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A RELENTLESS REAL ESTATE SERVICE PLAN PREPARED BY:
Sonja Glass
© 2020 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ofce is independently owned and operated. Each independent sales associate and broker is responsible for the specifc customized content of this presentation.
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Thank you very much for giving me the opportunity to present the enclosed proposal to market and sell your home. I appreciate the time you spent with me reviewing some of the features of your home and outlining your financial goals and time considerations. You will receive honest, competent and professional service when you select me and CENTURY 21 Award to represent you in your real estate sale. We have represented many families in this area that SOLD with maximum value in a very reasonable time. This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on myself and CENTURY 21 Award will confirm that I am highly qualified to market and sell your home. I look forward to working with you, and helping you achieve your goals! Very truly yours,
Sonja Glass Realtor DRE # 01772730 CENTURY 21 Award 860 Kuhn Dr Ste #200, Chula Vista, CA 91914 P: 619.964.3377 E: sonjaglass@me.com Social: @sonjaglassrealtor www.sonjasandiego.com
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AGENT
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SERVICE THAT PROVIDES RESULTS
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AGENT BIO Since 2006, I have become one of the most trusted real estate agents in all of San Diego and Riverside County. By recognizing the importance of trust with my clients, I have continued to exceed their expectations year by year. Whether it’s your primary home, or an investment property, I am your local expert for all your real estate needs. I specialize in the unique needs of my clients in all areas of San Diego; from Chula Vista to Fallbrook, and East County to San Diego Coastal Communities.
Sonja Glass Realtor DRE # 01772730 CENTURY 21 Award 860 Kuhn Dr Ste #200, Chula Vista, CA 91914 P: 619.964.3377 E: sonjaglass@me.com Social: @sonjaglassrealtor www.sonjasandiego.com
San Diego is my home; although I was born and spent my childhood in England, I feel as though I grew up here! I live and sell homes in the same community my family ďŹ rst moved to many years ago. When it comes to real estate, I am always continuing my education by investing my time and money to learn the latest sales, marketing, and negotiation techniques. Outside of real estate, I enjoy traveling, and spending time at our local beaches and amazing restaurants with my family and friends. /
TESTIMONIALS “
We bought a house in Eastlake after months looking over lots of houses working with Sonja. She is very patient, professional, knowledgable about the areas, very honest about the condition of those houses and most of all, not pushing or pressuring us into buying. Sonja also helped us sell our old house in record time. We refer Sonja to our friends.
Sonja can be described as caring, transparent and having integrity. As a young couple looking to make our first home purchase, we had a lot of questions and needed a lot of guidance. Sonja never failed to meet all demands. Sonja not only answered all our questions, she went above and beyond to provide all the information that we never thought about. We never felt pressured or uncertain about our decision. If you are looking for an agent that truly works for you, Sonja is the one
- Nam & Vy Duong “We have bought a big house in East County and two rental condos in the past three years with Sonja - and we looked at a million houses and investment condos all over San Diego, for months at a time before finding what we were looking for. Sonja knew our big picture for real estate investment and, in fact, called our attention to condo number one because it was a great deal and offered an immediate return on our investment. Bottom line, our repeat business is testimony to her professionalism and fun attitude about real estate! I never feel like she "was" our realtor; she is our forever realtor!"
- Bonnie Buck, Michael Knab
- Phuoc Le We tried unsuccessfully for months with another realtor to sell my mother's house. The other realtor kept bringing us low-ball, shady and unacceptable offers. After that realtor's contract expired, we contacted Sonja who stepped in and sold the house within a couple of weeks and for more than our original asking price. We would not hesitate to highly recommend Sonja and to request her help with all our future real estate needs.
