Optometry also carries a huge selection of prescription sunglasses so patients can look stylish and protect their eyes. â&#x20AC;&#x153;People donâ&#x20AC;&#x2122;t often think about getting their sunglasses from their eye care professional. You can use your insurance for sunglasses if it has a prescription in it. I often get asked, â&#x20AC;&#x2DC;What is one of the best ways you can protect your eyes?â&#x20AC;&#x2122; and the simplest and best answer is sunglasses. When somebody who comes in whoâ&#x20AC;&#x2122;s 60 or 65 and Iâ&#x20AC;&#x2122;m looking at their retinal health I can tell if theyâ&#x20AC;&#x2122;ve been good about wearing their sunglasses.

That sun protection is one of the best ways you can protect your eyes. 80% of the damage done to your eyes by the sun is done by the time you are 18,â&#x20AC;? she said. Not only does Lyons have a great selection of services, they also have a great selection of hardworking team members on their staff. â&#x20AC;&#x153;My staff treats their jobs like itâ&#x20AC;&#x2122;s their own office. They really love what they do and I think that is really obvious when patients come in,â&#x20AC;? Lyons said. To that end, patients are treated with warmth and respect, so expect to receive friendly, one-on-one care when you visit. â&#x20AC;&#x153;You get a personal touch from me as the eye doctor â&#x20AC;Ś I donâ&#x20AC;&#x2122;t have a technician, I do everything myself,â&#x20AC;? Lyons said. They also have a new and improved website where you can

book appointments, order contacts and check out their services and products with a user friendly interface. To view their new website, visit lyonsoptometry.com. The office is open Monday through Wednesday 9 a.m. to 5:30 p.m., Thursday 9:30 a.m. to 5:30 p.m. and Friday 9:30 a.m. to 4:30 p.m.

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GO LOCAL Sonoma County

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any regions in the U.S. don't have a GO LOCAL type of organization. Why Sonoma County? GO LOCAL was conceived by a handful of visionary locals who understood that in this increasingly global marketplace, the odds are becoming increasingly stacked against locally owned, independent businesses. So, the greater our joined forces, the stronger our inďŹ&#x201A;uence to shift behavior locally for Sonoma County's economy. We're a community marketing network for locally owned independent businesses and organizations in Sonoma County that uses a shared brand, targeted advertising and a rewards program to increase sales and shift more market share locally. Sonoma County was ranked number one in local independent retail market share among similarly sized population centers across the U.S. a few years ago. That's an encouraging statistic indicating a strong community preference to choose local ďŹ rst. Yet new challenges face our local and global economy every year, so our mission seems more relevant every day. How does going local matter economically? It makes a tremendous difference to a local economy how the dollars in that community are spent. The local multiplier effect is how many times dollars are re-circulated within a local economy before leaving through the purchase of an import. Every dollar spent at a local, independent business returns two to three times more to be re-spent in the community compared to spending it at a non-local business. Another way to consider it is to multiply your dollars spent by 1.25

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when you do business locally. That means if all of Sonoma County's $7.8 billion in retail spending was with local retailers, we'd create an additional $2 billion recirculating in our economy. So who is a member of GO LOCAL? Locally owned businesses, organizations and government agencies join our community marketing network for a host of member beneďŹ ts. GO LOCAL's member co-op works hand in hand

with Sustaining Technologies, LLC, which offers our members marketing tools and strategic, locally targeted advertising including Made Local Magazine, Pocket Guide, billboards, radio, digital, video and more. How do residents participate? Everyone can be a GO LOCAL fan. Visit and follow GO LOCAL online, choose local ďŹ rst whenever you can, use GO LOCAL Rewards to support community and save, and read our publications.

Most importantly, help share the message that when we spend and invest our dollars locally, we're helping to create more jobs, fuel entrepreneurship, maintain local prosperity, improve decision making, and strengthen our community character and well-being.

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PROGRESS â&#x20AC;˘ March 2020 4 3


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44 PROGRESS â&#x20AC;¢ March 2020

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Profile for Sonoma West Publishers

PROGRESS 2020  

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