- Charles & Gabriela Taylor
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MY PORTFO FEATURED LIST OF HOMES SOLD With over $100 million in sales closed, I have the knowledge and experience to list your home. I have had the pleasure of working with some of San Diego County’s most beautiful homes. A first impression is everything in this world, especially in real estate. With my marketing plan, I bring in some of the best photographers in the business to shoot my listings. This will ensure that your home is shown with an elegant and luxurious look. Take a look at some of my sales in San Diego & Riverside County:
31583 Mendocino Court TEMECULA, CA
2788 Bear Valley Road CHULA VISTA, CA
1332 Granite Springs Drive CHULA VISTA, CA
24318 Red Spruce Ave MURRIETA, CA /
OLIO 938 Vista Del Monte Way, EL CAJON, CA
40102 White Leaf Lane, MURRIETA, CA
262 Coralwood Court, CHULA VISTA, CA
9320 Earl Street, #44, LA MESA, CA
1662 Claret Cup Dr., #4 CHULA VISTA, CA
2586 Secret Canyon Place, CHULA VISTA, CA /
HOW I PROPOSE TO WORK WITH YOU 1.
Listen to your goals and expectations
6.
Determine the market value of your property
2.
Understand what makes your home valuable
7.
Discuss optimal pricing strategies
3.
Share why you should list your home with a CENTURY 21ÂŽ professional
8.
Select the listing price for your home
4.
Highlight how our presence and services can help you
9.
Share resources and tips to help you get started
5.
Show a 21-point marketing plan to sell your home
any questions you 10. Answer may have /
YOUR WHY IN SELLING YOUR HOME Because understanding your dreams and expectations are the starting point of our selling process. Let’s discuss:
WHY
are you selling?
WHEN
would you like to move?
WHERE
do you anticipate challenges, if any?
WHAT specific services can I provide?
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CHECKLIST
WHAT DOES IT TAKE TO SELL A PROPERTY?
Financial, legal, marketing, screening, security - selling your home requires experience in multiple skill-sets. Go through the questions below and see if you can check off every single one of them.
Understand your goals, objectives and expectations - it’s all about you! Understand your home and its valuable features and benefits. Discuss the benefits of listing your home with a CENTURY 21® professional. Discuss our local market presence and my professional representation services. Discuss current market conditions and market data to establish the market value of your home. Discuss your pricing thoughts and pricing strategies. Select the listing price for your home. Assure your confidence in our service.
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KEY FACTORS IN SELLING YOUR HOME HOW LONG WILL IT TAKE TO SELL YOUR PROPERTY? Some properties sell in a few days, others may take several months. By recognizing the factors that influence marketing a home, we can significantly control the time to market. A PROPER BALANCE OF THESE KEY MARKET FACTORS WILL EXPEDITE YOUR SALE: 1. Location Location is the single greatest factor affecting value. A neighborhood’s desirability is basic to a property’s fair market value. 2. Competition Buyers compare your property against others in that neighborhood, and interpret value based on properties available on the market. 3. Timing The real estate market may reflect a “buyers” or “sellers” market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property. 4. Condition The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value. 5. Terms The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing. 6. Price If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.
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POWE O F
BRAND /
ER
D
T H E
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50TH ANNIVERSA
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RY: 1971 - 2021
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MOST RECOGNIZED NAME IN REAL ESTATE 21 YEARS RUNNING
81
countries
MOST RECOGNIZED 43% of individuals surveyed identified the CENTURY 21® brand as the most recognized brand in real estate. The nearest competitor lagged a substantial 5% behind.
8,000+ offices
1
of the world’s most visited real estate franchise websites
3M+
website visits per month
TOTAL BRAND AWARENESS According to a 2019 Kantar Group study, the CENTURY 21® brand holds its position as the leader in brand awareness among consumers within our competitive set — a position we’ve held for 21 years in a row.
THE MOST RECOGNIZED NAME IN REAL ESTATE*
50 years of industry leading experience /
WEB PRESENCE WHAT YOU CAN EXPECT FROM US AS A CENTURY 21® PROFESSIONAL I WILL: • Provide you with professional, personalized service • Monitor details and coordinate marketing activities for the sale of your home • Show your property to qualified buyers • Present all written offers • Facilitate the closing TO HELP SELL YOUR HOME, WE WILL UTILIZE THE CENTURY 21 SYSTEM WHICH INCLUDES PROPRIETARY MARKETING TOOLS, A GLOBAL NETWORK AND PROVEN SERVICES:
CENTURY 21 INTERNET MARKETING PROGRAM • • • • •
century21.com century21 espanol.com century21global.com Neighborhood profiles Targeted e-mail communication • Social media presence - Facebook® - Twitter ® - YouTube ® - Flickr®
• • • • • • • • •
SM
National advertising Local advertising Preferred Client Club Direct mail marketing CENTURY 21 Fine Homes & Estates® digital magazine Global Referral Network SELLER SERVICE PLEDGE® Buyer lead distribution program (LeadRouterSM) Client lead reporting tool
• Website listing distribution network
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YO U R L I S T I N G S O N W E B S I T E S N AT I O N W
© 2020 Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 logo, and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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200+ WIDE
To connect with as many buyers as possible, the C21* Syndicated Listing Program distributes your listing to hundreds of websites to expand online reach and drive leads.
activepipe.com
ktvl.com
www.thelancasternews.com
www.LandsofAmerica.com
www.adwerx.com
missoulian.com
www.thespringfieldsun.com
www.LandsofTexas.com
www.backatyou.com
myfox28columbus.com
www.thewakullanews.com
www.landwatch.com
www.cimls.com
newschannel20.com
www.wctv.tv
www.legacyaca.com/property-search/lands-of-am
www.cretech.com
okcfox.com
www.westmarionmessenger.com
erica-property
www.dupontregistry.com
poststar.com
www.wfla.com/great-38
www.lonestaragcredit.com/real-estate/lands-of-a
homefinder.com
wchstv.com weartv.com wgme.com
www.willistonpioneer.com
merica-properties
www.homes.com
wsmh.com
www.wlns.com
www.louisianalandbank.com/real-estate/lands-of-a
abc45.com
wvah.com
www.wlns.com/my-abc-is-wlaj-53
merica-properties
azteca48.com
www.285hustler.com
www.wmmt.org
www.motherearthnews.com/land-for-sale
cw18milwaukee.com
www.bedfordbulletin.com
www.wnyo889.org
www.mslandbank.com/resources/landforsale
cw34.com
www.brunswickbeacon.com
www.jamesedition.com/real_estate
www.myfcsfinancial.com/tools-resources/search-p
cw35.com
www.canyoncourier.com
www.expansion.mx
roperty-and-land-for-sale
cw58.tv
www.canyoncourier.com/content/high
ww.bloomberg.com/pursuits/
www.mysanantonio.com/realestate/land-sales
cwalbany.com
-timber-times-and-canyon-courier
property-listings/keyboom.tv
www.plainslandbank.com/property-search
cwbaltimore.com
www.carolinagatewayonline.com
www.landsofamerica.com
www.rivervalleyagcredit.com
cwcentralpa.com
www.caseynews.net
dressagetoday.com/page/properties-for-sale
www.rliland.com/the-land-connections
cwcolumbus.com
www.cedarkeybeacon.com
equusmagazine.com/page/properties-for-sale
www.texasfcs.com/property-search/search-proper
cwlasvegas.com
www.centralkentuckyhouses.com
highplainsfarmcredit.com/resources/property-s earch
ties-for-sale
cwokc.com
www.chieflandcitizen.com
horseandrider.com/page/properties-for-sale
www.landwatch.com
delraynewspaper.com
www.cknj.com
huntinglife.com/resources/hunting-property/
americancowboy.landwatch.com
fox47.com
www.clearcreekcourant.com
practicalhorsemanmag.com/page
basecampleasing.landwatch.com
foxcharleston.com
www.columbinecourier.com
/properties-for- sale
birdsandblooms.landwatch.com
foxrichmond.com
www.commercecitysentinel.com
utopiaranchrealty.com
buckmasters.landwatch.com
kbsi23.com
www.cvfarmerandminr.com
www.agcarolina.com/Services/Property-for-Sale .aspx
bullsandbeavers.landwatch.com
my15wtcn.com
www.cynthianademocrat.com
www.aggeorgia.com/services/property-for-sale. aspx
canadafreepress.landwatch.com
my40.tv
www.fkgoldstandard.com
www.agnewmexico.com/property-for-sale/sear
country-magazine.landwatch.com
my48.tv
www.foxsyracuse.com
ch-properties-for-sale
daybreakfishing.landwatch.com
mylvtv.com
www.ftluptonpress.com
www.agsouthfc.com/products-and-services/pro
dreamhomesource.landwatch.com
myrdctv.com
www.gadcotimes.com
perty-for-sale/property-for-sale.aspx
duckhuntingchat.landwatch.com
mytv30web.com
www.galaxgazette.com
www.agupdate.com/midwestmessenger/
eplans.landwatch.com
mytvcharleston.com
www.grantky.com
pages/loa/land_for_sale.html
equipmentforthefarm.landwatch.com
mytvwichita.com
www.graysonrecord.com
www.agweb.com/land/default.aspx
farmandranchliving.landwatch.com
mytvz.com
www.homes.com
www.alabamaagcredit.com/land-of-property-sea rch
fwtexas.landwatch.com
mywdka.com
www.kystandard.com
www.alabamafarmcredit.com/search-for-propert y/
grainfarmer.landwatch.com
raleighcw.com
www.lafollettepress.com
lands-of-america
huntersdomain.landwatch.com
star64.tv
www.lamonitor.com
www.americancowboy.com/page/properties-for- sale
huntingsquare.landwatch.com
thecwtc.com
www.laruecountyherald.com
www.capitalfarmcredit.com/resources/land-of-
kohd.com/kohd/realestate
thecwtv.tv
www.lasvegasnow.com
property-search
precisioncraft.landwatch.com
utv44.com
www.lasvegasoptic.com
www.carolinafarmcredit.com/services/
usfarmer.landwatch.com
wabm68.com
www.leaderunion.com
property-f or-sale.aspx
www.chesapeake-bay.org/index.php/store/land-fo r-sale
wfgxtv.com
www.lebanonenterprise.com
www.centraltexasfarmcredit.com/lands-of-
www.ecolifestylehomes.net/Land_Watch.html
wpgh53.com
www.morgancountynews.net
america-properties
www.ldcre.com
wtto21.com
www.mvdemocrat.com
www.colonialfarmcredit.com/services/property-sale
www.listhub.com
wtwc40.com
www.mycarrollnews.com
www.cowboysindians.com/real-estate
www.imageswork.com/brokerages.htm
wutv29.com
www.oldhamera.com
www.equine.com/real-estate-for-sale
redefy.com
www.1320thevoice.com
www.onlinechester.com
www.equisearch.com/page/properties-for-sale
www.har.com
www.cwtv.com
www.opinion-tribune.com
www.farmcredit-fl.com/Resources/Property-for
www.homesteps.com
www.djournal.com/new-albany
www.owentonnewsherald.com
- Sale/Lands-of-America.aspx
www.landandfarm.com
www.newstalk620wvmt.com
www.pagelandprogressive.com
www.fcsamerica.com/products/tools-
www.listglobally.com
www.wcwb22.com
www.perrycountynews.com
services/property-search
www.listhub.com/listhub-global-publisher-list.html
abc22now.com
www.pioneernews.net
www.findfarmcredit.com/find-rural-real-estate
www.realtyexecutives.com
abc6onyourside.com
www.redoakexpress.com
www.frontierfarmcredit.com/services/property-s earch
www.remax.com
abcstlouis.com
www.riverlandnews.com
www.heritagelandbank.com/resources/property-search
www.luxuryrealestate.com
cbs12.com
www.roanecounty.com
www.kwland.com
www.mansionglobal.com
cbs2iowa.com
www.sentinelnews.com
www.landandfarm.com
realestate.wsj.com
cbs6albany.com
www.smcitizen.com
www.officespace.com
cbsaustin.com
www.spencercountyjournal.com
www.real-buzz.com
fox17.com
www.spencermagnet.com
www.realtor.com
fox45now.com
www.sumtercountytimes.com
realestate.robbreport.com
foxlexington.com
www.theandersonnews.com
www.narrpr.com
foxsanantonio.com
www.thebrightonblade.com
zetaglobal.com
ionmedia.com/business/
www.zumper.com
stations/WLWC kdsm17.com kfdm.com
© 2020 Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 logo, and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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67M total visits in 2019
4.8M total visits per month
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WE’RE ALWAYS RESPONSIVE AND MOBILE. JUST LIKE YOUR LISTING. Close to 76% of buyers who used their mobile device to search, found their home through a mobile application.* We have all the tools to make your property look great on the go:
USER-FRIENDLY 79% of consumers leave a non-mobile optimized site. So century21.com displays your home in its responsive interface optimized for mobile devices.
MULTI-PLATFORM The state-of-the-art CENTURY 21® Zap® suite of digital products attracts and engage online buyers across our website, mobile website and mobile app.
INTERACTIVE Agents can monitor each prospect’s website activity. So I can predict who is “ready” and reach out at the right time, through chats or comments, to elicit a response.
*2018 National Association of Realtors Profile of Home Buyers and Sellers.
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MOBILE APP /
CONNECTING WITH BUYERS
At the touch of a ďŹ nger, your home will be available in full screen for buyers using our mobile app on their smartphones and tablets.
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NATIONAL ADVERTISING /
CENTURY 21 NATIONAL ADVERTISING BEYOND PRINT + DIGITAL CENTURY 21 Real Estate breaks through the clutter of traditional home alignments and reaches an engaged audience by leaning into ESPN partnership.
21% of home buyers and sellers A25 - 49 watched ESPN in the past week 17% watch SportsCenter weekly.
1.
Audience: 2.7MM A25 - 49 expected buyers & sellers
2. Passive viewership 3.
Advertising environment cluttered with home-related brands and products
3.5MM A25 - 49 expected 1. Audience: buyers & sellers viewership 89% content 2. Active viewed live brand within the sports 3. Unique environment
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PRICING /
PRICING SMART A good pricing strategy requires a balancing act that weighs a variety of important factors including:
MARKET CONDITION
PROPERTY LOCATION
TIMING
PROPERTY CONDITION
MARKET TRENDS
COMPARATIVE ANALYSIS OF PROPERTIES SOLD IN THE AREA
TIMING & PRICING Overpricing a home can result in damaging effects. It does not position your home among similar properties of the same value. Additionally, a newly listed property attracts the most interest, but if it’s priced too high, home buyers will steer clear. You’ll be forced to adjust the price far lower than desired, or worse: you’ll end up with no sale at all.
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SELLER SOLUTION PROGRAM SELL YOUR HOME WITH SPEED. CERTAINTY. SAFETY & CONVENIENCE. Century 21 Award understands you have options. Our technology allows us to walk you through all of your selling opportunities, including getting multiple offers from Instant Sale Companies and buyers looking for homes like yours. If you want a quick cash offer on your home - let us advise you on the best path for your unique circumstances. I will help you assess the surety, speed, convenience, and - of course - financial benefit of all selling opportunities.
AS YOUR TRUSTED ADVISOR, WE WILL HELP YOU...
1
COLLECT
offers from all available selling solutions
2
COMPARE
all options for selling your home
3
CHOOSE
the best option for Y-O-U!
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MAKE THE BEST DECISION
FOR YOUR UNIQUE CIRCUMSTANCES Open Market Sales Selling on the open market exposes the property to the greatest number of buyers, often resulting in the highest sale price and net proceeds to the seller. Every home is also eligible for sale on the open market. Open market sellers should expect some uncertainty about the amount of time necessary to complete the sale. In addition, the process of preparing the home for open houses and showings (in-person or virtual) should be taken into account. Properties listed for sale on the open market are still eligible to receive cash offers. Buy Before You Sell This solution empowers a homeowner to buy their next house before selling and moving out of their current home. This allows sellers to find a new home, move when they are ready, and sell without the hassle of dealing with showings. Most programs allow sellers to access a portion of the equity of their current home while still living in it. Buy before you sell service fees should be taken into account, and not all properties and sellers are eligible. Instant Sale iBuyers usually purchase properties that are in good condition at close to the open market price, with cash. Their service fees and prep and repairs costs should be taken into account. Closing costs are comparable to an open market sale. iBuyers enable selling without showings or open houses. And, iBuyers can close on the seller’s timetable, often more quickly than selling on the openmarket. Instant Sale - Any Condition Any Condition iBuyers are a great resource for sellers who want the convenience and certainty of a cash offer, but whose property might need additional renovations. Any Condition iBuyers purchase properties “as-is,” so all Prep And Repairs expenses are factored into their offer amounts. These buyers specialize in renovations, so they can usually make repairs more cost effectively than the seller, and they pass along those savings to the seller. Therefore, although Any Condition iBuyer offer amounts may be lower than other options, the seller’s net proceeds may be higher. Any Condition iBuyers can complete the entire process, from offer request to close, in just a few days. /
COVID SAFETY We are committed to following the COVID-19 Industry Guidance published by the California Department of Public Health. By adhering to the protocols, you will be able to navigate the home sale process with a sense of conďŹ dence and security. Our agents have completed the required training and passed the exam to earn their COVID-19 Safety CertiďŹ cation. Just one more way that our CENTURY 21 Award agents can give you 121%.
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VIRTUAL SHOWINGS & OPEN HOUSES Rest assured that CENTURY 21 Award is here during COVID. It is important that we keep our clients and community safe. PITCH IT LIVE! We leveraged social media to market your home to thousands of potential buyers all at once. • Your property LIVE on Facebook! • Average views between 3k – 5k • Consumers are able to view at their own leisure and connect instantly to schedule a showing VIRTUAL SHOWINGS Our virtual open house option allows open houses to be requested or scheduled while practicing social distancing. Best features of this tool: • All listings with a virtual open house livestream will be flagged on CENTURY21.com site for maximum exposure. • Informational cards are added to the property detail page •
• When searching for a property the properties with a livestream open house will float to the top of the search results page!
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MARKETING /
MARKETING PLAN OF ACTION FIRST WEEK ON THE MARKET • Enter listing into MLS system. • Put up “For Sale” sign. • Install lock box. • Take property photos. • Prepare property flyer/brochure. • Submit property listing with photos to select real estate websites. SECOND WEEK ON THE MARKET • Schedule Virtual Tour. • Invite local Realtors to tour home. • Prepare and place advertisements with select print and online media outlets. THIRD WEEK ON THE MARKET • Submit Open House announcement to MLS & Office Sales meeting. • Prepare and distribute special Open House flyer. • Hold Sunday Open House. ON-GOING • Handle incoming calls and schedule showing appointments. • Update owner on showings. • Pre-qualify buyers. • Present all offers and recommend counter-offer strategies. • Review price based on agent input & market conditions. ASAP • Obtain an acceptable contract on your property!
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21 STEPS. AND MY 121% The marketing plan to sell your property
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OUR 21 STEP MARKETING PLAN 1.
Recommend a pre-listing inspection and possible home staging service
2. Develop a Comparative Market Analysis (CMA) 3. Create a photo slideshow or virtual tour to post on listing websites 4. Enter your listing into the local Multiple Listing Service 5. Place the CENTURY 21® “For Sale” yard sign 6. Announce your listing to sales associates in my office and other CENTURY 21 offices in the area 7. Place a “Lock Box” on your door to provide easy access for other sales associates 8. Place your listing on our century21.com website 9. Distribute your listing to hundreds of Listing Partners 10. Place your listing on social media sites like Facebook®, Twitter®, and YouTube® 11. Place your listing on my personal website 12. Create a Unique Property Site for your listing 13. Prepare full color property flyers and brochures to showcase your home to buyers and other sales associates 14. Offer Matterport 3D Interactive Digital Tour with Dollhouse View Floorplan 15. Schedule email marketing pieces to my entire list of contacts and past clients as well as area REALTORS® 16. Print and direct mail advertising in our local area - Just Listed Cards - Open House Cards 17. Hold an Open House for area REALTORS and the public 18. Tour your home with prospective buyers 19. Provide you with constant feedback from buyer showings 20. Send you weekly activity reports on your property 21. Negotiate with potential buyers on your behalf to help get you to the closing
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SOCIAL MEDIA TO FIND THE RIGHT BUYER Millions of people use social media channels like Facebook®, Twitter®, YouTube®, and lnstagram® daily . The CENTURY 21® System, the cutting edge of real-estate marketing, successfully uses social media to promote your property listing and locate the right buyer for it.
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PRINT ADVERTISING THE BEAUTY OF PRINT ADVERTISING Our Print Campaigns Include: • Local and national newspaper and real estate magazine ads • Direct mail postcards • Flyers • Property brochures with detailed information
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PHOTO + VIDEO IMPECCABLE IMAGERY Before potential buyers even walk through the door, they’ll be introduced to your property through our comprehensive and wide-reaching digital and print advertising efforts including video and virtual tours. With the use of impeccable photography and videography, your property is already set up for success before the ďŹ rst open house.
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HOME STAGING STAGED FOR SUCCESS Leave a lasting and powerful impression with home staging. Whether it’s simple decluttering or a full-scale approach, staging accentuates all of the best features of your home while compelling potential buyers to see it as their own. Additionally, a beautifully staged home photographs better, providing a more impactful impression through print and digital media, as well.
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SELLING A UNIQUE VALUE To advertise your home effectively and position it properly in the market, we want to determine the unique value of your home. It begins with a thorough market analysis of comparable properties in the area. It continues with a discovery and establishment of the best qualities of your property, which will be highlighted through staging, photography, and advertising.
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CENTURY 21
AWARD /
LOCAL REACH
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LOCAL MARKET /
16 OFFICES ANAHEIM
IRVINE
222. S. Harbor Blvd #530 Anaheim, CA 92805714.780.0500
4040 Barranca Pkwy #220 229 Avenida Del Mar Irvine, CA 92604 San Clemente, CA 92672 949.551.7000 949.492.5413
ANAHEIM HILLS
LA MESA
160 North Riverview Dr #350 Anaheim, CA 92808 714.974.4900
5640 Baltimore Dr La Mesa, CA 91942619.463.5000
7676 Hazard Ctr Dr #200 San Diego, CA 921 08619.471.2000
CARLSBAD
RAMONA
TEMECULA
2011 Palomar Airport Rd #308 1306 Main St Carlsbad, CA 92011 Ramona, CA 92065 760.828.4400 760.283.81 00
CORPORATE
RANCHO SAN DIEGO
7676 Hazard Center Dr #300 San Diego, CA 92108 619.471.2000
1530 Hilton Head Rd #201 El CaJon, CA 92019 619.593.4300
EASTLAKE
RANCHO SANTA MARGARITA
860 Kuhn Dr #200 Chula Vista, CA 91914 619.475.7777
PEÑASQUITOS 9888 Carmel Mtn Rd Ste A San Diego, CA 92129 858.444.2400
22342 Avenida Empresa #150 Rancho Santa Margarita, CA 92688 949.480.5200
SAN CLEMENTE
SAN DIEGO
30589 Temecula Pkwy Temecula, CA 92592 951.491.7000
UNIVERSITY CITY/ LA JOLLA 6112 Regents Rd Ste A San Diego, CA 92122 858.450.2100
TAOS 114 Dona Luz Street Taos, NM 87571 575.758.0080
CENTURY 21 Award has over 1000 agentsworking together to showcase your home throughout Southern Californa and Taos, NM.
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#1
Century 21 franchise in all of the West Coast
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#3
Century 21 franchise in THE WORLD
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LISTING 1.
CONSULTATION
2.
MARKET RESEARCH + COMPARATIVE ANALYSIS
3.
STRATEGIC PRICING
4.
HOME STAGING
5.
PHOTOGRAPHY + VIDEOGRAPHY
6.
PRINT + DIGITAL ADVERTISING
7.
PRESENTING THE HOME
8.
NEGOTIATION
9.
ESCROW
10.
CLOSING
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11 THINGS YOU NEED TO LIST YOUR PROPERTY
CHECKLIST
1.
Last year ’s tax bill
2.
Current mortgage statement
3.
Account numbers for mortgage
4.
Copies of the key to the front or main entrance door
5.
Invoices for repairs and list of improvements to the property
6.
A list of inclusions and exclusions in the sale
7.
Any interior or exterior pictures of the property
8.
Declarations / covenants / deed restrictions (if applicable)
9.
Utility bills, actual monthly costs or monthly budget
10.
Information on special assessments (if applicable)
11.
Homeowners / Condominium associations • Amount • Company • Address • Contact name • Phone number
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Sonja Glass Realtor DRE# 01772730 619.964.3377 sonjaglass@me.com @sonjaglassrealtor www.sonjasandiego.com /